Contact us

Submit TicketLive ChatReport Abuse

Sign up

Sign in

Sign in

Forgot your password?

Sign up

Your Cart

Subtotal

$0.00

View Cart

$USD

$ U.S. Dollar€ Euro£ British PoundC$ Canadian DollarsA$ Australian DollarsRs Indian Rupees¥ China Yuan RMBMore Info

{"/api/v1/guruguides-api/post/read:\"{\\\"slug\\\":\\\"business-logos\\\"}\"":{"body":{"title":"The 5 best fonts for logos: How to choose a style for your business","slug":"business-logos","publicationDate":"April 06, 2026","postInfo":{"readTime":11},"excerpt":"Learn about typeface basics and discover which of the most popular fonts is the best fit for your business logo.","hero":{"title":"01 – Hero – The 5 best fonts for logos, How to choose a style for your business","alt":"Hero image with letters","caption":"","description":"","sizes":[{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2022/01/01-Hero-The-5-best-fonts-for-logos-How-to-choose-a-style-for-your-business.svg","width":1,"height":1}]},"heroMobile":{"title":"02 – Hero mobile – The 5 best fonts for logos, How to choose a style for your business-04","alt":"Hero mobile","caption":"","description":"","sizes":[{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2022/01/02-Hero-mobile-The-5-best-fonts-for-logos-How-to-choose-a-style-for-your-business-04.svg","width":1,"height":1}]},"categories":[{"slug":"logo-design","title":"Logo Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"authors":[{"fullName":"Nick A.","slug":"nickallen","firstName":"Nick","lastName":"Allen","bio":"Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.","avatar":"https://secure.gravatar.com/avatar/6f287a9028fb459865bd89420e769685?s=132&d=mm&r=g"}],"related":{"title":"Web Design & Branding","slug":"web-design-branding","subtitle":"Get creative with our expert design and branding guides","description":"From voice to visuals, here’s how to create branding that everyone will recognize.","humanizeTitle":"For standing out online","posts":[{"title":"FAQ design: What is it, why you need it, and 15 great examples","slug":"faq-design","publicationMonth":"May 2026","postInfo":{"readTime":12},"excerpt":"Make important information easy for customers to find and build trust with your audience by creating a detailed FAQ page on your website.","cardImage":{"title":"2022_GURU_57 – FAQ design What is it, why you need it, and 15 great examples_Thumbnail – 288×310 – CC#E4D8FF","alt":"","caption":"","description":"","sizes":[{"name":"placeholder","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/2022_GURU_57-FAQ-design-What-is-it-why-you-need-it-and-15-great-examples_Thumbnail-288x310-CCE4D8FF.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/2022_GURU_57-FAQ-design-What-is-it-why-you-need-it-and-15-great-examples_Thumbnail-288x310-CCE4D8FF.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/2022_GURU_57-FAQ-design-What-is-it-why-you-need-it-and-15-great-examples_Thumbnail-288x310-CCE4D8FF.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/2022_GURU_57-FAQ-design-What-is-it-why-you-need-it-and-15-great-examples_Thumbnail-288x310-CCE4D8FF.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/2022_GURU_57-FAQ-design-What-is-it-why-you-need-it-and-15-great-examples_Thumbnail-288x310-CCE4D8FF.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/2022_GURU_57-FAQ-design-What-is-it-why-you-need-it-and-15-great-examples_Thumbnail-288x310-CCE4D8FF.svg","width":1,"height":1}]},"categories":[{"slug":"web-design","title":"Web Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to start a food blog: 11 steps for quality content","slug":"how-to-start-a-food-blog","publicationMonth":"May 2026","postInfo":{"readTime":11},"excerpt":"Share your love of all things food with the world using these tips for choosing a food blog niche and publishing quality content.","cardImage":{"title":"How to start a food blog- 11 steps for quality content","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":1,"height":1}]},"categories":[{"slug":"getting-started-online","title":"Getting Started Online","type":"category"},{"slug":"getting-started","title":"Starting a Business","parentSlug":"getting-started-online","type":"category"},{"slug":"web-design","title":"Web Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to find logo design inspiration for your brand","slug":"find-logo-design-inspiration","publicationMonth":"May 2026","postInfo":{"readTime":9},"excerpt":"Discover great ideas for a new logo by compiling details about your brand, learning some design basics, and finding inspiration online.","cardImage":{"title":"03 – How to Find Logo Design Inspiration for Your Brand create images_Article Image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":1,"height":1}]},"categories":[{"slug":"logo-design","title":"Logo Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to trademark a logo","slug":"how-to-trademark-a-logo","publicationMonth":"May 2026","postInfo":{"readTime":9},"excerpt":"Guide of what is logo trademark, why trademarking a logo is important and what's the difference between logo trademarks and copyrights?","cardImage":{"title":"How to trademark a logo","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":1,"height":1}]},"categories":[{"slug":"logo-design","title":"Logo Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"Resume website: What these sites need, and 17 inspiring examples","slug":"resume-website-examples","publicationMonth":"May 2026","postInfo":{"readTime":12},"excerpt":"Resume websites let you showcase your skills in a whole new light. Find out how to create one and check out examples for inspiration.","cardImage":{"title":"The 10 best portfolio websites to showcase your best work","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":1,"height":1}]},"categories":[{"slug":"website-bulding","title":"Building a Website","parentSlug":"getting-started-online","type":"category"},{"slug":"getting-started-online","title":"Getting Started Online","type":"category"},{"slug":"web-design","title":"Web Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"11 best event website designs: What makes them great","slug":"event-website-design","publicationMonth":"May 2026","postInfo":{"readTime":11},"excerpt":"Get ready for your next event with a showstopping website that features everything your visitors need to know before they buy tickets.","cardImage":{"title":"11 best event website designs- What makes them great","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":1,"height":1}]},"categories":[{"slug":"web-design","title":"Web Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"What is a microsite? Learn what they are and how to use them","slug":"what-is-a-microsite","publicationMonth":"May 2026","postInfo":{"readTime":10},"excerpt":"Discover how to use microsites to create a dedicated place where you can share important details about your brand, products, or services.","cardImage":{"title":"What is a microsite? Learn what they are and how to use them","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/Cnw5bHIO-What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":1,"height":1}]},"categories":[{"slug":"website-bulding","title":"Building a Website","parentSlug":"getting-started-online","type":"category"},{"slug":"getting-started-online","title":"Getting Started Online","type":"category"},{"slug":"web-design","title":"Web Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to make a logo: The simple steps you need","slug":"how-to-make-a-logo","publicationMonth":"May 2026","postInfo":{"readTime":12},"excerpt":"Read the simple steps you need to make an attractive logo for you or your business.","cardImage":{"title":"simple steps to make logo","alt":"simple steps to make a logo","caption":"","description":"","sizes":[{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/04/Hero_1252x310_px_How_to_make_a_logo.svg","width":1,"height":1}]},"categories":[{"slug":"logo-design","title":"Logo Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"Personal logo design: Tips for building your brand","slug":"personal-logo-graphic-design","publicationMonth":"May 2026","postInfo":{"readTime":11},"excerpt":"Define your personal brand with a unique logo. Learn about the design process for creating a personal logo for resumes, hobbies, and more.","cardImage":{"title":"03 – Personal logo design Tips for building your brand_Article Image – artboard","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":1,"height":1}]},"categories":[{"slug":"logo-design","title":"Logo Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to find the best color combination for your logo design","slug":"color-combination-for-logo","publicationMonth":"May 2026","postInfo":{"readTime":12},"excerpt":"Pick the perfect colors for your logo with this guide featuring tips and tricks based on color psychology as well as real-world examples.","cardImage":{"title":"03 – How To Find The Best Color Combination For Your Logo Design copy_Article Image – artboard","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":1,"height":1}]},"categories":[{"slug":"logo-design","title":"Logo Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to start a fashion blog: Define your niche, then follow these 8 steps","slug":"how-to-start-a-fashion-blog","publicationMonth":"May 2026","postInfo":{"readTime":10},"excerpt":"Put your style in the spotlight with a fashion blog. Get inspiration for your blog niche and learn how to get your site up and running.","cardImage":{"title":"03 – Hero Thumbnail Colour code #A483FF Retail branding – How can it improve your e-commerce business_-05","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":1,"height":1}]},"categories":[{"slug":"getting-started-online","title":"Getting Started Online","type":"category"},{"slug":"getting-started","title":"Starting a Business","parentSlug":"getting-started-online","type":"category"},{"slug":"web-design","title":"Web Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"13 best cool fonts for websites","slug":"best-fonts-for-websites","publicationMonth":"May 2026","postInfo":{"readTime":12},"excerpt":"Give your online home a fresh look with the best cool fonts for websites. Discover free fonts in a range of unique and modern styles.","cardImage":{"title":"03 – Article image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":1,"height":1}]},"categories":[{"slug":"general-branding","title":"General Branding","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"}]},"type":"guide","seo":{"title":"The 5 Best Fonts For Logos: How to Choose a Style for Your Business","canonical":"https://www.namecheap.com/guru-guides/business-logos/","breadcrumbs":[{"text":"Guru Guides","url":"/"},{"text":"Web Design & Branding","url":"/category/web-design-branding/"},{"text":"The 5 best fonts for logos: How to choose a style for your business","url":"/business-logos/"}],"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.namecheap.com/guru-guides/business-logos/","url":"https://www.namecheap.com/guru-guides/business-logos/","name":"The 5 Best Fonts For Logos: How to Choose a Style for Your Business","isPartOf":{"@id":"https://www.namecheap.com/guru-guides/#website"},"primaryImageOfPage":{"@id":"https://www.namecheap.com/guru-guides/business-logos/#primaryimage"},"image":{"@id":"https://www.namecheap.com/guru-guides/business-logos/#primaryimage"},"thumbnailUrl":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2022/01/01-Hero-The-5-best-fonts-for-logos-How-to-choose-a-style-for-your-business.svg","datePublished":"2026-04-06T10:43:05+00:00","dateModified":"2026-04-09T10:33:14+00:00","author":{"@id":"https://www.namecheap.com/guru-guides/#/schema/person/4cdfbf12496d5683e81c7d7ae14c0ea6"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.namecheap.com/guru-guides/business-logos/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.namecheap.com/guru-guides/business-logos/#primaryimage","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2022/01/01-Hero-The-5-best-fonts-for-logos-How-to-choose-a-style-for-your-business.svg","contentUrl":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2022/01/01-Hero-The-5-best-fonts-for-logos-How-to-choose-a-style-for-your-business.svg","caption":"Hero image with letters"},{"@type":"WebSite","@id":"https://www.namecheap.com/guru-guides/#website","url":"https://www.namecheap.com/guru-guides/","name":"Guru Guides - Namecheap","description":"Just another Namecheap site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.namecheap.com/guru-guides/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https://www.namecheap.com/guru-guides/#/schema/person/4cdfbf12496d5683e81c7d7ae14c0ea6","name":"Nick Allen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.namecheap.com/guru-guides/#/schema/person/image/2f9aa86bc1616ddda77c15f2467b7cd2","url":"https://secure.gravatar.com/avatar/6f287a9028fb459865bd89420e769685?