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It is commonly featured as part of an artist statement or \u003ca href=\"https://www.namecheap.com/guru-guides/short-professional-bio-examples-and-tips/\">professional bio\u003c/a>.\u003c/p>"},{"question":"How should I write a mission statement?","answer":"\u003cp>Write a mission statement by summarizing your company’s essential purpose and intent in a few sentences. Use deliberate and actionable language that highlights what makes your company unique and the values you hold.\u003c/p>"},{"question":"How long is a mission statement?","answer":"\u003cp>A mission statement shouldn’t be more than a few sentences long, with 1 to 2 sentences being the ideal length for a company’s \u003ca href=\"https://www.namecheap.com/guru-guides/how-to-write-about-us-page-tips/\">About page\u003c/a>. If your mission statement is too long, keep editing it down to focus on your core values and \u003ca href=\"https://www.namecheap.com/guru-guides/the-basics-of-brand-identity-and-why-it-matters/\">brand identity\u003c/a>.\u003c/p>"},{"question":"What makes a good mission statement?","answer":"\u003cp>A good mission statement is concise, authentic, and meaningful. It should highlight the “why” behind the company’s existence and resonate with both employees and customers.\u003c/p>"},{"question":"What’s the difference between a mission statement and a vision statement?","answer":"\u003cp>Mission statements focus on what’s happening now, including what a company does and why it’s committed to that work. \u003ca href=\"https://www.namecheap.com/blog/articulate-business-vision/\">Vision statements\u003c/a>, on the other hand, focus on the future by describing a company’s greater impact on the world and long-term goals.\u003c/p>"}],"content":[{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Your company’s mission statement is one of the shortest things you’ll write about your company, but what it lacks in length it makes up for in importance. How can you condense the impact your business has on customers and the marketplace at large in just a few words? With the right guidelines in hand, you’ll be well on your way to crafting a purposeful, memorable, and impactful mission statement.\u003c/p>\n","innerContent":["\n\u003cp>Your company’s mission statement is one of the shortest things you’ll write about your company, but what it lacks in length it makes up for in importance. How can you condense the impact your business has on customers and the marketplace at large in just a few words? With the right guidelines in hand, you’ll be well on your way to crafting a purposeful, memorable, and impactful mission statement.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"What is a mission statement?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"what-is-a-mission-statement\">What is a mission statement?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"what-is-a-mission-statement\">What is a mission statement?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A mission statement is a concise overview of what your company does, how your company accomplishes that work, and why your company is committed to performing that work. These statements are intended to be succinct and to the point. They differ slightly from \u003ca href=\"https://www.namecheap.com/blog/articulate-business-vision/\" target=\"_blank\" rel=\"noreferrer noopener\">vision statements\u003c/a>, which describe your company’s impact on the world in a more abstract way, but you may see elements of a mission statement and vision statement combined into one.\u003c/p>\n","innerContent":["\n\u003cp>A mission statement is a concise overview of what your company does, how your company accomplishes that work, and why your company is committed to performing that work. These statements are intended to be succinct and to the point. They differ slightly from \u003ca href=\"https://www.namecheap.com/blog/articulate-business-vision/\" target=\"_blank\" rel=\"noreferrer noopener\">vision statements\u003c/a>, which describe your company’s impact on the world in a more abstract way, but you may see elements of a mission statement and vision statement combined into one.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@krakenimages?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">krakenimages\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":6395,"sizeSlug":"full","linkDestination":"none","title":"03 - How to write a mission statement 6 tips and 5 inspiring examples-07","description":"","alt":"people holding hands","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/03-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-07-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/03-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-07-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/03-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-07.png","width":670,"height":453},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/03-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-07.png","width":670,"height":453},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/03-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-07.png","width":670,"height":453},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/03-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-07.png","width":670,"height":453},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/03-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-07.png","width":670,"height":453}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/03-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-07.png\" alt=\"people holding hands\" class=\"wp-image-6395\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@krakenimages?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">krakenimages\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/03-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-07.png\" alt=\"people holding hands\" class=\"wp-image-6395\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@krakenimages?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">krakenimages\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"Why does your business need a mission statement?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"why-does-your-business-need-a-mission-statement\">Why does your business need a mission statement?