Contact us

Submit TicketLive ChatReport Abuse

Sign up

Sign in

Sign in

Forgot your password?

Sign up

Your Cart

Subtotal

$0.00

View Cart

$USD

$ U.S. Dollar€ Euro£ British PoundC$ Canadian DollarsA$ Australian DollarsRs Indian Rupees¥ China Yuan RMBMore Info

{"/api/v1/guruguides-api/post/read:\"{\\\"slug\\\":\\\"logo-colors-guide\\\"}\"":{"body":{"title":"How to choose your logo color wisely for your business","slug":"logo-colors-guide","publicationDate":"March 25, 2026","postInfo":{"readTime":16},"excerpt":"Discover expert tips for picking out logo colors for your brand based on what each tone symbolizes to potential customers.","hero":{"title":"01 – Hero_banner_Logomaker_How_different_colors_affect_our_emotions_800x400px","alt":"","caption":"","description":"","sizes":[{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/01-Hero_banner_Logomaker_How_different_colors_affect_our_emotions_800x400px.svg","width":1,"height":1}]},"heroMobile":{"title":"02 – Hero_mobile_Logomaker_How_different_colors_affect_our_emotions_800x400px","alt":"","caption":"","description":"","sizes":[{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/02-Hero_mobile_Logomaker_How_different_colors_affect_our_emotions_800x400px.svg","width":1,"height":1}]},"categories":[{"slug":"logo-design","title":"Logo Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"authors":[{"fullName":"Nick A.","slug":"nickallen","firstName":"Nick","lastName":"Allen","bio":"Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.","avatar":"https://secure.gravatar.com/avatar/6f287a9028fb459865bd89420e769685?s=132&d=mm&r=g"}],"related":{"title":"Web Design & Branding","slug":"web-design-branding","subtitle":"Get creative with our expert design and branding guides","description":"From voice to visuals, here’s how to create branding that everyone will recognize.","humanizeTitle":"For standing out online","posts":[{"title":"FAQ design: What is it, why you need it, and 15 great examples","slug":"faq-design","publicationMonth":"May 2026","postInfo":{"readTime":12},"excerpt":"Make important information easy for customers to find and build trust with your audience by creating a detailed FAQ page on your website.","cardImage":{"title":"2022_GURU_57 – FAQ design What is it, why you need it, and 15 great examples_Thumbnail – 288×310 – CC#E4D8FF","alt":"","caption":"","description":"","sizes":[{"name":"placeholder","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/2022_GURU_57-FAQ-design-What-is-it-why-you-need-it-and-15-great-examples_Thumbnail-288x310-CCE4D8FF.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/2022_GURU_57-FAQ-design-What-is-it-why-you-need-it-and-15-great-examples_Thumbnail-288x310-CCE4D8FF.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/2022_GURU_57-FAQ-design-What-is-it-why-you-need-it-and-15-great-examples_Thumbnail-288x310-CCE4D8FF.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/2022_GURU_57-FAQ-design-What-is-it-why-you-need-it-and-15-great-examples_Thumbnail-288x310-CCE4D8FF.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/2022_GURU_57-FAQ-design-What-is-it-why-you-need-it-and-15-great-examples_Thumbnail-288x310-CCE4D8FF.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/2022_GURU_57-FAQ-design-What-is-it-why-you-need-it-and-15-great-examples_Thumbnail-288x310-CCE4D8FF.svg","width":1,"height":1}]},"categories":[{"slug":"web-design","title":"Web Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to start a food blog: 11 steps for quality content","slug":"how-to-start-a-food-blog","publicationMonth":"May 2026","postInfo":{"readTime":11},"excerpt":"Share your love of all things food with the world using these tips for choosing a food blog niche and publishing quality content.","cardImage":{"title":"How to start a food blog- 11 steps for quality content","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/How-to-start-a-food-blog-11-steps-for-quality-content.svg","width":1,"height":1}]},"categories":[{"slug":"getting-started-online","title":"Getting Started Online","type":"category"},{"slug":"getting-started","title":"Starting a Business","parentSlug":"getting-started-online","type":"category"},{"slug":"web-design","title":"Web Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to find logo design inspiration for your brand","slug":"find-logo-design-inspiration","publicationMonth":"May 2026","postInfo":{"readTime":9},"excerpt":"Discover great ideas for a new logo by compiling details about your brand, learning some design basics, and finding inspiration online.","cardImage":{"title":"03 – How to Find Logo Design Inspiration for Your Brand create images_Article Image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-How-to-Find-Logo-Design-Inspiration-for-Your-Brand-create-images_Article-Image.svg","width":1,"height":1}]},"categories":[{"slug":"logo-design","title":"Logo Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to trademark a logo","slug":"how-to-trademark-a-logo","publicationMonth":"May 2026","postInfo":{"readTime":9},"excerpt":"Guide of what is logo trademark, why trademarking a logo is important and what's the difference between logo trademarks and copyrights?","cardImage":{"title":"How to trademark a logo","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/06/How-to-trademark-a-logo.svg","width":1,"height":1}]},"categories":[{"slug":"logo-design","title":"Logo Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"Resume website: What these sites need, and 17 inspiring examples","slug":"resume-website-examples","publicationMonth":"May 2026","postInfo":{"readTime":12},"excerpt":"Resume websites let you showcase your skills in a whole new light. Find out how to create one and check out examples for inspiration.","cardImage":{"title":"The 10 best portfolio websites to showcase your best work","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/The-10-best-portfolio-websites-to-showcase-your-best-work.svg","width":1,"height":1}]},"categories":[{"slug":"website-bulding","title":"Building a Website","parentSlug":"getting-started-online","type":"category"},{"slug":"getting-started-online","title":"Getting Started Online","type":"category"},{"slug":"web-design","title":"Web Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"11 best event website designs: What makes them great","slug":"event-website-design","publicationMonth":"May 2026","postInfo":{"readTime":11},"excerpt":"Get ready for your next event with a showstopping website that features everything your visitors need to know before they buy tickets.","cardImage":{"title":"11 best event website designs- What makes them great","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/11-best-event-website-designs-What-makes-them-great.svg","width":1,"height":1}]},"categories":[{"slug":"web-design","title":"Web Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"What is a microsite? Learn what they are and how to use them","slug":"what-is-a-microsite","publicationMonth":"May 2026","postInfo":{"readTime":10},"excerpt":"Discover how to use microsites to create a dedicated place where you can share important details about your brand, products, or services.","cardImage":{"title":"What is a microsite? Learn what they are and how to use them","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/Cnw5bHIO-What-is-a-microsite-Learn-what-they-are-and-how-to-use-them.svg","width":1,"height":1}]},"categories":[{"slug":"website-bulding","title":"Building a Website","parentSlug":"getting-started-online","type":"category"},{"slug":"getting-started-online","title":"Getting Started Online","type":"category"},{"slug":"web-design","title":"Web Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to make a logo: The simple steps you need","slug":"how-to-make-a-logo","publicationMonth":"May 2026","postInfo":{"readTime":12},"excerpt":"Read the simple steps you need to make an attractive logo for you or your business.","cardImage":{"title":"simple steps to make logo","alt":"simple steps to make a logo","caption":"","description":"","sizes":[{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/04/Hero_1252x310_px_How_to_make_a_logo.svg","width":1,"height":1}]},"categories":[{"slug":"logo-design","title":"Logo Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"Personal logo design: Tips for building your brand","slug":"personal-logo-graphic-design","publicationMonth":"May 2026","postInfo":{"readTime":11},"excerpt":"Define your personal brand with a unique logo. Learn about the design process for creating a personal logo for resumes, hobbies, and more.","cardImage":{"title":"03 – Personal logo design Tips for building your brand_Article Image – artboard","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/07/03-Personal-logo-design-Tips-for-building-your-brand_Article-Image-artboard.svg","width":1,"height":1}]},"categories":[{"slug":"logo-design","title":"Logo Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to find the best color combination for your logo design","slug":"color-combination-for-logo","publicationMonth":"May 2026","postInfo":{"readTime":12},"excerpt":"Pick the perfect colors for your logo with this guide featuring tips and tricks based on color psychology as well as real-world examples.","cardImage":{"title":"03 – How To Find The Best Color Combination For Your Logo Design copy_Article Image – artboard","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/08/03-How-To-Find-The-Best-Color-Combination-For-Your-Logo-Design-copy_Article-Image-artboard.svg","width":1,"height":1}]},"categories":[{"slug":"logo-design","title":"Logo Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to start a fashion blog: Define your niche, then follow these 8 steps","slug":"how-to-start-a-fashion-blog","publicationMonth":"May 2026","postInfo":{"readTime":10},"excerpt":"Put your style in the spotlight with a fashion blog. Get inspiration for your blog niche and learn how to get your site up and running.","cardImage":{"title":"03 – Hero Thumbnail Colour code #A483FF Retail branding – How can it improve your e-commerce business_-05","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/03-Hero-Thumbnail-Colour-code-A483FF-Retail-branding-How-can-it-improve-your-e-commerce-business_-05.svg","width":1,"height":1}]},"categories":[{"slug":"getting-started-online","title":"Getting Started Online","type":"category"},{"slug":"getting-started","title":"Starting a Business","parentSlug":"getting-started-online","type":"category"},{"slug":"web-design","title":"Web Design","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"13 best cool fonts for websites","slug":"best-fonts-for-websites","publicationMonth":"May 2026","postInfo":{"readTime":12},"excerpt":"Give your online home a fresh look with the best cool fonts for websites. Discover free fonts in a range of unique and modern styles.","cardImage":{"title":"03 – Article image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/01/03-Article-image.svg","width":1,"height":1}]},"categories":[{"slug":"general-branding","title":"General Branding","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"}]},"type":"guide","seo":{"title":"Logo Colors: How to Choose The Best One For Your Business","canonical":"https://www.namecheap.com/guru-guides/logo-colors-guide/","breadcrumbs":[{"text":"Guru Guides","url":"/"},{"text":"Web Design & Branding","url":"/category/web-design-branding/"},{"text":"How to choose your logo color wisely for your business","url":"/logo-colors-guide/"}],"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.namecheap.com/guru-guides/logo-colors-guide/","url":"https://www.namecheap.com/guru-guides/logo-colors-guide/","name":"Logo Colors: How to Choose The Best One For Your Business","isPartOf":{"@id":"https://www.namecheap.com/guru-guides/#website"},"primaryImageOfPage":{"@id":"https://www.namecheap.com/guru-guides/logo-colors-guide/#primaryimage"},"image":{"@id":"https://www.namecheap.com/guru-guides/logo-colors-guide/#primaryimage"},"thumbnailUrl":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/01-Hero_banner_Logomaker_How_different_colors_affect_our_emotions_800x400px.svg","datePublished":"2026-03-25T11:04:06+00:00","dateModified":"2026-04-08T14:40:43+00:00","author":{"@id":"https://www.namecheap.com/guru-guides/#/schema/person/815f261c55231bf4fb684003398a958e"},"description":"Discover expert tips for picking out logo colors for your brand based on what each tone symbolizes to potential customers.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.namecheap.com/guru-guides/logo-colors-guide/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.namecheap.com/guru-guides/logo-colors-guide/#primaryimage","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/01-Hero_banner_Logomaker_How_different_colors_affect_our_emotions_800x400px.svg","contentUrl":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/01-Hero_banner_Logomaker_How_different_colors_affect_our_emotions_800x400px.svg"},{"@type":"WebSite","@id":"https://www.namecheap.com/guru-guides/#website","url":"https://www.namecheap.com/guru-guides/","name":"Guru Guides - Namecheap","description":"Just another Namecheap site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.namecheap.com/guru-guides/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https://www.namecheap.com/guru-guides/#/schema/person/815f261c55231bf4fb684003398a958e","name":"Nick Allen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.namecheap.com/guru-guides/#/schema/person/image/2f9aa86bc1616ddda77c15f2467b7cd2","url":"https://secure.gravatar.com/avatar/6f287a9028fb459865bd89420e769685?