A logo is your brand’s opportunity to make a great first impression. To make sure that yours stands out, think about how your logo design aligns with today’s trends.
There are some new trends on the rise for 2023, some of which may be a great match for your brand. If you’re trying to create an impactful logo, or if it’s time to update an older design, these trends can inspire you with fresh ideas.
For instance, the use of creative lettering is on the rise in 2023. Some brands are using all lowercase letters, while others are experimenting with monogram-style logos. Playful serif fonts are gaining in popularity as well after many years of sans serif fonts dominating in logo design.
In terms of color, you can expect to see bold, saturated tones, including Pantone’s Color of the Year for 2023 — Viva Magenta. Brands preferring a softer color palette can tap into nostalgia with ‘70s-inspired earth tones like harvest gold and avocado green.
Overall, logo designs in 2023 are becoming less structured and predictable. Brands are experimenting with the rules of design, sometimes breaking them to come up with something innovative and exciting.Read full article