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In addition, you can create a website page dedicated to case studies that provide in-depth information about the real-world impacts of your products or services. \u003c/p>"},{"question":"Where should social proof be placed on a landing page?","answer":"\u003cp>Social proof should be prominently displayed on a \u003ca href=\"https://www.namecheap.com/guru-guides/landing-pages-101/\">landing page\u003c/a>. Place the most important pieces of social proof above the fold so visitors to the page see them immediately. Another important area for social proof on landing pages is near calls to action, such as signup or purchase buttons.\u003c/p>"},{"question":"How can social proof increase conversion rates?","answer":"\u003cp>Social proof provides a sense of trust and credibility. When customers can see that others have had positive experiences with your company’s products or services through \u003ca href=\"https://www.namecheap.com/guru-guides/what-is-reputation-management/\">reviews\u003c/a> and \u003ca href=\"https://www.namecheap.com/blog/get-more-five-star-ratings/\">star ratings\u003c/a>, they feel more confident making a purchase themselves.\u003c/p>"}],"content":[{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Social proof is a powerful marketing tactic. It’s rooted in the idea that customers are more inclined to buy a product or hire a service when they see that others are doing the same. When Oreo claims it makes “America’s favorite cookie” or McDonald’s posts “billions and billions served” on its signs, that’s social proof in action.\u003c/p>\n","innerContent":["\n\u003cp>Social proof is a powerful marketing tactic. It’s rooted in the idea that customers are more inclined to buy a product or hire a service when they see that others are doing the same. When Oreo claims it makes “America’s favorite cookie” or McDonald’s posts “billions and billions served” on its signs, that’s social proof in action.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Leveraging social proof elevates the voices of existing customers, changemakers, and celebrities to vouch for the quality of what you provide. And when potential customers weigh their own decision, those endorsements can be the make-or-break factor that convinces them to choose you over someone else. Here’s why social proof is so effective, along with a dozen examples so you can see this marketing tactic at work.\u003c/p>\n","innerContent":["\n\u003cp>Leveraging social proof elevates the voices of existing customers, changemakers, and celebrities to vouch for the quality of what you provide. And when potential customers weigh their own decision, those endorsements can be the make-or-break factor that convinces them to choose you over someone else. Here’s why social proof is so effective, along with a dozen examples so you can see this marketing tactic at work.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"Why is social proof effective?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"why-is-social-proof-effective\">Why is social proof effective?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"why-is-social-proof-effective\">Why is social proof effective?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There’s an undeniable bandwagon effect when social proof is in play. It’s a psychological phenomenon, where undecided individuals follow others who’ve already done the work to select their preferred option. There are a number of reasons why social proof can be an incredibly effective marketing tool.\u003c/p>\n","innerContent":["\n\u003cp>There’s an undeniable bandwagon effect when social proof is in play. It’s a psychological phenomenon, where undecided individuals follow others who’ve already done the work to select their preferred option. There are a number of reasons why social proof can be an incredibly effective marketing tool.\u003c/p>\n"]},{"blockName":"core/list","attrs":{"ordered":true,"className":"gb-list-numeric"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>It lends authority to your product or service. \u003c/strong>Instead of you claiming that your company brews the best coffee or offers industry-leading ERP software, social proof makes those claims for you.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>It lends authority to your product or service. \u003c/strong>Instead of you claiming that your company brews the best coffee or offers industry-leading ERP software, social proof makes those claims for you.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>It builds trust.\u003c/strong> By seeing that other customers have trusted their time and money to this product or service, potential customers can rest assured that they’re making a great investment, too.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>It builds trust.\u003c/strong> By seeing that other customers have trusted their time and money to this product or service, potential customers can rest assured that they’re making a great investment, too.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>It confirms you’re reliable.\u003c/strong> With a record of doing business with other companies and clients, it signals that you have authority, expertise, and can do what you say you do.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>It confirms you’re reliable.\u003c/strong> With a record of doing business with other companies and clients, it signals that you have authority, expertise, and can do what you say you do.\u003c/li>\n"]}],"innerHTML":"\n\u003col class=\"gb-list-numeric\">\n\n\n\n\u003c/ol>\n","innerContent":["\n\u003col class=\"gb-list-numeric\">",null,"\n\n",null,"\n\n",null,"\u003c/ol>\n"]},{"blockName":"core/heading","attrs":{"label":"What are the types of social proof?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"what-are-the-types-of-social-proof\">What are the types of social proof?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"what-are-the-types-of-social-proof\">What are the types of social proof?