It’s simple, refined, and elegant. Cut through the clutter and get right to the point when you create a striking black and white logo for your business with Logo Maker.
Which businesses should use a simple black and white logo to represent their brand identity? It all comes down to how you want your company to come across to potential customers or clients.
A black and white design can be the perfect type of logo for businesses that want to appear formal and refined. This classic color combination has a timeless, traditional quality and is often associated with sophistication and elegance.
Brands can design a logo in black and white to appear authoritative and powerful. This simple logo style can also look very modern and clean, especially with a mostly white design.
A good logo in black and white will make use of negative space to emphasize text, icons, or shapes. When having a black and white logo designed, invert the colors to create two design options.
Don’t think a simple black and white logo is right for your brand? That’s fine. However, every business with a color logo should also have a plain black and white version available for certain applications. This logo can be a preferable option when color printing costs are prohibitive. It should also be used if your regular logo clashes with a colorful background.
Check out these logo ideas to help spark your imagination
Logo Maker is part of Visual — a suite of creative design tools, exclusive to Namecheap.
Visual is a simple and affordable collection of creative tools that helps small businesses, entrepreneurs, and freelancers bring their brands to life. Visual makes it easy for anyone of any skill level, to design all the essential elements of their brand. From creating a logo for your business, to building a basic website, and designing business cards, Visual can help bring awareness to any brand. Check out our other Visual tools, Site Maker, and Card Maker.