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"why-does-your-business-need-a-mission-statement\">Why does your business need a mission statement?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A mission statement anchors your company’s purpose in a few significant ways:\u003c/p>\n","innerContent":["\n\u003cp>A mission statement anchors your company’s purpose in a few significant ways:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>It clearly communicates what you do.\u003c/strong> If a potential customer or client needs to know how your business can help them, they can gather everything they need to know from your mission statement.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>It clearly communicates what you do.\u003c/strong> If a potential customer or client needs to know how your business can help them, they can gather everything they need to know from your mission statement.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>It can help formulate your brand identity.\u003c/strong> A mission statement is just one of many parts that comprise your \u003ca href=\"https://www.namecheap.com/blog/build-a-business-brand-online/\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity\u003c/a>, or the combined messaging, visuals, and reputation that represent your company.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>It can help formulate your brand identity.\u003c/strong> A mission statement is just one of many parts that comprise your \u003ca href=\"https://www.namecheap.com/blog/build-a-business-brand-online/\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity\u003c/a>, or the combined messaging, visuals, and reputation that represent your company.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>It’s your business’s “north star.”\u003c/strong> As your company grows, your mission statement serves as a central point to help you retain focus on your main objectives. If your company steers in a new direction, your mission statement may need some tweaking to reflect it.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>It’s your business’s “north star.”\u003c/strong> As your company grows, your mission statement serves as a central point to help you retain focus on your main objectives. If your company steers in a new direction, your mission statement may need some tweaking to reflect it.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>It keeps your team on the same page.\u003c/strong> On a high level, a mission statement keeps everyone who works at your company moving forward toward the same goal, whether that’s to offer great service, introduce the most innovative products, or make the world a better place through their work.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>It keeps your team on the same page.\u003c/strong> On a high level, a mission statement keeps everyone who works at your company moving forward toward the same goal, whether that’s to offer great service, introduce the most innovative products, or make the world a better place through their work.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/image","attrs":{"caption":"\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@enginakyurt?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">engin akyurt\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":6394,"sizeSlug":"full","linkDestination":"none","title":"02 - How to write a mission statement 6 tips and 5 inspiring examples-08","description":"","alt":"darts aims","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/02-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-08-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/02-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-08-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/02-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-08.png","width":670,"height":453},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/02-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-08.png","width":670,"height":453},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/02-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-08.png","width":670,"height":453},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/02-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-08.png","width":670,"height":453},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/02-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-08.png","width":670,"height":453}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/02-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-08.png\" alt=\"darts aims\" class=\"wp-image-6394\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@enginakyurt?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">engin akyurt\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/02-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-08.png\" alt=\"darts aims\" class=\"wp-image-6394\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@enginakyurt?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">engin akyurt\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"What are the elements of a mission statement?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"what-are-the-elements-of-a-mission-statement\">What are the elements of a mission statement?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"what-are-the-elements-of-a-mission-statement\">What are the elements of a mission statement?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Each organization’s mission statement is unique to reflect its own objectives and needs. However, mission statements share a few key elements, including:\u003c/p>\n","innerContent":["\n\u003cp>Each organization’s mission statement is unique to reflect its own objectives and needs. However, mission statements share a few key elements, including:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Intent\u003c/strong>. Why does your company exist? Stating its purpose is a cornerstone of a mission statement.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Intent\u003c/strong>. Why does your company exist? Stating its purpose is a cornerstone of a mission statement.