30 Crown logo brands by famous companies

Nick A. | May 23, 2024
19 mins

Interested in adding a luxurious touch to your logo? Consider including a crown icon in the design. Company logos with crowns have a regal appearance that makes them attractive to a wide variety of potential customers. This royal icon can help to elevate a brand due to its association with wealth, power, and luxury. Popular brands like Starbucks, Hallmark, Royal Caribbean, and Corona all make use of this meaningful logo symbol. Get inspiration to create your own crown logo design by checking out these examples from other companies.


Corona extra crown logo image
Image credits: Corona

Despite having a relatively affordable price, Corona’s crown logo gives the brand a regal, upscale appearance. The crown logo has a very literal interpretation, as “corona” is actually the Spanish word for “crown.” It also points to Corona’s dominance as one of the most popular beers worldwide.

KLM Airlines

KLM Airlines crown logo image
Image credits: KLM Airlines

As the primary airline of the Netherlands, KLM is highly regarded. The abstract crown design makes perfect sense considering that the full name of the company is KLM Royal Dutch Airlines. This branding maneuver ties the airline to the Dutch monarchy, which adds a sense of history and nobility. 


Starbucks crown logo image
Image credits: Starbucks

There’s no doubt that Starbucks is one of the most recognizable brands in the world, with over 35,000 stores in 80 countries. However, some customers may be surprised to learn about the history of the Starbucks logo. It depicts a mermaid siren from Greek mythology who lured in sailors the same way the aroma of fresh coffee might lure in customers. The crown gives the siren a queen-like appearance and helps to elevate the Starbucks brand.

Royal Caribbean

Royal Caribbean crown logo image
Image credits: Royal Caribbean

Royal Caribbean uses a unique combination of two icons in their distinctive logo. The lower part of the logo resembles an anchor to indicate that their company is a cruise line. The upper part of the image features a crown, which is a nod to the name and reinforces a brand identity that’s sophisticated and luxurious. The crown logo also fit the names for some of the ships which have been a part of the Royal Caribbean fleet, such as Nordic Empress, Monarch of the Seas, and Majesty of the Seas.

Dolce & Gabbana

Dolce & Gabbana crown logo image
Image credits: Dolce & Gabbana

The logo for Dolce & Gabbana combines contemporary and traditional elements to evoke a particular brand image. The sleek, sans serif font fits the Italian luxury fashion house’s modern designs. However, the brand’s long history, lavish products, and affluent clientele is indicated by the classic laurel wreath and ornate crown.


Hallmark crown logo image
Image credits: Hallmark

Hallmark is a brand that started in greeting cards and later expanded to include movies and a television channel. It’s associated with strong emotional connections, and the script font in the logo helps to give it a personal look and feel. The crown points to the brand’s excellence in their business endeavors, including the high quality of their greeting cards.

Juicy Couture

Juicy Couture crown logo image
Image credits: Juicy Couture

As a luxury brand, Juicy Couture included a prominent crown in their logo in order to signify their place among other designer fashion brands. Some of the kitschy elements of the logo, like terrier dogs and little hearts on the crest, fit this upscale brand’s casual clothing designs and help to target its younger audience.

Canada Dry

Canada Dry crown logo image
Image credits: Canada Dry

Canada Dry is best known for its delicious ginger ale. Although this brand's products are rather simple and affordable, the crown icon in its logo helps to establish Canada Dry as an authority in making quality soda. Coupled with a crest-like design, this logo gives the brand a sense of history and influence, which is fitting considering that the company was founded well over a century ago.

Kansas City Royals

Kansas City Royals crown logo image
Image credits: Kansas City Royals

With a name like the Royals, it’s only fitting that Kansas City’s baseball team has a crown in their logo. As it turns out, the team name is actually a tribute to an annual rodeo, livestock show, horse show, and barbecue competition called the American Royal, which has been held in Kansas City since 1899. The crown also associates the team with victory and triumph, two great values for a sports franchise.

Moët & Chandon

Moët & Chandon crown logo image
Image credits: Moët & Chandon

Best known for their champagne, Moët & Chandon is closely associated with high-end products. This brand is the maker of Dom Pérignon, widely considered to be one of the finest champagnes in the world. Due to their long reign as one of the top champagne producers, Moët & Chandon’s crown logo is especially fitting. It signifies their authority in the industry, the luxurious nature of their drinks, and a respected history which stretches all the way back to 1743.

Rimmel London

Rimmel London crown logo image
Image credits: Rimmel London

Founded in 1834, Rimmel is one of the top makeup brands in the world. Its strong association with London, where the British royal family resides, makes the crown a fitting symbol for the brand’s logo. In fact, Rimmel’s motto is “Get the London Look.” The way the crown sits atop the name in the logo creates an impression of grandeur and power.


Budweiser crown logo image
Image credits: Budweiser

Budweiser is known as “The King of Beers,” so it’s only natural that a crown is featured in the brand’s logo. The elegant and timeless script font combined with the crown imagery creates an impression of long-reigning dominance. The red shape in the background also resembles a bowtie, which creates a distinguished, upscale look for the Budweiser logo.

