{"/api/v1/guruguides-api/category/read:\"{\\\"slug\\\":\\\"brand-messaging\\\"}\"":{"body":{"slug":"brand-messaging","title":"Brand Voice & Messaging","parentSlug":"web-design-branding","type":"category","subtitle":"Set the right tone with our expert voice branding guides","seo":{"title":"Brand voice and messaging articles, tutorials and guides – Namecheap.com Help Center","canonical":"https://www.namecheap.com/guru-guides/category/web-design-branding/brand-messaging/","breadcrumbs":[{"text":"Guru Guides","url":"/"},{"text":"Web Design & Branding","url":"/category/web-design-branding/"}],"schema":{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://www.namecheap.com/guru-guides/category/web-design-branding/brand-messaging/","url":"https://www.namecheap.com/guru-guides/category/web-design-branding/brand-messaging/","name":"Brand voice and messaging articles, tutorials and guides – Namecheap.com Help Center","isPartOf":{"@id":"https://www.namecheap.com/guru-guides/#website"},"description":"Best help and info on brand voice & messaging. Reviews, best solutions, comparisons, and other expertise from Namecheap specialists","inLanguage":"en-US"},{"@type":"WebSite","@id":"https://www.namecheap.com/guru-guides/#website","url":"https://www.namecheap.com/guru-guides/","name":"Guru Guides - Namecheap","description":"Just another Namecheap site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.namecheap.com/guru-guides/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]},"meta":{"description":{"content":"Best help and info on brand voice & messaging. Reviews, best solutions, comparisons, and other expertise from Namecheap specialists","name":"description"},"siteName":{"content":"Guru Guides - Namecheap","name":"site_name"},"siteUrl":{"content":"https://www.namecheap.com/guru-guides/","name":"site_url"},"metaDescription":{"content":"Best help and info on brand voice & messaging. Reviews, best solutions, comparisons, and other expertise from Namecheap specialists","name":"meta_description"},"robots":{"content":"index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1","name":"robots"},"ogDescription":{"content":"Best help and info on brand voice & messaging. Reviews, best solutions, comparisons, and other expertise from Namecheap specialists","attributes":{"property":"og:description"}},"ogEnabled":{"content":"1","attributes":{"property":"og:enabled"}},"ogArticleModifiedTime":{"content":"","attributes":{"property":"og:article:modified_time"}},"ogArticlePublishedTime":{"content":"","attributes":{"property":"og:article:published_time"}},"ogImages":{"content":"","attributes":{"property":"og:image"}},"ogSiteName":{"content":"Guru Guides - Namecheap","attributes":{"property":"og:site_name"}},"ogTitle":{"content":"Brand voice and messaging articles, tutorials and guides – Namecheap.com Help Center","attributes":{"property":"og:title"}},"ogType":{"content":"article","attributes":{"property":"og:type"}},"ogUrl":{"content":"https://www.namecheap.com/guru-guides/category/web-design-branding/brand-messaging/","attributes":{"property":"og:url"}},"twitterTitle":{"content":"","name":"twitter:title"},"twitterDescription":{"content":"","name":"twitter:description"},"twitterImage":{"content":"","name":"twitter:image"},"twitterCreator":{"content":"","name":"twitter:creator"},"twitterSite":{"content":"","name":"twitter:site"},"twitterCard":{"content":"summary_large_image","name":"twitter:card"}}},"hero":{"title":"2022_GG_Brand_Voice_&_Messaging_hb","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2022_GG_Brand_Voice__Messaging_hb.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2022_GG_Brand_Voice__Messaging_hb.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2022_GG_Brand_Voice__Messaging_hb.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2022_GG_Brand_Voice__Messaging_hb.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2022_GG_Brand_Voice__Messaging_hb.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2022_GG_Brand_Voice__Messaging_hb.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2022_GG_Brand_Voice__Messaging_hb.svg","width":1,"height":1}]},"heroMobile":{"title":"2023_GG_Brand Voice and Messaging_MOBILE","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_Brand-Voice-and-Messaging_MOBILE.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_Brand-Voice-and-Messaging_MOBILE.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_Brand-Voice-and-Messaging_MOBILE.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_Brand-Voice-and-Messaging_MOBILE.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_Brand-Voice-and-Messaging_MOBILE.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_Brand-Voice-and-Messaging_MOBILE.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_Brand-Voice-and-Messaging_MOBILE.svg","width":1,"height":1}]},"explore":[{"slug":"getting-more-customers","title":"Get more customers or clients","type":"customer_goal_tag","cardImage":{"title":"2023_GG_ICON_Getting more customers or clients_2","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-more-customers-or-clients_2.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-more-customers-or-clients_2.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-more-customers-or-clients_2.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-more-customers-or-clients_2.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-more-customers-or-clients_2.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-more-customers-or-clients_2.