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Specificity\u003c/strong>. How your company makes a difference in your corner of the world is part and parcel of your mission statement. \u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Specificity\u003c/strong>. How your company makes a difference in your corner of the world is part and parcel of your mission statement. \u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Realism\u003c/strong>. A mission statement engages in believable and approachable facts. \u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Realism\u003c/strong>. A mission statement engages in believable and approachable facts. \u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>These elements all come into play when drafting your mission statement. Keep reading to learn how to put these tips to work.\u003c/p>\n","innerContent":["\n\u003cp>These elements all come into play when drafting your mission statement. Keep reading to learn how to put these tips to work.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"6 tips for writing a great mission statement","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"n-6-tips-for-writing-a-great-mission-statement\">6 tips for writing a great mission statement\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"n-6-tips-for-writing-a-great-mission-statement\">6 tips for writing a great mission statement\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A great mission statement is straightforward, to the point, meaningful, honest, and resilient. As you set out to write your mission statement, keep these six tips in mind so you can craft the best possible version.\u003c/p>\n","innerContent":["\n\u003cp>A great mission statement is straightforward, to the point, meaningful, honest, and resilient. As you set out to write your mission statement, keep these six tips in mind so you can craft the best possible version.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Keep it simple","parent":"e4a79689-02c8-4d3b-ba1a-4d9f411784b2","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"keep-it-simple\">Keep it simple\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"keep-it-simple\">Keep it simple\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Clarity is key to a quick delivery. The easier it is to understand your mission statement, the more successful it will be!\u003c/p>\n","innerContent":["\n\u003cp>Clarity is key to a quick delivery. The easier it is to understand your mission statement, the more successful it will be!\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Keep it short","parent":"e4a79689-02c8-4d3b-ba1a-4d9f411784b2","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"keep-it-short\">Keep it short\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"keep-it-short\">Keep it short\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>You don’t need to compose a laundry list of objectives and possibilities when crafting your company’s mission statement. Rather, aim for the main point, and get there as quickly as possible.\u003c/p>\n","innerContent":["\n\u003cp>You don’t need to compose a laundry list of objectives and possibilities when crafting your company’s mission statement. Rather, aim for the main point, and get there as quickly as possible.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Be purposeful","parent":"e4a79689-02c8-4d3b-ba1a-4d9f411784b2","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"be-purposeful\">Be purposeful\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"be-purposeful\">Be purposeful\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Your mission statement should be written with intention and meaning. Embrace deliberate and actionable language that describes what your company offers and the values you hold. Vague references to your company’s reason for being won’t have the same effect on your customers and employees.\u003c/p>\n","innerContent":["\n\u003cp>Your mission statement should be written with intention and meaning. Embrace deliberate and actionable language that describes what your company offers and the values you hold. Vague references to your company’s reason for being won’t have the same effect on your customers and employees.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Be believable","parent":"e4a79689-02c8-4d3b-ba1a-4d9f411784b2","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"be-believable\">Be believable\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"be-believable\">Be believable\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Above all else, your mission statement needs to be realistic. After all, if it sounds too good to be true, your customers may think it is. This is especially true if you want to make claims in your mission statement. For example, if your shoe store’s mission statement is to provide the best selection of footwear in the world, be sure that’s literally true before adding it to your mission statement.\u003c/p>\n","innerContent":["\n\u003cp>Above all else, your mission statement needs to be realistic. After all, if it sounds too good to be true, your customers may think it is. This is especially true if you want to make claims in your mission statement. For example, if your shoe store’s mission statement is to provide the best selection of footwear in the world, be sure that’s literally true before adding it to your mission statement.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Think long term","parent":"e4a79689-02c8-4d3b-ba1a-4d9f411784b2","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"think-long-term\">Think long term\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"think-long-term\">Think long term\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>As a core tenet of your brand identity, your mission statement sets out to support your company today and years into the future. The fewer times you need to change your mission statement, the more resilient your brand. That being said...\u003c/p>\n","innerContent":["\n\u003cp>As a core tenet of your brand identity, your mission statement sets out to support your company today and years into the future. The fewer times you need to change your mission statement, the more resilient your brand. That being said...