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General Marketing

Build basics and beyond with our expert general guides

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Business Cards Dos and Don’ts
Article type.guide
Business cards dos and don’ts
General Marketing, Online Marketing
Check business cards dos and don’ts in 2022, business card etiquette
May 2026
Read time.11 mins
Social proof
Article type.guide
Social proof: How and why it works, with 12 great examples
General Marketing, Online Marketing, Social Media
Take your business to new heights by utilizing social proof to promote your brand using reviews, endorsements, press coverage, and more.
May 2026
Read time.12 mins
Product thumbnail image
Article type.guide
Seasonal marketing: A complete guide with tips and benefits
General Marketing, Online Marketing
Create seasonal marketing campaigns for your business that allow you to tap into some of the hottest sales trends.
May 2026
Read time.7 mins
Article type.guide
8 website goals: How to measure success
General Marketing, Online Marketing
Make sure your website is working as hard as you do for your business. Here’s how to identify and set website goals to grow your company.
May 2026
Read time.10 mins
Standard business card size guideline
Article type.guide
Standard business card size
General Marketing, Online Marketing
Get to know what is the standard business card size and card design detail.
May 2026
Read time.6 mins
Article type.guide
12 fundamental website performance metrics for site tracking
General Marketing, Online Marketing
Discover helpful site performance metrics that provide insights into what your audience wants and how you can reach your business goals.
May 2026
Read time.13 mins
Article type.guide
How to make a good business card: 5 tips and tricks
General Marketing, Online Marketing
Follow the steps in this guide to find out what to include on your business cards and how to have them printed affordably.
April 2026
Read time.12 mins
Article type.guide
10 creative business cards ideas and tips for how to make them
General Marketing, Online Marketing
Learn more about the benefits of business cards — even in today’s digital world — and get tips for designing your own.
April 2026
Read time.9 mins
Article type.guide
Free advertising: 8 listing options for your business
General Marketing, Online Marketing
Why spend more on advertising than you need to? Learn about the best ways to advertise your business online for free.
April 2026
Read time.11 mins
Article type.guide
7 website marketing tips to promote your site
General Marketing, Online Marketing
Increase the number of visitors to your website and convert them into customers with these website marketing strategies.
April 2026
Read time.10 mins
Article type.guide
40 restaurant marketing ideas that attract customers
General Marketing, Online Marketing
Promote your restaurant using creative marketing ideas that will attract new customers and build awareness for your brand.
April 2026
Read time.15 mins
Article type.guide
Marketing a product 101
101 Series, General Marketing, Online Marketing
Get insider tips for promoting a specific product from your brand, including how to put together a marketing strategy.
April 2026
Read time.10 mins
Article type.guide
How to advertise my business locally: 5 tips for successful marketing
General Marketing, Online Marketing
Boost your brand recognition with local marketing. Discover five strategies to connect with customers in your community.
April 2026
Read time.8 mins
Article type.guide
11 grand opening ideas for small businesses
General Marketing, Online Marketing
Kick off your new business with a strong marketing strategy by organizing a grand opening that draws in new customers.
April 2026
Read time.8 mins
Article type.guide
Boost your business with the Stencil graphic design tool
General Marketing, Online Marketing, Web Design, Web Design & Branding
Your business booms when you create eye-catching, memorable, and on-brand graphics that connect your company with your customers. Learn how you can do so for free with the Stencil graphic design tool.
March 2026
Read time.7 mins
Article type.guide
How to make your brand memorable, even on a tiny budget
Brand Voice & Messaging, Choosing a Domain, General Branding, General Marketing, Getting Started Online, Online Marketing, Small Business Management, Web Design & Branding
This guide breaks down the most important small business branding tips that make sure you stand out, without a huge budget, so you can level the playing field with bigger competitors. Also discover low cost AI tools which will make things easier, and free up your time
December 2025
Read time.12 mins
Article type.guide
How small businesses can use AI to boost brand visibility
Business Tools & Tips, General Marketing, Online Marketing, Small Business Management
This guide walks you through how to use AI effectively to shine out online, build credibility, and measure the performance that matters — with limited time and budget. Also find the best AI tool recommendations for small businesses, a Quick Wins Checklist, and how to balance the AI/human workload so your marketing doesn’t become machine-generic.
October 2025
Read time.15 mins
Article type.guide
How to reach the right customers: Audience segmentation for small businesses
Business Tools & Tips, General Marketing, Online Marketing, Small Business Management
Struggling to stand out? Learn how small businesses can use audience segmentation to interest different types of customers to boost your profits without wasting marketing budget. Explore the types of audience segmentation, real-world case studies, expert tips,and fixes for common mistakes.
September 2025
Read time.12 mins
Article type.guide
Boost results: How to do marketing performance testing 
Email Marketing, General Marketing, Online Marketing, Search Engine Marketing, Small Business Management, Social Media, Uncategorized
This small business guide explains the riskiest breakpoints for marketing performance. Find out how to test them with How To steps, and expert tips to cut through the learning curve. Make sure you never miss an opportunity to gain a new customer.
July 2025
Read time.57 mins
Article type.guide
What to A/B test? Ultimate guide for small businesses 
Business Tools & Tips, General Marketing, Online Marketing, Small Business Management
This guide explains the most important areas to A/B test in your marketing content, so you don’t have to spend time figuring it out. Also find pro tips for faster results. Discover guaranteed ways to boost your revenue, without spending more.
April 2025
Read time.33 mins
Article type.guide
How to use A/B testing as a small business superpower
Business Tools & Tips, General Marketing, Online Marketing, Small Business Management
This guide makes A/B testing straightforward for busy small businesses. Find guidance from experts, free tools, and common mistakes to avoid. Get on track with proven data, so you can make the changes that are guaranteed to boost your bottom line. No more guesswork.
April 2025
Read time.19 mins
Article type.guide
Need-to-know marketing strategies for small business startups
Business Tools & Tips, Creating Content, Email Marketing, General Marketing, Getting Started Online, Online Marketing, Search Engine Marketing, Small Business Management, Social Media, Starting a Business
Find out about all the marketing strategies that put startups in the spotlight, so you can attract customers and grow. We’ll explore the top tips so can dive right in, along with some stats which prove these strategies work. Our goal is to give you practical actions to try out, not theory.
November 2024
Read time.38 mins
A fireman puts water on fire coming from a heatmap
Article type.guide
How to use heat maps to improve your website's UX and conversion rates
General Marketing, Online Marketing
Learn how to gain insights from heat maps UX data.
July 2024
Read time.17 mins
A person stands with a megaphone on a blue background
Article type.guide
Why advertising technology (AdTech) is THE trend of 2026
General Marketing, Online Marketing
Staying on top of advertising advertising is always worth it. Explore what AdTech is all about and the reasons it’s worth following.
September 2023
Read time.14 mins

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