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/6f287a9028fb459865bd89420e769685?s=96&d=mm&r=g","caption":"Nick Allen"},"description":"Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.","url":"https://www.namecheap.com/guru-guides/author/nickallen/"}]},"meta":{"description":{"content":"Discover expert tips for picking out logo colors for your brand based on what each tone symbolizes to potential customers.","name":"description"},"siteName":{"content":"Guru Guides - Namecheap","name":"site_name"},"siteUrl":{"content":"https://www.namecheap.com/guru-guides/","name":"site_url"},"metaDescription":{"content":"Discover expert tips for picking out logo colors for your brand based on what each tone symbolizes to potential customers.","name":"meta_description"},"robots":{"content":"index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1","name":"robots"},"ogDescription":{"content":"Discover expert tips for picking out logo colors for your brand based on what each tone symbolizes to potential customers.","attributes":{"property":"og:description"}},"ogEnabled":{"content":"1","attributes":{"property":"og:enabled"}},"ogArticleModifiedTime":{"content":"2026-04-08T14:40:43+00:00","attributes":{"property":"og:article:modified_time"}},"ogArticlePublishedTime":{"content":"2026-03-25T11:04:06+00:00","attributes":{"property":"og:article:published_time"}},"ogImages":{"content":"5000,2625,https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/03-Hero_FB_Logomaker_How_different_colors_affect_our_emotions_800x400px-01.png,/app/public/static/wp-content/uploads/2021/10/03-Hero_FB_Logomaker_How_different_colors_affect_our_emotions_800x400px-01.png,full,4697,,13125000,image/png","attributes":{"property":"og:image"}},"ogSiteName":{"content":"Guru Guides - Namecheap","attributes":{"property":"og:site_name"}},"ogTitle":{"content":"Logo Colors: How to Choose The Best One For Your Business","attributes":{"property":"og:title"}},"ogType":{"content":"article","attributes":{"property":"og:type"}},"ogUrl":{"content":"https://www.namecheap.com/guru-guides/logo-colors-guide/","attributes":{"property":"og:url"}},"twitterTitle":{"content":"Logo Colors: How to Choose The Best One For Your Business","name":"twitter:title"},"twitterDescription":{"content":"Discover expert tips for picking out logo colors for your brand based on what each tone symbolizes to potential customers.","name":"twitter:description"},"twitterImage":{"content":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/04-Hero_twitter_Logomaker_How_different_colors_affect_our_emotions_800x400px-01-01.png","name":"twitter:image"},"twitterCreator":{"content":"","name":"twitter:creator"},"twitterSite":{"content":"","name":"twitter:site"},"twitterCard":{"content":"summary_large_image","name":"twitter:card"}}},"faqs":[{"question":"How many colors should a brand have?","answer":"\u003cp>Most companies use a combination of three colors for their brand. The main color is called the “base” color. Next is the accent color, which complements the base color but is used more sparingly. Finally, a neutral color (sometimes used as a background color) ties it all together.\u003c/p>"},{"question":"How do brand colors impact business?","answer":"\u003cp>Brand colors impact business by motivating customers, boosting brand recognition, and reinforcing brand values. Colors can convey information about your company’s values and influence the way customers perceive your brand. By using the same colors consistently, a business can develop a familiar brand that customers will remember when they need certain products or services.\u003c/p>"},{"question":"What are the strongest brand colors?","answer":"\u003cp>Red and blue are two of the strongest \u003ca href=\"https://www.namecheap.com/guru-guides/brand-colors-guide/\">brand colors\u003c/a>. These shades are considered to be particularly powerful because they immediately trigger certain emotional responses. Red evokes a sense of excitement, energy, and urgency, while blue is closely associated with tranquility, stability, and trust.\u003c/p>"},{"question":"What colors do luxury brands use?","answer":"\u003cp>\u003ca href=\"https://www.namecheap.com/logo-maker/ideas/luxury-logos/\">Luxury brands\u003c/a> often use black in their branding. Black is associated with elegance, sleekness, and power, making it a great fit for a luxury product or service. Gold and silver are sometimes used by luxury brands as well due to their association with wealth and prestige.\u003c/p>"},{"question":"What is color psychology in branding?","answer":"\u003cp>\u003ca href=\"https://www.namecheap.com/guru-guides/how-colors-affect-emotions/\" target=\"_blank\" rel=\"noopener\">Color psychology\u003c/a> (a field of study that examines the relationship between colors and emotions) can be used in branding to create impactful logos and other visual branding elements. Companies can use color psychology to strategically select colors for their branding to have an intended effect on their target audience.\u003c/p>"}],"content":[{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Warm reds, cool blues, neutral grays — the colors you choose to represent your company say a lot about who you are and what you do. When you begin to \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">design a logo\u003c/a>, those colors are a big part of the process. As a representation of your brand, it only makes sense that your logo contains your brand colors and helps visually reinforce your products or services in the minds of your customers. \u003c/p>\n","innerContent":["\n\u003cp>Warm reds, cool blues, neutral grays — the colors you choose to represent your company say a lot about who you are and what you do. When you begin to \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">design a logo\u003c/a>, those colors are a big part of the process. As a representation of your brand, it only makes sense that your logo contains your brand colors and helps visually reinforce your products or services in the minds of your customers. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Every color carries its own meaning, and selecting the right ones for your branding takes careful consideration to ensure that they properly showcase your company’s best features. To help you make these choices, this Namecheap guide outlines what each color represents and how to make smart selections for your company, logo, and other visual applications.\u003c/p>\n","innerContent":["\n\u003cp>Every color carries its own meaning, and selecting the right ones for your branding takes careful consideration to ensure that they properly showcase your company’s best features. To help you make these choices, this Namecheap guide outlines what each color represents and how to make smart selections for your company, logo, and other visual applications.\u003c/p>\n"]},{"blockName":"nc-blocks/domain-search","attrs":{"isCard":true,"action":"https://namecheap.com/logo-maker/app/new","searchInputName":"name","buttonLabel":"Create free logo","placeholder":"Your brand's name","searchInputTooltipText":"Please enter a logo name."},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Your brand's name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Create free logo\u003c/button>\u003c/form>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Your brand's name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Create free logo\u003c/button>\u003c/form>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"label":"Why are logo colors important?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"why-are-logo-colors-important\">Why are logo colors important?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"why-are-logo-colors-important\">Why are logo colors important?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>As an extension of your brand, your logo colors are a key way to connect your business to the brand identity you want to convey. Here are four reasons why logo colors are important to your brand.\u003c/p>\n","innerContent":["\n\u003cp>As an extension of your brand, your logo colors are a key way to connect your business to the brand identity you want to convey. Here are four reasons why logo colors are important to your brand.\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Logo colors connect your logo to your brand. \u003c/strong>A logo is only one part of your \u003ca href=\"https://www.namecheap.com/guru-guides/the-basics-of-brand-identity-and-why-it-matters/\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity\u003c/a>, which is composed of several parts that come together to help communicate your brand’s purpose and message to the world. These elements are all interconnected: Your brand colors, used across your website, social media, and print collateral, are also used in your logo. This reinforces the connection between your logo and your brand identity as an official representation of your brand.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Logo colors connect your logo to your brand. \u003c/strong>A logo is only one part of your \u003ca href=\"https://www.namecheap.com/guru-guides/the-basics-of-brand-identity-and-why-it-matters/\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity\u003c/a>, which is composed of several parts that come together to help communicate your brand’s purpose and message to the world. These elements are all interconnected: Your brand colors, used across your website, social media, and print collateral, are also used in your logo. This reinforces the connection between your logo and your brand identity as an official representation of your brand.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\u003c/ul>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>The right colors can motivate your customers to action\u003c/strong>. Whether you want customers to feel assured, excited, or at peace when they look at your logo, the right logo colors can help influence that feeling. \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">Logo shapes\u003c/a> play a part in this as well, as each type of shape has an impact on how your business is perceived. Later in this guide, you’ll learn more about each color’s potential impact on your customer.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>The right colors can motivate your customers to action\u003c/strong>. Whether you want customers to feel assured, excited, or at peace when they look at your logo, the right logo colors can help influence that feeling. \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">Logo shapes\u003c/a> play a part in this as well, as each type of shape has an impact on how your business is perceived. Later in this guide, you’ll learn more about each color’s potential impact on your customer.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\u003c/ul>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>They can reinforce core brand values.\u003c/strong> Colors are powerful representations of brand values because each color is associated with certain emotions, as you’ll learn more about below. You can effectively use colors to communicate and visually represent your business’s core mission and purpose.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>They can reinforce core brand values.\u003c/strong> Colors are powerful representations of brand values because each color is associated with certain emotions, as you’ll learn more about below. You can effectively use colors to communicate and visually represent your business’s core mission and purpose.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\u003c/ul>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Logo colors help customers remember you\u003c/strong>. Color cues can trigger memories and help customers determine when something is associated with your brand. Using the same shade or shades as one of your logo colors can help customers remember your business when they need your products or services. For example, T-Mobile is uniquely identified by its magenta, while Cadbury has been strongly linked to the same shade of royal purple for decades.\u003cbr>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Logo colors help customers remember you\u003c/strong>. Color cues can trigger memories and help customers determine when something is associated with your brand. Using the same shade or shades as one of your logo colors can help customers remember your business when they need your products or services. For example, T-Mobile is uniquely identified by its magenta, while Cadbury has been strongly linked to the same shade of royal purple for decades.\u003cbr>\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\u003c/ul>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":4671,"sizeSlug":"large","linkDestination":"none","title":"1","description":"","alt":"Minimalistic satellite picture logo","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/1-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/1-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/1-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/1-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/1.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/1.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/1.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/1-1200x811.png\" alt=\"Minimalistic satellite picture logo\" class=\"wp-image-4671\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/1-1200x811.png\" alt=\"Minimalistic satellite picture logo\" class=\"wp-image-4671\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"Where do logo color meanings come from?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"where-do-logo-color-meanings-come-from\">Where do logo color meanings come from?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"where-do-logo-color-meanings-come-from\">Where do logo color meanings come from?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Color meanings are derived from \u003ca href=\"https://www.namecheap.com/guru-guides/how-colors-affect-emotions/\" target=\"_blank\" rel=\"noreferrer noopener\">color psychology\u003c/a>, which is the study of the relationship between colors, emotions, and moods. This theory states that color has a significant impact on feelings, action, and other psychological reactions. When used thoughtfully in your brand and in your logo, certain colors can help foster connections between your brand and your customers.\u003c/p>\n","innerContent":["\n\u003cp>Color meanings are derived from \u003ca href=\"https://www.namecheap.com/guru-guides/how-colors-affect-emotions/\" target=\"_blank\" rel=\"noreferrer noopener\">color psychology\u003c/a>, which is the study of the relationship between colors, emotions, and moods. This theory states that color has a significant impact on feelings, action, and other psychological reactions. When used thoughtfully in your brand and in your logo, certain colors can help foster connections between your brand and your customers.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"What each logo color means when used in your logo","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"what-each-logo-color-means-when-used-in-your-logo\">What each logo color means when used in your logo\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"what-each-logo-color-means-when-used-in-your-logo\">What each logo color means when used in your logo\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>As an extension of your brand identity, the colors used in your logo are essential to tying your logo to your company. They are core to communicating how you want customers to perceive your brand, whether you want to build trust, inspire passion, or encourage relaxation. \u003c/p>\n","innerContent":["\n\u003cp>As an extension of your brand identity, the colors used in your logo are essential to tying your logo to your company. They are core to communicating how you want customers to perceive your brand, whether you want to build trust, inspire passion, or encourage relaxation. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Here’s what these 12 popular colors mean when you use them in your logo.\u003c/p>\n","innerContent":["\n\u003cp>Here’s what these 12 popular colors mean when you use them in your logo.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Red","parent":"95a05813-ed07-49b6-97ce-8fac371d62e8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"red\">Red\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"red\">Red\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Red is connected with desire, excitement, and energy. This color is often seen in healthcare logos as red is associated with hearts and other organs. In Chinese culture, red is the \u003ca href=\"https://en.wikipedia.org/wiki/Color_in_Chinese_culture#Red_/_Vermilion\" target=\"_blank\" rel=\"noreferrer noopener\">color of luck and good fortune\u003c/a>. You’ll also see red used in fast food logos like KFC’s because it’s believed that this color stimulates hunger. \u003c/p>\n","innerContent":["\n\u003cp>Red is connected with desire, excitement, and energy. This color is often seen in healthcare logos as red is associated with hearts and other organs. In Chinese culture, red is the \u003ca href=\"https://en.wikipedia.org/wiki/Color_in_Chinese_culture#Red_/_Vermilion\" target=\"_blank\" rel=\"noreferrer noopener\">color of luck and good fortune\u003c/a>. You’ll also see red used in fast food logos like KFC’s because it’s believed that this color stimulates hunger. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: If you’re hoping to inspire energizing and invigorating feelings in your customers, a red logo may be the way to go. Red may also be a bold choice if you want to attract attention to your business and earn respect in your industry.\u003c/p>\n","innerContent":["\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: If you’re hoping to inspire energizing and invigorating feelings in your customers, a red logo may be the way to go. Red may also be a bold choice if you want to attract attention to your business and earn respect in your industry.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":4672,"sizeSlug":"large","linkDestination":"none","title":"6","description":"","alt":"Banana picture logo","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/6-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/6-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/6-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/6-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/6.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/6.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/6.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/6-1200x811.png\" alt=\"Banana picture logo\" class=\"wp-image-4672\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/6-1200x811.png\" alt=\"Banana picture logo\" class=\"wp-image-4672\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Yellow","parent":"95a05813-ed07-49b6-97ce-8fac371d62e8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"yellow\">Yellow\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"yellow\">Yellow\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Positively cheerful yellow is a bright and bold way to call attention to your logo. Construction companies and safety equipment manufacturers will use yellow to signify caution and warning. Within the yellow spectrum is a wide range of shades. You can opt for a bright, highlighter yellow — although you may not want to use a color that bright in your logo, as it can be too difficult to read — or a more mellow dandelion color.\u003c/p>\n","innerContent":["\n\u003cp>Positively cheerful yellow is a bright and bold way to call attention to your logo. Construction companies and safety equipment manufacturers will use yellow to signify caution and warning. Within the yellow spectrum is a wide range of shades. You can opt for a bright, highlighter yellow — although you may not want to use a color that bright in your logo, as it can be too difficult to read — or a more mellow dandelion color.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: If you’re hoping to elicit feelings of happiness and positivity in your customers, yellow may be the right way to go.\u003c/p>\n","innerContent":["\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: If you’re hoping to elicit feelings of happiness and positivity in your customers, yellow may be the right way to go.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":4673,"sizeSlug":"large","linkDestination":"none","title":"2","description":"","alt":"Apartment scheme logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/2-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/2-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/2-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/2-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/2.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/2.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/2.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/2-1200x811.png\" alt=\"Apartment scheme logo example\" class=\"wp-image-4673\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/2-1200x811.png\" alt=\"Apartment scheme logo example\" class=\"wp-image-4673\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Orange","parent":"95a05813-ed07-49b6-97ce-8fac371d62e8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"orange\">Orange\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"orange\">Orange\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This mix of yellow and red harnesses qualities of both colors, and the power and meaning behind the shade of orange you choose depends on whether it’s closer to red or closer to yellow. No matter which direction you go, this happy color is used to communicate excitement, friendliness, enthusiasm, and warmth. Also, just like its eponymous citrus, orange reminds your customers of the freshness of squeezed juice.\u003cbr>\u003cbr>\u003cstrong>Recommended for\u003c/strong>: If you want your company to embrace feelings of happiness and friendliness, orange may be a good choice for you.\u003c/p>\n","innerContent":["\n\u003cp>This mix of yellow and red harnesses qualities of both colors, and the power and meaning behind the shade of orange you choose depends on whether it’s closer to red or closer to yellow. No matter which direction you go, this happy color is used to communicate excitement, friendliness, enthusiasm, and warmth. Also, just like its eponymous citrus, orange reminds your customers of the freshness of squeezed juice.\u003cbr>\u003cbr>\u003cstrong>Recommended for\u003c/strong>: If you want your company to embrace feelings of happiness and friendliness, orange may be a good choice for you.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":4674,"sizeSlug":"large","linkDestination":"none","title":"4","description":"","alt":"Hands shaking agreement logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/4-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/4-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/4-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/4-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/4.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/4.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/4.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/4-1200x811.png\" alt=\"Hands shaking agreement logo example\" class=\"wp-image-4674\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/4-1200x811.png\" alt=\"Hands shaking agreement logo example\" class=\"wp-image-4674\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Green","parent":"95a05813-ed07-49b6-97ce-8fac371d62e8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"green\">Green\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"green\">Green\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>As the color of money and the color of nature, green is used to \u003ca href=\"https://www.verywellmind.com/color-psychology-green-2795817\" target=\"_blank\" rel=\"noreferrer noopener\">communicate prosperity, growth, motivation, luck, and tranquility\u003c/a>. Green is associated with calming properties and can help people feel at ease. If you’re a financial services provider, work at a nursery, or produce organic beverages, green is an excellent way to quickly convey to your customer what you do.\u003c/p>\n","innerContent":["\n\u003cp>As the color of money and the color of nature, green is used to \u003ca href=\"https://www.verywellmind.com/color-psychology-green-2795817\" target=\"_blank\" rel=\"noreferrer noopener\">communicate prosperity, growth, motivation, luck, and tranquility\u003c/a>. Green is associated with calming properties and can help people feel at ease. If you’re a financial services provider, work at a nursery, or produce organic beverages, green is an excellent way to quickly convey to your customer what you do.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>As it is with orange and as you’ll see with blue, shade makes a difference when you’re using green. A darker shade indicates reliability and loyalty, while lighter shades imply growth and transformation. Choose wisely if you want to use green in your logo!\u003c/p>\n","innerContent":["\n\u003cp>As it is with orange and as you’ll see with blue, shade makes a difference when you’re using green. A darker shade indicates reliability and loyalty, while lighter shades imply growth and transformation. Choose wisely if you want to use green in your logo!\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Businesses centered in growth and prosperity, like financial services, are good fits for green. It’s also a smart choice for businesses that want to suggest that their customers will be prosperous through their product or service outside of financial services.\u003c/p>\n","innerContent":["\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Businesses centered in growth and prosperity, like financial services, are good fits for green. It’s also a smart choice for businesses that want to suggest that their customers will be prosperous through their product or service outside of financial services.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@haithemfrd_off?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Haithem Ferdi\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/spotify?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":4675,"sizeSlug":"large","linkDestination":"none","title":"7","description":"","alt":"Shopify logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/7-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/7-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/7-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/7-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/7.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/7.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/7.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/7-1200x811.png\" alt=\"Shopify logo example\" class=\"wp-image-4675\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@haithemfrd_off?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Haithem Ferdi\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/spotify?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/7-1200x811.png\" alt=\"Shopify logo example\" class=\"wp-image-4675\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@haithemfrd_off?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Haithem Ferdi\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/spotify?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Light blue","parent":"95a05813-ed07-49b6-97ce-8fac371d62e8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"light-blue\">Light blue\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"light-blue\">Light blue\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Just like green, light blue can suggest a sense of calm and tranquility. As one of the most preferred colors among both men and women, it’s often used to indicate trustworthiness. You’ll see brands use light blue in their logo colors to show that they are inviting, welcoming, and calming, like a still sea or a beautiful blue sky.\u003c/p>\n","innerContent":["\n\u003cp>Just like green, light blue can suggest a sense of calm and tranquility. As one of the most preferred colors among both men and women, it’s often used to indicate trustworthiness. You’ll see brands use light blue in their logo colors to show that they are inviting, welcoming, and calming, like a still sea or a beautiful blue sky.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Companies that need their customers to trust them with their personal information or to rely on them for performance can indicate those qualities with light blue.\u003c/p>\n","innerContent":["\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Companies that need their customers to trust them with their personal information or to rely on them for performance can indicate those qualities with light blue.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@jwrm2020?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Chad Morehead\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":4676,"sizeSlug":"large","linkDestination":"none","title":"8","description":"","alt":"at&t company logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/8-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/8-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/8-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/8-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/8.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/8.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/8.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/8-1200x811.png\" alt=\"at&t company logo example\" class=\"wp-image-4676\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@jwrm2020?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Chad Morehead\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/8-1200x811.png\" alt=\"at&t company logo example\" class=\"wp-image-4676\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@jwrm2020?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Chad Morehead\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Dark blue","parent":"95a05813-ed07-49b6-97ce-8fac371d62e8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"dark-blue\">Dark blue\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"dark-blue\">Dark blue\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Deeper blue hues stand for maturity, integrity, stability, and power. Brands that have stood the test of time or that have been around for many decades use dark blue to indicate their status. Just like light blue, dark blue also represents trustworthiness, a great quality for any brand to have.