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He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.","url":"https://www.namecheap.com/guru-guides/author/nickallen/"}]},"meta":{"description":{"content":"Your logo is the face of your brand. Learn what not to do when creating the logo for your business by taking cues from these real-life examples of logos gone wrong.","name":"description"},"siteName":{"content":"Guru Guides - Namecheap","name":"site_name"},"siteUrl":{"content":"https://www.namecheap.com/guru-guides/","name":"site_url"},"metaDescription":{"content":"Your logo is the face of your brand. 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For example, if the logo is poorly designed or features low-resolution images, it can cause the brand to look unprofessional.\u003c/p>"},{"question":"Why do simple logos usually work better?","answer":"\u003cp>Simple logos usually work better because they are easy to understand and convey a \u003ca href=\"https://www.namecheap.com/guru-guides/what-is-branding-and-why-is-it-important/\">brand’s message\u003c/a> more effectively. In addition, a minimalist logo is typically \u003ca href=\"https://www.namecheap.com/guru-guides/make-your-brand-memorable/\">more memorable\u003c/a> and is easier to scale and adapt for different uses.\u003c/p>"},{"question":"Can a trendy logo become a problem later?","answer":"\u003cp>Yes, a trendy logo can become a problem later because it’s more likely to look outdated within a few years. While including some \u003ca href=\"https://www.namecheap.com/guru-guides/logo-design-trends/\">trendy logo features\u003c/a> in your design is a great way to modernize your brand, it’s important to retain some classic elements as well to avoid frequent \u003ca href=\"https://www.namecheap.com/guru-guides/logo-redesign-guide/\">logo redesigns\u003c/a>.\u003c/p>"},{"question":"How can I make a logo for free?","answer":"\u003cp>\u003ca href=\"https://www.namecheap.com/logo-maker/\">Namecheap’s Logo Maker\u003c/a> offers a free, AI-powered tool for generating logo designs. Simply answer a few prompts and Logo Maker will instantly create countless logo ideas for you to edit and download.\u003c/p>"}],"content":[{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A brand’s logo is, in many ways, its face — it’s the visual representation of a brand. As people, we’re emotional beings: drawn to the curve of a loved one’s smile or the color yellow for its happy hue. The right \u003ca href=\"https://www.namecheap.com/logo-maker/ideas/\" target=\"_blank\" rel=\"noreferrer noopener\">logo design\u003c/a> encapsulates how you want someone to feel about your brand in one simple yet effective image. \u003c/p>\n","innerContent":["\n\u003cp>A brand’s logo is, in many ways, its face — it’s the visual representation of a brand. As people, we’re emotional beings: drawn to the curve of a loved one’s smile or the color yellow for its happy hue. The right \u003ca href=\"https://www.namecheap.com/logo-maker/ideas/\" target=\"_blank\" rel=\"noreferrer noopener\">logo design\u003c/a> encapsulates how you want someone to feel about your brand in one simple yet effective image. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>When you think of the most popular brands that have stood the test of time, chances are you first visualize their logo. When you crave McDonald’s, you turn to the Golden Arches. When you set the mood with the perfect playlist, you look for the sound waves of Spotify. \u003c/p>\n","innerContent":["\n\u003cp>When you think of the most popular brands that have stood the test of time, chances are you first visualize their logo. When you crave McDonald’s, you turn to the Golden Arches. When you set the mood with the perfect playlist, you look for the sound waves of Spotify. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Logos are all around us, but not all of them have the same lasting impact. Thanks to the emotional attachment customers build with brands over time, changes can be unwelcome. We’ll explore some logo refreshes that will live in brand infamy, and what you can learn from these famous logo mistakes when \u003ca href=\"https://www.namecheap.com/guru-guides/logo-design-principles/\" target=\"_blank\" rel=\"noreferrer noopener\">designing your own logo\u003c/a>.\u003c/p>\n","innerContent":["\n\u003cp>Logos are all around us, but not all of them have the same lasting impact. Thanks to the emotional attachment customers build with brands over time, changes can be unwelcome. We’ll explore some logo refreshes that will live in brand infamy, and what you can learn from these famous logo mistakes when \u003ca href=\"https://www.namecheap.com/guru-guides/logo-design-principles/\" target=\"_blank\" rel=\"noreferrer noopener\">designing your own logo\u003c/a>.\u003c/p>\n"]},{"blockName":"nc-blocks/domain-search","attrs":{"isCard":true,"action":"https://www.namecheap.com/logo-maker/app/new","searchInputName":"name","buttonLabel":"Create free logo","placeholder":"Your brand's name","searchInputTooltipText":"Please enter a logo name."},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://www.namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Your brand's name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Create free logo\u003c/button>\u003c/form>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://www.namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Your brand's name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Create free logo\u003c/button>\u003c/form>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"label":"10 famous logo mistake examples","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"n-10-famous-logo-mistake-examples\">10 famous logo mistake examples\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"n-10-famous-logo-mistake-examples\">10 famous logo mistake examples\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Now, we’ve established the importance of a logo, and you’ve probably already conjured images of several brands with impactful icons. Let’s explore some instances where brands, even well-known ones, went awry in their \u003ca href=\"https://www.namecheap.com/guru-guides/logo-evolutions/\" target=\"_blank\" rel=\"noreferrer noopener\">logo evolution\u003c/a> process. \u003c/p>\n","innerContent":["\n\u003cp>Now, we’ve established the importance of a logo, and you’ve probably already conjured images of several brands with impactful icons. Let’s explore some instances where brands, even well-known ones, went awry in their \u003ca href=\"https://www.namecheap.com/guru-guides/logo-evolutions/\" target=\"_blank\" rel=\"noreferrer noopener\">logo evolution\u003c/a> process. \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"1. Gap: A sudden, drastic change","parent":"b1ebc031-0f76-4e2d-ad20-e073c61b1a79","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-gap-a-sudden-drastic-change\">1. Gap: A sudden, drastic change\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-gap-a-sudden-drastic-change\">1. Gap: A sudden, drastic change\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":7057,"sizeSlug":"full","linkDestination":"none","align":"center","title":"05 - 10 Logo Mistakes and How to Avoid Them-17","description":"","alt":"GAP logo icon","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/05-10-Logo-Mistakes-and-How-to-Avoid-Them-17-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/05-10-Logo-Mistakes-and-How-to-Avoid-Them-17-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/05-10-Logo-Mistakes-and-How-to-Avoid-Them-17.png","width":670,"height":453},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/05-10-Logo-Mistakes-and-How-to-Avoid-Them-17.png","width":670,"height":453},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/05-10-Logo-Mistakes-and-How-to-Avoid-Them-17.png","width":670,"height":453},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/05-10-Logo-Mistakes-and-How-to-Avoid-Them-17.png","width":670,"height":453},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/05-10-Logo-Mistakes-and-How-to-Avoid-Them-17.png","width":670,"height":453}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/05-10-Logo-Mistakes-and-How-to-Avoid-Them-17.png\" alt=\"GAP logo icon\" class=\"wp-image-7057\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/05-10-Logo-Mistakes-and-How-to-Avoid-Them-17.png\" alt=\"GAP logo icon\" class=\"wp-image-7057\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This worldwide clothing retailer is a mall staple. It’s closely associated with its trademark navy and white logo displaying the brand name in elongated capital letters. Gap proudly highlights its logo on popular apparel like sweatshirts and T-shirts, but when \u003ca href=\"https://www.thebrandingjournal.com/2021/04/learnings-gap-logo-redesign-fail/#:~:text=Introducing%20Gap,-Gap%20is%20a&text=In%202010%2C%20following%20slumped%20sales,to%20the%20'Gapgate'%20phenomenon.