When uploading your logo to your website, social media, or another digital space, you’ll be asked to provide the file in a specific size. These specifications include its length, width, number of kilobytes, and the type of file they need. Each digital application is different, so you may need to create multiple variations of your logo to fit different scenarios. In this guide, you’ll learn the best practices for creating the right logo size for each application.
A logo is a symbol unique to your company that represents your business or product in both physical and digital settings. This visual quickly communicates to your audience who you are, what your company offers, and what it stands for. On social media, a logo helps identify the profile as one formally representing your brand, and can also help viewers recognize when some content, such as a graphic, originated from your company. For websites, logos help orient visitors so they know whose site they are viewing.
You can make a logo on your own with Namecheap’s logo maker. This free and easy-to-use tool provides you with a library of fonts, colors, and shapes you can use to assemble the perfect representation of your brand. You can also revisit your existing logos at any time — you’ll see later on why that’s important for your logo size.
When uploading your logo for your website, a directory listing, social media, or other purposes, you’ll be asked to check three specifications to ensure your logo will fit in the space provided. These three specifications are the file dimensions, file format, and file size.
Once you have your logo designed, you can create a file of any size by adjusting the specifications in the program in which it was made. After it is adjusted, you can save the new file, also called “exporting” the new file, as the file type required by your website or social media platform.
The right logo size ensures your company appears professional and put together, no matter where it’s placed. Here are the three major issues to look out for and why they can impact your logo’s appearance online:
Resolution is key for a crisp and clear logo. Low resolution files may look blurry, grainy, or pixelated. This can happen when an image is compressed when uploaded to a website or re-downloaded. It can also happen if your settings on your logo maker platform or software of choice are not set to high resolution.
File size matters when uploading your logo to your website. Smaller files load faster than larger ones, and in a world where site load times are measured in milliseconds, every kilobyte counts. While the logo may look perfect in crystal-clear definition, it’s moot if the file takes many seconds to load, or won’t load at all, in slower connections.
Dimensions ensure that your logo is the right fit for the designated amount of space on a website, social media profile, or any other digital application. This means that if you upload a version of your logo that is too wide for the space, your file may be cut off and an incomplete logo shown. Similarly, a logo with too small dimensions will appear with empty space around it. In some cases, the file may distort itself to fit into the space, elongating or compressing your logo.
Uploading your logo to your company’s social media channels is important for potential and current customers to recognize you in a crowded online landscape. According to Sprout Social, the most recent logo sizes and dimensions for social media are:
Keep in mind that these sizes and dimensions often change as social media platforms update their layouts and features. Be sure to double-check the dimensions with each platform’s official help or FAQ page before publishing any changes.
Where your logo will be placed on your website depends on the website design or layout you choose, the needs of your business, and your personal tastes. Wherever it ends up, there are three likely spots where logos typically go: on the menu (also called a navigation bar) toward the top of your website, as a favicon that appears in your browser’s tab next to your website’s title tag, and in the footer of your website.
The logo size, dimensions, and format all matter. Each website platform and theme will have its own requirements, so it’s important that you pay close attention to uploading instructions when creating the right logo size for your website. Some standard dimensions you may come across for navigation bar and footer use include 200px wide by 150px tall, 400px wide by 100px tall, 350px wide by 75px tall, and 160px wide by 160px tall.
The favicon is the one logo size to which you may need to pay extra attention. This is the smallest of the bunch — so small, in fact, that you may need to create a modified version of your existing logo to fit in this space. Standard favicon sizes are either 16px by 16px, 32px by 32px, or 48px by 48px. Any bigger, and the favicon won’t fit.
Creating the right logo size requires following these best practices to guarantee the optimal outcome:
After you create your logo with the Namecheap Logo Maker and let it out into the world, you may need to revisit the original file to fit a number of uses. This intuitive tool makes these adjustments easy. With a few clicks, you can change the dimensions and export the necessary file type in high resolution, so you put your best foot forward on every site. Get started today by visiting the Namecheap Logo Maker and creating your account.