\u003c/p>\n","innerContent":["\n\u003cp>Deeper blue hues stand for maturity, integrity, stability, and power. Brands that have stood the test of time or that have been around for many decades use dark blue to indicate their status. Just like light blue, dark blue also represents trustworthiness, a great quality for any brand to have.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003cstrong>Recommended for: \u003c/strong>Brands that prioritize trust and authority, particularly in a highly competitive industry, can use dark blue to showcase their core values.\u003c/p>\n","innerContent":["\n\u003cp>\u003cstrong>Recommended for: \u003c/strong>Brands that prioritize trust and authority, particularly in a highly competitive industry, can use dark blue to showcase their core values.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@landall?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">lan deng\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/gap?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":4677,"sizeSlug":"large","linkDestination":"none","title":"14","description":"","alt":"gap shop logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/14-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/14-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/14-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/14-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/14.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/14.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/14.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/14-1200x811.png\" alt=\"gap shop logo example\" class=\"wp-image-4677\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@landall?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">lan deng\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/gap?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/14-1200x811.png\" alt=\"gap shop logo example\" class=\"wp-image-4677\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@landall?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">lan deng\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/gap?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Purple","parent":"95a05813-ed07-49b6-97ce-8fac371d62e8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"purple\">Purple\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"purple\">Purple\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Royalty and regal grace are what come to mind when a brand uses purple in its logo. Purple is used to communicate wealth, sophistication, quality, wisdom, and creativity. This is common across all types of products, from food to beauty to gifts.\u003c/p>\n","innerContent":["\n\u003cp>Royalty and regal grace are what come to mind when a brand uses purple in its logo. Purple is used to communicate wealth, sophistication, quality, wisdom, and creativity. This is common across all types of products, from food to beauty to gifts.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Brands will use purple in their branding when they want to indicate the luxurious nature and high quality of their products to their target audience.\u003c/p>\n","innerContent":["\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Brands will use purple in their branding when they want to indicate the luxurious nature and high quality of their products to their target audience.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@anniespratt?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Annie Spratt\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":4683,"sizeSlug":"large","linkDestination":"none","title":"15-1","description":"","alt":"crunchie purple logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/15-1-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/15-1-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/15-1-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/15-1-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/15-1.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/15-1.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/15-1.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/15-1-1200x811.png\" alt=\"crunchie purple logo example\" class=\"wp-image-4683\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@anniespratt?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Annie Spratt\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/15-1-1200x811.png\" alt=\"crunchie purple logo example\" class=\"wp-image-4683\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@anniespratt?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Annie Spratt\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Pink","parent":"95a05813-ed07-49b6-97ce-8fac371d62e8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"pink\">Pink\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"pink\">Pink\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This bright and cheery color has long been associated with women and girls, but pink goes beyond dolls and cherry-scented soaps. Pink stands for sentimentality and can help your customers feel calmer. \u003c/p>\n","innerContent":["\n\u003cp>This bright and cheery color has long been associated with women and girls, but pink goes beyond dolls and cherry-scented soaps. Pink stands for sentimentality and can help your customers feel calmer. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There’s quite a wide range of shades to choose from when it comes to pink. Lighter hues are more associated with the romantic sentiments pink can invoke, while darker and more vibrant magenta-like shades are connected to confidence and fun.\u003c/p>\n","innerContent":["\n\u003cp>There’s quite a wide range of shades to choose from when it comes to pink. Lighter hues are more associated with the romantic sentiments pink can invoke, while darker and more vibrant magenta-like shades are connected to confidence and fun.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Pink has wide-ranging implications for many types of businesses. You can consider pink if your target market is girls or women, but don’t discount pink in your logo if your brand is all about having a good time.\u003c/p>\n","innerContent":["\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Pink has wide-ranging implications for many types of businesses. You can consider pink if your target market is girls or women, but don’t discount pink in your logo if your brand is all about having a good time.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":4688,"sizeSlug":"large","linkDestination":"none","title":"Brand-colors-8-tips-for-choosing-your-color-16","description":"","alt":"T-mobile pink logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/Brand-colors-8-tips-for-choosing-your-color-16-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/Brand-colors-8-tips-for-choosing-your-color-16-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/Brand-colors-8-tips-for-choosing-your-color-16-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/Brand-colors-8-tips-for-choosing-your-color-16-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/Brand-colors-8-tips-for-choosing-your-color-16.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/Brand-colors-8-tips-for-choosing-your-color-16.png","width":2048,"height":1383},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/Brand-colors-8-tips-for-choosing-your-color-16.png","width":2789,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/Brand-colors-8-tips-for-choosing-your-color-16-1200x811.png\" alt=\"T-mobile pink logo example\" class=\"wp-image-4688\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/Brand-colors-8-tips-for-choosing-your-color-16-1200x811.png\" alt=\"T-mobile pink logo example\" class=\"wp-image-4688\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Brown","parent":"95a05813-ed07-49b6-97ce-8fac371d62e8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"brown\">Brown\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"brown\">Brown\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Brown evokes dependability and reliability in several interesting ways. For one, brown represents antiques and old wooden structures that have stood the test of time and have lasted from decade to decade. Just like the stability of the brown earth beneath our feet, natural and rugged brands draw the connection between this logo color and strong foundation, creating a sense of dependability.\u003c/p>\n","innerContent":["\n\u003cp>Brown evokes dependability and reliability in several interesting ways. For one, brown represents antiques and old wooden structures that have stood the test of time and have lasted from decade to decade. Just like the stability of the brown earth beneath our feet, natural and rugged brands draw the connection between this logo color and strong foundation, creating a sense of dependability.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>On the flipside, brown is an example of a \u003cem>\u003ca href=\"https://biancafrankdesign.com/how-to-choose-the-right-colors-for-your-brand-and-why-it-matters/\" target=\"_blank\" rel=\"noreferrer noopener\">programmed association\u003c/a>\u003c/em>, or associations with color due to evolution. It may be hardwired in people’s brains to link brown with rotting food. It’s no coincidence that brown is at the bottom of the list when it comes to people’s favorite colors.\u003c/p>\n","innerContent":["\n\u003cp>On the flipside, brown is an example of a \u003cem>\u003ca href=\"https://biancafrankdesign.com/how-to-choose-the-right-colors-for-your-brand-and-why-it-matters/\" target=\"_blank\" rel=\"noreferrer noopener\">programmed association\u003c/a>\u003c/em>, or associations with color due to evolution. It may be hardwired in people’s brains to link brown with rotting food. It’s no coincidence that brown is at the bottom of the list when it comes to people’s favorite colors.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Brands heavily connected to nature or ruggedness may benefit from including brown in their logos.\u003c/p>\n","innerContent":["\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Brands heavily connected to nature or ruggedness may benefit from including brown in their logos.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":4689,"sizeSlug":"large","linkDestination":"none","title":"3","description":"","alt":"brown lag on a tower logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/3-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/3-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/3-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/3-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/3.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/3.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/3.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/3-1200x811.png\" alt=\"brown lag on a tower logo example\" class=\"wp-image-4689\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/3-1200x811.png\" alt=\"brown lag on a tower logo example\" class=\"wp-image-4689\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Gray","parent":"95a05813-ed07-49b6-97ce-8fac371d62e8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"gray\">Gray\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"gray\">Gray\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Often seen as gloomy or sad, gray doesn’t always make the top of the list when it comes to neutrals. However, when used well in your logo, gray can suggest balance and neutrality, \u003ca href=\"https://www.namecheap.com/guru-guides/brand-colors-guide/\" target=\"_blank\" rel=\"noreferrer noopener\">conveying a sense of professionalism and formality\u003c/a> that’s good for common business services like law firms and accounting firms. Brands should be cautious about using gray as the sole color in their brand, instead opting to use gray as an accent color or the neutral in the color palette.\u003c/p>\n","innerContent":["\n\u003cp>Often seen as gloomy or sad, gray doesn’t always make the top of the list when it comes to neutrals. However, when used well in your logo, gray can suggest balance and neutrality, \u003ca href=\"https://www.namecheap.com/guru-guides/brand-colors-guide/\" target=\"_blank\" rel=\"noreferrer noopener\">conveying a sense of professionalism and formality\u003c/a> that’s good for common business services like law firms and accounting firms. Brands should be cautious about using gray as the sole color in their brand, instead opting to use gray as an accent color or the neutral in the color palette.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Brands that want to put a professional and polished foot forward can make a gray logo work for their business.\u003c/p>\n","innerContent":["\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Brands that want to put a professional and polished foot forward can make a gray logo work for their business.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@slothxbear?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Xiong Yan\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/iphone-white?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":4690,"sizeSlug":"large","linkDestination":"none","title":"9","description":"","alt":"gray apple logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/9-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/9-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/9-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/9-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/9.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/9.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/9.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/9-1200x811.png\" alt=\"gray apple logo example\" class=\"wp-image-4690\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@slothxbear?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Xiong Yan\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/iphone-white?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/9-1200x811.png\" alt=\"gray apple logo example\" class=\"wp-image-4690\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@slothxbear?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Xiong Yan\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/iphone-white?