\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Embrace revision if necessary","parent":"e4a79689-02c8-4d3b-ba1a-4d9f411784b2","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"embrace-revision-if-necessary\">Embrace revision if necessary\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"embrace-revision-if-necessary\">Embrace revision if necessary\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Your business may change its mission as the years go by, particularly if your core products or services evolve or your customer base shifts. And that’s totally okay! As your business evolves, though, make sure that your mission can keep up. If your mission statement doesn’t sound like what you do anymore, it may be time for a \u003ca href=\"https://www.namecheap.com/guru-guides/logo-redesign-guide/\" target=\"_blank\" rel=\"noreferrer noopener\">brand refresh\u003c/a>.\u003c/p>\n","innerContent":["\n\u003cp>Your business may change its mission as the years go by, particularly if your core products or services evolve or your customer base shifts. And that’s totally okay! As your business evolves, though, make sure that your mission can keep up. If your mission statement doesn’t sound like what you do anymore, it may be time for a \u003ca href=\"https://www.namecheap.com/guru-guides/logo-redesign-guide/\" target=\"_blank\" rel=\"noreferrer noopener\">brand refresh\u003c/a>.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@austinchan?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Austin Chan\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":6393,"sizeSlug":"full","linkDestination":"none","title":"01 - How to write a mission statement 6 tips and 5 inspiring examples-12","description":"","alt":"motivation neon sign","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/01-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-12-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/01-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-12-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/01-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-12.png","width":670,"height":453},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/01-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-12.png","width":670,"height":453},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/01-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-12.png","width":670,"height":453},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/01-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-12.png","width":670,"height":453},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/01-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-12.png","width":670,"height":453}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/01-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-12.png\" alt=\"motivation neon sign\" class=\"wp-image-6393\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@austinchan?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Austin Chan\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/01-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-12.png\" alt=\"motivation neon sign\" class=\"wp-image-6393\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@austinchan?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Austin Chan\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"5 mission statement examples and what makes them great","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"n-5-mission-statement-examples-and-what-makes-them-great\">5 mission statement examples and what makes them great\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"n-5-mission-statement-examples-and-what-makes-them-great\">5 mission statement examples and what makes them great\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Need some inspiration to write your own mission statement? These five mission statements from global companies are great examples to follow.\u003c/p>\n","innerContent":["\n\u003cp>Need some inspiration to write your own mission statement? These five mission statements from global companies are great examples to follow.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Tesla","parent":"77acf7c2-e29d-45d3-bcb0-286b62bd12f0","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"tesla\">Tesla\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"tesla\">Tesla\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Tesla’s mission is to “accelerate the world’s transition to sustainable energy.” Alternative energy sources like rechargeable cars and solar energy are at the heart of Tesla products. As Tesla expands and researches new possibilities to bring to the public, this mission statement serves as the central pulse, its commitment to the public and employees alike that renewable energy will stay as one of the company’s core values.\u003c/p>\n","innerContent":["\n\u003cp>Tesla’s mission is to “accelerate the world’s transition to sustainable energy.” Alternative energy sources like rechargeable cars and solar energy are at the heart of Tesla products. As Tesla expands and researches new possibilities to bring to the public, this mission statement serves as the central pulse, its commitment to the public and employees alike that renewable energy will stay as one of the company’s core values.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Sweetgreen","parent":"77acf7c2-e29d-45d3-bcb0-286b62bd12f0","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"sweetgreen\">Sweetgreen\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"sweetgreen\">Sweetgreen\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003ca href=\"https://www.sweetgreen.com/mission\" target=\"_blank\" rel=\"noreferrer noopener\">The salad restaurant’s mission statement\u003c/a> is “Building healthier communities by connecting people to real food.” In just a few straightforward words, Sweetgreen establishes its business as a facilitator of nutrition and community well-being, not just any old salad place. The company carries through its mission by incorporating initiatives that ensure they are a “positive force on the food system,” including a goal to be a carbon-neutral company by 2027.\u003c/p>\n","innerContent":["\n\u003cp>\u003ca href=\"https://www.sweetgreen.com/mission\" target=\"_blank\" rel=\"noreferrer noopener\">The salad restaurant’s mission statement\u003c/a> is “Building healthier communities by connecting people to real food.” In just a few straightforward words, Sweetgreen establishes its business as a facilitator of nutrition and community well-being, not just any old salad place. The company carries through its mission by incorporating initiatives that ensure they are a “positive force on the food system,” including a goal to be a carbon-neutral company by 2027.