\" target=\"_blank\" rel=\"noreferrer noopener\">sales were down\u003c/a> in 2010, the company decided to shake things up with a logo refresh. Seemingly overnight, their logo went from timeless and sleek to clunky and corporate. \u003c/p>\n","innerContent":["\n\u003cp>This worldwide clothing retailer is a mall staple. It’s closely associated with its trademark navy and white logo displaying the brand name in elongated capital letters. Gap proudly highlights its logo on popular apparel like sweatshirts and T-shirts, but when \u003ca href=\"https://www.thebrandingjournal.com/2021/04/learnings-gap-logo-redesign-fail/#:~:text=Introducing%20Gap,-Gap%20is%20a&text=In%202010%2C%20following%20slumped%20sales,to%20the%20'Gapgate'%20phenomenon.\" target=\"_blank\" rel=\"noreferrer noopener\">sales were down\u003c/a> in 2010, the company decided to shake things up with a logo refresh. Seemingly overnight, their logo went from timeless and sleek to clunky and corporate. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>And let’s just say the public didn’t like the new look. In less than a week, the old logo reappeared after consumers \u003ca href=\"https://www.thebrandingjournal.com/2021/04/learnings-gap-logo-redesign-fail/\" target=\"_blank\" rel=\"noreferrer noopener\">took to social media\u003c/a> to express their dislike for the design change. The nearly immediate backtrack shows that this was indeed a logo design mistake. Always remember: “If it ain’t broke, don’t fix it … with a bad design.” \u003c/p>\n","innerContent":["\n\u003cp>And let’s just say the public didn’t like the new look. In less than a week, the old logo reappeared after consumers \u003ca href=\"https://www.thebrandingjournal.com/2021/04/learnings-gap-logo-redesign-fail/\" target=\"_blank\" rel=\"noreferrer noopener\">took to social media\u003c/a> to express their dislike for the design change. The nearly immediate backtrack shows that this was indeed a logo design mistake. Always remember: “If it ain’t broke, don’t fix it … with a bad design.” \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"2. Animal Planet: Changing an integral part of the icon ","parent":"b1ebc031-0f76-4e2d-ad20-e073c61b1a79","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-animal-planet-changing-an-integral-part-of-the-icon\">2. Animal Planet: Changing an integral part of the icon \u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-animal-planet-changing-an-integral-part-of-the-icon\">2. Animal Planet: Changing an integral part of the icon \u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":7056,"sizeSlug":"full","linkDestination":"none","align":"center","title":"02 - 10 Logo Mistakes and How to Avoid Them-15","description":"","alt":"Animal planet logo icon","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/02-10-Logo-Mistakes-and-How-to-Avoid-Them-15-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/02-10-Logo-Mistakes-and-How-to-Avoid-Them-15-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/02-10-Logo-Mistakes-and-How-to-Avoid-Them-15.png","width":670,"height":453},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/02-10-Logo-Mistakes-and-How-to-Avoid-Them-15.png","width":670,"height":453},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/02-10-Logo-Mistakes-and-How-to-Avoid-Them-15.png","width":670,"height":453},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/02-10-Logo-Mistakes-and-How-to-Avoid-Them-15.png","width":670,"height":453},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/02-10-Logo-Mistakes-and-How-to-Avoid-Them-15.png","width":670,"height":453}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/02-10-Logo-Mistakes-and-How-to-Avoid-Them-15.png\" alt=\"Animal planet logo icon\" class=\"wp-image-7056\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/02-10-Logo-Mistakes-and-How-to-Avoid-Them-15.png\" alt=\"Animal planet logo icon\" class=\"wp-image-7056\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Animal Planet’s original logo had an elephant and an image of the earth. It was well known and perfectly appropriate for the brand. Then in 2008, the TV network removed the graphics in favor of bold typeface and a sideways “M.” This change appeared nonsensical to many fans of the channel, with some feeling like it added no tangible value or identity to the brand. \u003c/p>\n","innerContent":["\n\u003cp>Animal Planet’s original logo had an elephant and an image of the earth. It was well known and perfectly appropriate for the brand. Then in 2008, the TV network removed the graphics in favor of bold typeface and a sideways “M.” This change appeared nonsensical to many fans of the channel, with some feeling like it added no tangible value or identity to the brand. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Despite some vocal dislike of the brand redesign, in 2018, Animal Planet introduced a new logo that \u003ca href=\"https://1000logos.net/animal-planet-logo/\" target=\"_blank\" rel=\"noreferrer noopener\">brought back the elephant \u003c/a>into the design and a readable typeface. The approach was still modern but more meaningful — a welcome change after the 2008 shift without going backward. In the new logo, the elephant appears to be moving from the left to the right into tomorrow, symbolizing \u003ca href=\"https://1000logos.net/animal-planet-logo/\" target=\"_blank\" rel=\"noreferrer noopener\">progress and development\u003c/a>. \u003c/p>\n","innerContent":["\n\u003cp>Despite some vocal dislike of the brand redesign, in 2018, Animal Planet introduced a new logo that \u003ca href=\"https://1000logos.net/animal-planet-logo/\" target=\"_blank\" rel=\"noreferrer noopener\">brought back the elephant \u003c/a>into the design and a readable typeface. The approach was still modern but more meaningful — a welcome change after the 2008 shift without going backward. In the new logo, the elephant appears to be moving from the left to the right into tomorrow, symbolizing \u003ca href=\"https://1000logos.net/animal-planet-logo/\" target=\"_blank\" rel=\"noreferrer noopener\">progress and development\u003c/a>. \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"3. Uber: A logo redesign that didn’t translate","parent":"b1ebc031-0f76-4e2d-ad20-e073c61b1a79","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-uber-a-logo-redesign-that-didnt-translate\">3. Uber: A logo redesign that didn’t translate\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-uber-a-logo-redesign-that-didnt-translate\">3. Uber: A logo redesign that didn’t translate\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":7055,"sizeSlug":"full","linkDestination":"none","align":"center","title":"07 - 10 Logo Mistakes and How to Avoid Them-07","description":"","alt":"Uber logo icon","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/07-10-Logo-Mistakes-and-How-to-Avoid-Them-07-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/07-10-Logo-Mistakes-and-How-to-Avoid-Them-07-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/07-10-Logo-Mistakes-and-How-to-Avoid-Them-07.png","width":670,"height":453},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/07-10-Logo-Mistakes-and-How-to-Avoid-Them-07.png","width":670,"height":453},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/07-10-Logo-Mistakes-and-How-to-Avoid-Them-07.png","width":670,"height":453},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/07-10-Logo-Mistakes-and-How-to-Avoid-Them-07.png","width":670,"height":453},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/07-10-Logo-Mistakes-and-How-to-Avoid-Them-07.png","width":670,"height":453}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/07-10-Logo-Mistakes-and-How-to-Avoid-Them-07.png\" alt=\"Uber logo icon\" class=\"wp-image-7055\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/07-10-Logo-Mistakes-and-How-to-Avoid-Them-07.png\" alt=\"Uber logo icon\" class=\"wp-image-7055\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This Uber logo design mistake is another famous example of overthinking design elements. The popular transport company has played around with a few iterations of their logo, but arguably, the consensus is that the 2016 version garnered the worst reaction. In an attempt to gear the brand away from bad press, it went from a stylized “U” to an abstract design that the company said was \u003ca href=\"https://blog.logomyway.com/uber-logo/\" target=\"_blank\" rel=\"noreferrer noopener\">inspired by the bit and the atom\u003c/a>. \u003c/p>\n","innerContent":["\n\u003cp>This Uber logo design mistake is another famous example of overthinking design elements. The popular transport company has played around with a few iterations of their logo, but arguably, the consensus is that the 2016 version garnered the worst reaction. In an attempt to gear the brand away from bad press, it went from a stylized “U” to an abstract design that the company said was \u003ca href=\"https://blog.logomyway.com/uber-logo/\" target=\"_blank\" rel=\"noreferrer noopener\">inspired by the bit and the atom\u003c/a>. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The design remained still sleek and futuristic, but it didn’t land in the way the company had hoped. Ultimately, it was a very high-level concept that really meant nothing to the average consumer, so now the logo is simply the name — sleek and elegant.\u003c/p>\n","innerContent":["\n\u003cp>The design remained still sleek and futuristic, but it didn’t land in the way the company had hoped. Ultimately, it was a very high-level concept that really meant nothing to the average consumer, so now the logo is simply the name — sleek and elegant.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"4. Sherwin Williams: Inadvertently amplifying controversy","parent":"b1ebc031-0f76-4e2d-ad20-e073c61b1a79","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-4-sherwin-williams-inadvertently-amplifying-controversy\">4. Sherwin Williams: Inadvertently amplifying controversy\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-4-sherwin-williams-inadvertently-amplifying-controversy\">4. Sherwin Williams: Inadvertently amplifying controversy\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":7054,"sizeSlug":"full","linkDestination":"none","align":"center","title":"04 - 10 Logo Mistakes and How to Avoid Them-13","description":"","alt":"Sherwin Williams logo icon","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/04-10-Logo-Mistakes-and-How-to-Avoid-Them-13-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/04-10-Logo-Mistakes-and-How-to-Avoid-Them-13-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/04-10-Logo-Mistakes-and-How-to-Avoid-Them-13.png","width":670,"height":453},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/04-10-Logo-Mistakes-and-How-to-Avoid-Them-13.png","width":670,"height":453},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/04-10-Logo-Mistakes-and-How-to-Avoid-Them-13.png","width":670,"height":453},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/04-10-Logo-Mistakes-and-How-to-Avoid-Them-13.png","width":670,"height":453},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/04-10-Logo-Mistakes-and-How-to-Avoid-Them-13.png","width":670,"height":453}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/04-10-Logo-Mistakes-and-How-to-Avoid-Them-13.png\" alt=\"Sherwin Williams logo icon\" class=\"wp-image-7054\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/04-10-Logo-Mistakes-and-How-to-Avoid-Them-13.png\" alt=\"Sherwin Williams logo icon\" class=\"wp-image-7054\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The Sherwin Williams “Cover the Earth” logo is an example of a logo design mistake that gets a lot of criticism but still lives on despite it. The logo features a globe covered in Sherwin Williams paint. Now, this isn’t bad on its own, but in light of accusations of \u003ca href=\"https://www.tailorbrands.com/blog/business-logo-fails\" target=\"_blank\" rel=\"noreferrer noopener\">lead poisoning and contamination\u003c/a> from its products, that imagery carries some negative meaning. It doesn’t help that the paint is red, which is associated with blood.\u003c/p>\n","innerContent":["\n\u003cp>The Sherwin Williams “Cover the Earth” logo is an example of a logo design mistake that gets a lot of criticism but still lives on despite it. The logo features a globe covered in Sherwin Williams paint. Now, this isn’t bad on its own, but in light of accusations of \u003ca href=\"https://www.tailorbrands.com/blog/business-logo-fails\" target=\"_blank\" rel=\"noreferrer noopener\">lead poisoning and contamination\u003c/a> from its products, that imagery carries some negative meaning. It doesn’t help that the paint is red, which is associated with blood.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Although the logo is still in use today, the design has had to survive some harsh critique. This design highlights the importance of knowing your brand’s pain points. \u003ca href=\"https://www.namecheap.com/guru-guides/what-is-a-logo/\" target=\"_blank\" rel=\"noreferrer noopener\">Your logo has weight and emotion behind it\u003c/a> — you want it to tell a story, so make sure you’re telling the right one.\u003c/p>\n","innerContent":["\n\u003cp>Although the logo is still in use today, the design has had to survive some harsh critique. This design highlights the importance of knowing your brand’s pain points. \u003ca href=\"https://www.namecheap.com/guru-guides/what-is-a-logo/\" target=\"_blank\" rel=\"noreferrer noopener\">Your logo has weight and emotion behind it\u003c/a> — you want it to tell a story, so make sure you’re telling the right one.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"5. Pepsi: A redesign without feeling","parent":"b1ebc031-0f76-4e2d-ad20-e073c61b1a79","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-5-pepsi-a-redesign-without-feeling\">5. Pepsi: A redesign without feeling\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-5-pepsi-a-redesign-without-feeling\">5. Pepsi: A redesign without feeling\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by Martin Péchy from Pexels","id":7053,"sizeSlug":"full","linkDestination":"none","align":"center","title":"08 - 10 Logo Mistakes and How to Avoid Them-06","description":"","alt":"Pepsi logo","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/08-10-Logo-Mistakes-and-How-to-Avoid-Them-06-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/08-10-Logo-Mistakes-and-How-to-Avoid-Them-06-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/08-10-Logo-Mistakes-and-How-to-Avoid-Them-06.png","width":670,"height":453},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/08-10-Logo-Mistakes-and-How-to-Avoid-Them-06.png","width":670,"height":453},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/08-10-Logo-Mistakes-and-How-to-Avoid-Them-06.png","width":670,"height":453},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/08-10-Logo-Mistakes-and-How-to-Avoid-Them-06.png","width":670,"height":453},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/08-10-Logo-Mistakes-and-How-to-Avoid-Them-06.png","width":670,"height":453}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/08-10-Logo-Mistakes-and-How-to-Avoid-Them-06.png\" alt=\"Pepsi logo\" class=\"wp-image-7053\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by Martin Péchy from Pexels\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/08-10-Logo-Mistakes-and-How-to-Avoid-Them-06.png\" alt=\"Pepsi logo\" class=\"wp-image-7053\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by Martin Péchy from Pexels\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Pepsi is yet another brand which survived the pushback against its perceived logo design mistake. Because Pepsi has been around for so long, its logo has naturally changed over the years. Somewhere along the way, they introduced their signature red, white, and blue circle. Then in 2008, the brand \u003ca href=\"https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesign-document-1-million-for-this/\" target=\"_blank\" rel=\"noreferrer noopener\">famously paid $1 million\u003c/a> for a redesign that many felt was less than stellar, and to some, even devoid of emotion. Instead of having the white wave separating its symmetrical red and blue counterparts, Pepsi tilted the stripe upward to convey a smile. While this is conceptually clever, \u003ca href=\"https://www.namecheap.com/guru-guides/how-colors-affect-emotions/\" target=\"_blank\" rel=\"noreferrer noopener\">color psychology\u003c/a> plays a big role in providing the emotional weight of logo design. \u003c/p>\n","innerContent":["\n\u003cp>Pepsi is yet another brand which survived the pushback against its perceived logo design mistake. Because Pepsi has been around for so long, its logo has naturally changed over the years. Somewhere along the way, they introduced their signature red, white, and blue circle. Then in 2008, the brand \u003ca href=\"https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesign-document-1-million-for-this/\" target=\"_blank\" rel=\"noreferrer noopener\">famously paid $1 million\u003c/a> for a redesign that many felt was less than stellar, and to some, even devoid of emotion. Instead of having the white wave separating its symmetrical red and blue counterparts, Pepsi tilted the stripe upward to convey a smile. While this is conceptually clever, \u003ca href=\"https://www.namecheap.com/guru-guides/how-colors-affect-emotions/\" target=\"_blank\" rel=\"noreferrer noopener\">color psychology\u003c/a> plays a big role in providing the emotional weight of logo design. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Overall, the public found this design change irrelevant, an idea only reinforced when the briefing behind the brand redesign leaked on the internet. It’s another example of a brand overthinking and overreaching instead of letting the simplicity of a design speak for its brand values.\u003c/p>\n","innerContent":["\n\u003cp>Overall, the public found this design change irrelevant, an idea only reinforced when the briefing behind the brand redesign leaked on the internet. It’s another example of a brand overthinking and overreaching instead of letting the simplicity of a design speak for its brand values.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"6. Bing: Just “blah”","parent":"b1ebc031-0f76-4e2d-ad20-e073c61b1a79","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-6-bing-just-blah\">6. Bing: Just “blah”\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-6-bing-just-blah\">6. Bing: Just “blah”\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":7052,"sizeSlug":"full","linkDestination":"none","align":"center","title":"03 - 10 Logo Mistakes and How to Avoid Them-16","description":"","alt":"Bing logo icon","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/03-10-Logo-Mistakes-and-How-to-Avoid-Them-16-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/03-10-Logo-Mistakes-and-How-to-Avoid-Them-16-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/03-10-Logo-Mistakes-and-How-to-Avoid-Them-16.png","width":670,"height":453},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/03-10-Logo-Mistakes-and-How-to-Avoid-Them-16.png","width":670,"height":453},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/03-10-Logo-Mistakes-and-How-to-Avoid-Them-16.png","width":670,"height":453},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/03-10-Logo-Mistakes-and-How-to-Avoid-Them-16.png","width":670,"height":453},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/03-10-Logo-Mistakes-and-How-to-Avoid-Them-16.png","width":670,"height":453}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/03-10-Logo-Mistakes-and-How-to-Avoid-Them-16.png\" alt=\"Bing logo icon\" class=\"wp-image-7052\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/03-10-Logo-Mistakes-and-How-to-Avoid-Them-16.png\" alt=\"Bing logo icon\" class=\"wp-image-7052\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>It’s no secret that Microsoft isn’t exactly known for sleek logo designs, and their search engine is no exception. Bing, the search engine owned by Microsoft, received the title “\u003ca href=\"https://www.logodesignteam.com/blog/11-examples-branding-gone-horribly-wrong-bad-logo-design/\" target=\"_blank\" rel=\"noreferrer noopener\">worst-designed logo of 2009\u003c/a>.” With Bing, there’s nothing about the typeface or the colors that are particularly memorable. The design is widely considered to be forgettable — the exact opposite of what most brands aim for.\u003c/p>\n","innerContent":["\n\u003cp>It’s no secret that Microsoft isn’t exactly known for sleek logo designs, and their search engine is no exception. Bing, the search engine owned by Microsoft, received the title “\u003ca href=\"https://www.logodesignteam.com/blog/11-examples-branding-gone-horribly-wrong-bad-logo-design/\" target=\"_blank\" rel=\"noreferrer noopener\">worst-designed logo of 2009\u003c/a>.” With Bing, there’s nothing about the typeface or the colors that are particularly memorable. The design is widely considered to be forgettable — the exact opposite of what most brands aim for.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"7. Sun Rise Sushi: Accidental innuendo","parent":"b1ebc031-0f76-4e2d-ad20-e073c61b1a79","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-7-sun-rise-sushi-accidental-innuendo\">7. Sun Rise Sushi: Accidental innuendo\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-7-sun-rise-sushi-accidental-innuendo\">7. Sun Rise Sushi: Accidental innuendo\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":7051,"sizeSlug":"full","linkDestination":"none","align":"center","title":"01 - 10 Logo Mistakes and How to Avoid Them-14","description":"","alt":"Sun Rise Sushi icon","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/01-10-Logo-Mistakes-and-How-to-Avoid-Them-14-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/01-10-Logo-Mistakes-and-How-to-Avoid-Them-14-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/01-10-Logo-Mistakes-and-How-to-Avoid-Them-14.png","width":670,"height":453},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/01-10-Logo-Mistakes-and-How-to-Avoid-Them-14.png","width":670,"height":453},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/01-10-Logo-Mistakes-and-How-to-Avoid-Them-14.png","width":670,"height":453},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/01-10-Logo-Mistakes-and-How-to-Avoid-Them-14.png","width":670,"height":453},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/01-10-Logo-Mistakes-and-How-to-Avoid-Them-14.png","width":670,"height":453}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/01-10-Logo-Mistakes-and-How-to-Avoid-Them-14.png\" alt=\"Sun Rise Sushi icon\" class=\"wp-image-7051\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/01-10-Logo-Mistakes-and-How-to-Avoid-Them-14.png\" alt=\"Sun Rise Sushi icon\" class=\"wp-image-7051\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Now, we’ve covered some pretty big brands and their logos, but some brands gain notoriety thanks to the internet. One example is \u003ca href=\"https://www.businessinsider.com/the-15-worst-corporate-logo-fails-2014-1#sun-rise-sushi-4\" target=\"_blank\" rel=\"noreferrer noopener\">Sun Rise Sushi\u003c/a>, which made a different type of logo mistake. When your logo accidentally depicts something obscene, it becomes less of a matter of the nuances of good marketing and more an issue of a complete design oversight. \u003c/p>\n","innerContent":["\n\u003cp>Now, we’ve covered some pretty big brands and their logos, but some brands gain notoriety thanks to the internet. One example is \u003ca href=\"https://www.businessinsider.com/the-15-worst-corporate-logo-fails-2014-1#sun-rise-sushi-4\" target=\"_blank\" rel=\"noreferrer noopener\">Sun Rise Sushi\u003c/a>, which made a different type of logo mistake. When your logo accidentally depicts something obscene, it becomes less of a matter of the nuances of good marketing and more an issue of a complete design oversight. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The logo is supposed to depict a sun rising behind a Japanese teahouse, but you can be the judge of that.\u003c/p>\n","innerContent":["\n\u003cp>The logo is supposed to depict a sun rising behind a Japanese teahouse, but you can be the judge of that.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"8. Vermont Maple Syrup: Attracting the wrong attention","parent":"b1ebc031-0f76-4e2d-ad20-e073c61b1a79","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-8-vermont-maple-syrup-attracting-the-wrong-attention\">8. Vermont Maple Syrup: Attracting the wrong attention\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-8-vermont-maple-syrup-attracting-the-wrong-attention\">8. Vermont Maple Syrup: Attracting the wrong attention\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":7058,"sizeSlug":"full","linkDestination":"none","align":"center","title":"image","description":"","alt":"Vermont maple syrup logo","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image-320x349.png","width":320,"height":349},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image.png","width":275,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image.png","width":506,"height":552},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image.png","width":506,"height":552},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image.png","width":506,"height":552},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image.png","width":506,"height":552},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image.png","width":506,"height":552}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image.png\" alt=\"\" class=\"wp-image-7058\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image.png\" alt=\"\" class=\"wp-image-7058\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This Vermont Maple Syrup “logo fail” follows Sun Rise Sushi in that it gained attention for all the wrong reasons. In the logo, the image features the state of Vermont with a tap attached to it and a bucket underneath to catch the “syrup.” But due to the leg-like shape of the state, another not-so-sweet visual comes to mind.