Entrepreneurs today are increasingly pushed to digitize their businesses, and the world of real estate is no exception. From an agent offering virtual tours to a property manager with a host of buildings in their portfolio, an online presence is essential for any type of real estate business.
But what makes many of these real estate websites so unique is the array of feature-rich attributes, which often includes special tools and settings for lead generation, featured property listings, and more. So if you want to launch a website for your real estate business, it helps to see some of these features in action.
Find some inspiration for your real estate website project from these standout examples.
This nationally acclaimed real estate agency puts the home search front and center. Visitors immediately see a search field that allows them to look up properties to buy or rent by city, neighborhood, ZIP code, specific addresses, school district, or listing agent. From there, they can sort their options by price, amenities, days on market, and other essential information. Those who register get the added incentive of saving their listings and leaving comments on listings for agents.
This New York City-based property management company serves a dual purpose: to market to potential property owners and to make important tasks easier for residents. Visitors to their website can quickly gain an understanding of what services REM Residential offers to condos, co-ops, and other types of multifamily properties. They feature testimonials from happy customers as well as an FAQ that covers information about the company’s properties and services. Residents of a property managed by REM Residential simply log in on the home page to access a portal for their building.
This international real estate agency also makes property searches the main focus of its website, allowing visitors to search by any number of location-based criteria to start their journey. They can then filter their search results for more specifics. For those who are browsing options, RE/MAX provides ready-made categories like new listings, open houses, and luxury properties.
The feature-rich homepage offers plenty of content to explore, including a portal to the blog that covers multiple real estate topics in depth. RE/MAX also include calls to action to help you find an agent and specific sections for international property searches.
Based in northern New Jersey, The Zamir Group is a real estate team affiliated with the Keller Williams agency. Led by agent Zohar “Zack” Zamir, this website puts the listings search at the top, similar to other real estate agency websites. But unlike those websites, The Zamir Group immediately puts the agents on the team at the forefront, quickly tying a face and a name to the listings the visitor is about to explore.
With some fresh ideas in mind, it’s time to get to work creating your real estate website. These general steps can help guide you through the process.
Some of the most common, essential features of a real estate website include:
The category of “real estate website” covers a wide swath of business types. Here are a few of the most common real estate website examples.
Have you ever looked at photos of a home for sale, viewed its details, or watched videos about a specific property online? Then you’ve likely stumbled upon a property listing website. A property listing website displays all homes for sale or rent in your desired area. You can filter these results by price, size, amenities, location, and endless more options. If something strikes your fancy, you can submit a request to speak to an agent or book a tour through that site. Popular examples of property listing websites are Realtor and Zoopla.
An agency website is utilized as a marketing tool for an entire real estate agency. While property listings are at the heart of an agency website, you’ll find additional content that talks about the agency’s mission and vision as a company, an About Us page, bios of all their agents, contact information, and additional marketing material like a blog.
Prudential, RE/MAX, and Keller Williams are examples of agencies with a presence across the U.S. and even around the world. These agencies use their websites to display current listings and agent bios while promoting the agency as a whole.
A single agent or a group of agents may opt to create their own website, even if they’re affiliated with a larger agency. This group, called a real estate team, works together to help clients find their dream homes. They often specialize in a certain area, region, or neighborhood, and have in-depth knowledge of the quality of life in those areas. These websites feature property listings and agency information just like an agency website, but they place an additional focus on the team.
A real estate marketplace acts as the “middleman” between property owners and buyers. Through a real estate marketplace, a property owner or their agent can list a property and manage bookings, while sellers can view properties from many sources in one place. On some real estate marketplaces, you may also find handy tools like mortgage calculators that can help you determine if you have enough money to purchase a certain property. Zillow and Redfin and two popular examples of real estate marketplaces.
A real estate investor website has different goals than a marketplace or an agency, as their target audience is not homebuyers or renters. A real estate investor aims to market their services and available opportunities to those looking to earn passive income by investing in real estate. An investor can browse available opportunities and search by desired property type and other conditions. Additionally, these websites typically include content used to market the investor group itself as a trustworthy authority in the space so investors know their money is safe with this agency.
Property managers play an important role in the day-to-day operations of a multi-family dwelling like an apartment building, and property management websites help with the management of those tasks. In addition to marketing the property manager as reliable and trustworthy, this type of website serves as a central portal for residents.
It may seem obvious why any company needs a website, but professionals involved in the real estate world can particularly benefit from a well-designed, fast, and informative website in the following ways:
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