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"TED Talks","parent":"77acf7c2-e29d-45d3-bcb0-286b62bd12f0","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"ted-talks\">TED Talks\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"ted-talks\">TED Talks\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The speaking platform \u003ca href=\"https://www.ted.com/about/our-organization\" target=\"_blank\" rel=\"noreferrer noopener\">gets right to the point in its mission statement\u003c/a>: “Discover and spread ideas that spark conversation, deepen understanding, and drive meaningful change.” Clear, direct, and believable, this mission statement tells you everything you need to know about the company’s reason for being. \u003c/p>\n","innerContent":["\n\u003cp>The speaking platform \u003ca href=\"https://www.ted.com/about/our-organization\" target=\"_blank\" rel=\"noreferrer noopener\">gets right to the point in its mission statement\u003c/a>: “Discover and spread ideas that spark conversation, deepen understanding, and drive meaningful change.” Clear, direct, and believable, this mission statement tells you everything you need to know about the company’s reason for being. \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Patagonia","parent":"77acf7c2-e29d-45d3-bcb0-286b62bd12f0","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"patagonia\">Patagonia\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"patagonia\">Patagonia\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This brand, well known for its environmental activism, bakes that brand value directly into their mission statement, which says the company’s aim is to “We’re in business to save our home planet.” True to their mission, Patagonia has built a brand reputation around quality items while never straying from its mission to \u003ca href=\"https://www.patagonia.com/activism/\" target=\"_blank\" rel=\"noreferrer noopener\">give back to the planet through activism\u003c/a> and ethical best practices.\u003c/p>\n","innerContent":["\n\u003cp>This brand, well known for its environmental activism, bakes that brand value directly into their mission statement, which says the company’s aim is to “We’re in business to save our home planet.” True to their mission, Patagonia has built a brand reputation around quality items while never straying from its mission to \u003ca href=\"https://www.patagonia.com/activism/\" target=\"_blank\" rel=\"noreferrer noopener\">give back to the planet through activism\u003c/a> and ethical best practices.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Starbucks","parent":"77acf7c2-e29d-45d3-bcb0-286b62bd12f0","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"starbucks\">Starbucks\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"starbucks\">Starbucks\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The coffee chain has set out to create the cafe experience through more than 32,000 locations around the world, a testament to its mission: “To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit — one person, one cup and one neighborhood at a time.” Through a relaxing atmosphere, easy listening music, and of course, best-selling drinks (pumpkin spice latte, anyone?), Starbucks creates a sense of belonging where anyone can sit back and enjoy an experience, not just a cup of coffee.\u003c/p>\n","innerContent":["\n\u003cp>The coffee chain has set out to create the cafe experience through more than 32,000 locations around the world, a testament to its mission: “To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit — one person, one cup and one neighborhood at a time.” Through a relaxing atmosphere, easy listening music, and of course, best-selling drinks (pumpkin spice latte, anyone?), Starbucks creates a sense of belonging where anyone can sit back and enjoy an experience, not just a cup of coffee.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@quanle2819?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">quan le\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":6396,"sizeSlug":"full","linkDestination":"none","title":"04 - How to write a mission statement 6 tips and 5 inspiring examples-06","description":"","alt":"starbucks recyclable coffee cups","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/04-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-06-320x216.png","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/04-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-06-600x406.png","width":600,"height":406},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/04-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-06.png","width":670,"height":453},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/04-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-06.png","width":670,"height":453},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/04-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-06.png","width":670,"height":453},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/04-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-06.png","width":670,"height":453},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/04-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-06.png","width":670,"height":453}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/04-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-06.png\" alt=\"starbucks recyclable coffee cups\" class=\"wp-image-6396\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@quanle2819?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">quan le\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/04-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples-06.png\" alt=\"starbucks recyclable coffee cups\" class=\"wp-image-6396\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@quanle2819?