Crown Royal

Crown Royal crown logo image
Image credits: Crown Royal

Crown Royal is a Canadian whisky brand with a lot of history behind it. The name was actually inspired by the 1939 royal tour of Canada made by King George VI and Queen Elizabeth, which was the first time a reigning monarch had visited the country. Crown Royal whisky was introduced that same year. The logo pays tribute to this connection with a traditional British royal crown sitting atop a pillow, which gives the brand a regal and dignified image.

Royal Canin

Royal Canin crown logo image
Image credits: Royal Canin

Royal Canin is a French brand of high-quality cat and dog food founded in 1968. The current logo has a very modern design with an abstract crown consisting of curved lines and dots. Though the brand has nothing to do with actual French royalty, the crown logo icon helps to establish them as an authority in the market. It also references their high quality standards, which in turn creates higher price points compared to many other pet food brands.

Old Dominion

Old Dominion crown logo image
Image credits: Old Dominion

Old Dominion University’s athletic teams are known as the Monarchs, and their logo features a ferocious lion topped by a crown. The “Monarchs” name is closely connected to the university’s location in Virginia. King Charles II was actually the one to call the Virginia colony “Old Dominion” in reference to Virginia’s loyalty to the crown during the English Civil War. The Old Dominion logo, therefore, is a tribute to this close connection with the British monarchy.


Chambord crown logo image
Image credits: Chambord

Chambord, a French raspberry liqueur, features the crown in its logo. In addition to conveying that the brand creates a high-quality product meant to make occasions feel special and lavish, the crown also has historical significance. The liqueur made by Chambord is actually inspired by a similar drink served to King Louis XIV during a visit to the Château de Chambord. This connection to French royalty is also reflected in the packaging, which features opulent gold accents and, at one time, a lid shaped like a crown.

Royal Vegas

Royal Vegas crown logo image
Image credits: Royal Vegas

The Royal Vegas logo features a golden crown at the top. This company is an online casino, so the primary effect of the crown symbol is creating hopes for victory and accumulated wealth. This crown logo also ties into the way Royal Vegas bills itself as a “VIP online casino,” which helps players to feel that they’re getting the “royal” treatment on the site. 

Bombay Sapphire

Bombay Sapphire crown logo image
Image credits: Bombay Sapphire

As one of the most widely recognized brands of gin, Bombay Sapphire holds a place of authority in the spirits market. This is part of the reason they’ve included a crown in their logo. Their logo design is very traditional and ornate, with sapphire gems surrounding an image of Queen Victoria as a tribute to the British raj era in India. This royal connection creates a brand image based on history, power, and prosperity.

Men’s clothing brand with crown logo

Louis Philippe

Louis Philippe crown logo image
Image credits: Louis Philippe

The simple black crown featured in the Louis Philippe logo serves as an overt royal reference. This premium men’s clothing brand was actually named after Louis Philippe, whose reign as the King of France lasted from 1830 to 1848. Sometimes abbreviated as LP, it’s among the top apparel brands in India.

Louis Philippe styles are sophisticated and elegant, with a variety of casual and formal attire available in their collection. Fitting with the regal theme of their name and luxury logo, LP states that they “rise to the occasion of adorning men with impeccable taste and with a refined sense of luxury for fashion.”

Emilio Pucci

Emilio Pucci crown logo image
Image credits: Emilio Pucci

The Emilio Pucci clothing logo features an ornate crown at the center to indicate the noble origins of the Italian brand’s namesake. Don Emilio Pucci, Marchese di Barsento, was born into one of the oldest noble families in Florence and founded his fashion empire in 1947. His luxurious designs were later worn by celebrities like Jackie Kennedy, Sophia Loren, and Marilyn Monroe (who was actually buried in a Pucci dress).

Today, Emilio Pucci also offers a selection of colorful men’s apparel, including shirts, pants, ties, and swimwear. The brand’s designs are noted for their kaleidoscopic color patterns in bold hues.

Jewelry brand with crown logo


Pandora crown logo image
Image credits: Pandora

The logo for Pandora offers a minimalist representation of their signature charm bracelets. The “O” in the wordmark is topped by a small crown, which calls to mind the luxurious nature of the brand’s fine jewelry. This logo symbol works in more than one way since the crown also mimics the appearance of a gem or charm attached to a bracelet.

Pandora’s jewelry logo connects with the company’s focus on creating treasured jewelry items. In addition to their customizable charm bracelets, the company also offers a wide range of rings, earrings, and necklaces. 


Kwiat crown logo image
Image credits: Kwiat

An artistic rendering of a crown is the focal point of Kwiat’s logo. Because the company focuses on beautifully crafted, timeless diamond jewelry, this logo symbol helps to invoke brand values of luxury, sophistication, and glamor. 

Founded by Sam Kwiat in 1907, this company with crown logos has become one of the most highly respected diamond cutters. Other jewelers, such as Harry Winston and Tiffany & Co., have used Kwiat as their go-to source for brilliantly cut diamonds.

