Clothing brand logo ideas

When having a clothing logo designed, use the style of your products to influence the way your logo looks. This helps customers find apparel brands which align with their personal tastes.

If you want to create a brand logo for a designer clothing company, use elements that showcase the elevated styles you offer. For example, gold is often used to convey glamor and luxury, and professional designers like Chanel and Gucci use an emblem-like logo to mark their products.

While a stately, sophisticated look is great for designer clothing, it might not fit with your brand’s style. Think about which elements are most closely associated with your clothing and use that to design logos reflecting those characteristics.

Patagonia’s apparel logo design features a mountainous background to showcase that its clothing is intended for rugged outdoor adventures. The logo for Hollister features a seagull, which connects with the brand’s laid-back, coastal vibes.

Icons like these can be particularly effective at communicating your brand identity. You can also use different fonts to hint at your clothing style. A curly script font is often perceived as romantic and feminine, while cute bubble letters would be fitting for a children’s clothing line.