What are the top logo trends for 2022?

Logo design is greatly influenced by overall design trends that shift from year to year. This year is certainly no different, and after an especially challenging 2020 and 2021 around the globe, brands are shifting toward a call for basics and simplicity to make order out of a chaotic world. That can be represented quite literally in logo designs made this year, whether you’re considering refreshing your current logo or you’re making something new altogether. 

You’ll see some emerging themes this year that you can apply to your own designs while using the Namecheap free logo maker:

  • More digital uses. As the online world becomes a bigger priority than ever for brands, companies are shifting their thinking from making their logo fit into a digital space to prioritizing digital applications. As an extension of this, you’ll find more black and white logos this year, which helps expand the number of ways it can be applied throughout the web.
  • A nod to the unusual. As the world enters another strange and chaotic year, some logo design trends will move away from the “back to basics” approach seen in 2021. Expect to find more unusual, rule-breaking patterns and approaches in many new logos that emerge this year.
  • Cool fonts. Even typing your company’s name can be a work of art. This year is seeing several trends related to typeface treatments, three of which are detailed in this guide.

Keep reading to learn more about 2022’s logo trends:

1. Hand-drawn elements

Squiggles, doodles, and other logo elements that have that human touch are making a comeback in 2022. The driver behind this trend is brand personality: Incorporating these unique elements into a logo is a great way to express your company’s voice, positioning, and reason for being in your industry. Expect to see perfectly-imperfect shapes, cartoons, and illustrations across multiple sectors in 2022.

2. Nostalgia is new again

The difficulties of 2020 and 2021 left many wishing for simpler, easier times, from indulging in old TV shows to reliving childhood memories. Logo creators took note and have embodied that approach in 2022, turning back the clock and favoring throwback elements over more contemporary designs. The nostalgia category includes both a retro feel and a vintage vibe, giving you many “old is new again” options to choose from while staying wholly on-trend.

dentistry vintage logo example
Photo by Pixabay from Pexels

3. Monochromatic logos

Monochrome logos are those that only include a single hue in their designs. While an atypical approach, selecting a single bold color and implementing that throughout the logo design is a trend taking flight in 2022. Instead of going for the triadic approach or even the complementary color approach, monochromatic brand colors involve using various shades and tones of the main color. These tweaks to make shades lighter, darker, richer, or more faded in appearance come together to create a memorable logo without choosing any other shades.

4. A refined take on 3D logos

Once a hallmark of the early ‘00s, the 3D logo is new once again. While they may not be literal 3D depictions of objects, animals, or people like they were 20 years ago, the 3D logo of 2022 is more refined and nuanced, bringing this bold design choice back down to earth. The use of techniques like blurring, softer edges, and gradients can help contribute to a 3D look and feel without the bulky, dated aesthetic from the early days of 3D logos.

5. Overlapping shapes

While 2021 was all about simplified geometric shapes as per the overall trend toward simplification that year, overlapping shapes will become a more prevalent design trend in 2022. The use of layering in a logo is a simplistic yet effective way to add intrigue to a logo without cluttering or complicating the design. You’ll see more overlapping shapes, design elements, or letters in logos designed and developed in 2022.

PayPal overlapping shapes logo example
Photo by Brett Jordan from Pexels

6. Use of negative space

Negative space is when a designer uses the white area in between elements of a logo in a clever way. The most well-known example of this is the arrow hidden within the FedEx logo, and although FedEx hasn’t rebranded in many years, great use of negative space is making a comeback this year. Closely related to optical illusions, negative space creates additional symbolism you can harness to further drive home your brand’s mission and vision.

7. Creative lettering

A logo that’s just a brand name is as straightforward as it gets. This year’s trends are taking these simple name-based logos in a new direction. Designers are playing around with how to take this style and elevate it to new heights, so it looks like a logo without adding shapes or other treatments.