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Black","parent":"95a05813-ed07-49b6-97ce-8fac371d62e8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"black\">Black\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"black\">Black\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Sleekness, class, and elegance are all associated with black. Brands that use touches of black as part of their brand color scheme emphasize luxury, sophistication, and prestige. This great neutral can be applied to packaging, giveaways, card stock for when you \u003ca href=\"https://www.namecheap.com/visual/card-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">create business cards\u003c/a>, and many other places as a way to reinforce the quality of the product or service being offered.\u003c/p>\n","innerContent":["\n\u003cp>Sleekness, class, and elegance are all associated with black. Brands that use touches of black as part of their brand color scheme emphasize luxury, sophistication, and prestige. This great neutral can be applied to packaging, giveaways, card stock for when you \u003ca href=\"https://www.namecheap.com/visual/card-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">create business cards\u003c/a>, and many other places as a way to reinforce the quality of the product or service being offered.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>If you choose to use black, it’s important to do so wisely. Black is not as memorable as other brighter and cheerier shades, so it may be hard to build an emotional connection with your audience if this color is your main one. Consider incorporating black as an accent color or a neutral instead of making it the star of the show.\u003c/p>\n","innerContent":["\n\u003cp>If you choose to use black, it’s important to do so wisely. Black is not as memorable as other brighter and cheerier shades, so it may be hard to build an emotional connection with your audience if this color is your main one. Consider incorporating black as an accent color or a neutral instead of making it the star of the show.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Companies that want to communicate luxury and elegance should consider using black in their logo.\u003c/p>\n","innerContent":["\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Companies that want to communicate luxury and elegance should consider using black in their logo.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@laurachouette?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Laura Chouette\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/chanel-shopping-bags?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":4691,"sizeSlug":"large","linkDestination":"none","title":"10","description":"","alt":"black chanel logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/10-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/10-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/10-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/10-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/10.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/10.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/10.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/10-1200x811.png\" alt=\"black chanel logo example\" class=\"wp-image-4691\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@laurachouette?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Laura Chouette\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/chanel-shopping-bags?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/10-1200x811.png\" alt=\"black chanel logo example\" class=\"wp-image-4691\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@laurachouette?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Laura Chouette\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/chanel-shopping-bags?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"White","parent":"95a05813-ed07-49b6-97ce-8fac371d62e8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"white\">White\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"white\">White\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Pure, crisp, and clean, white is associated with innocence and virtue. It’s also associated with health, so you’ll often see white as part of a logo representing a healthcare center or hospital. Its connection to purity and innocence also makes it a popular choice for charities or organizations that work with children.\u003c/p>\n","innerContent":["\n\u003cp>Pure, crisp, and clean, white is associated with innocence and virtue. It’s also associated with health, so you’ll often see white as part of a logo representing a healthcare center or hospital. Its connection to purity and innocence also makes it a popular choice for charities or organizations that work with children.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Importantly, a white version of your logo is not the same as a white logo. In this instance, an all-white version of your color logo is just for printing onto dark backgrounds so your logo remains visible on giveaways and other applications. (You’ll likely need an all-black version of your logo for the same reason.)\u003c/p>\n","innerContent":["\n\u003cp>Importantly, a white version of your logo is not the same as a white logo. In this instance, an all-white version of your color logo is just for printing onto dark backgrounds so your logo remains visible on giveaways and other applications. (You’ll likely need an all-black version of your logo for the same reason.)\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Charities, childrens’ organizations, animal shelters, and other organizations with notable and noble goals should consider including white in their logo.\u003c/p>\n","innerContent":["\n\u003cp>\u003cstrong>Recommended for\u003c/strong>: Charities, childrens’ organizations, animal shelters, and other organizations with notable and noble goals should consider including white in their logo.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@andrearondon?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Andrea Rondon\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":4692,"sizeSlug":"large","linkDestination":"none","title":"11","description":"","alt":"the north face company white logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/11-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/11-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/11-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/11-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/11.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/11.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/11.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/11-1200x811.png\" alt=\"the north face company white logo example\" class=\"wp-image-4692\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@andrearondon?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Andrea Rondon\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/11-1200x811.png\" alt=\"the north face company white logo example\" class=\"wp-image-4692\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@andrearondon?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Andrea Rondon\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"nc-blocks/domain-search","attrs":{"isCard":true,"action":"https://namecheap.com/logo-maker/app/new","searchInputName":"name","buttonLabel":"Create free logo","placeholder":"Your brand's name","searchInputTooltipText":"Please enter a logo name."},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Your brand's name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Create free logo\u003c/button>\u003c/form>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Your brand's name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Create free logo\u003c/button>\u003c/form>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"label":"What color combinations should you use?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"what-color-combinations-should-you-use\">What color combinations should you use?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"what-color-combinations-should-you-use\">What color combinations should you use?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Most \u003ca href=\"https://www.namecheap.com/guru-guides/brand-colors-guide/\" target=\"_blank\" rel=\"noreferrer noopener\">brand\u003c/a> colors used in a logo are a combination of three shades: a main color called a “base” color, a neutral color, and an accent color. This trio of colors is then implemented across all channels and all mediums, including your logo, to visually represent your company’s brand identity.\u003c/p>\n","innerContent":["\n\u003cp>Most \u003ca href=\"https://www.namecheap.com/guru-guides/brand-colors-guide/\" target=\"_blank\" rel=\"noreferrer noopener\">brand\u003c/a> colors used in a logo are a combination of three shades: a main color called a “base” color, a neutral color, and an accent color. This trio of colors is then implemented across all channels and all mediums, including your logo, to visually represent your company’s brand identity.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Your combination of brand colors should fall into one of four major categories, all of which turn to the color wheel to help guide choices that work together as a comprehensive unit.\u003c/p>\n","innerContent":["\n\u003cp>Your combination of brand colors should fall into one of four major categories, all of which turn to the color wheel to help guide choices that work together as a comprehensive unit.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Complementary","parent":"1a4d5057-156c-4c22-9812-fc8fa5a94c72","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"complementary\">Complementary\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"complementary\">Complementary\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Complementary colors are those opposite one another on the color wheel. Many brands opt for complementary colors as the opposing tones seem like they would not work together until they’re strategically united in the brand’s marketing materials. The results are memorable and eye-catching. You’ll often see complementary logos representing sports teams, food brands, chain stores, and more. The Los Angeles Lakers’ purple and yellow team colors are a great example of complementary colors.\u003c/p>\n","innerContent":["\n\u003cp>Complementary colors are those opposite one another on the color wheel. Many brands opt for complementary colors as the opposing tones seem like they would not work together until they’re strategically united in the brand’s marketing materials. The results are memorable and eye-catching. You’ll often see complementary logos representing sports teams, food brands, chain stores, and more. The Los Angeles Lakers’ purple and yellow team colors are a great example of complementary colors.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@ocollet?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Olivier Collet\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":4693,"sizeSlug":"large","linkDestination":"none","title":"12","description":"","alt":"complementary lakers logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/12-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/12-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/12-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/12-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/12.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/12.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/12.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/12-1200x811.png\" alt=\"complementary lakers logo example\" class=\"wp-image-4693\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@ocollet?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Olivier Collet\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/12-1200x811.png\" alt=\"complementary lakers logo example\" class=\"wp-image-4693\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@ocollet?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Olivier Collet\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Monochromatic","parent":"1a4d5057-156c-4c22-9812-fc8fa5a94c72","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"monochromatic\">Monochromatic\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"monochromatic\">Monochromatic\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Monochromatic logos select a base shade and lean heavily on it. Instead of selecting a neutral and an accent color, a monochromatic color palette utilizes the lighter and darker shade of the base color. The PayPal logo is a great example of a monochromatic color scheme used in a logo.\u003c/p>\n","innerContent":["\n\u003cp>Monochromatic logos select a base shade and lean heavily on it. Instead of selecting a neutral and an accent color, a monochromatic color palette utilizes the lighter and darker shade of the base color. The PayPal logo is a great example of a monochromatic color scheme used in a logo.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://www.pexels.com/@brettjordan?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Brett Jordan\u003c/a> from \u003ca href=\"https://www.pexels.com/photo/blue-and-white-logo-guessing-game-5437587/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Pexels\u003c/a>","id":4695,"sizeSlug":"large","linkDestination":"none","title":"13-1","description":"","alt":"Monochromatic PayPal logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/13-1-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/13-1-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/13-1-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/13-1-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/13-1.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/13-1.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/13-1.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/13-1-1200x811.png\" alt=\"Monochromatic PayPal logo example\" class=\"wp-image-4695\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://www.pexels.com/@brettjordan?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Brett Jordan\u003c/a> from \u003ca href=\"https://www.pexels.com/photo/blue-and-white-logo-guessing-game-5437587/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Pexels\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/13-1-1200x811.png\" alt=\"Monochromatic PayPal logo example\" class=\"wp-image-4695\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://www.pexels.com/@brettjordan?