From vivid, verdant hues to deep, rich tones, green can make a striking impression. Get inspiration for how to use shades of green in your logo design for a greater impact.
Green is one of the most captivating colors to use in a logo. In addition, the color green is quite popular with some of today’s biggest brands.
Green is a cool color with a significance that can be quite versatile. It’s calming and soothing, yet it also has a fresh quality that is often associated with health and wellness.
That makes green an inviting logo color for hotel chains like Holiday Inn. In the iconic Starbucks logo, a deeper green color scheme emphasizes the freshness of the products as well as a relaxing atmosphere inside the brand’s coffee shops.
Green is also associated with wealth and prosperity, as seen in many finance company logos and those for luxury brands, like the Land Rover logo. This color has a strong association with nature as well, making it a popular choice for eco-friendly brands and energy companies.
To make an even bigger impact with a green logo design, consider pairing it with a contrasting color. This approach is used for the red and green Lacoste logo, which is based on the original crocodile logo worn by famous tennis player and founder of the brand, René Lacoste.
Check out these logo ideas to help spark your imagination
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