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/6f287a9028fb459865bd89420e769685?s=96&d=mm&r=g","caption":"Nick Allen"},"description":"Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.","url":"https://www.namecheap.com/guru-guides/author/nickallen/"}]},"meta":{"description":{"content":"","name":"description"},"siteName":{"content":"Guru Guides - Namecheap","name":"site_name"},"siteUrl":{"content":"https://www.namecheap.com/guru-guides/","name":"site_url"},"metaDescription":{"content":"","name":"meta_description"},"robots":{"content":"index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1","name":"robots"},"ogDescription":{"content":"Learn about typeface basics and discover which of the most popular fonts is the best fit for your business logo.","attributes":{"property":"og:description"}},"ogEnabled":{"content":"1","attributes":{"property":"og:enabled"}},"ogArticleModifiedTime":{"content":"2026-04-09T10:33:14+00:00","attributes":{"property":"og:article:modified_time"}},"ogArticlePublishedTime":{"content":"2026-04-06T10:43:05+00:00","attributes":{"property":"og:article:published_time"}},"ogImages":{"content":"4267,2134,https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/02-Twitter-The-5-best-fonts-for-logos-How-to-choose-a-style-for-your-business-10.png,https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/02-Twitter-The-5-best-fonts-for-logos-How-to-choose-a-style-for-your-business-10.png,full,5512,,9105778,image/png","attributes":{"property":"og:image"}},"ogSiteName":{"content":"Guru Guides - Namecheap","attributes":{"property":"og:site_name"}},"ogTitle":{"content":"The 5 Best Fonts For Logos: How to Choose a Style for Your Business","attributes":{"property":"og:title"}},"ogType":{"content":"article","attributes":{"property":"og:type"}},"ogUrl":{"content":"https://www.namecheap.com/guru-guides/business-logos/","attributes":{"property":"og:url"}},"twitterTitle":{"content":"The 5 Best Fonts For Logos: How to Choose a Style for Your Business","name":"twitter:title"},"twitterDescription":{"content":"Learn about typeface basics and discover which of the most popular fonts is the best fit for your business logo.","name":"twitter:description"},"twitterImage":{"content":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/02-Twitter-The-5-best-fonts-for-logos-How-to-choose-a-style-for-your-business-10.png","name":"twitter:image"},"twitterCreator":{"content":"","name":"twitter:creator"},"twitterSite":{"content":"","name":"twitter:site"},"twitterCard":{"content":"summary_large_image","name":"twitter:card"}}},"faqs":[{"question":"How do I choose a font for a logo?","answer":"\u003cp>Consider the following factors when choosing a font for a logo:\u003c/p>\r\n\u003cul>\r\n\u003cli>Brand personality: The font should align with your brand identity and values.\u003c/li>\r\n\u003cli>Audience: The font should appeal to your target customers.\u003c/li>\r\n\u003cli>Legibility: Choose a font that’s easy to read, even at a small size.\u003c/li>\r\n\u003cli>Attention: You want your logo font to be eye-catching and memorable.\u003c/li>\r\n\u003c/ul>"},{"question":"How can I identify fonts from logo images?","answer":"\u003cp>Tools like Adobe Fonts can help you identify fonts in logo images. Other options include WhatFontIs and WhatTheFont. To use these types of tools, you’ll need to upload the image file or share the image URL so the font can be analyzed.\u003c/p>"},{"question":"What font looks most professional?","answer":"\u003cp>The Helvetica and Garamond fonts are both considered to be very professional-looking. Helvetica has a sans serif design which gives it a more modern look, while Garamond’s serif design has a classic appearance.\u003c/p>"},{"question":"What are the most popular logo fonts?","answer":"\u003cp>Helvetica and Futura are two of the most popular logo fonts. Both are sans serif fonts with a clean, minimalist appearance. An example of a Helvetica used in branding is the Panasonic logo, while Futura can be seen in the logo for Volkswagen. \u003c/p>"},{"question":"Are serif or sans serif fonts better for logos?","answer":"\u003cp>\u003ca href=\"https://www.namecheap.com/visual/font-generator/sans-serif/\">Sans serif fonts\u003c/a> are generally better for logos because they’re simpler and easier to read. However, serif fonts may be preferred when they are a better fit for brand personality, like a business that wants to emphasize tradition and authority.\u003c/p>"}],"content":[{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The right logo can do wonders for any business. It makes you stand out from the online crowd, distinguishes you from your competitors, symbolizes what your company stands for, and makes your brand stick in people's minds.\u003cbr>\u003cbr>In \u003ca href=\"https://www.namecheap.com/logo-maker/company-logo-dos-donts/\" target=\"_blank\" rel=\"noreferrer noopener\">Company Logo Dos and Don'ts\u003c/a>, we outlined important tips to get you started with designs. We’ve also discussed the \u003ca href=\"https://www.namecheap.com/guru-guides/logo-design-principles/\" target=\"_blank\" rel=\"noreferrer noopener\">basics of logo design\u003c/a> elsewhere. What’s great about modern technology is you can now use a free \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">Logo Maker\u003c/a> app to create quality designs. The sky’s the limit when it comes to playing around with logo ideas, experimenting with what they mean from different perspectives, and seeing how different versions look across a range of mediums.\u003cbr>\u003cbr>Another aspect of making cool logos which many business owners may not be aware of is the importance of font typography in your logo. This communicates brand feel as strongly as the rest of the design, so it’s important to get it right. Taglines in logos are also super important because they encapsulate what your business is all about.\u003c/p>\n","innerContent":["\n\u003cp>The right logo can do wonders for any business. It makes you stand out from the online crowd, distinguishes you from your competitors, symbolizes what your company stands for, and makes your brand stick in people's minds.\u003cbr>\u003cbr>In \u003ca href=\"https://www.namecheap.com/logo-maker/company-logo-dos-donts/\" target=\"_blank\" rel=\"noreferrer noopener\">Company Logo Dos and Don'ts\u003c/a>, we outlined important tips to get you started with designs. We’ve also discussed the \u003ca href=\"https://www.namecheap.com/guru-guides/logo-design-principles/\" target=\"_blank\" rel=\"noreferrer noopener\">basics of logo design\u003c/a> elsewhere. What’s great about modern technology is you can now use a free \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">Logo Maker\u003c/a> app to create quality designs. The sky’s the limit when it comes to playing around with logo ideas, experimenting with what they mean from different perspectives, and seeing how different versions look across a range of mediums.\u003cbr>\u003cbr>Another aspect of making cool logos which many business owners may not be aware of is the importance of font typography in your logo. This communicates brand feel as strongly as the rest of the design, so it’s important to get it right. Taglines in logos are also super important because they encapsulate what your business is all about.\u003c/p>\n"]},{"blockName":"nc-blocks/domain-search","attrs":{"isCard":true,"action":"https://namecheap.com/logo-maker/app/new","searchInputName":"name","placeholder":"Search for a logo name","searchInputTooltipText":"Please enter a logo name."},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Search for a logo name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Search\u003c/button>\u003c/form>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Search for a logo name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Search\u003c/button>\u003c/form>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"label":"What role does a font play in a business logo?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"what-role-does-a-font-play-in-a-business-logo\">What role does a font play in a business logo?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"what-role-does-a-font-play-in-a-business-logo\">What role does a font play in a business logo?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp id=\"as-the-visual-representation-of-your-business-your-logo-and-the-font-you-choose-to-use-within-it-plays-a-significant-role-in-communicating-what-your-brand-stands-for-and-the-role-your-company-plays-in-your-chosen-industry-heres-how-a-font-can-shape-business-logo\">As the visual representation of your business, your logo — and the font you choose to use within it — plays a significant role in communicating what your brand stands for and the role your company plays in your chosen industry. Here’s how a font can shape business logo:\u003c/p>\n","innerContent":["\n\u003cp id=\"as-the-visual-representation-of-your-business-your-logo-and-the-font-you-choose-to-use-within-it-plays-a-significant-role-in-communicating-what-your-brand-stands-for-and-the-role-your-company-plays-in-your-chosen-industry-heres-how-a-font-can-shape-business-logo\">As the visual representation of your business, your logo — and the font you choose to use within it — plays a significant role in communicating what your brand stands for and the role your company plays in your chosen industry. Here’s how a font can shape business logo:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>It can help reinforce brand identity.\u003c/strong> As a core part of your brand’s visual identity, the font you choose for your logo can communicate the type of business you are and what you stand for. We’ll discuss that more later in this guide.