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">quan le\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"Put your new mission statement into action","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"put-your-new-mission-statement-into-action\">Put your new mission statement into action\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"put-your-new-mission-statement-into-action\">Put your new mission statement into action\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Once you’ve prepared a mission statement, don’t forget to share it with the world! This important part of your brand identity should make its way onto your website and into core company documentation. Elements of your mission statement may even be repurposed and used for advertising. \u003c/p>\n","innerContent":["\n\u003cp>Once you’ve prepared a mission statement, don’t forget to share it with the world! This important part of your brand identity should make its way onto your website and into core company documentation. Elements of your mission statement may even be repurposed and used for advertising. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Namecheap’s \u003ca href=\"https://www.namecheap.com/visual/\" target=\"_blank\" rel=\"noreferrer noopener\">Visual maker\u003c/a> is here to help. Through our intuitive, handy tools, you can begin to build your brand from the ground up. Use your mission statement to drive your imagination as you \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">design a logo\u003c/a> with Logo Maker, selecting colors, \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">shapes\u003c/a>, and fonts that can help drive home the purpose set in your mission statement. Our easy-to-use \u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">website builder\u003c/a> makes launching your company as simple as dragging and dropping your favorite components onto your beautiful new site. And when it comes time to network, our \u003ca href=\"https://www.namecheap.com/visual/card-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">business card maker\u003c/a> makes this essential collateral a breeze to create. Get started today!\u003c/p>\n","innerContent":["\n\u003cp>Namecheap’s \u003ca href=\"https://www.namecheap.com/visual/\" target=\"_blank\" rel=\"noreferrer noopener\">Visual maker\u003c/a> is here to help. Through our intuitive, handy tools, you can begin to build your brand from the ground up. Use your mission statement to drive your imagination as you \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">design a logo\u003c/a> with Logo Maker, selecting colors, \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">shapes\u003c/a>, and fonts that can help drive home the purpose set in your mission statement. Our easy-to-use \u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">website builder\u003c/a> makes launching your company as simple as dragging and dropping your favorite components onto your beautiful new site. And when it comes time to network, our \u003ca href=\"https://www.namecheap.com/visual/card-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">business card maker\u003c/a> makes this essential collateral a breeze to create. Get started today!\u003c/p>\n"]}],"stickyMenu":[{"label":"What is a mission statement?","labelEdited":"What is a mission statement?","level":2,"anchor":"what-is-a-mission-statement"},{"label":"Why does your business need a mission statement?","labelEdited":"Why does your business need a mission statement?","level":2,"anchor":"why-does-your-business-need-a-mission-statement"},{"label":"What are the elements of a mission statement?","labelEdited":"What are the elements of a mission statement?","level":2,"anchor":"what-are-the-elements-of-a-mission-statement"},{"label":"6 tips for writing a great mission statement","labelEdited":"6 tips for writing a great mission statement","level":2,"anchor":"n-6-tips-for-writing-a-great-mission-statement","children":[{"label":"Keep it simple","labelEdited":"Keep it simple","level":3,"anchor":"keep-it-simple"},{"label":"Keep it short","labelEdited":"Keep it short","level":3,"anchor":"keep-it-short"},{"label":"Be purposeful","labelEdited":"Be purposeful","level":3,"anchor":"be-purposeful"},{"label":"Be believable","labelEdited":"Be believable","level":3,"anchor":"be-believable"},{"label":"Think long term","labelEdited":"Think long term","level":3,"anchor":"think-long-term"},{"label":"Embrace revision if necessary","labelEdited":"Embrace revision if necessary","level":3,"anchor":"embrace-revision-if-necessary"}]},{"label":"5 mission statement examples and what makes them great","labelEdited":"5 mission statement examples and what makes them great","level":2,"anchor":"n-5-mission-statement-examples-and-what-makes-them-great","children":[{"label":"Tesla","labelEdited":"Tesla","level":3,"anchor":"tesla"},{"label":"Sweetgreen","labelEdited":"Sweetgreen","level":3,"anchor":"sweetgreen"},{"label":"TED Talks","labelEdited":"TED Talks","level":3,"anchor":"ted-talks"},{"label":"Patagonia","labelEdited":"Patagonia","level":3,"anchor":"patagonia"},{"label":"Starbucks","labelEdited":"Starbucks","level":3,"anchor":"starbucks"}]},{"label":"Put your new mission statement into action","labelEdited":"Put your new mission statement into action","level":2,"anchor":"put-your-new-mission-statement-into-action"}]},"status":200,"statusText":"OK"}}
Your company’s mission statement is one of the shortest things you’ll write about your company, but what it lacks in length it makes up for in importance. How can you condense the impact your business has on customers and the marketplace at large in just a few words? With the right guidelines in hand, you’ll be well on your way to crafting a purposeful, memorable, and impactful mission statement.
A mission statement is a concise overview of what your company does, how your company accomplishes that work, and why your company is committed to performing that work. These statements are intended to be succinct and to the point. They differ slightly from vision statements, which describe your company’s impact on the world in a more abstract way, but you may see elements of a mission statement and vision statement combined into one.
A mission statement anchors your company’s purpose in a few significant ways:
Each organization’s mission statement is unique to reflect its own objectives and needs. However, mission statements share a few key elements, including:
These elements all come into play when drafting your mission statement. Keep reading to learn how to put these tips to work.