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Brett Jordan\u003c/a> from \u003ca href=\"https://www.pexels.com/photo/blue-and-white-logo-guessing-game-5437587/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Pexels\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Triadic","parent":"1a4d5057-156c-4c22-9812-fc8fa5a94c72","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"triadic\">Triadic\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"triadic\">Triadic\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Think of the color wheel as a clock. The triadic approach selects colors at the 12, 4, and 8 positions; the 1, 5, and 9 positions, or any other similar equivalent. The goal with the triadic color palette approach is to imply stability by taking from equal sections of the color wheel. The Mozilla Firefox logo is an example of a triadic color palette used in a logo.\u003c/p>\n","innerContent":["\n\u003cp>Think of the color wheel as a clock. The triadic approach selects colors at the 12, 4, and 8 positions; the 1, 5, and 9 positions, or any other similar equivalent. The goal with the triadic color palette approach is to imply stability by taking from equal sections of the color wheel. The Mozilla Firefox logo is an example of a triadic color palette used in a logo.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Analogous","parent":"1a4d5057-156c-4c22-9812-fc8fa5a94c72","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"analogous\">Analogous\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"analogous\">Analogous\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The analogous approach selects three colors that are next to one another on the color wheel. This means that your brand colors will all be in the same family. Three different shades next to one another on the color palette, such as yellow, yellow-green, and green, would be analogous. Use of this palette type implies a harmonious grouping that naturally belongs together.\u003c/p>\n","innerContent":["\n\u003cp>The analogous approach selects three colors that are next to one another on the color wheel. This means that your brand colors will all be in the same family. Three different shades next to one another on the color palette, such as yellow, yellow-green, and green, would be analogous. Use of this palette type implies a harmonious grouping that naturally belongs together.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":4696,"width":"1200px","height":"811px","sizeSlug":"large","linkDestination":"none","title":"5","description":"","alt":"happy and sad emojis helping logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/5-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/5-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/5-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/5-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/5.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/5.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/10/5.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large is-resized\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/5-1200x811.png\" alt=\"happy and sad emojis helping logo example\" class=\"wp-image-4696\" style=\"width:1200px;height:811px\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large is-resized\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/10/5-1200x811.png\" alt=\"happy and sad emojis helping logo example\" class=\"wp-image-4696\" style=\"width:1200px;height:811px\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"5 tips for selecting the right color combinations","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"n-5-tips-for-selecting-the-right-color-combinations\">5 tips for selecting the right color combinations\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"n-5-tips-for-selecting-the-right-color-combinations\">5 tips for selecting the right color combinations\u003c/h2>\n"]},{"blockName":"core/list","attrs":{"ordered":true,"className":"gb-list-numeric"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Tap into what you want to convey\u003c/strong>. The 12 colors listed above offer a clear roadmap if you want to choose your colors strategically. Want to show the world that you offer a luxurious and elegant product? Try mixing black elements into your logo. How about fiery passion and excitement? You may want to stick with red. That direction can help you make the right choices as you begin playing with your options.\u003cbr>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Tap into what you want to convey\u003c/strong>. The 12 colors listed above offer a clear roadmap if you want to choose your colors strategically. Want to show the world that you offer a luxurious and elegant product? Try mixing black elements into your logo. How about fiery passion and excitement? You may want to stick with red. That direction can help you make the right choices as you begin playing with your options.\u003cbr>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Assess other brands\u003c/strong>. There’s a reason that certain colors pop up time and again in so many industries: Green is very common in the financial sector, while brown is used in organic and natural brands. That doesn’t mean that your logo colors need to match, but if there’s a common theme emerging among your competitors, it may be a sign that your customers may immediately link your company to that product or service. On the flipside, you may want to stay away from those typical colors if you want to really stand out.\u003cbr>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Assess other brands\u003c/strong>. There’s a reason that certain colors pop up time and again in so many industries: Green is very common in the financial sector, while brown is used in organic and natural brands. That doesn’t mean that your logo colors need to match, but if there’s a common theme emerging among your competitors, it may be a sign that your customers may immediately link your company to that product or service. On the flipside, you may want to stay away from those typical colors if you want to really stand out.\u003cbr>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Keep cultural sensitivities in mind\u003c/strong>. Not all colors mean the same thing to all people globally. A widely shared example is the color associated with death and mourning: Black is the main color of mourning in European and American cultures, but its polar opposite — white — is the color of mourning in many Asian cultures. These types of associations should be taken into account when selecting your logo colors.\u003cbr>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Keep cultural sensitivities in mind\u003c/strong>. Not all colors mean the same thing to all people globally. A widely shared example is the color associated with death and mourning: Black is the main color of mourning in European and American cultures, but its polar opposite — white — is the color of mourning in many Asian cultures. These types of associations should be taken into account when selecting your logo colors.\u003cbr>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Remember your brand voice.\u003c/strong> Yes, your brand voice can have an effect on the logo colors you choose. That’s because your brand voice is just as much a part of your company’s personality as your logo colors. For example, if your company communicates in an authoritative way, the trustworthy, stalwart nature of blue may be a good choice for your logo colors.\u003cbr>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Remember your brand voice.\u003c/strong> Yes, your brand voice can have an effect on the logo colors you choose. That’s because your brand voice is just as much a part of your company’s personality as your logo colors. For example, if your company communicates in an authoritative way, the trustworthy, stalwart nature of blue may be a good choice for your logo colors.\u003cbr>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Aesthetics matter, too\u003c/strong>. Even with all this information about choosing your palette based on color psychology, your selection can still be influenced simply by what looks good. A certain combination may be striking, soothing, or particularly moving, without feeling forced to choose blue for trustworthiness or yellow for friendliness. Remember, it’s just as important that you’re happy with your logo colors as it is to choose them strategically!\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Aesthetics matter, too\u003c/strong>. Even with all this information about choosing your palette based on color psychology, your selection can still be influenced simply by what looks good. A certain combination may be striking, soothing, or particularly moving, without feeling forced to choose blue for trustworthiness or yellow for friendliness. Remember, it’s just as important that you’re happy with your logo colors as it is to choose them strategically!\u003c/li>\n"]}],"innerHTML":"\n\u003col class=\"gb-list-numeric\">\n\n\n\n\n\n\n\n\u003c/ol>\n","innerContent":["\n\u003col class=\"gb-list-numeric\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ol>\n"]},{"blockName":"nc-hc/product-block","attrs":{"buttonLabel":"Create free logos","buttonUrl":"https://www.namecheap.com/logo-maker/"},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/logo-maker/\" class=\"gb-btn gb-btn--primary\">Create free logos\u003c/a>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/logo-maker/\" class=\"gb-btn gb-btn--primary\">Create free logos\u003c/a>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"label":"Logo color selection: Color psychology and personal taste","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"logo-color-selection-color-psychology-and-personal-taste\">Logo color selection: Color psychology and personal taste\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"logo-color-selection-color-psychology-and-personal-taste\">Logo color selection: Color psychology and personal taste\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>What feelings does your favorite color bring to mind? What about your least favorite color? Whether consciously or subconsciously, your customers are similarly moved to think, feel, and act in a certain way by the colors you choose. As an extension of your brand identity, your logo — and the colors used in it — represents your brand in a particularly powerful way, both visually tying the logo to your greater brand identity and subtly nudging your customers to feel a certain way or take a particular action.\u003c/p>\n","innerContent":["\n\u003cp>What feelings does your favorite color bring to mind? What about your least favorite color? Whether consciously or subconsciously, your customers are similarly moved to think, feel, and act in a certain way by the colors you choose. As an extension of your brand identity, your logo — and the colors used in it — represents your brand in a particularly powerful way, both visually tying the logo to your greater brand identity and subtly nudging your customers to feel a certain way or take a particular action.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap logo generator\u003c/a> makes color selections for your logo a cinch. This free-to-use, intuitive tool takes you through several options for logo shapes and fonts, ending the process with several options for logo colors that best represent your brand. Organized by mood, you can choose between many options that reflect both what you want to convey and your personal tastes. Visit the Visual \u003ca href=\"https://www.namecheap.com/visual/\" target=\"_blank\" rel=\"noreferrer noopener\">brand design\u003c/a> suite of tools from Namecheap to get started on this process today.\u003c/p>\n","innerContent":["\n\u003cp>The \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap logo generator\u003c/a> makes color selections for your logo a cinch. This free-to-use, intuitive tool takes you through several options for logo shapes and fonts, ending the process with several options for logo colors that best represent your brand. Organized by mood, you can choose between many options that reflect both what you want to convey and your personal tastes. Visit the Visual \u003ca href=\"https://www.namecheap.com/visual/\" target=\"_blank\" rel=\"noreferrer noopener\">brand design\u003c/a> suite of tools from Namecheap to get started on this process today.\u003c/p>\n"]}],"stickyMenu":[{"label":"Why are logo colors important?","labelEdited":"Why are logo colors important?","level":2,"anchor":"why-are-logo-colors-important"},{"label":"Where do logo color meanings come from?","labelEdited":"Where do logo color meanings come from?","level":2,"anchor":"where-do-logo-color-meanings-come-from"},{"label":"What each logo color means when used in your logo","labelEdited":"What each logo color means when used in your logo","level":2,"anchor":"what-each-logo-color-means-when-used-in-your-logo","children":[{"label":"Red","labelEdited":"Red","level":3,"anchor":"red"},{"label":"Yellow","labelEdited":"Yellow","level":3,"anchor":"yellow"},{"label":"Orange","labelEdited":"Orange","level":3,"anchor":"orange"},{"label":"Green","labelEdited":"Green","level":3,"anchor":"green"},{"label":"Light blue","labelEdited":"Light blue","level":3,"anchor":"light-blue"},{"label":"Dark blue","labelEdited":"Dark blue","level":3,"anchor":"dark-blue"},{"label":"Purple","labelEdited":"Purple","level":3,"anchor":"purple"},{"label":"Pink","labelEdited":"Pink","level":3,"anchor":"pink"},{"label":"Brown","labelEdited":"Brown","level":3,"anchor":"brown"},{"label":"Gray","labelEdited":"Gray","level":3,"anchor":"gray"},{"label":"Black","labelEdited":"Black","level":3,"anchor":"black"},{"label":"White","labelEdited":"White","level":3,"anchor":"white"}]},{"label":"What color combinations should you use?","labelEdited":"What color combinations should you use?","level":2,"anchor":"what-color-combinations-should-you-use","children":[{"label":"Complementary","labelEdited":"Complementary","level":3,"anchor":"complementary"},{"label":"Monochromatic","labelEdited":"Monochromatic","level":3,"anchor":"monochromatic"},{"label":"Triadic","labelEdited":"Triadic","level":3,"anchor":"triadic"},{"label":"Analogous","labelEdited":"Analogous","level":3,"anchor":"analogous"}]},{"label":"5 tips for selecting the right color combinations","labelEdited":"5 tips for selecting the right color combinations","level":2,"anchor":"n-5-tips-for-selecting-the-right-color-combinations"},{"label":"Logo color selection: Color psychology and personal taste","labelEdited":"Logo color selection: Color psychology and personal taste","level":2,"anchor":"logo-color-selection-color-psychology-and-personal-taste"}]},"status":200,"statusText":"OK"}}