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>It can help reinforce brand identity.\u003c/strong> As a core part of your brand’s visual identity, the font you choose for your logo can communicate the type of business you are and what you stand for. We’ll discuss that more later in this guide.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>It clearly shows who you are.\u003c/strong> At its most basic level, your logo tells the world the name of your business. A clear, simplified font leaves no ambiguity when a customer looks at your logo and instantly knows who you are.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>It clearly shows who you are.\u003c/strong> At its most basic level, your logo tells the world the name of your business. A clear, simplified font leaves no ambiguity when a customer looks at your logo and instantly knows who you are.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>It enhances logo appeal.\u003c/strong> Your font plays a larger role in \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">shaping the entirety\u003c/a> of your logo, alongside logo shapes and colors. This trio of logo elements comes together to inform your customers and uplift your brand identity as a whole.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>It enhances logo appeal.\u003c/strong> Your font plays a larger role in \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">shaping the entirety\u003c/a> of your logo, alongside logo shapes and colors. This trio of logo elements comes together to inform your customers and uplift your brand identity as a whole.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/heading","attrs":{"label":"5 proven logo fonts","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"n-5-proven-logo-fonts\">5 proven logo fonts\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"n-5-proven-logo-fonts\">5 proven logo fonts\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There are innumerable fonts out there, with many new ones being introduced every day. How do you even begin to select from such a vast library? These five proven and popular logo fonts can help narrow down your choices.\u003c/p>\n","innerContent":["\n\u003cp>There are innumerable fonts out there, with many new ones being introduced every day. How do you even begin to select from such a vast library? These five proven and popular logo fonts can help narrow down your choices.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":" Photo by \u003ca href=\"https://www.pexels.com/@mikhail-nilov?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Mikhail Nilov\u003c/a> from \u003ca href=\"https://www.pexels.com/photo/person-in-gray-long-sleeve-shirt-holding-a-laptop-8284728/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Pexels\u003c/a> ","id":5507,"sizeSlug":"large","linkDestination":"none","title":"Slack","description":"","alt":"Gilroy font with Slack logo example","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Slack-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Slack-600x405.png","width":600,"height":405},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Slack-980x662.png","width":980,"height":662},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Slack-1200x811.png","width":1200,"height":811},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Slack.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Slack.png","width":2048,"height":1383},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Slack.png","width":2789,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Slack-1200x811.png\" alt=\"Gilroy font with Slack logo example\" class=\"wp-image-5507\"/>\u003cfigcaption class=\"wp-element-caption\"> Photo by \u003ca href=\"https://www.pexels.com/@mikhail-nilov?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Mikhail Nilov\u003c/a> from \u003ca href=\"https://www.pexels.com/photo/person-in-gray-long-sleeve-shirt-holding-a-laptop-8284728/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Pexels\u003c/a> \u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Slack-1200x811.png\" alt=\"Gilroy font with Slack logo example\" class=\"wp-image-5507\"/>\u003cfigcaption class=\"wp-element-caption\"> Photo by \u003ca href=\"https://www.pexels.com/@mikhail-nilov?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Mikhail Nilov\u003c/a> from \u003ca href=\"https://www.pexels.com/photo/person-in-gray-long-sleeve-shirt-holding-a-laptop-8284728/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Pexels\u003c/a> \u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"1. Gilroy","parent":"b5f0958e-0009-45ef-891b-1ec8186f466f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-gilroy\">1. Gilroy\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-gilroy\">1. Gilroy\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This modernized sans serif font preserves a little bit of flair through its signature “squiggles” without giving up readability. This font is clean, simple, and fun, which is excellent for brands looking to communicate relatability in their logo. This font is also versatile and can be put to work on your brand’s website, signage, and more. \u003c/p>\n","innerContent":["\n\u003cp>This modernized sans serif font preserves a little bit of flair through its signature “squiggles” without giving up readability. This font is clean, simple, and fun, which is excellent for brands looking to communicate relatability in their logo. This font is also versatile and can be put to work on your brand’s website, signage, and more. \u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":" Photo by \u003ca href=\"https://www.pexels.com/@amanjakhar?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Aman Jakhar\u003c/a> from \u003ca href=\"https://www.pexels.com/photo/red-and-black-nike-fitted-cap-1124465/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Pexels\u003c/a> ","id":5506,"sizeSlug":"large","linkDestination":"none","title":"Nike","description":"","alt":"Futura font for Nike logo example","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Nike-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Nike-600x405.png","width":600,"height":405},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Nike-980x662.png","width":980,"height":662},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Nike-1200x811.png","width":1200,"height":811},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Nike.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Nike.png","width":2048,"height":1383},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Nike.png","width":2789,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Nike-1200x811.png\" alt=\"Futura font for Nike logo example\" class=\"wp-image-5506\"/>\u003cfigcaption class=\"wp-element-caption\"> Photo by \u003ca href=\"https://www.pexels.com/@amanjakhar?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Aman Jakhar\u003c/a> from \u003ca href=\"https://www.pexels.com/photo/red-and-black-nike-fitted-cap-1124465/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Pexels\u003c/a> \u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Nike-1200x811.png\" alt=\"Futura font for Nike logo example\" class=\"wp-image-5506\"/>\u003cfigcaption class=\"wp-element-caption\"> Photo by \u003ca href=\"https://www.pexels.com/@amanjakhar?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Aman Jakhar\u003c/a> from \u003ca href=\"https://www.pexels.com/photo/red-and-black-nike-fitted-cap-1124465/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Pexels\u003c/a> \u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"2. Futura","parent":"b5f0958e-0009-45ef-891b-1ec8186f466f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-futura\">2. Futura\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-futura\">2. Futura\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Bold, easy to read, and widely used, Futura is a popular choice for many brands looking to make a memorable statement. This modern font lends itself well to logo design due to its use of geometric shapes and straight lines. Global shipper Fedex and German car manufacturer Volkswagen are among two of the more prominent brands that use Futura in their logo.\u003c/p>\n","innerContent":["\n\u003cp>Bold, easy to read, and widely used, Futura is a popular choice for many brands looking to make a memorable statement. This modern font lends itself well to logo design due to its use of geometric shapes and straight lines. Global shipper Fedex and German car manufacturer Volkswagen are among two of the more prominent brands that use Futura in their logo.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":" Photo by \u003ca href=\"https://unsplash.com/@prateekkatyal?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Prateek Katyal\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a> ","id":5505,"sizeSlug":"large","linkDestination":"none","title":"Jeep","description":"","alt":"Helvetica Now for Jeep logo example","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Jeep-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Jeep-600x405.png","width":600,"height":405},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Jeep-980x662.png","width":980,"height":662},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Jeep-1200x811.png","width":1200,"height":811},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Jeep.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Jeep.png","width":2048,"height":1384},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Jeep.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Jeep-1200x811.png\" alt=\"Helvetica Now for Jeep logo example\" class=\"wp-image-5505\"/>\u003cfigcaption class=\"wp-element-caption\"> Photo by \u003ca href=\"https://unsplash.com/@prateekkatyal?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Prateek Katyal\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a> \u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Jeep-1200x811.png\" alt=\"Helvetica Now for Jeep logo example\" class=\"wp-image-5505\"/>\u003cfigcaption class=\"wp-element-caption\"> Photo by \u003ca href=\"https://unsplash.com/@prateekkatyal?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Prateek Katyal\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a> \u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"3. Helvetica Now","parent":"b5f0958e-0009-45ef-891b-1ec8186f466f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-helvetica-now\">3. Helvetica Now\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-helvetica-now\">3. Helvetica Now\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This update to a classic sans serif font is one of the most ubiquitous in branding. This font is a go-to for logos because of its crisp and clean appearance as well as its readability. These factors also make it an excellent choice for digital applications, such as websites and apps, to support ease of use and a positive visitor experience. Prominent examples of Helvetica Now used in logos are the car brand Jeep and the electronics manufacturer Panasonic.