What are the top 9 logo trends for 2024?

Nick A. | January 01, 2024
11 mins

As overall design trends shift from year to year, so do logo design trends. This year, some of these emerging logo styles include creative fonts, earthy colors, and eye-catching shapes. Whether you’re considering refreshing your current logo or you’re making something new altogether, keep these 2024 logo trends in mind.

You’ll see some emerging themes this year that you can apply to your own designs while using the Namecheap free logo maker:

  • More digital uses. As the online world becomes a bigger priority than ever for brands, companies are prioritizing digital applications when coming up with logo designs. As a result, you’ll find more black and white logos and monogram logos, which helps expand the number of ways they can be applied throughout the web.
  • Creative designs. Logo designers are starting to stray from the minimalist look to embrace doodle-like drawings, illustrative typography, and other creative design elements. Expect to find plenty of visually captivating logos in 2024.
  • Cool fonts. Even typing your company’s name can be a work of art. This year is seeing several trends related to typeface treatments, three of which are detailed in this guide.

Keep reading to learn more about 2024’s logo trends:

1. Hand-drawn elements

Squiggles, doodles, and other logo elements that have that human touch are making a major comeback. The driver behind this modern logo design trend is brand personality. In addition to expressing your company’s voice, sketch-like designs add a personalized, nostalgic feel to a brand. Expect to see endearing cartoons and whimsical illustrations across multiple sectors in 2024.

2. Y2K is back

Speaking of nostalgia, there’s a serious craving for turn-of-the-millenium designs right now, from bubble lettering to butterfly icons and beyond. Gen Z is particularly attuned to these types of throwback elements from the late 1990s and early 2000s. The Y2K aesthetic will be a popular choice for brands looking to appeal to this demographic, many of whom are discovering it for the first time, as well as Millennials connecting with the design trends from their formative years.

3. Maximalism

For years, a minimalist approach has ruled the world of logo design. But in 2024, more brands are embracing a maximalist style that serves as a feast for the eyes. Some logos will feature an abundance of detailed imagery and text to create a stunning, vibrant effect. Keep in mind that the number of logo design elements may need to be limited in some versions in order to make them easier to view on small screens or business cards.

4. A refined take on 3D logos

When it comes to digital trends, logos with a 3D appearance are back in style once again after being a hallmark of the early ‘00s. The graphic design tools which apply 3D effects are more advanced than ever, which allows for a more natural and nuanced look. The use of techniques like blurring, softer edges, and gradients can help contribute to a three-dimensional look and feel without the bulky, dated aesthetic from the early days of 3D logos. This modern style helps to create an inviting, tangible feel in brand logos.

5. Hyperrealist elements

This trend takes 3D logos one step further by making high-resolution logos that look impressively real yet futuristic at the same time. The inspiration for this trend comes primarily from the metaverse, with our offline and online lives starting to blur together into one. Hyperrealistic logos are often AI-generated and make a great fit for innovative, forward-thinking companies that want to be associated with the latest technological capabilities.

6. Natural textures and colors

Expect to see an increase in logos featuring a natural aesthetic this year. This includes colors that mimic eco-friendly packaging with touches of green to celebrate the environment. Patterns that resemble leaf textures or wood grain also fall into this category. For brands that want to highlight their sustainable practices, this logo trend is a perfect fit. It helps to communicate an eco-friendly brand identity while creating a sense of warmth and authenticity.

7. Creative lettering

A logo that’s just a brand name is as straightforward as it gets. This year’s trends are taking these simple name-based logos in a new direction. Designers are playing around with how to take this style and elevate it to new heights, so it looks like a logo without adding shapes or other treatments. Instead, they’re purely by using fonts and typefaces in creative ways.

Some of the real logo trends you’ll see for lettering in 2024 include:

  • Playful serif fonts. This font family is composed of typefaces that include flares at the ends, called “serifs.” In 2024, designers are putting playful twists on this lettering style to make it feel fun and fresh.
  • Innovative monograms. This year, some companies are simplifying their logos with the use of monograms, which are sometimes called letter marks. This minimalist approach still leaves room for creativity while resulting in logos that are easier to fit where there’s limited space available, like smartphone apps, mobile websites, and business cards.
  • Illustrative typography. Illustrative logo text can help to tell a story. For example, an electric bicycle company called Boost could make the “OO” in their name look like bike tires, or one of the letters could take the shape of a leaf to showcase the brand’s eco-friendly values. Illustrative typography like this can make a logo more meaningful and memorable. 

