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Web Design & Branding

Get creative with our expert design and branding guides

Web Design

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  How to choose your logo color wisely for your business

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  Discover expert tips for picking out logo colors for your brand based on what each tone symbolizes to potential customers.

  March 2026

  16 mins
• guideRead now

  Logo vs. icon: What is the difference?

  Logo Design, Web Design & Branding

  Make sure you create effective branding for your business by learning all about the differences between logos and icons.

  March 2026

  5 mins
• guideRead now

  What are the top 9 logo trends for 2026?

  Logo Design, Web Design & Branding

  Stay on top of the latest logo trends with this helpful guide that includes details on which colors are hot for 2026.

  January 2026

  12 mins
• guideRead now

  How to choose the best TLD

  Logo Design, Web Design & Branding

  Find the right top-level domain for your website, business or you're in. Always a unique TLD is ready for you.

  June 2022

  15 mins

Brand Voice & Messaging

For finding your voice

From mission statements to careful word choices, here’s what you need to communicate your brand’s purpose.

See more

• guideRead now

  How to write a mission statement: 6 tips and 5 inspiring examples

  Brand Voice & Messaging, Getting Started Online, Starting a Business, Web Design & Branding

  Clearly define your business goals and values with the help of these tips for writing your company’s mission statement.

  April 2026

  7 mins
• guideRead now

  How to write a bio about yourself for work: 5 short professional bio templates

  Brand Voice & Messaging, Web Design & Branding

  Learn how to effectively summarize your career accomplishments with this guide to writing a short professional bio.

  April 2026

  15 mins
• guideRead now

  What is a tagline? 8 steps to create a perfect tagline for your business

  Brand Voice & Messaging, Web Design & Branding

  Brush up on tagline basics and review examples from successful brands to help craft a unique tagline for your brand.

  April 2026

  10 mins
• guideRead now

  7 tips for writing a slogan for your company, plus examples to get inspired

  Brand Voice & Messaging, Web Design & Branding

  Review the basics of business slogans with this guide featuring famous examples and tips for writing your own slogan.

  March 2026

  13 mins
• guideRead now

  What is brand voice? Tips and steps to build your brand

  Brand Voice & Messaging, Creating Content, Online Marketing, Web Design & Branding

  Connect with customers and make your brand more memorable by learning how to develop a unique and effective brand voice.

  March 2026

  5 mins
• guideRead now

  How to write a brand story: Tips and advice for your brand

  Brand Voice & Messaging, Web Design & Branding

  Tap into the power of storytelling to connect with your target audience using these tips for writing a great brand story.

  March 2026

  9 mins
• guideRead now

  How to make your brand memorable, even on a tiny budget

  Brand Voice & Messaging, Choosing a Domain, General Branding, General Marketing, Getting Started Online, Online Marketing, Small Business Management, Web Design & Branding

  This guide breaks down the most important small business branding tips that make sure you stand out, without a huge budget, so you can level the playing field with bigger competitors. Also discover low cost AI tools which will make things easier, and free up your time

  December 2025

  12 mins
• guideRead now

  Brand identity basics: How to create a look, feel, and voice that stands out

  Brand Voice & Messaging, General Branding, Small Business Management, Web Design & Branding

  This guide shows you how to build a brand identity step by step, with practical tips, real-world examples, and quick wins. Also use our short Brand Identity Health Check to find out what shape you’re in, and to keep refining.

  September 2025

  12 mins
• guideRead now

  How to write a brand statement

  Brand Voice & Messaging, Web Design & Branding

  Show people what you do and stand for in a snappy one-liner — through our guide to writing business and personal brand statements.

  October 2020

  12 mins

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