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Email Marketing

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Article type.guide
How to measure email marketing to grow your small business
Email Marketing, Online Marketing, Small Business Management
Email marketing has a very high return on investment, as it continues to be one of the best ways to build brand awareness and customer loyalty. But success depends on setting clear goals for each email, there’s much more to it than promoting your product or service. This guide spotlights only the need-to-know, for busy small businesses.
July 2025
Read time.26 mins
Article type.guide
Boost results: How to do marketing performance testing 
Email Marketing, General Marketing, Online Marketing, Search Engine Marketing, Small Business Management, Social Media, Uncategorized
This small business guide explains the riskiest breakpoints for marketing performance. Find out how to test them with How To steps, and expert tips to cut through the learning curve. Make sure you never miss an opportunity to gain a new customer.
July 2025
Read time.57 mins
Article type.guide
Need-to-know marketing strategies for small business startups
Business Tools & Tips, Creating Content, Email Marketing, General Marketing, Getting Started Online, Online Marketing, Search Engine Marketing, Small Business Management, Social Media, Starting a Business
Find out about all the marketing strategies that put startups in the spotlight, so you can attract customers and grow. We’ll explore the top tips so can dive right in, along with some stats which prove these strategies work. Our goal is to give you practical actions to try out, not theory.
November 2024
Read time.38 mins
Article type.guide
Email etiquette
Business Tools & Tips, Email Marketing
How do you write a proper email to communicate with your customers? Crafting emails to meet your customers’ needs can be a daunting task, especially with the vast amount of spam emails and increasingly short attention spans of readers these days.
August 2023
Read time.11 mins
Article type.masterclass
Choosing an email marketing tool for your business
Email Marketing, Online Marketing
Take a look at the top email marketing tools to understand which is the right one for your business.
May 2023
Read time.38 mins
Article type.guide
Starting an email newsletter for your business
Email Marketing, Online Marketing
Make regular newsletters a part of your email marketing plan. Discover how to write, design, target, send, and test each one with our guide.
October 2020
Read time.19 mins

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