\u003c/p>\n","innerContent":["\n\u003cp>This update to a classic sans serif font is one of the most ubiquitous in branding. This font is a go-to for logos because of its crisp and clean appearance as well as its readability. These factors also make it an excellent choice for digital applications, such as websites and apps, to support ease of use and a positive visitor experience. Prominent examples of Helvetica Now used in logos are the car brand Jeep and the electronics manufacturer Panasonic.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":" Photo by \u003ca href=\"https://unsplash.com/@aronpw?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">AronPW\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a> ","id":5504,"sizeSlug":"large","linkDestination":"none","title":"Bloomberg","description":"","alt":"Avenir font used for Bloomberg logo","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Bloomberg-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Bloomberg-600x405.png","width":600,"height":405},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Bloomberg-980x662.png","width":980,"height":662},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Bloomberg-1200x811.png","width":1200,"height":811},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Bloomberg.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Bloomberg.png","width":2048,"height":1383},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Bloomberg.png","width":2789,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Bloomberg-1200x811.png\" alt=\"Avenir font used for Bloomberg logo\" class=\"wp-image-5504\"/>\u003cfigcaption class=\"wp-element-caption\"> Photo by \u003ca href=\"https://unsplash.com/@aronpw?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">AronPW\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a> \u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Bloomberg-1200x811.png\" alt=\"Avenir font used for Bloomberg logo\" class=\"wp-image-5504\"/>\u003cfigcaption class=\"wp-element-caption\"> Photo by \u003ca href=\"https://unsplash.com/@aronpw?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">AronPW\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a> \u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"4. Avenir","parent":"b5f0958e-0009-45ef-891b-1ec8186f466f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-4-avenir\">4. Avenir\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-4-avenir\">4. Avenir\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This sans serif font is a very popular logo choice for its clarity and memorability. It retains easy-to-read qualities while adding a bit of character. Online service provider AOL and media company Bloomberg use variations of Avenir in their logos.\u003c/p>\n","innerContent":["\n\u003cp>This sans serif font is a very popular logo choice for its clarity and memorability. It retains easy-to-read qualities while adding a bit of character. Online service provider AOL and media company Bloomberg use variations of Avenir in their logos.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":" From \u003ca href=\"https://www.pinterest.com/pin/113223378111457530/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest\u003c/a> ","id":5503,"sizeSlug":"large","linkDestination":"none","title":"Abercrombie","description":"","alt":"Garamond font used for Abercombie logo","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Abercrombie-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Abercrombie-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Abercrombie-980x663.png","width":980,"height":663},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Abercrombie-1200x811.png","width":1200,"height":811},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Abercrombie.png","width":1536,"height":1039},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Abercrombie.png","width":2048,"height":1385},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Abercrombie.png","width":2788,"height":1885}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Abercrombie-1200x811.png\" alt=\"Garamond font used for Abercombie logo\" class=\"wp-image-5503\"/>\u003cfigcaption class=\"wp-element-caption\"> From \u003ca href=\"https://www.pinterest.com/pin/113223378111457530/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest\u003c/a> \u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Abercrombie-1200x811.png\" alt=\"Garamond font used for Abercombie logo\" class=\"wp-image-5503\"/>\u003cfigcaption class=\"wp-element-caption\"> From \u003ca href=\"https://www.pinterest.com/pin/113223378111457530/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest\u003c/a> \u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"5. Garamond","parent":"b5f0958e-0009-45ef-891b-1ec8186f466f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-5-garamond\">5. Garamond\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-5-garamond\">5. Garamond\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>You may recognize Garamond from email composition or your chosen word processor. This group of serif fonts is celebrated for its timeless look and its simplicity. Luxury watch brand Rolex uses a modified version of Garamond for its logo, while clothing retailer Abercrombie & Fitch uses this font in bold as its logo. \u003c/p>\n","innerContent":["\n\u003cp>You may recognize Garamond from email composition or your chosen word processor. This group of serif fonts is celebrated for its timeless look and its simplicity. Luxury watch brand Rolex uses a modified version of Garamond for its logo, while clothing retailer Abercrombie & Fitch uses this font in bold as its logo. \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"The difference between font, typeface, and typography explained","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"the-difference-between-font-typeface-and-typography-explained\">The difference between font, typeface, and typography explained\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"the-difference-between-font-typeface-and-typography-explained\">The difference between font, typeface, and typography explained\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Before diving into the details of business logo fonts, let’s get some terminology out the way:\u003c/p>\n","innerContent":["\n\u003cp>Before diving into the details of business logo fonts, let’s get some terminology out the way:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Font\u003c/strong> — The overall design of lettering. It covers weights, widths, and styles, like bold or italic. Although “font” is the common word non-designers use when referring to text, most of the time we’re actually talking about a typeface.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Font\u003c/strong> — The overall design of lettering. It covers weights, widths, and styles, like bold or italic. Although “font” is the common word non-designers use when referring to text, most of the time we’re actually talking about a typeface.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Typeface\u003c/strong> — The collective name of a family of related fonts, like Arial or Times New Roman.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Typeface\u003c/strong> — The collective name of a family of related fonts, like Arial or Times New Roman.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Typography\u003c/strong> — How the lettering is creatively arranged to make it readable and appealing.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Typography\u003c/strong> — How the lettering is creatively arranged to make it readable and appealing.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/heading","attrs":{"label":"Get to know the four main typeface families","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"get-to-know-the-four-main-typeface-families\">Get to know the four main typeface families\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"get-to-know-the-four-main-typeface-families\">Get to know the four main typeface families\u003c/h2>\n"]},{"blockName":"core/image","attrs":{"caption":" Photo by \u003ca href=\"https://unsplash.com/@brett_jordan?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Brett Jordan\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a> ","id":5502,"sizeSlug":"large","linkDestination":"none","title":"Fonts","description":"","alt":"typeface families on white background","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Fonts-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Fonts-600x405.png","width":600,"height":405},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Fonts-980x662.png","width":980,"height":662},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Fonts-1200x811.png","width":1200,"height":811},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Fonts.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Fonts.png","width":2048,"height":1384},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Fonts.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Fonts-1200x811.png\" alt=\"typeface families on white background\" class=\"wp-image-5502\"/>\u003cfigcaption class=\"wp-element-caption\"> Photo by \u003ca href=\"https://unsplash.com/@brett_jordan?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Brett Jordan\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a> \u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Fonts-1200x811.png\" alt=\"typeface families on white background\" class=\"wp-image-5502\"/>\u003cfigcaption class=\"wp-element-caption\"> Photo by \u003ca href=\"https://unsplash.com/@brett_jordan?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Brett Jordan\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a> \u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Now that we’ve cleared that up, the following list covers the main typeface families. We’ve created examples for each one using our \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">free Logo Maker\u003c/a> so you can get a good idea of the awesome options at your fingertips.\u003c/p>\n","innerContent":["\n\u003cp>Now that we’ve cleared that up, the following list covers the main typeface families. We’ve created examples for each one using our \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">free Logo Maker\u003c/a> so you can get a good idea of the awesome options at your fingertips.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Serif","parent":"adb51f84-eb61-4978-b4bb-b878e189d452","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"serif\">Serif\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"serif\">Serif\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Serif fonts have small lines (those squiggly bits, otherwise called “feet”) at the ends of letters. A well-known example would be Times New Roman used in newspapers. A variation would be slab serif fonts, which are bolded and thicker, designed to be seen from a distance.\u003c/p>\n","innerContent":["\n\u003cp>Serif fonts have small lines (those squiggly bits, otherwise called “feet”) at the ends of letters. A well-known example would be Times New Roman used in newspapers. A variation would be slab serif fonts, which are bolded and thicker, designed to be seen from a distance.