\u003c/p>\n","innerContent":["\n\u003cp>This Vermont Maple Syrup “logo fail” follows Sun Rise Sushi in that it gained attention for all the wrong reasons. In the logo, the image features the state of Vermont with a tap attached to it and a bucket underneath to catch the “syrup.” But due to the leg-like shape of the state, another not-so-sweet visual comes to mind.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Sure, the way things spread rapid-fire on the internet could be a good way for a brand to gain short-lived attention with an intended laugh. Ultimately, though, it won’t have the same lasting impact as a genuinely good logo design. \u003c/p>\n","innerContent":["\n\u003cp>Sure, the way things spread rapid-fire on the internet could be a good way for a brand to gain short-lived attention with an intended laugh. Ultimately, though, it won’t have the same lasting impact as a genuinely good logo design. \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"9. 2012 London Olympic Games: A lesson in legibility","parent":"b1ebc031-0f76-4e2d-ad20-e073c61b1a79","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-9-2012-london-olympic-games-a-lesson-in-legibility\">9. 2012 London Olympic Games: A lesson in legibility\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-9-2012-london-olympic-games-a-lesson-in-legibility\">9. 2012 London Olympic Games: A lesson in legibility\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":7059,"sizeSlug":"full","linkDestination":"none","align":"center","title":"image-1","description":"","alt":"Olympic games logo","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image-1-320x337.png","width":320,"height":337},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image-1-600x631.png","width":600,"height":631},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image-1.png","width":677,"height":712},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image-1.png","width":677,"height":712},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image-1.png","width":677,"height":712},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image-1.png","width":677,"height":712},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image-1.png","width":677,"height":712}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image-1.png\" alt=\"\" class=\"wp-image-7059\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/image-1.png\" alt=\"\" class=\"wp-image-7059\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The logo for the Olympics is universally recognized. In implementing effective yet simple design elements, the logo evokes a feeling of unity, strength, and interconnectedness. However, the logo for the 2012 London Olympic Games did not garner the same reaction. The public saw a few interesting “hidden messages” in this logo design mistake. To some, the logo featured an \u003ca href=\"https://99designs.com/blog/famous-design/famous-companies-logo-mistakes/\" target=\"_blank\" rel=\"noreferrer noopener\">unsightly act between Simpsons characters\u003c/a>. To others, it spelled out words that had nothing to do with the games. \u003c/p>\n","innerContent":["\n\u003cp>The logo for the Olympics is universally recognized. In implementing effective yet simple design elements, the logo evokes a feeling of unity, strength, and interconnectedness. However, the logo for the 2012 London Olympic Games did not garner the same reaction. The public saw a few interesting “hidden messages” in this logo design mistake. To some, the logo featured an \u003ca href=\"https://99designs.com/blog/famous-design/famous-companies-logo-mistakes/\" target=\"_blank\" rel=\"noreferrer noopener\">unsightly act between Simpsons characters\u003c/a>. To others, it spelled out words that had nothing to do with the games. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Since the 2012 Olympics was held only once, the committees in charge did not change the logo. However, it stands the test of time as an example of a logo gone wrong, and a lesson in the importance of legibility.\u003c/p>\n","innerContent":["\n\u003cp>Since the 2012 Olympics was held only once, the committees in charge did not change the logo. However, it stands the test of time as an example of a logo gone wrong, and a lesson in the importance of legibility.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"10. Capital One: Retro in the wrong way","parent":"b1ebc031-0f76-4e2d-ad20-e073c61b1a79","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-10-capital-one-retro-in-the-wrong-way\">10. Capital One: Retro in the wrong way\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-10-capital-one-retro-in-the-wrong-way\">10. Capital One: Retro in the wrong way\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":7050,"sizeSlug":"full","linkDestination":"none","align":"center","title":"06 - 10 Logo Mistakes and How to Avoid Them-08","description":"","alt":"Capital One logo","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/06-10-Logo-Mistakes-and-How-to-Avoid-Them-08-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/06-10-Logo-Mistakes-and-How-to-Avoid-Them-08-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/06-10-Logo-Mistakes-and-How-to-Avoid-Them-08.png","width":670,"height":453},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/06-10-Logo-Mistakes-and-How-to-Avoid-Them-08.png","width":670,"height":453},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/06-10-Logo-Mistakes-and-How-to-Avoid-Them-08.png","width":670,"height":453},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/06-10-Logo-Mistakes-and-How-to-Avoid-Them-08.png","width":670,"height":453},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/06-10-Logo-Mistakes-and-How-to-Avoid-Them-08.png","width":670,"height":453}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/06-10-Logo-Mistakes-and-How-to-Avoid-Them-08.png\" alt=\"Capital One logo\" class=\"wp-image-7050\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/06-10-Logo-Mistakes-and-How-to-Avoid-Them-08.png\" alt=\"Capital One logo\" class=\"wp-image-7050\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>When companies commit to a rebrand, they’re often doing so because their logo looks a bit out of date. Capital One famously went the opposite direction in 2008, embracing an outdated curve atop its wordmark. Although banks are known to be conservative in their branding, some noted that the new swoosh supposedly did not have a concrete purpose. \u003c/p>\n","innerContent":["\n\u003cp>When companies commit to a rebrand, they’re often doing so because their logo looks a bit out of date. Capital One famously went the opposite direction in 2008, embracing an outdated curve atop its wordmark. Although banks are known to be conservative in their branding, some noted that the new swoosh supposedly did not have a concrete purpose. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There’s an important lesson in this rebrand: Be intentional about every element in your logo design, and be prepared to explain why it matters for your company.\u003c/p>\n","innerContent":["\n\u003cp>There’s an important lesson in this rebrand: Be intentional about every element in your logo design, and be prepared to explain why it matters for your company.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"Tips to avoid making logo mistakes ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"tips-to-avoid-making-logo-mistakes\">Tips to avoid making logo mistakes \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"tips-to-avoid-making-logo-mistakes\">Tips to avoid making logo mistakes \u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>These 10 logo mistakes offer plenty for new businesses to learn as they begin their own branding and logo development process. Here’s what you can take away from the mistakes that these famous — or infamous — brands made. If you’re looking to create your own logo, try \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheaps’ Free Logo Maker\u003c/a> to produce a high-quality design for your brand. No design experience required — just follow along and see how easy it is to bring your ideas to life.\u003c/p>\n","innerContent":["\n\u003cp>These 10 logo mistakes offer plenty for new businesses to learn as they begin their own branding and logo development process. Here’s what you can take away from the mistakes that these famous — or infamous — brands made. If you’re looking to create your own logo, try \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheaps’ Free Logo Maker\u003c/a> to produce a high-quality design for your brand. No design experience required — just follow along and see how easy it is to bring your ideas to life.