How to start a fashion blog: Define your niche, then follow these 8 steps

Nick A. | March 13, 2023
10 mins

Perhaps your outfits turn heads, or you have really strong opinions about the latest clothing trends. Why not publish your thoughts in a fashion blog? Showcase your own sense of style and point of view through enjoyable content that connects you with other like-minded fashion lovers. Thankfully, you don’t need to be a website wiz to get up and running. Look no further for your guide to how to start a fashion blog that resonates with readers around the globe.

What is a fashion blog?

A fashion blog is a website dedicated to all things related to styling clothing and accessories. A fashion blog can explore your passion for a certain subsection of the fashion world, offer practical tips and advice, or share the latest updates from established and up-and-coming designers. 

What are the different kinds of fashion blog niches?

The best way to establish yourself as a fashion blogger is to define — and commit to — your unique point of view. This helps establish you as a top source for that specific area of fashion and helps readers learn what to expect from your insights. It also helps keep you organized by giving you a north star of sorts that you can look to when coming up with content. Here are just a few of the fashion blog niches you can explore.

Personal style

Use your own closet as inspiration for this kind of blog. Showcase your #OOTD (outfit of the day) and write a bit about why you made your selections. Whether you’re going glamping for the weekend or headed to a charity ball, a personal style blog is a great way to document your everyday life through the clothes you wear.

Celebrity fashion

If you love celeb gossip and following the latest looks, celebrity fashion might be the right niche for you. There’s no shortage of fashion-forward moments to follow, including big showstoppers like awards ceremonies and unforgettable events like the Met Gala. But there are plenty of everyday moments to cover, too, from coffee dates to going out to walk the dog. 

Fashion type

Diving deep into a particular trend is a great way to come up with endless content ideas for your fashion blog. You can explore styles like streetwear, minimalist, vintage, and more. The content you write can branch out far and wide from there, too. There’s plenty of room under this tent to explore outfit choices, showcase designers that specialize in that look, and spotlight up-and-coming influencers who impart their unique take on a particular fashion type.

Fashion history

How did high heels come to be? What about the history of the bra? You can write about these topics and much more on a blog dedicated to fashion history. Explore hidden histories and showcase experts who can shed light on a subject that intrigues you. You can also use your platform to explore and reenact your own spin on historical looks.

Clothing or accessory type

Whether you love all things handbags or can’t get enough shoes, you’ll connect with plenty of like-minded readers with a fashion blog that hones in on one clothing type. Within this niche, you can open up a whole world of possibilities, exploring new releases, varying price points, different styles, and suggestions for wearing these new threads, just to name a few. 

Fashion news

If a new collection drops or a designer leaves a brand after 20 years, a blog that’s dedicated to fashion news is the place to talk about it. Your fashion news blog can be the source for updates of all sorts and a place for discussion on the latest moves and changes. Here, you can hone your editorial voice to contribute relevant, subscribe-worthy content readers clamor to read when news breaks.

Why are ‘90s trends returning? Will low-rise jeans make a comeback? Talk about your take on these and all kinds of emerging trends on your fashion blog. Content ideas can encompass the history of a trend, speculation that a trend is coming back, comparing an original trend to its revival, and other similar angles. 


Use your fashion blog as a place to review new looks and share your thoughts with a wider audience. Start out with a designer or style that appeals to you, then try on their products, take plenty of photos, and share a summary of what you think. Eventually, you may find that brands are reaching out to you for your opinion!

Fashion by size or body type

Whether you’re a plus-size fashionista or a petite clothing lover, you can serve as style inspiration for body types that may not always be seen in mainstream magazines or publications. Focus your blog on looks and brands that cater to folks who look like you, and use this as a basis to build quality content for readers looking for ideas and advice. Part personal style and part reviews, great content is easy to generate when centered on this niche.

DIY fashion

Making your own clothing is far from a lost art. A DIY fashion blog is a fantastic way to make your mark, share your love of homemade clothing, and encourage others to embrace the beautiful creations they can sew and wear. Use this space to talk about your foray into DIY fashion, share patterns, and of course, take great photos of you wearing the pieces you made by hand.

How to pick a fashion blog niche

The journey to choosing a fashion blog niche begins by asking yourself some basic — and important — questions. Think about the following:

  • What am I passionate about?
  • What kind of readers do I want to reach?
  • What is it about my point of view that will interest people?
  • What kind of information can I share that will educate readers?
  • Which topics can I talk about endlessly?

