Black and white logo design ideas

It’s simple, refined, and elegant. Cut through the clutter and get right to the point when you create a striking black and white logo for your business with Logo Maker.

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Yin and yang logo design

Connection nodes icon

Salt shaker logo icon

Desk lamp logo design

All caps jimi text logo

Italic isabella text logo

Islamic mosque logo icon

Sun outline logo design

Modern building icon

Simple solar system icon

Crescent moon face logo

Feeling inspired? Let’s create the perfect logo

When to use a black and white logo

Which businesses should use a simple black and white logo to represent their brand identity? It all comes down to how you want your company to come across to potential customers or clients.

A black and white design can be the perfect type of logo for businesses that want to appear formal and refined. This classic color combination has a timeless, traditional quality and is often associated with sophistication and elegance.

Brands can design a logo in black and white to appear authoritative and powerful. This simple logo style can also look very modern and clean, especially with a mostly white design.

A good logo in black and white will make use of negative space to emphasize text, icons, or shapes. When having a black and white logo designed, invert the colors to create two design options.

Don’t think a simple black and white logo is right for your brand? That’s fine. However, every business with a color logo should also have a plain black and white version available for certain applications. This logo can be a preferable option when color printing costs are prohibitive. It should also be used if your regular logo clashes with a colorful background.

Characteristics of black and white logos

Simplicity

Your black and white logo will be working with minimal space, so be sure to design a logo that is simple and memorable. You want to design a black and white logo that conveys your brand’s personality easily, yet effectively.

Colors

Different colors can spark different emotions within a person, and can mean different things in different cultures. Be sure to understand your audience and the emotions you hope to channel through your brand identity.

Relevance

Choose fonts, colors, and symbols that are relevant to the audience you’re trying to reach. Selecting the right combination of these elements in your black and white logo design will help you to better connect with your market.

Timeless

The best black and white logos stay memorable and relevant for years. When using our online logo maker, use fonts, basic colors, and symbols that are simple and don’t have unnecessary design elements.

Create your black and white logo

It’s easy, free, and takes less than 5 minutes

1. Choose your design

Select a variety of fonts, icons, and colors that you feel will best represent your brand.

2. Put our AI to work

Sit back, relax, and let our tech come up with unique logo designs according to your selections.

3. Download your free logo

Browse the different logos created just for you, and download them directly to your computer.

Check out these logo ideas to help spark your imagination

Discover Visual

Logo Maker is part of Visual — a suite of creative design tools, exclusive to Namecheap.

Visual is a simple and affordable collection of creative tools that helps small businesses, entrepreneurs, and freelancers bring their brands to life. Visual makes it easy for anyone of any skill level, to design all the essential elements of their brand. From creating a logo for your business, to building a basic website, and designing business cards, Visual can help bring awareness to any brand. Check out our other Visual tools, Site Maker, Card Maker, Stencil, and Business Name Generator.