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Use the serif typeface in your logo if you want your business brand to say: traditional, academic, and classical.\u003c/p>\n","innerContent":["\n\u003cp>Use the serif typeface in your logo if you want your business brand to say: traditional, academic, and classical.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5501,"sizeSlug":"large","linkDestination":"none","title":"Business Academy","description":"","alt":"Serif typeface brown academy logo example","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Business-Academy-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Business-Academy-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Business-Academy-980x662.png","width":980,"height":662},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Business-Academy-1200x811.png","width":1200,"height":811},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Business-Academy.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Business-Academy.png","width":2048,"height":1384},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Business-Academy.png","width":2789,"height":1885}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Business-Academy-1200x811.png\" alt=\"Serif typeface brown academy logo example\" class=\"wp-image-5501\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Business-Academy-1200x811.png\" alt=\"Serif typeface brown academy logo example\" class=\"wp-image-5501\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Sans Serif","parent":"adb51f84-eb61-4978-b4bb-b878e189d452","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"sans-serif\">Sans Serif\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"sans-serif\">Sans Serif\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This basically means any clean font without the squiggly serif bits. Most websites use sans serif because it’s easiest on the eye. These neutral fonts go well with almost any visual design. Ultra-modern san serif fonts tend to use capitals more and play around with the letters, such as using “A” without the horizontal line or adding a letter back to front.\u003c/p>\n","innerContent":["\n\u003cp>This basically means any clean font without the squiggly serif bits. Most websites use sans serif because it’s easiest on the eye. These neutral fonts go well with almost any visual design. Ultra-modern san serif fonts tend to use capitals more and play around with the letters, such as using “A” without the horizontal line or adding a letter back to front.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Use the sans serif typeface in your logo if you want your business brand to say: straightforward, streamlined, modern, and hip.\u003c/p>\n","innerContent":["\n\u003cp>Use the sans serif typeface in your logo if you want your business brand to say: straightforward, streamlined, modern, and hip.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5500,"sizeSlug":"large","linkDestination":"none","title":"Devspace","description":"","alt":"Sans serif dev logo example","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Devspace-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Devspace-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Devspace-980x663.png","width":980,"height":663},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Devspace-1200x811.png","width":1200,"height":811},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Devspace.png","width":1536,"height":1039},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Devspace.png","width":2048,"height":1385},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Devspace.png","width":2788,"height":1885}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Devspace-1200x811.png\" alt=\"Sans serif dev logo example\" class=\"wp-image-5500\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Devspace-1200x811.png\" alt=\"Sans serif dev logo example\" class=\"wp-image-5500\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Script","parent":"adb51f84-eb61-4978-b4bb-b878e189d452","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"script\">Script\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"script\">Script\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This typeface is so named because it’s designed to look like handwriting—typically cursive. The thing to bear in mind if choosing this style for your logo is sizing since script fonts can be hard to read in small form. An example of branding that works with script is Instagram.\u003c/p>\n","innerContent":["\n\u003cp>This typeface is so named because it’s designed to look like handwriting—typically cursive. The thing to bear in mind if choosing this style for your logo is sizing since script fonts can be hard to read in small form. An example of branding that works with script is Instagram.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Use the script typeface in your logo if you want your business brand to say: elegant, formal, and classical. Different script fonts can look fun, childlike, and playful, and they have lots of personality when used properly.\u003c/p>\n","innerContent":["\n\u003cp>Use the script typeface in your logo if you want your business brand to say: elegant, formal, and classical. Different script fonts can look fun, childlike, and playful, and they have lots of personality when used properly.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5499,"sizeSlug":"large","linkDestination":"none","title":"Wonderland","description":"","alt":"Display typeface logo example","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Wonderland-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Wonderland-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Wonderland-980x662.png","width":980,"height":662},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Wonderland-1200x811.png","width":1200,"height":811},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Wonderland.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Wonderland.png","width":2048,"height":1384},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Wonderland.png","width":2789,"height":1885}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Wonderland-1200x811.png\" alt=\"Display typeface logo example\" class=\"wp-image-5499\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/01/Wonderland-1200x811.png\" alt=\"Display typeface logo example\" class=\"wp-image-5499\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Display","parent":"adb51f84-eb61-4978-b4bb-b878e189d452","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"display\">Display\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"display\">Display\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Fonts that don’t fit into the above three categories tend to be more decorative and unusual. Major brands like Disney have a display font custom designed for them to really stand out as one of a kind. But because they’re generally highly creative, these fonts are used sparingly. They’re not clean enough for longer text and taglines that need to be easily readable in smaller sizes.\u003c/p>\n","innerContent":["\n\u003cp>Fonts that don’t fit into the above three categories tend to be more decorative and unusual. Major brands like Disney have a display font custom designed for them to really stand out as one of a kind. But because they’re generally highly creative, these fonts are used sparingly. They’re not clean enough for longer text and taglines that need to be easily readable in smaller sizes.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Use a display typeface for a brand name only to be very distinctive, bold, and unique.\u003c/p>\n","innerContent":["\n\u003cp>Use a display typeface for a brand name only to be very distinctive, bold, and unique.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"3 key factors to consider when choosing a logo font","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"n-3-key-factors-to-consider-when-choosing-a-logo-font\">3 key factors to consider when choosing a logo font\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"n-3-key-factors-to-consider-when-choosing-a-logo-font\">3 key factors to consider when choosing a logo font\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Now that you know the main typefaces and what type of feel each one conveys, these are the important things to keep in mind about your individual business:\u003c/p>\n","innerContent":["\n\u003cp>Now that you know the main typefaces and what type of feel each one conveys, these are the important things to keep in mind about your individual business:\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Audience","parent":"3d5ac060-a707-4970-82e0-0786198167df","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"audience\">Audience\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"audience\">Audience\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>With business logos, fonts need to resonate with your target audience. Here are some examples:\u003c/p>\n","innerContent":["\n\u003cp>With business logos, fonts need to resonate with your target audience. Here are some examples:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Kids\u003c/strong> — An informal script font that looks like a playful, childlike scrawl would work perfectly. Or you could go for a clean, easily readable sans serif font. In contrast, a serif font would appear too formal and stuffy for this audience.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Kids\u003c/strong> — An informal script font that looks like a playful, childlike scrawl would work perfectly. Or you could go for a clean, easily readable sans serif font. In contrast, a serif font would appear too formal and stuffy for this audience.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Hip millennials\u003c/strong> — You’d want to go for a really modern sans serif or edgy display font for your logo to appeal to a young crowd.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Hip millennials\u003c/strong> — You’d want to go for a really modern sans serif or edgy display font for your logo to appeal to a young crowd.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Sophisticated\u003c/strong> — A stylish cursive script font or serif font would work well for a more mature, grounded demographic. The same applies to more formal industries. For example, the best font for a law firm logo design would be something like an elegant serif typeface.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Sophisticated\u003c/strong> — A stylish cursive script font or serif font would work well for a more mature, grounded demographic. The same applies to more formal industries. For example, the best font for a law firm logo design would be something like an elegant serif typeface.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Broad, mixed\u003c/strong> — If your audience spans a range of ages and types of people, like a clothing brand with an extensive catalogue, you can’t go wrong with a clean sans serif font. It’s neutral and easy to read.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Broad, mixed\u003c/strong> — If your audience spans a range of ages and types of people, like a clothing brand with an extensive catalogue, you can’t go wrong with a clean sans serif font. It’s neutral and easy to read.