With answers to these questions in hand, you can narrow down which blog niche is the best fit for your website goals. 

How to start a fashion blog in 8 steps

Ready to get started? There are a few steps you’ll need to take before your content is ready to share with the world. 

1. Come up with a great name

Every great blog starts with a memorable, catchy, and intriguing name. Think about what you want people to know about your blog, and work backwards from there. You can try for a play on words that works with your chosen niche, or a straightforward description of what you plan to write about. And if your own style is the center of the blog, you might want to simply use your name or create something inspired by your name. 

2. Select your domain name

With your name chosen, it’s time to select the web address where your content will live. Your domain name is what visitors type in (or click on) to access your content. Since websites are represented by strings of numbers, a domain name is easier to remember and more marketable. Consider it a user-friendly gateway to your content.

From a branding perspective, your domain name should be as short as possible, familiar, and connect back with your brand. Whenever possible, it should be the same as your blog name. And perhaps most important is how you stand out from the crowd. Run a quick internet search for your desired name to make sure another fashion blog doesn’t have the same or a similar domain.

3. Buy web hosting

Web hosting is another key part of the equation when creating a fashion blog (or any other website). You need a host to store your content and deliver that content to visitors who come to your site. Web hosting comes in many types of packages and service levels, from shared hosting at only a few dollars a month to dedicated servers that cost more but provide a different service tier. If you’re first starting out, shared hosting is plenty to get you going.

4. Create your website

Once you have a domain name and web hosting, you’re ready to add the bells and whistles to your fashion blog!

There are two main ways to create your website. You can enlist the help of a web developer or use a self-service content management system (CMS) that has tools that make site building accessible to non-designers. You might want to put your site together yourself, especially if you’re first starting out. Tools like Namecheap Site Maker utilize intuitive drag-and-drop builders that make site building simple.

As you create your site, consider choosing a website design that puts your newest content front and center. This way, visitors can see your freshest looks and newest takes the moment they arrive at your site.

5. Install programs to track performance

Healthy growth is fueled by data. Use information and insights from your visitors to shape the future of your site. As you’re building your fashion blog, set up tools like Google Analytics and Google Search Console that collect information about where your visitors are located, their basic demographics, which pages they visited, and more. This can help you formulate strategies for growth, come up with more content ideas, and see overall performance metrics that you can use to monetize your blog down the line.

6. Create a blogging schedule

A blogging schedule is essential to staying on track. It helps you prepare your content well in advance, so you’re not scrambling to write something right before the deadline. It also helps you plan out topics and avoid writing too much on one subject in a short time period. 

Protip: As you fill your editorial calendar, consider looking up keywords about your niche using a keyword lookup tool or platform. These keywords can help inspire ideas for topics that your likely visitors are interested in reading more about.

7. Optimize your content before publishing

It takes a bit of work to bring visitors to your site. Luckily, with search engine optimization (SEO) best practices in mind, you can be well on your way to having your content pop up at the top of search results for your niche.

SEO is a complicated and multi-faceted process that takes many factors into account. A good number of those factors involve your content. How your content is structured, its length, the type of links you include, and any graphics and photos included in your blog entries are just a few of the factors that can help move the needle. This process takes time, but it pays off in spades.

A few best practices include:

  • Write a catchy title that encourages visitors to share on social media and in email
  • Link to other pages on your website and to other important websites in your niche
  • Structure your content by using formatted subheadings to create digestible sections

8. Publish your content

It’s time to share your content with the world! Before you hit that “publish” button, though, do a quick quality check to make sure everything is ready to go. Review the following before publishing:

  • Proofread your content for spelling and grammar mistakes
  • Make sure all formatting looks right, including subheadings and bulleted lists
  • Check your photos to make sure they uploaded correctly
  • Use the “preview” function to see what your content will look like when published

Put your best foot forward with a fashion blog

Your fashion blog should look as good as the outfits you’re putting together! You don’t need to hire a developer and a team of designers to make it happen. Namecheap’s suite of DIY tools makes it accessible and simple to jump into the blogging game. 

Namecheap Site Maker includes a domain name and hosting for one low monthly price and features all the tools that allow anyone without a design background to create a beautiful site. And if you want to take your blog to the next level, you can utilize Namecheap Logo Maker to create a visual representation of your fashion blog brand. Get started today — head to Namecheap Visual to see how we make brand design simple.


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Nick A.

Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.

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