\u003c/p>\n"]},{"blockName":"core/embed","attrs":{"url":"https://www.youtube.com/watch?v=VJo32l6Vz_4","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio"},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003cdiv class=\"wp-block-embed__wrapper\">\nhttps://www.youtube.com/watch?v=VJo32l6Vz_4\n\u003c/div>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003cdiv class=\"wp-block-embed__wrapper\">\nhttps://www.youtube.com/watch?v=VJo32l6Vz_4\n\u003c/div>\u003c/figure>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Avoid the trap of overthinking\u003c/strong>. You might have a pretty cool design concept for your brand or small business. Maybe you’re a sommelier looking to expand your clientele with an abstract \u003ca href=\"https://www.namecheap.com/logo-maker/ideas/personal-logos/\" target=\"_blank\" rel=\"noreferrer noopener\">personal logo\u003c/a> for your website. But suddenly, you look at your brilliant idea from a third-party perspective, and you realize no one is going to look at these funky amorphous shapes and think, \u003cem>Ah, yes, what a splendid take on the ritual of wine\u003c/em>. Instead, a simple logo incorporating the movement of wine as you swirl it in a glass can be just as captivating — and effective.\u003cbr>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Avoid the trap of overthinking\u003c/strong>. You might have a pretty cool design concept for your brand or small business. Maybe you’re a sommelier looking to expand your clientele with an abstract \u003ca href=\"https://www.namecheap.com/logo-maker/ideas/personal-logos/\" target=\"_blank\" rel=\"noreferrer noopener\">personal logo\u003c/a> for your website. But suddenly, you look at your brilliant idea from a third-party perspective, and you realize no one is going to look at these funky amorphous shapes and think, \u003cem>Ah, yes, what a splendid take on the ritual of wine\u003c/em>. Instead, a simple logo incorporating the movement of wine as you swirl it in a glass can be just as captivating — and effective.\u003cbr>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Don’t miss the meaning. \u003c/strong>If your nonprofit is committed to reducing ocean pollution, that’s a cause with a lot of emotion and meaning behind it, so your logo should capture that message. It might be wise to incorporate \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">naturally occurring shapes\u003c/a> to represent water or include an image of a cartoon sea turtle. Consider sticking to a blue and green palette instead of bloody reds and smog-like grays. Your logo represents your message, so keep it consistent.\u003cbr>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Don’t miss the meaning. \u003c/strong>If your nonprofit is committed to reducing ocean pollution, that’s a cause with a lot of emotion and meaning behind it, so your logo should capture that message. It might be wise to incorporate \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">naturally occurring shapes\u003c/a> to represent water or include an image of a cartoon sea turtle. Consider sticking to a blue and green palette instead of bloody reds and smog-like grays. Your logo represents your message, so keep it consistent.\u003cbr>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>There’s no point fixing what isn’t broken. \u003c/strong>Certain things just work. That’s why the wheel has yet to be reinvented. Above, we covered several examples of companies that had something that worked, and then they changed it for the sake of change. So once you have a logo design that works, don’t complicate things.\u003cbr>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>There’s no point fixing what isn’t broken. \u003c/strong>Certain things just work. That’s why the wheel has yet to be reinvented. Above, we covered several examples of companies that had something that worked, and then they changed it for the sake of change. So once you have a logo design that works, don’t complicate things.\u003cbr>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Keep your brand identity at the forefront. \u003c/strong>A \u003ca href=\"https://www.namecheap.com/guru-guides/the-basics-of-brand-identity-and-why-it-matters/\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity \u003c/a>is crucial when it comes to telling your story and differentiating yourself from the competition. Your company's name is at the forefront of its identity, and the face associated with that name is your logo. Deciding on what that face will look like is another way to tell your story and leave a good impression on the public.  \u003cbr>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Keep your brand identity at the forefront. \u003c/strong>A \u003ca href=\"https://www.namecheap.com/guru-guides/the-basics-of-brand-identity-and-why-it-matters/\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity \u003c/a>is crucial when it comes to telling your story and differentiating yourself from the competition. Your company's name is at the forefront of its identity, and the face associated with that name is your logo. Deciding on what that face will look like is another way to tell your story and leave a good impression on the public.  \u003cbr>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Effective design elements are your friend. \u003c/strong>You can have an empowering concept and thought process behind your logo, but if the design itself is objectively bad, none of it will translate. Some basic graphic design no-nos are using the Comic Sans font and overcrowding your typeface. For what’s included in a good logo, \u003ca href=\"https://www.namecheap.com/guru-guides/logo-colors-guide/\" target=\"_blank\" rel=\"noreferrer noopener\">keep color in mind\u003c/a> — there’s no place for putrid green. All of these elements will help your message. \u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Effective design elements are your friend. \u003c/strong>You can have an empowering concept and thought process behind your logo, but if the design itself is objectively bad, none of it will translate. Some basic graphic design no-nos are using the Comic Sans font and overcrowding your typeface. For what’s included in a good logo, \u003ca href=\"https://www.namecheap.com/guru-guides/logo-colors-guide/\" target=\"_blank\" rel=\"noreferrer noopener\">keep color in mind\u003c/a> — there’s no place for putrid green. All of these elements will help your message. \u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/heading","attrs":{"label":"Your logo, your message","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"your-logo-your-message\">Your logo, your message\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"your-logo-your-message\">Your logo, your message\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>When you have a brand, you want to put your best face forward. A lot of branding is visual and calls on the \u003ca href=\"https://www.namecheap.com/blog/storytelling-small-business-superpower/\" target=\"_blank\" rel=\"noreferrer noopener\">power of storytelling\u003c/a>. Your logo is the visual representation of your brand. It should be the first thing that comes to mind when a consumer thinks of your business. Most brands don’t have the universal recognition of Google or Microsoft, but smaller brands can learn a lot from their mistakes. \u003c/p>\n","innerContent":["\n\u003cp>When you have a brand, you want to put your best face forward. A lot of branding is visual and calls on the \u003ca href=\"https://www.namecheap.com/blog/storytelling-small-business-superpower/\" target=\"_blank\" rel=\"noreferrer noopener\">power of storytelling\u003c/a>. Your logo is the visual representation of your brand. It should be the first thing that comes to mind when a consumer thinks of your business. Most brands don’t have the universal recognition of Google or Microsoft, but smaller brands can learn a lot from their mistakes. \u003c/p>\n"]},{"blockName":"nc-blocks/domain-search","attrs":{"isCard":true,"action":"https://www.namecheap.com/logo-maker/app/new","searchInputName":"name","buttonLabel":"Create free logo","placeholder":"Your brand's name","searchInputTooltipText":"Please enter a logo name."},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://www.namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Your brand's name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Create free logo\u003c/button>\u003c/form>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://www.namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Your brand's name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Create free logo\u003c/button>\u003c/form>\u003c/div>\n"]}],"stickyMenu":[{"label":"10 famous logo mistake examples","labelEdited":"10 famous logo mistake examples","level":2,"anchor":"n-10-famous-logo-mistake-examples","children":[{"label":"1. 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10 logo mistakes and how to avoid them