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-more-customers-or-clients_2.svg","width":1,"height":1}]}},{"slug":"starting-managing-business","title":"Start or manage a business","type":"customer_goal_tag","cardImage":{"title":"2023_GG_ICON_Starting_managing a business","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Starting_managing-a-business.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Starting_managing-a-business.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Starting_managing-a-business.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Starting_managing-a-business.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Starting_managing-a-business.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Starting_managing-a-business.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Starting_managing-a-business.svg","width":1,"height":1}]}},{"slug":"getting-started-online","title":"Getting Started Online","type":"category","cardImage":{"title":"2023_GG_ICON_Getting Started Online","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-Started-Online.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-Started-Online.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-Started-Online.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-Started-Online.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-Started-Online.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-Started-Online.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Getting-Started-Online.svg","width":1,"height":1}]}},{"slug":"small-business-management","title":"Small Business Management","type":"category","cardImage":{"title":"2023_GG_ICON_Small Business Management","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Small-Business-Management.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Small-Business-Management.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Small-Business-Management.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Small-Business-Management.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Small-Business-Management.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Small-Business-Management.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Small-Business-Management.svg","width":1,"height":1}]}},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category","cardImage":{"title":"2023_GG_ICON_Web design branding","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Web-design-branding.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Web-design-branding.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Web-design-branding.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Web-design-branding.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Web-design-branding.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Web-design-branding.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Web-design-branding.svg","width":1,"height":1}]}},{"slug":"buying-selling-domains","title":"Buying & Selling Domains","type":"category","cardImage":{"title":"2023_GG_ICON_Buyin Selling Domains","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Buyin-Selling-Domains.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Buyin-Selling-Domains.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Buyin-Selling-Domains.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Buyin-Selling-Domains.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Buyin-Selling-Domains.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Buyin-Selling-Domains.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Buyin-Selling-Domains.svg","width":1,"height":1}]}},{"slug":"online-marketing","title":"Online Marketing","type":"category","cardImage":{"title":"2023_GG_ICON_Online Marketing","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Online-Marketing.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Online-Marketing.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Online-Marketing.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Online-Marketing.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Online-Marketing.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Online-Marketing.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_Online-Marketing.svg","width":1,"height":1}]}},{"slug":"101-series","title":"101 Series","type":"category","cardImage":{"title":"2023_GG_ICON_101","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_101.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_101.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_101.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_101.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_101.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_101.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/03/2023_GG_ICON_101.svg","width":1,"height":1}]}}]},"status":200,"statusText":"OK"},"/api/v1/guruguides-api/post/list:\"{\\\"post_types\\\":[],\\\"durations\\\":[],\\\"categories\\\":[\\\"brand-messaging\\\"],\\\"levels\\\":[],\\\"customer_goals\\\":[],\\\"authors\\\":\\\"\\\",\\\"orderby\\\":\\\"date\\\",\\\"search\\\":\\\"\\\",\\\"page\\\":1,\\\"totals\\\":\\\"0\\\"}\"":{"body":{"currentPage":1,"totalPages":1,"totalArticles":9,"posts":[{"title":"How to write a mission statement: 6 tips and 5 inspiring examples","slug":"how-to-write-a-mission-statement","publicationMonth":"April 2026","postInfo":{"readTime":7},"excerpt":"Clearly define your business goals and values with the help of these tips for writing your company’s mission statement.","cardImage":{"title":"03 – Hero thumbnail Colour code #783BFF How to write a mission statement 6 tips and 5 