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Placement","parent":"3d5ac060-a707-4970-82e0-0786198167df","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"placement\">Placement\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"placement\">Placement\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>You may have a good font style for your industry and your audience, but it won’t matter if it can’t be seen or doesn’t look good in different sizes. For example, will it look good if printed on apparel? If a large part of your business involves transport, you’ll want to build brand recognition by having your logo printed on your cars and trucks. Does the logo font look really strong and clean so people can easily read it as they walk or drive past your vehicles?\u003c/p>\n","innerContent":["\n\u003cp>You may have a good font style for your industry and your audience, but it won’t matter if it can’t be seen or doesn’t look good in different sizes. For example, will it look good if printed on apparel? If a large part of your business involves transport, you’ll want to build brand recognition by having your logo printed on your cars and trucks. Does the logo font look really strong and clean so people can easily read it as they walk or drive past your vehicles?\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>On the other hand, if you have a social media or digital consulting business where everything you do is online, you won’t need to think about big sizing. But you will need to stand out in the noisy online space, so be creative. An example would be using a modern sans serif font like we described, where the “A” is missing the horizontal line — a logo with triangles would communicate being at the top of a mountain with the best view of your client’s needs.\u003c/p>\n","innerContent":["\n\u003cp>On the other hand, if you have a social media or digital consulting business where everything you do is online, you won’t need to think about big sizing. But you will need to stand out in the noisy online space, so be creative. An example would be using a modern sans serif font like we described, where the “A” is missing the horizontal line — a logo with triangles would communicate being at the top of a mountain with the best view of your client’s needs.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Grabbing Attention","parent":"3d5ac060-a707-4970-82e0-0786198167df","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"grabbing-attention\">Grabbing Attention\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"grabbing-attention\">Grabbing Attention\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A key design tip is to use at least one main eye-catching element in your logo, such as having a sleek icon image, your brand name in a very unusual, bold font, and the slogan in more of a clean, neutral font. The unusual, stand-out font style for your company name would cause people to look closer, so the image and slogan would have a better chance of being memorable to people.\u003c/p>\n","innerContent":["\n\u003cp>A key design tip is to use at least one main eye-catching element in your logo, such as having a sleek icon image, your brand name in a very unusual, bold font, and the slogan in more of a clean, neutral font. The unusual, stand-out font style for your company name would cause people to look closer, so the image and slogan would have a better chance of being memorable to people.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Or you could go the opposite route by having a really eye-catching icon image, then going for a clean, easily readable and neutral sans serif font to offset it. Play around with contrasts between your font, icon, and slogan to stand out from the crowd.\u003c/p>\n","innerContent":["\n\u003cp>Or you could go the opposite route by having a really eye-catching icon image, then going for a clean, easily readable and neutral sans serif font to offset it. Play around with contrasts between your font, icon, and slogan to stand out from the crowd.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>While font contrasts in your business logo are great at grabbing attention, make sure they compliment each other. First, choose the brand name font that most represents the energy and values of your company using the guidelines above. This should be the strongest statement font.\u003c/p>\n","innerContent":["\n\u003cp>While font contrasts in your business logo are great at grabbing attention, make sure they compliment each other. First, choose the brand name font that most represents the energy and values of your company using the guidelines above. This should be the strongest statement font.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Your slogan and taglines should have a more toned down sans serif font because their purpose is to be easily readable. Also, bear in mind that a script font with another script font isn’t a good look as it will appear too busy instead of simple and clean. A good way forward is to get creative with trying out different versions of the same font: sizing, bold, italic, and upper and lower case letters.\u003c/p>\n","innerContent":["\n\u003cp>Your slogan and taglines should have a more toned down sans serif font because their purpose is to be easily readable. Also, bear in mind that a script font with another script font isn’t a good look as it will appear too busy instead of simple and clean. A good way forward is to get creative with trying out different versions of the same font: sizing, bold, italic, and upper and lower case letters.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"A great logo starts with a great font","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"a-great-logo-starts-with-a-great-font\">A great logo starts with a great font\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"a-great-logo-starts-with-a-great-font\">A great logo starts with a great font\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This article gives you the need-to-know details for choosing fonts for your business logos to get a suitable and fully professional look. We’ve provided an overview of the four main typefaces (font families), what impression each one tends to give, and other important factors to keep in mind for business logo fonts — audience, placement, and grabbing attention through contrasting but complementary choices.\u003c/p>\n","innerContent":["\n\u003cp>This article gives you the need-to-know details for choosing fonts for your business logos to get a suitable and fully professional look. We’ve provided an overview of the four main typefaces (font families), what impression each one tends to give, and other important factors to keep in mind for business logo fonts — audience, placement, and grabbing attention through contrasting but complementary choices.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>As you absorb these tips and think about how they apply to your brand, consider how the font you choose will help reinforce brand values and grab your customers’ attention while remaining easy to read. The five popular and proven fonts we list here provide great examples of how these font choices are used every day in the real world. And once you’re feeling inspired, head over to the Namecheap \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">free logo maker\u003c/a> to create your logo — no account required.  \u003c/p>\n","innerContent":["\n\u003cp>As you absorb these tips and think about how they apply to your brand, consider how the font you choose will help reinforce brand values and grab your customers’ attention while remaining easy to read. The five popular and proven fonts we list here provide great examples of how these font choices are used every day in the real world. And once you’re feeling inspired, head over to the Namecheap \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">free logo maker\u003c/a> to create your logo — no account required.  \u003c/p>\n"]},{"blockName":"nc-blocks/domain-search","attrs":{"isCard":true,"action":"https://namecheap.com/logo-maker/app/new","searchInputName":"name","placeholder":"Search for a logo name","searchInputTooltipText":"Please enter a logo name."},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Search for a logo name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Search\u003c/button>\u003c/form>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Search for a logo name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Search\u003c/button>\u003c/form>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"label":"Why Logo Maker with Namecheap?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"why-logo-maker-with-namecheap\">Why Logo Maker with Namecheap?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"why-logo-maker-with-namecheap\">Why Logo Maker with Namecheap?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>We’ve built a 20-year global track record of trust for giving our customers a range of vital web services, from domains, hosting, and websites to useful apps and cybersecurity. Namecheap believes in giving people the business tools they need without the usual roadblocks — high quality, user friendly and super affordable (or in this case, completely free).\u003c/p>\n","innerContent":["\n\u003cp>We’ve built a 20-year global track record of trust for giving our customers a range of vital web services, from domains, hosting, and websites to useful apps and cybersecurity. Namecheap believes in giving people the business tools they need without the usual roadblocks — high quality, user friendly and super affordable (or in this case, completely free).\u003c/p>\n"]}],"stickyMenu":[{"label":"What role does a font play in a business logo?","labelEdited":"What role does a font play in a business logo?","level":2,"anchor":"what-role-does-a-font-play-in-a-business-logo"},{"label":"5 proven logo fonts","labelEdited":"5 proven logo fonts","level":2,"anchor":"n-5-proven-logo-fonts"},{"label":"The difference between font, typeface, and typography explained","labelEdited":"The difference between font, typeface, and typography explained","level":2,"anchor":"the-difference-between-font-typeface-and-typography-explained"},{"label":"Get to know the four main typeface families","labelEdited":"Get to know the four main typeface families","level":2,"anchor":"get-to-know-the-four-main-typeface-families"},{"label":"3 key factors to consider when choosing a logo font","labelEdited":"3 key factors to consider when choosing a logo font","level":2,"anchor":"n-3-key-factors-to-consider-when-choosing-a-logo-font","children":[{"label":"Audience","labelEdited":"Audience","level":3,"anchor":"audience"},{"label":"Placement","labelEdited":"Placement","level":3,"anchor":"placement"},{"label":"Grabbing Attention","labelEdited":"Grabbing Attention","level":3,"anchor":"grabbing-attention"}]},{"label":"A great logo starts with a great font","labelEdited":"A great logo starts with a great font","level":2,"anchor":"a-great-logo-starts-with-a-great-font"},{"label":"Why Logo Maker with Namecheap?","labelEdited":"Why Logo Maker with Namecheap?","level":2,"anchor":"why-logo-maker-with-namecheap"}]},"status":200,"statusText":"OK"}}