8. Geometric shapes

More and more classic shapes are popping up in logos these days. Dots, squares, and other rudimentary shapes with clean, crisp lines bring to mind qualities like precision and mastery. This is a versatile trend, with single shapes exuding simplicity and calm and an array of shapes creating a fun, energetic feel. It also makes it easy to incorporate logo shape meanings into a design, whether it’s squares representing stability and trust or circles symbolizing community and warmth.

9. Animated logos

Now this is fascinating. In an increasingly digital world, some brands are turning to animations to transform a typically static image into a .gif just right for social media, video, and website use. Keep in mind, though, that an animated logo must have a static alternative: Not every platform or use case can utilize an animated logo, and you need to make sure you’re putting your best foot forward in those circumstances, too.

Here are some trendy combinations you can try out as you create your logo or design your cards with Namecheap’s Business Card Maker:

Peach Fuzz

It wouldn’t be a color trend guide without mentioning Pantone’s Color of the Year. In 2024, a soft, pinkish-orange color called Peach Fuzz has claimed the title. This color was selected for its “warmth and modern elegance,” according to Pantone. With its cozy and inviting tone, Peach Fuzz is meant to symbolize closeness and connection. This color is seen as both youthful and timeless, which makes it a great fit for brands who want to appeal to a wide audience.

Peach fuzz color sand on a beach
Photo by Ion Ceban @ionelceban

Black and white

This color combo is certainly a classic, but it’s also a practical choice for brands. Every logo should have a black and white version for applications like printing your logo on company giveaways. In 2024 though, more brands are considering leaving color behind altogether for this unmistakably crisp and clear aesthetic. Just like in 2023, expect to see more black and white logos pop up as a brand’s primary design in 2024.


Bold colors have been growing in popularity over the last few years, but in 2024, you can expect fluorescent colors to start popping up more and more. Vivid neon tones are becoming more prevalent, and these energizing, youthful colors can be great for building brand awareness. Expect to see attention-grabbing hues like acid green and hot pink continue to make their way into logo designs throughout the year.

‘70s tones

Earthy shades from the 1970s are also one of the current logo trends for 2024. Many of these tones evoke elements of nature and have a laid-back, groovy quality that’s both inviting and warm. Avocado green, harvest gold, rust orange, and earthy brown are some of the main colors you’ll find when exploring color trends in this family.

Are logos always on trend?

Brand logos are intended to last for several years once they’re made, so designers tend to embrace more timeless elements than tapping into “hot for now” trends. However, it’s only natural — and inevitable — that a logo design is a reflection of the era in which it was created. So when you’re designing a logo for your business, taking design trends into account is simply a part of the process.

Whenever you look at a logo and immediately place it as a relic of the ‘80s or a retro disco throwback, that’s because the design trends of that era played a part in informing how that logo was designed. It may seem hard to imagine this in the here and now, but in 10 years, a logo designed in 2024 will be clearly associated with that era.

With Namecheap’s free Logo Maker, you can try 2024’s logo trends for yourself to find the combination that works for you. 

Our easy-to-use Logo Maker lets you choose your shapes, colors, and typeface to create a unique mark that best represents your brand’s mission and values. The Logo Maker’s vast library of icons offers plenty of options to select the ready-made symbol that best represents your business, no design degree required. Export the logo as a .png file when done to upload it to your website, social media, and other digital applications. Best of all, Logo Maker integrates directly with other Namecheap tools so you can quickly and easily add your logo to business cards and websites as well.

Whether you want a logo with eye-catching fluorescent green accents, a memorable typeface, or geometric shapes that help tell a story, Namecheap’s Logo Maker makes it happen. Get started today by creating your free account!


Picture of Nick A.

Nick A.

Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.

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