How to choose your logo color wisely for your business

Nick A. | March 25, 2026

16 mins

Warm reds, cool blues, neutral grays — the colors you choose to represent your company say a lot about who you are and what you do. When you begin to design a logo, those colors are a big part of the process. As a representation of your brand, it only makes sense that your logo contains your brand colors and helps visually reinforce your products or services in the minds of your customers. 

Every color carries its own meaning, and selecting the right ones for your branding takes careful consideration to ensure that they properly showcase your company’s best features. To help you make these choices, this Namecheap guide outlines what each color represents and how to make smart selections for your company, logo, and other visual applications.

Please enter a logo name.

Create free logo

Why are logo colors important?

As an extension of your brand, your logo colors are a key way to connect your business to the brand identity you want to convey. Here are four reasons why logo colors are important to your brand.

• Logo colors connect your logo to your brand. A logo is only one part of your brand identity, which is composed of several parts that come together to help communicate your brand’s purpose and message to the world. These elements are all interconnected: Your brand colors, used across your website, social media, and print collateral, are also used in your logo. This reinforces the connection between your logo and your brand identity as an official representation of your brand.

• The right colors can motivate your customers to action. Whether you want customers to feel assured, excited, or at peace when they look at your logo, the right logo colors can help influence that feeling. Logo shapes play a part in this as well, as each type of shape has an impact on how your business is perceived. Later in this guide, you’ll learn more about each color’s potential impact on your customer.

• They can reinforce core brand values. Colors are powerful representations of brand values because each color is associated with certain emotions, as you’ll learn more about below. You can effectively use colors to communicate and visually represent your business’s core mission and purpose.

• Logo colors help customers remember you. Color cues can trigger memories and help customers determine when something is associated with your brand. Using the same shade or shades as one of your logo colors can help customers remember your business when they need your products or services. For example, T-Mobile is uniquely identified by its magenta, while Cadbury has been strongly linked to the same shade of royal purple for decades.
  

Where do logo color meanings come from?

Color meanings are derived from color psychology, which is the study of the relationship between colors, emotions, and moods. This theory states that color has a significant impact on feelings, action, and other psychological reactions. When used thoughtfully in your brand and in your logo, certain colors can help foster connections between your brand and your customers.

What each logo color means when used in your logo

As an extension of your brand identity, the colors used in your logo are essential to tying your logo to your company. They are core to communicating how you want customers to perceive your brand, whether you want to build trust, inspire passion, or encourage relaxation. 

Here’s what these 12 popular colors mean when you use them in your logo.

Red

Red is connected with desire, excitement, and energy. This color is often seen in healthcare logos as red is associated with hearts and other organs. In Chinese culture, red is the color of luck and good fortune. You’ll also see red used in fast food logos like KFC’s because it’s believed that this color stimulates hunger. 

Recommended for: If you’re hoping to inspire energizing and invigorating feelings in your customers, a red logo may be the way to go. Red may also be a bold choice if you want to attract attention to your business and earn respect in your industry.

Yellow

Positively cheerful yellow is a bright and bold way to call attention to your logo. Construction companies and safety equipment manufacturers will use yellow to signify caution and warning. Within the yellow spectrum is a wide range of shades. You can opt for a bright, highlighter yellow — although you may not want to use a color that bright in your logo, as it can be too difficult to read — or a more mellow dandelion color.

Recommended for: If you’re hoping to elicit feelings of happiness and positivity in your customers, yellow may be the right way to go.

Orange

This mix of yellow and red harnesses qualities of both colors, and the power and meaning behind the shade of orange you choose depends on whether it’s closer to red or closer to yellow. No matter which direction you go, this happy color is used to communicate excitement, friendliness, enthusiasm, and warmth. Also, just like its eponymous citrus, orange reminds your customers of the freshness of squeezed juice.

Recommended for: If you want your company to embrace feelings of happiness and friendliness, orange may be a good choice for you.

Green

As the color of money and the color of nature, green is used to communicate prosperity, growth, motivation, luck, and tranquility. Green is associated with calming properties and can help people feel at ease. If you’re a financial services provider, work at a nursery, or produce organic beverages, green is an excellent way to quickly convey to your customer what you do.

As it is with orange and as you’ll see with blue, shade makes a difference when you’re using green. A darker shade indicates reliability and loyalty, while lighter shades imply growth and transformation. Choose wisely if you want to use green in your logo!

Recommended for: Businesses centered in growth and prosperity, like financial services, are good fits for green. It’s also a smart choice for businesses that want to suggest that their customers will be prosperous through their product or service outside of financial services.

Photo by Haithem Ferdi on Unsplash

Light blue

Just like green, light blue can suggest a sense of calm and tranquility. As one of the most preferred colors among both men and women, it’s often used to indicate trustworthiness. You’ll see brands use light blue in their logo colors to show that they are inviting, welcoming, and calming, like a still sea or a beautiful blue sky.

Recommended for: Companies that need their customers to trust them with their personal information or to rely on them for performance can indicate those qualities with light blue.

Photo by Chad Morehead on Unsplash

Dark blue

Deeper blue hues stand for maturity, integrity, stability, and power. Brands that have stood the test of time or that have been around for many decades use dark blue to indicate their status. Just like light blue, dark blue also represents trustworthiness, a great quality for any brand to have.

Recommended for: Brands that prioritize trust and authority, particularly in a highly competitive industry, can use dark blue to showcase their core values.

Photo by lan deng on Unsplash

Purple

Royalty and regal grace are what come to mind when a brand uses purple in its logo. Purple is used to communicate wealth, sophistication, quality, wisdom, and creativity. This is common across all types of products, from food to beauty to gifts.

Recommended for: Brands will use purple in their branding when they want to indicate the luxurious nature and high quality of their products to their target audience.

Photo by Annie Spratt on Unsplash

Pink

This bright and cheery color has long been associated with women and girls, but pink goes beyond dolls and cherry-scented soaps. Pink stands for sentimentality and can help your customers feel calmer. 

There’s quite a wide range of shades to choose from when it comes to pink. Lighter hues are more associated with the romantic sentiments pink can invoke, while darker and more vibrant magenta-like shades are connected to confidence and fun.

Recommended for: Pink has wide-ranging implications for many types of businesses. You can consider pink if your target market is girls or women, but don’t discount pink in your logo if your brand is all about having a good time.

Brown

Brown evokes dependability and reliability in several interesting ways. For one, brown represents antiques and old wooden structures that have stood the test of time and have lasted from decade to decade. Just like the stability of the brown earth beneath our feet, natural and rugged brands draw the connection between this logo color and strong foundation, creating a sense of dependability.

On the flipside, brown is an example of a programmed association, or associations with color due to evolution. It may be hardwired in people’s brains to link brown with rotting food. It’s no coincidence that brown is at the bottom of the list when it comes to people’s favorite colors.

Recommended for: Brands heavily connected to nature or ruggedness may benefit from including brown in their logos.

Gray

Often seen as gloomy or sad, gray doesn’t always make the top of the list when it comes to neutrals. However, when used well in your logo, gray can suggest balance and neutrality, conveying a sense of professionalism and formality that’s good for common business services like law firms and accounting firms. Brands should be cautious about using gray as the sole color in their brand, instead opting to use gray as an accent color or the neutral in the color palette.