Nick A. | April 20, 2026

11 mins

A brand’s logo is, in many ways, its face — it’s the visual representation of a brand. As people, we’re emotional beings: drawn to the curve of a loved one’s smile or the color yellow for its happy hue. The right logo design encapsulates how you want someone to feel about your brand in one simple yet effective image. 

When you think of the most popular brands that have stood the test of time, chances are you first visualize their logo. When you crave McDonald’s, you turn to the Golden Arches. When you set the mood with the perfect playlist, you look for the sound waves of Spotify. 

Logos are all around us, but not all of them have the same lasting impact. Thanks to the emotional attachment customers build with brands over time, changes can be unwelcome. We’ll explore some logo refreshes that will live in brand infamy, and what you can learn from these famous logo mistakes when designing your own logo.

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10 famous logo mistake examples

Now, we’ve established the importance of a logo, and you’ve probably already conjured images of several brands with impactful icons. Let’s explore some instances where brands, even well-known ones, went awry in their logo evolution process. 

1. Gap: A sudden, drastic change

This worldwide clothing retailer is a mall staple. It’s closely associated with its trademark navy and white logo displaying the brand name in elongated capital letters. Gap proudly highlights its logo on popular apparel like sweatshirts and T-shirts, but when sales were down in 2010, the company decided to shake things up with a logo refresh. Seemingly overnight, their logo went from timeless and sleek to clunky and corporate. 

And let’s just say the public didn’t like the new look. In less than a week, the old logo reappeared after consumers took to social media to express their dislike for the design change. The nearly immediate backtrack shows that this was indeed a logo design mistake. Always remember: “If it ain’t broke, don’t fix it … with a bad design.” 

2. Animal Planet: Changing an integral part of the icon 

Animal Planet’s original logo had an elephant and an image of the earth. It was well known and perfectly appropriate for the brand. Then in 2008, the TV network removed the graphics in favor of bold typeface and a sideways “M.” This change appeared nonsensical to many fans of the channel, with some feeling like it added no tangible value or identity to the brand. 

Despite some vocal dislike of the brand redesign, in 2018, Animal Planet introduced a new logo that brought back the elephant into the design and a readable typeface. The approach was still modern but more meaningful — a welcome change after the 2008 shift without going backward. In the new logo, the elephant appears to be moving from the left to the right into tomorrow, symbolizing progress and development. 

3. Uber: A logo redesign that didn’t translate

This Uber logo design mistake is another famous example of overthinking design elements. The popular transport company has played around with a few iterations of their logo, but arguably, the consensus is that the 2016 version garnered the worst reaction. In an attempt to gear the brand away from bad press, it went from a stylized “U” to an abstract design that the company said was inspired by the bit and the atom. 

The design remained still sleek and futuristic, but it didn’t land in the way the company had hoped. Ultimately, it was a very high-level concept that really meant nothing to the average consumer, so now the logo is simply the name — sleek and elegant.

4. Sherwin Williams: Inadvertently amplifying controversy

The Sherwin Williams “Cover the Earth” logo is an example of a logo design mistake that gets a lot of criticism but still lives on despite it. The logo features a globe covered in Sherwin Williams paint. Now, this isn’t bad on its own, but in light of accusations of lead poisoning and contamination from its products, that imagery carries some negative meaning. It doesn’t help that the paint is red, which is associated with blood.

Although the logo is still in use today, the design has had to survive some harsh critique. This design highlights the importance of knowing your brand’s pain points. Your logo has weight and emotion behind it — you want it to tell a story, so make sure you’re telling the right one.