Car brand with crown logo

Alfa Romeo

Alfa Romeo crown logo image
Image credits: Alfa Romeo

The emblem-style logo used by Alfa Romeo features several components, including the official flag of Milan and a man-eating snake topped by a simple, abstract crown. The crown icon in this car logo design is related to both royalty and victory. The brand has connections to powerful noble families in Italy, and its cars have been driven by many crowned winners in motor racing competitions.

Alfa Romeo cars are considered luxury automobiles. The crown logo is fitting for the company’s esteemed reputation as a maker of premium sports cars.


Saab crown logo image
Image credits: Saab

In the logo for Saab, a former Swedish car manufacturer, a gold crown sits atop a griffin’s head. Because the griffin comes from traditional Swedish coats of arms, this logo’s crown points to a connection with the country’s history. It also helps to associate the brand with ideas of respect, authority, and power.

Saab cars often come with higher price tags, so the crown logo also indicates a certain degree of wealth and luxury. Unfortunately, Saab went bankrupt in 2011 and is no longer in business.

Shoe brand with crown logo


Supra crown logo image
Image credits: Supra

Known for their stylish skate footwear, Supra features a crown in their shoe logo design. This regal symbol points to Supra’s reputation as a streetwear brand, with the crown indicating a sense of respect and authority in this segment of the footwear industry. 

The crown icon is also a great fit for a brand that has connections to a number of powerful celebrities. The logo’s retro-inspired, hip-hop look works well considering that a number of rappers and other artists have collaborated with Supra for special shoe collections.

Crown Northampton

Crown Northampton crown logo image
Image credits: Crown Northampton

For footwear brand Crown Northampton, the name itself implies a sense of prestige. This company is known for its luxury handmade sneakers, shoes, and boots, making the prominent crown in the logo a symbol of this dedication to the finer things. It also signals to potential customers that Crown Northampton shoes feature not just premium quality and craftsmanship, but also higher price tags.

Crown Northampton’s logo has taken on even more meaning over time. The company is in its fifth generation of family ownership, making it a business passed down the same way a crown would be within a royal family (much like the one in England, where all of the brand’s shoes are made).

Lion with crown logo brand


Ritz-Carlton crown logo image
Image credits: The Ritz-Carlton

The Ritz-Carlton is one of the most famous luxury hotel chains in the world. The brand has an iconic lion with crown logo that is intended to signify “elegance, refinement, and noble bearing.” This logo has an ornate style that complements the hotel chain’s sophisticated decor and upscale amenities.

Another benefit of the Ritz-Carlton’s logo with a crown is the fact that its meaning is recognizable across a number of cultures and languages. Because the hotel chain has locations around the world, it helps that the lion and crown symbols are almost universally associated with royalty and power.


Queen band crown logo image
Image credits: Queen

The British rock band Queen has used a detailed logo with a crown at the center since their self-titled debut album was released in 1973. The crown is a quite literal reference to the band’s name, while the creatures surrounding it are connected to the zodiac signs of the original band members. 

Freddie Mercury, Queen’s lead singer, actually designed the band’s logo. He had attended art college and came up with the imagery and graphic design on his own. The crest style resembles the royal coat of arms in the United Kingdom, which adds a sense of majesty and power to the band’s image while also being a self-aware “wink” to their fans.

Watch brand with crown logo


Rolex crown logo image
Image credits: Rolex

It’s no surprise that one of the most famous luxury watch brands, Rolex, has a crown in its logo. A timepiece from this Swiss watch maker is considered a major status symbol that indicates affluence, power, opulence, and style. The tall, five-pointed gold crown in the Rolex logo showcases their position in the market as a go-to source for prestige watches. 

The crown in the Rolex logo has also come to serve as a reminder of the brand’s longevity. The logo has been trademarked since 1925, and it has become synonymous with the Rolex name over time.


Glycine crown logo image
Image credits: Glycine

Glycine, a premium Swiss watch maker, uses a minimalist crown logo. This symbol is distinctive from many other crown logos due to its blocky, simple shape. The pared-down design has a very sleek and streamlined look compared to the more ornate style found in many crown logo icons.

This company is best known for its rugged watches designed for military and sports use, including the original Glycine Airman watches made at the request of a British pilot and commander. The simple and sturdy-looking crown in the brand’s watch logo helps to associate Glycine with power and prestige while maintaining a tough, masculine appearance.

Create your own design with Logo Maker

A crown logo can suit a wide variety of businesses due to its symbolic significance. A car detailing logo with a crown indicates excellence and high standards, for example, while a clothing store logo with a crown could help showcase luxurious goods for affluent customers.
Namecheap’s Logo Maker makes it simple to customize a logo for your brand. Logo Maker guides you through each step of the design process, offering helpful prompts to assist in picking out the best logo colors, fonts, and shapes. You can pick from various crown symbols to find the best fit for your brand, and it only takes minutes to produce dozens of sample designs. You can easily customize and download your logo in multiple formats for use in digital and print applications. Try it today to create the perfect logo for your brand.


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Nick A.

Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.

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