Recommended for: Brands that want to put a professional and polished foot forward can make a gray logo work for their business.

Photo by Xiong Yan on Unsplash

Black

Sleekness, class, and elegance are all associated with black. Brands that use touches of black as part of their brand color scheme emphasize luxury, sophistication, and prestige. This great neutral can be applied to packaging, giveaways, card stock for when you create business cards, and many other places as a way to reinforce the quality of the product or service being offered.

If you choose to use black, it’s important to do so wisely. Black is not as memorable as other brighter and cheerier shades, so it may be hard to build an emotional connection with your audience if this color is your main one. Consider incorporating black as an accent color or a neutral instead of making it the star of the show.

Recommended for: Companies that want to communicate luxury and elegance should consider using black in their logo.

Photo by Laura Chouette on Unsplash

White

Pure, crisp, and clean, white is associated with innocence and virtue. It’s also associated with health, so you’ll often see white as part of a logo representing a healthcare center or hospital. Its connection to purity and innocence also makes it a popular choice for charities or organizations that work with children.

Importantly, a white version of your logo is not the same as a white logo. In this instance, an all-white version of your color logo is just for printing onto dark backgrounds so your logo remains visible on giveaways and other applications. (You’ll likely need an all-black version of your logo for the same reason.)

Recommended for: Charities, childrens’ organizations, animal shelters, and other organizations with notable and noble goals should consider including white in their logo.

Photo by Andrea Rondon on Unsplash

Please enter a logo name.

Create free logo

What color combinations should you use?

Most brand colors used in a logo are a combination of three shades: a main color called a “base” color, a neutral color, and an accent color. This trio of colors is then implemented across all channels and all mediums, including your logo, to visually represent your company’s brand identity.

Your combination of brand colors should fall into one of four major categories, all of which turn to the color wheel to help guide choices that work together as a comprehensive unit.

Complementary

Complementary colors are those opposite one another on the color wheel. Many brands opt for complementary colors as the opposing tones seem like they would not work together until they’re strategically united in the brand’s marketing materials. The results are memorable and eye-catching. You’ll often see complementary logos representing sports teams, food brands, chain stores, and more. The Los Angeles Lakers’ purple and yellow team colors are a great example of complementary colors.

Photo by Olivier Collet on Unsplash

Monochromatic

Monochromatic logos select a base shade and lean heavily on it. Instead of selecting a neutral and an accent color, a monochromatic color palette utilizes the lighter and darker shade of the base color. The PayPal logo is a great example of a monochromatic color scheme used in a logo.

Photo by Brett Jordan from Pexels

Triadic

Think of the color wheel as a clock. The triadic approach selects colors at the 12, 4, and 8 positions; the 1, 5, and 9 positions, or any other similar equivalent. The goal with the triadic color palette approach is to imply stability by taking from equal sections of the color wheel. The Mozilla Firefox logo is an example of a triadic color palette used in a logo.

Analogous

The analogous approach selects three colors that are next to one another on the color wheel. This means that your brand colors will all be in the same family. Three different shades next to one another on the color palette, such as yellow, yellow-green, and green, would be analogous. Use of this palette type implies a harmonious grouping that naturally belongs together.

5 tips for selecting the right color combinations

1. Tap into what you want to convey. The 12 colors listed above offer a clear roadmap if you want to choose your colors strategically. Want to show the world that you offer a luxurious and elegant product? Try mixing black elements into your logo. How about fiery passion and excitement? You may want to stick with red. That direction can help you make the right choices as you begin playing with your options.
   
2. Assess other brands. There’s a reason that certain colors pop up time and again in so many industries: Green is very common in the financial sector, while brown is used in organic and natural brands. That doesn’t mean that your logo colors need to match, but if there’s a common theme emerging among your competitors, it may be a sign that your customers may immediately link your company to that product or service. On the flipside, you may want to stay away from those typical colors if you want to really stand out.
   
3. Keep cultural sensitivities in mind. Not all colors mean the same thing to all people globally. A widely shared example is the color associated with death and mourning: Black is the main color of mourning in European and American cultures, but its polar opposite — white — is the color of mourning in many Asian cultures. These types of associations should be taken into account when selecting your logo colors.
   
4. Remember your brand voice. Yes, your brand voice can have an effect on the logo colors you choose. That’s because your brand voice is just as much a part of your company’s personality as your logo colors. For example, if your company communicates in an authoritative way, the trustworthy, stalwart nature of blue may be a good choice for your logo colors.
   
5. Aesthetics matter, too. Even with all this information about choosing your palette based on color psychology, your selection can still be influenced simply by what looks good. A certain combination may be striking, soothing, or particularly moving, without feeling forced to choose blue for trustworthiness or yellow for friendliness. Remember, it’s just as important that you’re happy with your logo colors as it is to choose them strategically!

Create free logos

Logo color selection: Color psychology and personal taste

What feelings does your favorite color bring to mind? What about your least favorite color? Whether consciously or subconsciously, your customers are similarly moved to think, feel, and act in a certain way by the colors you choose. As an extension of your brand identity, your logo — and the colors used in it — represents your brand in a particularly powerful way, both visually tying the logo to your greater brand identity and subtly nudging your customers to feel a certain way or take a particular action.

The Namecheap logo generator makes color selections for your logo a cinch. This free-to-use, intuitive tool takes you through several options for logo shapes and fonts, ending the process with several options for logo colors that best represent your brand. Organized by mood, you can choose between many options that reflect both what you want to convey and your personal tastes. Visit the Visual brand design suite of tools from Namecheap to get started on this process today.

Frequently asked questions

How many colors should a brand have?

Most companies use a combination of three colors for their brand. The main color is called the “base” color. Next is the accent color, which complements the base color but is used more sparingly. Finally, a neutral color (sometimes used as a background color) ties it all together.

How do brand colors impact business?

Brand colors impact business by motivating customers, boosting brand recognition, and reinforcing brand values. Colors can convey information about your company’s values and influence the way customers perceive your brand. By using the same colors consistently, a business can develop a familiar brand that customers will remember when they need certain products or services.

What are the strongest brand colors?

Red and blue are two of the strongest brand colors. These shades are considered to be particularly powerful because they immediately trigger certain emotional responses. Red evokes a sense of excitement, energy, and urgency, while blue is closely associated with tranquility, stability, and trust.

What colors do luxury brands use?

Luxury brands often use black in their branding. Black is associated with elegance, sleekness, and power, making it a great fit for a luxury product or service. Gold and silver are sometimes used by luxury brands as well due to their association with wealth and prestige.

What is color psychology in branding?

Color psychology (a field of study that examines the relationship between colors and emotions) can be used in branding to create impactful logos and other visual branding elements. Companies can use color psychology to strategically select colors for their branding to have an intended effect on their target audience.

---

Biography

Nick A.

Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.

More content by Nick A.

---

Web Design & Branding

For standing out online

From voice to visuals, here’s how to create branding that everyone will recognize.

See more

• 

  guideRead now

  FAQ design: What is it, why you need it, and 15 great examples

  Web Design, Web Design & Branding

  Make important information easy for customers to find and build trust with your audience by creating a detailed FAQ page on your website.

  May 2026

  12 mins
• guideRead now

  How to start a food blog: 11 steps for quality content

  Getting Started Online, Starting a Business, Web Design, Web Design & Branding

  Share your love of all things food with the world using these tips for choosing a food blog niche and publishing quality content.

  May 2026

  11 mins
• guideRead now

  How to find logo design inspiration for your brand

  Logo Design, Web Design & Branding

  Discover great ideas for a new logo by compiling details about your brand, learning some design basics, and finding inspiration online.

  May 2026

  9 mins
• guideRead now

  How to trademark a logo

  Logo Design, Web Design & Branding

  Guide of what is logo trademark, why trademarking a logo is important and what's the difference between logo trademarks and copyrights?

  May 2026

  9 mins
• guideRead now

  Resume website: What these sites need, and 17 inspiring examples

  Building a Website, Getting Started Online, Web Design, Web Design & Branding

  Resume websites let you showcase your skills in a whole new light. Find out how to create one and check out examples for inspiration.

  May 2026

  12 mins
• guideRead now

  11 best event website designs: What makes them great

  Web Design, Web Design & Branding

  Get ready for your next event with a showstopping website that features everything your visitors need to know before they buy tickets.

  May 2026

  11 mins
• guideRead now

  What is a microsite? Learn what they are and how to use them

  Building a Website, Getting Started Online, Web Design, Web Design & Branding

  Discover how to use microsites to create a dedicated place where you can share important details about your brand, products, or services.

  May 2026

  10 mins
• guideRead now

  How to make a logo: The simple steps you need

  Logo Design, Web Design & Branding

  Read the simple steps you need to make an attractive logo for you or your business.

  May 2026

  12 mins
• guideRead now

  Personal logo design: Tips for building your brand

  Logo Design, Web Design & Branding

  Define your personal brand with a unique logo. Learn about the design process for creating a personal logo for resumes, hobbies, and more.

  May 2026

  11 mins
• guideRead now

  How to find the best color combination for your logo design

  Logo Design, Web Design & Branding

  Pick the perfect colors for your logo with this guide featuring tips and tricks based on color psychology as well as real-world examples.

  May 2026

  12 mins
• guideRead now

  How to start a fashion blog: Define your niche, then follow these 8 steps

  Getting Started Online, Starting a Business, Web Design, Web Design & Branding

  Put your style in the spotlight with a fashion blog. Get inspiration for your blog niche and learn how to get your site up and running.

  May 2026

  10 mins
• guideRead now

  13 best cool fonts for websites

  General Branding, Web Design & Branding

  Give your online home a fresh look with the best cool fonts for websites. Discover free fonts in a range of unique and modern styles.

  May 2026

  12 mins

Stay inspired

Get all the latest offers, articles, and industry news straight to your mailbox every month.

Join