A great mission statement is straightforward, to the point, meaningful, honest, and resilient. As you set out to write your mission statement, keep these six tips in mind so you can craft the best possible version.
Clarity is key to a quick delivery. The easier it is to understand your mission statement, the more successful it will be!
You don’t need to compose a laundry list of objectives and possibilities when crafting your company’s mission statement. Rather, aim for the main point, and get there as quickly as possible.
Your mission statement should be written with intention and meaning. Embrace deliberate and actionable language that describes what your company offers and the values you hold. Vague references to your company’s reason for being won’t have the same effect on your customers and employees.
Above all else, your mission statement needs to be realistic. After all, if it sounds too good to be true, your customers may think it is. This is especially true if you want to make claims in your mission statement. For example, if your shoe store’s mission statement is to provide the best selection of footwear in the world, be sure that’s literally true before adding it to your mission statement.
As a core tenet of your brand identity, your mission statement sets out to support your company today and years into the future. The fewer times you need to change your mission statement, the more resilient your brand. That being said...
Your business may change its mission as the years go by, particularly if your core products or services evolve or your customer base shifts. And that’s totally okay! As your business evolves, though, make sure that your mission can keep up. If your mission statement doesn’t sound like what you do anymore, it may be time for a brand refresh.
Need some inspiration to write your own mission statement? These five mission statements from global companies are great examples to follow.
Tesla’s mission is to “accelerate the world’s transition to sustainable energy.” Alternative energy sources like rechargeable cars and solar energy are at the heart of Tesla products. As Tesla expands and researches new possibilities to bring to the public, this mission statement serves as the central pulse, its commitment to the public and employees alike that renewable energy will stay as one of the company’s core values.
The salad restaurant’s mission statement is “Building healthier communities by connecting people to real food.” In just a few straightforward words, Sweetgreen establishes its business as a facilitator of nutrition and community well-being, not just any old salad place. The company carries through its mission by incorporating initiatives that ensure they are a “positive force on the food system,” including a goal to be a carbon-neutral company by 2027.
The speaking platform gets right to the point in its mission statement: “Discover and spread ideas that spark conversation, deepen understanding, and drive meaningful change.” Clear, direct, and believable, this mission statement tells you everything you need to know about the company’s reason for being.
This brand, well known for its environmental activism, bakes that brand value directly into their mission statement, which says the company’s aim is to “We’re in business to save our home planet.” True to their mission, Patagonia has built a brand reputation around quality items while never straying from its mission to give back to the planet through activism and ethical best practices.
The coffee chain has set out to create the cafe experience through more than 32,000 locations around the world, a testament to its mission: “To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit — one person, one cup and one neighborhood at a time.” Through a relaxing atmosphere, easy listening music, and of course, best-selling drinks (pumpkin spice latte, anyone?), Starbucks creates a sense of belonging where anyone can sit back and enjoy an experience, not just a cup of coffee.
Once you’ve prepared a mission statement, don’t forget to share it with the world! This important part of your brand identity should make its way onto your website and into core company documentation. Elements of your mission statement may even be repurposed and used for advertising.
Namecheap’s Visual maker is here to help. Through our intuitive, handy tools, you can begin to build your brand from the ground up. Use your mission statement to drive your imagination as you design a logo with Logo Maker, selecting colors, shapes, and fonts that can help drive home the purpose set in your mission statement. Our easy-to-use website builder makes launching your company as simple as dragging and dropping your favorite components onto your beautiful new site. And when it comes time to network, our business card maker makes this essential collateral a breeze to create. Get started today!
A personal mission statement is a short statement that conveys an individual’s core values and goals. It is commonly featured as part of an artist statement or professional bio.
Write a mission statement by summarizing your company’s essential purpose and intent in a few sentences. Use deliberate and actionable language that highlights what makes your company unique and the values you hold.
A mission statement shouldn’t be more than a few sentences long, with 1 to 2 sentences being the ideal length for a company’s About page. If your mission statement is too long, keep editing it down to focus on your core values and brand identity.
A good mission statement is concise, authentic, and meaningful. It should highlight the “why” behind the company’s existence and resonate with both employees and customers.
Mission statements focus on what’s happening now, including what a company does and why it’s committed to that work. Vision statements, on the other hand, focus on the future by describing a company’s greater impact on the world and long-term goals.
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