inspiring examples","alt":"","caption":"","description":"","sizes":[{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2022/04/03-Hero-thumbnail-Colour-code-783BFF-How-to-write-a-mission-statement-6-tips-and-5-inspiring-examples.svg","width":1,"height":1}]},"categories":[{"slug":"brand-messaging","title":"Brand Voice & Messaging","parentSlug":"web-design-branding","type":"category"},{"slug":"getting-started-online","title":"Getting Started Online","type":"category"},{"slug":"getting-started","title":"Starting a Business","parentSlug":"getting-started-online","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to write a bio about yourself for work: 5 short professional bio templates","slug":"short-professional-bio-examples-and-tips","publicationMonth":"April 2026","postInfo":{"readTime":15},"excerpt":"Learn how to effectively summarize your career accomplishments with this guide to writing a short professional bio.","cardImage":{"title":"6 short professional bios and how to write one yourself","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/6-short-professional-bios-and-how-to-write-one-yourself.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/6-short-professional-bios-and-how-to-write-one-yourself.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/6-short-professional-bios-and-how-to-write-one-yourself.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/6-short-professional-bios-and-how-to-write-one-yourself.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/6-short-professional-bios-and-how-to-write-one-yourself.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/6-short-professional-bios-and-how-to-write-one-yourself.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/6-short-professional-bios-and-how-to-write-one-yourself.svg","width":1,"height":1}]},"categories":[{"slug":"brand-messaging","title":"Brand Voice & Messaging","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"What is a tagline? 8 steps to create a perfect tagline for your business","slug":"what-is-a-tagline","publicationMonth":"April 2026","postInfo":{"readTime":10},"excerpt":"Brush up on tagline basics and review examples from successful brands to help craft a unique tagline for your brand.","cardImage":{"title":"Hero_Mobile_288x310_px_What is a tagline","alt":"","caption":"","description":"","sizes":[{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/08/Hero_Mobile_288x310_px_What-is-a-tagline.svg","width":1,"height":1}]},"categories":[{"slug":"brand-messaging","title":"Brand Voice & Messaging","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"7 tips for writing a slogan for your company, plus examples to get inspired","slug":"slogans-for-companies","publicationMonth":"March 2026","postInfo":{"readTime":13},"excerpt":"Review the basics of business slogans with this guide featuring famous examples and tips for writing your own slogan.","cardImage":{"title":"Hero_Mobile_288x310_px_7_tips_for_writing_a_slogan","alt":"","caption":"","description":"","sizes":[{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/08/Hero_Mobile_288x310_px_7_tips_for_writing_a_slogan.svg","width":1,"height":1}]},"categories":[{"slug":"brand-messaging","title":"Brand Voice & Messaging","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"What is brand voice? Tips and steps to build your brand","slug":"what-is-brand-voice","publicationMonth":"March 2026","postInfo":{"readTime":5},"excerpt":"Connect with customers and make your brand more memorable by learning how to develop a unique and effective brand voice.","cardImage":{"title":"03 – What is brand voice_ Tips and steps to build your brand-05","alt":"","caption":"","description":"","sizes":[{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2022/05/03-What-is-brand-voice_-Tips-and-steps-to-build-your-brand-05.svg","width":1,"height":1}]},"categories":[{"slug":"brand-messaging","title":"Brand Voice & Messaging","parentSlug":"web-design-branding","type":"category"},{"slug":"creating-content","title":"Creating Content","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to write a brand story: Tips and advice for your brand","slug":"how-to-write-a-brand-story","publicationMonth":"March 2026","postInfo":{"readTime":9},"excerpt":"Tap into the power of storytelling to connect with your target audience using these tips for writing a great brand story.","cardImage":{"title":"ARTCL_IMG_10 common branding mistakes to avoid when starting a business","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/10/ARTCL_IMG_10-common-branding-mistakes-to-avoid-when-starting-a-business.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/10/ARTCL_IMG_10-common-branding-mistakes-to-avoid-when-starting-a-business.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/10/ARTCL_IMG_10-common-branding-mistakes-to-avoid-when-starting-a-business.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/10/ARTCL_IMG_10-common-branding-mistakes-to-avoid-when-starting-a-business.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/10/ARTCL_IMG_10-common-branding-mistakes-to-avoid-when-starting-a-business.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/10/ARTCL_IMG_10-common-branding-mistakes-to-avoid-when-starting-a-business.