In many ways, your logo is the face of your brand. It’s the symbol your current and potential customers will use to recognize you and distinguish you from the competition. So when it comes time to create a memorable logo, it needs to be done with careful consideration — you can’t just type your name into a circle.
Ideally, each element of your logo should be shaped by a logo design principle that helps communicate your brand’s purpose and meaning to the world. Before you get started creating your logo with Namecheap’s Free Logo Maker, get to know eight design principles that can help shape your choices.
Logo design refers to the processes and procedures used to develop a symbol that serves as a visual representation of your business. Logo design may involve choosing colors, selecting a typeface, and utilizing geometric shapes.
A logo is made up of several parts that come together to form a memorable image that represents your brand. The components may include some or all of these elements:
The first step is having an idea for your logo. Once you have a general idea of what you want, you can proceed to the actual logo making process along one of these three avenues:
Once you’re ready to start creating your logo with the Namecheap Free Logo Maker, it’s good to keep a few grounding principles in mind to help guide your logo design process. These eight principles will give you some excellent guidance as you begin:
The most memorable logos that stand the test of time ditch elaborate and intricate graphics for clean and clear designs. While simplicity is certainly trending, embracing a straightforward design is more likely to last the test of time than something more ornate. A simple logo design also lends itself to more uses: It can be better replicated across social media and printed onto company swag without losing any of the design’s integrity.
Your business is unique, and its singularity should be reflected in your logo design. Riffing off of well-known brands may just mean that your customer will think of that brand instead. Your products, services, and brand values are unique — lean into that with an original design.
The issue is a legal one as well. Obvious rip-offs of famous trademarks, color schemes, and fonts can be considered intellectual property infringement. If you’re a children’s brand using the famous Disney font or a furniture store using the same blue oval and block yellow letters as IKEA, you may want to reconsider your options.
Being able to decipher what your logo says is perhaps just as important as creating memorable imagery. After all, if someone can’t read what it says, how will they know who you are? Skip several words in tiny type and an unreadable script font and go for a typeface that leaves no ambiguity. Keep it simple with your brand name and perhaps a short tagline. Go for clean and readable over loopy letters.
While it’s inevitable that some elements of current logo design trends will make their way into your logo, you should pick and choose what makes its way into your design. You don’t want to undergo a rebrand for at least a few years, so make sure that the elements you select aren’t too trendy. For example, gradient colors, bold hues, and nostalgia are all trending in 2021. Stick to one of those trends when you design your logo — don’t go for all three.
Your logo will be used in so many ways: on your website, on Twitter, on business cards, and even on a billboard if you’re so inclined. That’s a lot of different sizes and applications, and your logo needs to look good in all those places. If you’re wondering if a certain element of your logo will look right, ask yourself if this will be easy to see when the logo is printed small on a trade show giveaway like a pen. If you’re struggling to see it, you may want to opt for a simpler shape.
Colors are powerful. They evoke strong emotions and spur people to action. What actions do you want your customers to take? How do you want them to feel when they see your logo? Answer those questions to help you decide which color or colors are best for your logo.
Pro tip: Select a primary color and a supporting secondary color to start. Clearly, this is not a hard-and-fast rule: There are plenty of brands out there that have more than two colors in their logo. However, too many colors can quickly get unwieldy, especially if this is your first time designing a logo. Start with a simple, complementary color combination, and then add others as you see fit.
While you’ll most likely use the color version of your logo in most instances, there may be times where you need to use a black and white version, such as for printing your logo on company swag. Test your logo to see how it looks in all-black and all-white. If something looks off, you may want to tweak your original, full-color design.
Symmetry is an important sign of good design. Symmetry implies order, balance, and stability — all principles of a good business. To see if your logo is balanced and symmetrical, pretend there’s a line down the center of your design. Do the elements on either side of that line appear equal? If they do, then you’re well on your way to a balanced logo design.
It’s one thing to know these logo design principles going into the logo design process. It’s a whole other matter to put them into practice! Here’s how you can check to make sure you’re on track while you begin the logo design process.
Namecheap makes it simple for entrepreneurs to create well-balanced, timeless, and scalable logos that carry deep meaning. With Logo Maker, you choose your preferred font family, shapes, and favorite color schemes, and our generator creates multiple combinations for you to choose from. You can select the elements that communicate the core values of your business, whether that’s blue for tranquility, squares for stability, a memorably bold font, or all of the above. Once you’re happy with the results, export your logo as a .png, the file type that’s needed across websites and social media, or a .pdf that’s excellent for maintaining high-quality print.