The 5 best fonts for logos: How to choose a style for your business

Nick A. | April 06, 2026

11 mins

The right logo can do wonders for any business. It makes you stand out from the online crowd, distinguishes you from your competitors, symbolizes what your company stands for, and makes your brand stick in people's minds.

In Company Logo Dos and Don'ts, we outlined important tips to get you started with designs. We’ve also discussed the basics of logo design elsewhere. What’s great about modern technology is you can now use a free Logo Maker app to create quality designs. The sky’s the limit when it comes to playing around with logo ideas, experimenting with what they mean from different perspectives, and seeing how different versions look across a range of mediums.

Another aspect of making cool logos which many business owners may not be aware of is the importance of font typography in your logo. This communicates brand feel as strongly as the rest of the design, so it’s important to get it right. Taglines in logos are also super important because they encapsulate what your business is all about.

Please enter a logo name.

Search

What role does a font play in a business logo?

As the visual representation of your business, your logo — and the font you choose to use within it — plays a significant role in communicating what your brand stands for and the role your company plays in your chosen industry. Here’s how a font can shape business logo:

• It can help reinforce brand identity. As a core part of your brand’s visual identity, the font you choose for your logo can communicate the type of business you are and what you stand for. We’ll discuss that more later in this guide.
• It clearly shows who you are. At its most basic level, your logo tells the world the name of your business. A clear, simplified font leaves no ambiguity when a customer looks at your logo and instantly knows who you are.
• It enhances logo appeal. Your font plays a larger role in shaping the entirety of your logo, alongside logo shapes and colors. This trio of logo elements comes together to inform your customers and uplift your brand identity as a whole.

5 proven logo fonts

There are innumerable fonts out there, with many new ones being introduced every day. How do you even begin to select from such a vast library? These five proven and popular logo fonts can help narrow down your choices.

Photo by Mikhail Nilov from Pexels

1. Gilroy

This modernized sans serif font preserves a little bit of flair through its signature “squiggles” without giving up readability. This font is clean, simple, and fun, which is excellent for brands looking to communicate relatability in their logo. This font is also versatile and can be put to work on your brand’s website, signage, and more. 

Photo by Aman Jakhar from Pexels

2. Futura

Bold, easy to read, and widely used, Futura is a popular choice for many brands looking to make a memorable statement. This modern font lends itself well to logo design due to its use of geometric shapes and straight lines. Global shipper Fedex and German car manufacturer Volkswagen are among two of the more prominent brands that use Futura in their logo.

Photo by Prateek Katyal on Unsplash

3. Helvetica Now

This update to a classic sans serif font is one of the most ubiquitous in branding. This font is a go-to for logos because of its crisp and clean appearance as well as its readability. These factors also make it an excellent choice for digital applications, such as websites and apps, to support ease of use and a positive visitor experience. Prominent examples of Helvetica Now used in logos are the car brand Jeep and the electronics manufacturer Panasonic.

Photo by AronPW on Unsplash

4. Avenir

This sans serif font is a very popular logo choice for its clarity and memorability. It retains easy-to-read qualities while adding a bit of character. Online service provider AOL and media company Bloomberg use variations of Avenir in their logos.

From Pinterest

5. Garamond

You may recognize Garamond from email composition or your chosen word processor. This group of serif fonts is celebrated for its timeless look and its simplicity. Luxury watch brand Rolex uses a modified version of Garamond for its logo, while clothing retailer Abercrombie & Fitch uses this font in bold as its logo. 

The difference between font, typeface, and typography explained

Before diving into the details of business logo fonts, let’s get some terminology out the way:

• Font — The overall design of lettering. It covers weights, widths, and styles, like bold or italic. Although “font” is the common word non-designers use when referring to text, most of the time we’re actually talking about a typeface.
• Typeface — The collective name of a family of related fonts, like Arial or Times New Roman.
• Typography — How the lettering is creatively arranged to make it readable and appealing.

Get to know the four main typeface families

Photo by Brett Jordan on Unsplash

Now that we’ve cleared that up, the following list covers the main typeface families. We’ve created examples for each one using our free Logo Maker so you can get a good idea of the awesome options at your fingertips.

Serif

Serif fonts have small lines (those squiggly bits, otherwise called “feet”) at the ends of letters. A well-known example would be Times New Roman used in newspapers. A variation would be slab serif fonts, which are bolded and thicker, designed to be seen from a distance.

Use the serif typeface in your logo if you want your business brand to say: traditional, academic, and classical.

Sans Serif

This basically means any clean font without the squiggly serif bits. Most websites use sans serif because it’s easiest on the eye. These neutral fonts go well with almost any visual design. Ultra-modern san serif fonts tend to use capitals more and play around with the letters, such as using “A” without the horizontal line or adding a letter back to front.

Use the sans serif typeface in your logo if you want your business brand to say: straightforward, streamlined, modern, and hip.

Script

This typeface is so named because it’s designed to look like handwriting—typically cursive. The thing to bear in mind if choosing this style for your logo is sizing since script fonts can be hard to read in small form. An example of branding that works with script is Instagram.

Use the script typeface in your logo if you want your business brand to say: elegant, formal, and classical. Different script fonts can look fun, childlike, and playful, and they have lots of personality when used properly.

Display

Fonts that don’t fit into the above three categories tend to be more decorative and unusual. Major brands like Disney have a display font custom designed for them to really stand out as one of a kind. But because they’re generally highly creative, these fonts are used sparingly. They’re not clean enough for longer text and taglines that need to be easily readable in smaller sizes.