5. Pepsi: A redesign without feeling

Photo by Martin Péchy from Pexels

Pepsi is yet another brand which survived the pushback against its perceived logo design mistake. Because Pepsi has been around for so long, its logo has naturally changed over the years. Somewhere along the way, they introduced their signature red, white, and blue circle. Then in 2008, the brand famously paid $1 million for a redesign that many felt was less than stellar, and to some, even devoid of emotion. Instead of having the white wave separating its symmetrical red and blue counterparts, Pepsi tilted the stripe upward to convey a smile. While this is conceptually clever, color psychology plays a big role in providing the emotional weight of logo design. 

Overall, the public found this design change irrelevant, an idea only reinforced when the briefing behind the brand redesign leaked on the internet. It’s another example of a brand overthinking and overreaching instead of letting the simplicity of a design speak for its brand values.

6. Bing: Just “blah”

It’s no secret that Microsoft isn’t exactly known for sleek logo designs, and their search engine is no exception. Bing, the search engine owned by Microsoft, received the title “worst-designed logo of 2009.” With Bing, there’s nothing about the typeface or the colors that are particularly memorable. The design is widely considered to be forgettable — the exact opposite of what most brands aim for.

7. Sun Rise Sushi: Accidental innuendo

Now, we’ve covered some pretty big brands and their logos, but some brands gain notoriety thanks to the internet. One example is Sun Rise Sushi, which made a different type of logo mistake. When your logo accidentally depicts something obscene, it becomes less of a matter of the nuances of good marketing and more an issue of a complete design oversight. 

The logo is supposed to depict a sun rising behind a Japanese teahouse, but you can be the judge of that.

8. Vermont Maple Syrup: Attracting the wrong attention

This Vermont Maple Syrup “logo fail” follows Sun Rise Sushi in that it gained attention for all the wrong reasons. In the logo, the image features the state of Vermont with a tap attached to it and a bucket underneath to catch the “syrup.” But due to the leg-like shape of the state, another not-so-sweet visual comes to mind.

Sure, the way things spread rapid-fire on the internet could be a good way for a brand to gain short-lived attention with an intended laugh. Ultimately, though, it won’t have the same lasting impact as a genuinely good logo design. 

9. 2012 London Olympic Games: A lesson in legibility

The logo for the Olympics is universally recognized. In implementing effective yet simple design elements, the logo evokes a feeling of unity, strength, and interconnectedness. However, the logo for the 2012 London Olympic Games did not garner the same reaction. The public saw a few interesting “hidden messages” in this logo design mistake. To some, the logo featured an unsightly act between Simpsons characters. To others, it spelled out words that had nothing to do with the games. 

Since the 2012 Olympics was held only once, the committees in charge did not change the logo. However, it stands the test of time as an example of a logo gone wrong, and a lesson in the importance of legibility.

10. Capital One: Retro in the wrong way

When companies commit to a rebrand, they’re often doing so because their logo looks a bit out of date. Capital One famously went the opposite direction in 2008, embracing an outdated curve atop its wordmark. Although banks are known to be conservative in their branding, some noted that the new swoosh supposedly did not have a concrete purpose. 

There’s an important lesson in this rebrand: Be intentional about every element in your logo design, and be prepared to explain why it matters for your company.

Tips to avoid making logo mistakes 

These 10 logo mistakes offer plenty for new businesses to learn as they begin their own branding and logo development process. Here’s what you can take away from the mistakes that these famous — or infamous — brands made. If you’re looking to create your own logo, try Namecheaps’ Free Logo Maker to produce a high-quality design for your brand. No design experience required — just follow along and see how easy it is to bring your ideas to life.

• Avoid the trap of overthinking. You might have a pretty cool design concept for your brand or small business. Maybe you’re a sommelier looking to expand your clientele with an abstract personal logo for your website. But suddenly, you look at your brilliant idea from a third-party perspective, and you realize no one is going to look at these funky amorphous shapes and think, Ah, yes, what a splendid take on the ritual of wine. Instead, a simple logo incorporating the movement of wine as you swirl it in a glass can be just as captivating — and effective.
  
• Don’t miss the meaning. If your nonprofit is committed to reducing ocean pollution, that’s a cause with a lot of emotion and meaning behind it, so your logo should capture that message. It might be wise to incorporate naturally occurring shapes to represent water or include an image of a cartoon sea turtle. Consider sticking to a blue and green palette instead of bloody reds and smog-like grays. Your logo represents your message, so keep it consistent.
  
• There’s no point fixing what isn’t broken. Certain things just work. That’s why the wheel has yet to be reinvented. Above, we covered several examples of companies that had something that worked, and then they changed it for the sake of change. So once you have a logo design that works, don’t complicate things.
  
• Keep your brand identity at the forefront. A brand identity is crucial when it comes to telling your story and differentiating yourself from the competition. Your company's name is at the forefront of its identity, and the face associated with that name is your logo. Deciding on what that face will look like is another way to tell your story and leave a good impression on the public.  
  
• Effective design elements are your friend. You can have an empowering concept and thought process behind your logo, but if the design itself is objectively bad, none of it will translate. Some basic graphic design no-nos are using the Comic Sans font and overcrowding your typeface. For what’s included in a good logo, keep color in mind — there’s no place for putrid green. All of these elements will help your message. 

Your logo, your message

When you have a brand, you want to put your best face forward. A lot of branding is visual and calls on the power of storytelling. Your logo is the visual representation of your brand. It should be the first thing that comes to mind when a consumer thinks of your business. Most brands don’t have the universal recognition of Google or Microsoft, but smaller brands can learn a lot from their mistakes. 

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Frequently asked questions

What are common mistakes in logo design?

Some of the most common mistakes in logo design include:

• Using a font that’s difficult to read at a glance
• Creating a design that’s too complex and detailed
• Including too many colors
• Making a trendy logo that will look outdated quickly
• Incorporating low-resolution images
• Failing to stand out from the competition

How can a logo hurt a brand’s image?

A logo can hurt a brand’s image if it sends the wrong message to potential customers. For example, if the logo is poorly designed or features low-resolution images, it can cause the brand to look unprofessional.

Why do simple logos usually work better?

Simple logos usually work better because they are easy to understand and convey a brand’s message more effectively. In addition, a minimalist logo is typically more memorable and is easier to scale and adapt for different uses.

Can a trendy logo become a problem later?

Yes, a trendy logo can become a problem later because it’s more likely to look outdated within a few years. While including some trendy logo features in your design is a great way to modernize your brand, it’s important to retain some classic elements as well to avoid frequent logo redesigns.

How can I make a logo for free?

Namecheap’s Logo Maker offers a free, AI-powered tool for generating logo designs. Simply answer a few prompts and Logo Maker will instantly create countless logo ideas for you to edit and download.

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Biography

Nick A.

Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.

More content by Nick A.

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