Some common creative lettering trends you’ll see in 2022 include:

  • Bold typeface. The wordmark – which is your brand’s name as your logo without other graphic elements – is expected to be “in” for 2022. The use of experimental, new fonts will be central to this, with smaller brands influencing larger companies to play around with their trademark look with something new, exciting, and fun. 
  • Sans serif fonts. This font family is composed of typefaces that don’t have the finishing touches, called “serifs,” that some fonts have. Sans serif fonts are key to minimal, clean, and modern looks. Sans serif fonts are fully expected to make their way into more logos in 2022.
  • Interesting typography. It’s no secret that big brands like Google and Uber have commissioned their own typeface while rebranding. While you may not want to reinvent the wheel, unique and uncommon typefaces that help your logo stand out will continue to be trendy going into 2022.

8. Simplistic, yet non-traditional, approaches

Think about the logo design elements that are considered foundational principles when creating a logo, like symmetry or simplicity. A lot of those foundational rules will be abandoned in 2022 in favor of more “chaotic” asymmetry or atypical symbols. However, it’s not like all rules are being thrown out the window: A methodical and carefully-calculated approach will introduce these non-traditional elements to logo design in subtle ways. These additions are a nod to the chaos of the year, while ensuring that the resulting logo is still organized and makes sense.

asymmetric bologna pink logo example
Photo by Anastasia Zhenina from Pexels

9. Animated logos

Now this is fascinating. In an increasingly digital world, some brands are turning to animations to transform a typically static image into a .gif just right for social media, video, and website use. Keep in mind, though, that an animated logo must have a static alternative: Not every platform or use case can utilize an animated logo, and you need to make sure you’re putting your best foot forward in those circumstances, too.

Here are some trendy combinations you can try out as you create your logo or design your cards with Namecheap’s Business Card Maker:

Black and white

Even in a year that’s embracing the bold monochromatic look, black and white are still just as trendy. This color combo is certainly a classic, and it’s always been necessary for your brand, as a black and white version of your logo may be required for applications like printing your logo on company giveaways. In 2022, though, more brands are considering leaving color behind altogether for this unmistakably crisp and clear aesthetic. Just like in 2021, expect to see more black and white logos pop up as a brand’s primary design in 2022.

Very Peri

It wouldn’t be a color trend guide without mentioning Pantone’s Color of the Year. In 2022, the color of the year is Very Peri, a purple-y shade close to its periwinkle namesake. This color was selected for its “carefree confidence and… daring curiosity,” according to Pantone, Very Peri is meant to symbolize placing the future ahead in a new light. This appropriate outlook is befitting a year of optimism following two years of uncertainty around the globe.

Bright colors

While not quite as bold as the neon prevalent in 2021, colors continue to be bold statements of brand purpose and direction going into 2022. Expect to see hues like bright orange continue to make their way into logo design throughout the year.

Shades inspired by the earth

Tones inspired by nature invoke resilience and strength — qualities that are directly tied to logo design essentials and principles. Tans, browns, and greens are some of the main colors you’ll find when exploring color trends in this family. You’ll also find other colors inspired by nature that aren’t quite invoking of trees and grass, like icy blues.

Are logos always on trend?

Brand logos are intended to last for several years once they’re made, so designers tend to embrace more timeless elements than tapping into “hot for now” trends. However, it’s only natural — and inevitable — that a logo design is a reflection of the era in which it was created. So when you’re designing a logo for your business, taking design trends into account is simply a part of the process.

Whenever you look at a logo and immediately place it as a relic of the ‘80s or a retro disco throwback, that’s because the design trends of that era played a part in informing how that logo was designed. It may seem hard to imagine this in the here and now, but in 10 years, a logo designed in 2022 will be clearly associated with that era.

With Namecheap’s free Logo Maker, you can try 2022’s logo trends for yourself to find the combination that works for you. 

Our easy-to-use Logo Maker lets you choose your shapes, colors, and typeface to create a unique mark that best represents your brand’s mission and values. The Logo Maker’s vast library of icons offers plenty of options to select the ready-made symbol that best represents your business, no design degree required. Export the logo as a .png file when done to upload it to your website, social media, and other digital applications. Best of all, Logo Maker integrates directly with other Namecheap tools so you can quickly and easily add your logo to business cards and websites as well.

Whether you opt for pops of neon or black and white, make a play for creative use of negative space, or simply want to pick a memorable typeface, Namecheap’s Logo Maker makes it happen. Get started today by creating your free account! 

Nick Allen

Nick Allen

Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.
More articles written by Nick.

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