How to add a website link to your TikTok account

Nick A. | November 15, 2023
9 mins

TikTok is the world’s most popular social network, with over 150 million active users in the United States and over 1 billion worldwide. Whether you have a personal brand or you run an established business, a TikTok presence has the potential to expand your audience. To take advantage of that opportunity, however, you need a way to direct users to other sites. When you add TikTok bio links, you can get more visitors to your website and convert followers into customers. Fortunately, Namecheap’s Simple Links tool makes it easy to create TikTok links in bios.

You’ll often hear creators on TikTok refer to a “link in bio” in their captions, videos, or live streams. To see that link, you need to go to their profile page. There, you’ll find a clickable URL which directs users to an online portfolio, business website, e-commerce product page, or another type of site.

For example, if a TikTok user is trying to raise money for a good cause, they can direct their followers to a donation link in their profile. When an influencer is promoting a special discount code for a brand, they might add a link to that brand’s site in their profile. Businesses on TikTok often use their TikTok link in bio to direct users to their own website.

A TikTok profile link makes it easier for users to get to the creator’s intended site. They don’t have to memorize a specific URL mentioned in a video or type it into a separate app or web browser. Instead, they can reach the intended online destination with a simple click.

With a link in bio, TikTok users can promote their brand or business and drive traffic to specific websites. This marketing strategy has helped countless TikTok creators boost their online success and increase engagement with their followers. 

If you create engaging social media content, don’t miss out on the opportunity to put a website on TikTok. Your user profile can feature any link you want, and you can update it at any time to direct users to specific pages. 

Keep in mind, however, that you must have a TikTok business account and at least 1,000 followers to add a clickable link to your profile. A business account on TikTok also gives you the option to include an email address in your profile. Plus, you’ll get access to some marketing tools and analytics which can be used to help promote your brand. If you already have a personal account, you can keep your username and simply switch to a business account.

If you don’t meet the requirements to add a clickable link in your profile, you can add the URL text into your bio instead. Because your followers won’t be able to click on the link to go directly to your site in this case, it’s best to use a short and easy-to-remember URL if possible.

One challenge that many TikTok users encounter when adding a URL to their TikTok profile is choosing a link. Bios on the platform only allow for one URL, which can feel limiting when there are a number of different pages that a user wishes to promote.

If you want to include multiple links in your profile, use Simple Links. This free website builder allows you to create a one-page, mobile-optimized website, also known as a landing page or microsite. That page serves as a one-stop shop for your TikTok followers to find links to your business website, online portfolio, accounts on other social media platforms, and more. In addition, you can add a brief bio or business description and an image to personalize the page.

It only takes a few minutes to create a Simple Links site. Follow these steps to make yours with all of the links you want your TikTok followers to have easy access to.

Namecheap Simple Links landing page

You’ll find Simple Links in Namecheap’s Visual suite of web tools. First, log in to Namecheap or create an account. Then, navigate to the Site Maker page and select Simple Links from the options near the top of the page.

2. Add a description.

Namecheap Simple Links website builder adding description

When creating your Simple Links website, just follow along with the prompts to select the elements of your site’s design. After entering an email address, you’ll be prompted to add a little information about yourself. This is where you can include your name (or your business name) and a brief description. Consider uploading an image of your face or your logo to help build brand recognition.

Namecheap Simple Links website builder adding social media profiles

Next, add quick and easy links to your social media accounts. This is a great way for followers to find you on other platforms, including Instagram, Facebook, YouTube, and LinkedIn. Simply add the links here and they’ll be displayed in an organized format on your landing page.

4. Select your preferred site layout.

Namecheap Simple Links website builder choosing template

This next step offers you an opportunity to customize the look of your Simple Links site. Choose the option that suits your tastes to determine where your image will be displayed in relation to the list of links.

5. Personalize your colors and fonts.

Namecheap Simple Links website builder choosing colors

Pick out the style elements for your microsite, starting with the base color. This is a great opportunity to coordinate with your logo colors to reinforce your brand’s visual identity. You’ll also be presented with a variety of font options, including serif and sans serif typefaces.

6. Publish your site.

The only step left is to publish your site. You can use a free subdomain or a Namecheap domain you already own. If you don’t own a domain yet, you can also search for an available domain to use for your Simple Links site. Once you’ve selected your choice, hit the “Publish” button and your site will go live.

If you want to make any changes, simply log into your Namecheap account and edit your Simple Links site as needed. You can do this any time you want to update your page with new links, change the format and style, or edit the image and description.

From start to finish, the process to build your Simple Links site only takes a few minutes. It’s straightforward and user-friendly, so you don’t need any web design experience to get your site up and running.

How to add a website to your TikTok bio

Now that your Simple Links landing page is ready to go, it’s time to add a clickable link to your TikTok bio. Here’s how to do it.

1. Go to your TikTok profile.

Log in to the TikTok app and navigate to your profile by tapping on the icon in the lower right corner of your screen.

Tap on the bio button that says “Edit profile”. Then, click “Add your website”. Insert the URL for your Simple Links page, then click “Save”.

3. Test it out.

To make sure your link is working, go back to your TikTok profile and click on the URL. Check that it takes you to your Simple Links site and that all the links on your page are working properly. 

Once you add a link, anyone who views your profile will be able to click on it to go directly to your site. With Simple Links, you can refer to a number of different links in your captions and stories without having to change the URL in your TikTok bio every time. Just make sure they’re labeled clearly on your Simple Links site so users know which one to click.

Can I post multiple links to my link in the bio?

TikTok only allows you to post one link as your bio site. That’s why a Simple Links URL is a great solution for TikTok users. When users click on the URL, they’ll instantly get access to a list of links on your Simple Links site, including business websites, social media accounts, product pages, and any other links you wish to include.

Why can't I add a website to my TikTok bio?

In order to add a clickable link to your TikTok profile, you must meet both of the following requirements:

  • Sign up for a TikTok business account.
  • Have at least 1,000 TikTok followers.

If you don’t meet both of these requirements, you can still add a link to your profile page by inserting it into your bio. However, it won’t be a clickable link that takes users directly to the website.

A clickable URL cannot be added to a personal TikTok account. You can add the URL to your bio for your followers to see, but they won’t be able to click on it to go directly to your site.

How to put a website in a TikTok business account? 

If you have a business account, follow these steps to add a link in your bio:

  1. Go to your profile page by clicking on the icon in the lower right corner of your screen.
  2. Tap the “Edit profile” button.
  3. Click “Add your website”, then insert the URL.
  4. Click “Save”.


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Nick A.

Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.

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