Use a display typeface for a brand name only to be very distinctive, bold, and unique.

3 key factors to consider when choosing a logo font

Now that you know the main typefaces and what type of feel each one conveys, these are the important things to keep in mind about your individual business:

Audience

With business logos, fonts need to resonate with your target audience. Here are some examples:

• Kids — An informal script font that looks like a playful, childlike scrawl would work perfectly. Or you could go for a clean, easily readable sans serif font. In contrast, a serif font would appear too formal and stuffy for this audience.
• Hip millennials — You’d want to go for a really modern sans serif or edgy display font for your logo to appeal to a young crowd.
• Sophisticated — A stylish cursive script font or serif font would work well for a more mature, grounded demographic. The same applies to more formal industries. For example, the best font for a law firm logo design would be something like an elegant serif typeface.
• Broad, mixed — If your audience spans a range of ages and types of people, like a clothing brand with an extensive catalogue, you can’t go wrong with a clean sans serif font. It’s neutral and easy to read.

Placement

You may have a good font style for your industry and your audience, but it won’t matter if it can’t be seen or doesn’t look good in different sizes. For example, will it look good if printed on apparel? If a large part of your business involves transport, you’ll want to build brand recognition by having your logo printed on your cars and trucks. Does the logo font look really strong and clean so people can easily read it as they walk or drive past your vehicles?

On the other hand, if you have a social media or digital consulting business where everything you do is online, you won’t need to think about big sizing. But you will need to stand out in the noisy online space, so be creative. An example would be using a modern sans serif font like we described, where the “A” is missing the horizontal line — a logo with triangles would communicate being at the top of a mountain with the best view of your client’s needs.

Grabbing Attention

A key design tip is to use at least one main eye-catching element in your logo, such as having a sleek icon image, your brand name in a very unusual, bold font, and the slogan in more of a clean, neutral font. The unusual, stand-out font style for your company name would cause people to look closer, so the image and slogan would have a better chance of being memorable to people.

Or you could go the opposite route by having a really eye-catching icon image, then going for a clean, easily readable and neutral sans serif font to offset it. Play around with contrasts between your font, icon, and slogan to stand out from the crowd.

While font contrasts in your business logo are great at grabbing attention, make sure they compliment each other. First, choose the brand name font that most represents the energy and values of your company using the guidelines above. This should be the strongest statement font.

Your slogan and taglines should have a more toned down sans serif font because their purpose is to be easily readable. Also, bear in mind that a script font with another script font isn’t a good look as it will appear too busy instead of simple and clean. A good way forward is to get creative with trying out different versions of the same font: sizing, bold, italic, and upper and lower case letters.

A great logo starts with a great font

This article gives you the need-to-know details for choosing fonts for your business logos to get a suitable and fully professional look. We’ve provided an overview of the four main typefaces (font families), what impression each one tends to give, and other important factors to keep in mind for business logo fonts — audience, placement, and grabbing attention through contrasting but complementary choices.

As you absorb these tips and think about how they apply to your brand, consider how the font you choose will help reinforce brand values and grab your customers’ attention while remaining easy to read. The five popular and proven fonts we list here provide great examples of how these font choices are used every day in the real world. And once you’re feeling inspired, head over to the Namecheap free logo maker to create your logo — no account required.  

Please enter a logo name.

Search

Why Logo Maker with Namecheap?

We’ve built a 20-year global track record of trust for giving our customers a range of vital web services, from domains, hosting, and websites to useful apps and cybersecurity. Namecheap believes in giving people the business tools they need without the usual roadblocks — high quality, user friendly and super affordable (or in this case, completely free).

Frequently asked questions

How do I choose a font for a logo?

Consider the following factors when choosing a font for a logo:

• Brand personality: The font should align with your brand identity and values.
• Audience: The font should appeal to your target customers.
• Legibility: Choose a font that’s easy to read, even at a small size.
• Attention: You want your logo font to be eye-catching and memorable.

How can I identify fonts from logo images?

Tools like Adobe Fonts can help you identify fonts in logo images. Other options include WhatFontIs and WhatTheFont. To use these types of tools, you’ll need to upload the image file or share the image URL so the font can be analyzed.

What font looks most professional?

The Helvetica and Garamond fonts are both considered to be very professional-looking. Helvetica has a sans serif design which gives it a more modern look, while Garamond’s serif design has a classic appearance.

What are the most popular logo fonts?

Helvetica and Futura are two of the most popular logo fonts. Both are sans serif fonts with a clean, minimalist appearance. An example of a Helvetica used in branding is the Panasonic logo, while Futura can be seen in the logo for Volkswagen. 

Are serif or sans serif fonts better for logos?

Sans serif fonts are generally better for logos because they’re simpler and easier to read. However, serif fonts may be preferred when they are a better fit for brand personality, like a business that wants to emphasize tradition and authority.

---

Biography

Nick A.

Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.

More content by Nick A.

---

Web Design & Branding

For standing out online

From voice to visuals, here’s how to create branding that everyone will recognize.

See more

• 

  guideRead now

  FAQ design: What is it, why you need it, and 15 great examples

  Web Design, Web Design & Branding

  Make important information easy for customers to find and build trust with your audience by creating a detailed FAQ page on your website.

  May 2026

  12 mins
• guideRead now

  How to start a food blog: 11 steps for quality content

  Getting Started Online, Starting a Business, Web Design, Web Design & Branding

  Share your love of all things food with the world using these tips for choosing a food blog niche and publishing quality content.

  May 2026

  11 mins
• guideRead now

  How to find logo design inspiration for your brand

  Logo Design, Web Design & Branding

  Discover great ideas for a new logo by compiling details about your brand, learning some design basics, and finding inspiration online.

  May 2026

  9 mins
• guideRead now

  How to trademark a logo

  Logo Design, Web Design & Branding

  Guide of what is logo trademark, why trademarking a logo is important and what's the difference between logo trademarks and copyrights?

  May 2026

  9 mins
• guideRead now

  Resume website: What these sites need, and 17 inspiring examples

  Building a Website, Getting Started Online, Web Design, Web Design & Branding

  Resume websites let you showcase your skills in a whole new light. Find out how to create one and check out examples for inspiration.

  May 2026

  12 mins
• guideRead now

  11 best event website designs: What makes them great

  Web Design, Web Design & Branding

  Get ready for your next event with a showstopping website that features everything your visitors need to know before they buy tickets.

  May 2026

  11 mins
• guideRead now

  What is a microsite? Learn what they are and how to use them

  Building a Website, Getting Started Online, Web Design, Web Design & Branding

  Discover how to use microsites to create a dedicated place where you can share important details about your brand, products, or services.

  May 2026

  10 mins
• guideRead now

  How to make a logo: The simple steps you need

  Logo Design, Web Design & Branding

  Read the simple steps you need to make an attractive logo for you or your business.

  May 2026

  12 mins
• guideRead now

  Personal logo design: Tips for building your brand

  Logo Design, Web Design & Branding

  Define your personal brand with a unique logo. Learn about the design process for creating a personal logo for resumes, hobbies, and more.

  May 2026

  11 mins
• guideRead now

  How to find the best color combination for your logo design

  Logo Design, Web Design & Branding

  Pick the perfect colors for your logo with this guide featuring tips and tricks based on color psychology as well as real-world examples.

  May 2026

  12 mins
• guideRead now

  How to start a fashion blog: Define your niche, then follow these 8 steps

  Getting Started Online, Starting a Business, Web Design, Web Design & Branding

  Put your style in the spotlight with a fashion blog. Get inspiration for your blog niche and learn how to get your site up and running.

  May 2026

  10 mins
• guideRead now

  13 best cool fonts for websites

  General Branding, Web Design & Branding

  Give your online home a fresh look with the best cool fonts for websites. Discover free fonts in a range of unique and modern styles.

  May 2026

  12 mins

Stay inspired

Get all the latest offers, articles, and industry news straight to your mailbox every month.

Join