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/10/ARTCL_IMG_10-common-branding-mistakes-to-avoid-when-starting-a-business.svg","width":1,"height":1}]},"categories":[{"slug":"brand-messaging","title":"Brand Voice & Messaging","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to make your brand memorable, even on a tiny budget","slug":"make-your-brand-memorable","publicationMonth":"December 2025","postInfo":{"readTime":12},"excerpt":"This guide breaks down the most important small business branding tips that make sure you stand out, without a huge budget, so you can level the playing field with bigger competitors. Also discover low cost AI tools which will make things easier, and free up your time","cardImage":{"title":"2025_GURU_What Makes a Brand Memorable_Article Image – artboard","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/12/2025_GURU_What-Makes-a-Brand-Memorable_Article-Image-artboard.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/12/2025_GURU_What-Makes-a-Brand-Memorable_Article-Image-artboard.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/12/2025_GURU_What-Makes-a-Brand-Memorable_Article-Image-artboard.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/12/2025_GURU_What-Makes-a-Brand-Memorable_Article-Image-artboard.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/12/2025_GURU_What-Makes-a-Brand-Memorable_Article-Image-artboard.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/12/2025_GURU_What-Makes-a-Brand-Memorable_Article-Image-artboard.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/12/2025_GURU_What-Makes-a-Brand-Memorable_Article-Image-artboard.svg","width":1,"height":1}]},"categories":[{"slug":"brand-messaging","title":"Brand Voice & Messaging","parentSlug":"web-design-branding","type":"category"},{"slug":"choosing-domain","title":"Choosing a Domain","parentSlug":"getting-started-online","type":"category"},{"slug":"general-branding","title":"General Branding","parentSlug":"web-design-branding","type":"category"},{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"getting-started-online","title":"Getting Started Online","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"small-business-management","title":"Small Business Management","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"Brand identity basics: How to create a look, feel, and voice that stands out","slug":"brand-identity-easy-guide","publicationMonth":"September 2025","postInfo":{"readTime":12},"excerpt":"This guide shows you how to build a brand identity step by step, with practical tips, real-world examples, and quick wins. Also use our short Brand Identity Health Check to find out what shape you’re in, and to keep refining.","cardImage":{"title":"2025_GURU_Brand Identity Basics How to Create a Look, Feel, and Voice That Stands Out_Article Image – artboard","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/09/2025_GURU_Brand-Identity-Basics-How-to-Create-a-Look-Feel-and-Voice-That-Stands-Out_Article-Image-artboard.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/09/2025_GURU_Brand-Identity-Basics-How-to-Create-a-Look-Feel-and-Voice-That-Stands-Out_Article-Image-artboard.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/09/2025_GURU_Brand-Identity-Basics-How-to-Create-a-Look-Feel-and-Voice-That-Stands-Out_Article-Image-artboard.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/09/2025_GURU_Brand-Identity-Basics-How-to-Create-a-Look-Feel-and-Voice-That-Stands-Out_Article-Image-artboard.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/09/2025_GURU_Brand-Identity-Basics-How-to-Create-a-Look-Feel-and-Voice-That-Stands-Out_Article-Image-artboard.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/09/2025_GURU_Brand-Identity-Basics-How-to-Create-a-Look-Feel-and-Voice-That-Stands-Out_Article-Image-artboard.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/09/2025_GURU_Brand-Identity-Basics-How-to-Create-a-Look-Feel-and-Voice-That-Stands-Out_Article-Image-artboard.svg","width":1,"height":1}]},"categories":[{"slug":"brand-messaging","title":"Brand Voice & Messaging","parentSlug":"web-design-branding","type":"category"},{"slug":"general-branding","title":"General Branding","parentSlug":"web-design-branding","type":"category"},{"slug":"small-business-management","title":"Small Business Management","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"},{"title":"How to write a brand statement","slug":"how-to-write-a-brand-statement","publicationMonth":"October 2020","postInfo":{"readTime":12},"excerpt":"Show people what you do and stand for in a snappy one-liner — through our guide to writing business and personal brand statements.","cardImage":{"title":"How to write a brand statement","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2020/10/How-to-write-a-brand-statement-1.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2020/10/How-to-write-a-brand-statement-1.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2020/10/How-to-write-a-brand-statement-1.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2020/10/How-to-write-a-brand-statement-1.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2020/10/How-to-write-a-brand-statement-1.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2020/10/How-to-write-a-brand-statement-1.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2020/10/How-to-write-a-brand-statement-1.svg","width":1,"height":1}]},"categories":[{"slug":"brand-messaging","title":"Brand Voice & Messaging","parentSlug":"web-design-branding","type":"category"},{"slug":"web-design-branding","title":"Web Design & Branding","type":"category"}],"type":"guide"}]},"status":200,"statusText":"OK"}}
Sort by
guide
7 minsguide15 minsguide10 minsguide13 minsguide5 minsguide9 minsguide12 minsguide12 minsguide12 mins
Get all the latest offers, articles, and industry news straight to your mailbox every month.
Need help? We're always here for you.