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There are many potential benefits to using social proof in your marketing. For all their differences, there’s one common thread between them: Social proof relies on others outside your company to shore up what you’re claiming. Some of the ways to leverage social proof to grow your business include:\u003c/p>\n","innerContent":["\n\u003cp>There are many potential benefits to using social proof in your marketing. For all their differences, there’s one common thread between them: Social proof relies on others outside your company to shore up what you’re claiming. Some of the ways to leverage social proof to grow your business include:\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"1. User generated content","parent":"22a05e08-3cc6-4826-bba7-244aa56915db","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-user-generated-content\">1. User generated content\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-user-generated-content\">1. User generated content\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>User generated content (UGC) is content created by fans and used by the company to showcase a product or service. UGC can take the form of a user-submitted testimonial, a short video, photography, or a product review written on a blog.\u003c/p>\n","innerContent":["\n\u003cp>User generated content (UGC) is content created by fans and used by the company to showcase a product or service. UGC can take the form of a user-submitted testimonial, a short video, photography, or a product review written on a blog.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@towfiqu999999?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Towfiqu barbhuiya\u003c/a> on \u003ca href=\"https://unsplash.com/photos/0ZUoBtLw3y4?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":9370,"sizeSlug":"full","linkDestination":"none","align":"center","title":"1_Social proof","description":"","alt":"Stars rating","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/1_Social-proof-320x216.jpg","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/1_Social-proof-600x405.jpg","width":600,"height":405},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/1_Social-proof.jpg","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/1_Social-proof.jpg","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/1_Social-proof.jpg","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/1_Social-proof.jpg","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/1_Social-proof.jpg","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/1_Social-proof.jpg\" alt=\"Stars rating\" class=\"wp-image-9370\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@towfiqu999999?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Towfiqu barbhuiya\u003c/a> on \u003ca href=\"https://unsplash.com/photos/0ZUoBtLw3y4?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/1_Social-proof.jpg\" alt=\"Stars rating\" class=\"wp-image-9370\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@towfiqu999999?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Towfiqu barbhuiya\u003c/a> on \u003ca href=\"https://unsplash.com/photos/0ZUoBtLw3y4?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"2. Business credentials","parent":"22a05e08-3cc6-4826-bba7-244aa56915db","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-business-credentials\">2. Business credentials\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-business-credentials\">2. Business credentials\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Business credentials leverage the results a customer saw with a product or service. This is more than just a simple endorsement of a product — it leverages facts and figures to tell a success story. Examples of business credentials are the number of new customers acquired, trust logos that display the names of well-known customers, and the sales increase the average product or service user can expect.\u003c/p>\n","innerContent":["\n\u003cp>Business credentials leverage the results a customer saw with a product or service. This is more than just a simple endorsement of a product — it leverages facts and figures to tell a success story. Examples of business credentials are the number of new customers acquired, trust logos that display the names of well-known customers, and the sales increase the average product or service user can expect.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"3. Case studies","parent":"22a05e08-3cc6-4826-bba7-244aa56915db","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-case-studies\">3. Case studies\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-case-studies\">3. Case studies\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Case studies go beyond business credentials to tell a story about the product or service and how it improved someone’s business. A case study will go in depth, first explaining a challenge faced by a customer, then describing how the brand’s product or service helped them solve the problem. Case studies are widely regarded to be authoritative and trustworthy.\u003c/p>\n","innerContent":["\n\u003cp>Case studies go beyond business credentials to tell a story about the product or service and how it improved someone’s business. A case study will go in depth, first explaining a challenge faced by a customer, then describing how the brand’s product or service helped them solve the problem. Case studies are widely regarded to be authoritative and trustworthy.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"4. Testimonials","parent":"22a05e08-3cc6-4826-bba7-244aa56915db","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-4-testimonials\">4. Testimonials\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-4-testimonials\">4. Testimonials\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Testimonials are quotes from users of a product or service that are utilized by a company’s marketing team to signal trust and authority to other customers. These quotes can be gathered and shared in many ways, including reviews on Google Business Profile and authoritative sites like Yelp, product ratings on ecommerce sites, and contributions from social media followers. You can also call or email customers and ask them for a testimonial that you can then place on your site. These testimonials are quite valuable for \u003ca href=\"https://www.namecheap.com/guru-guides/what-is-reputation-management/\" target=\"_blank\" rel=\"noreferrer noopener\">reputation management\u003c/a> as they signal to others that real people have benefited from the product or service in question.\u003c/p>\n","innerContent":["\n\u003cp>Testimonials are quotes from users of a product or service that are utilized by a company’s marketing team to signal trust and authority to other customers. These quotes can be gathered and shared in many ways, including reviews on Google Business Profile and authoritative sites like Yelp, product ratings on ecommerce sites, and contributions from social media followers. You can also call or email customers and ask them for a testimonial that you can then place on your site. These testimonials are quite valuable for \u003ca href=\"https://www.namecheap.com/guru-guides/what-is-reputation-management/\" target=\"_blank\" rel=\"noreferrer noopener\">reputation management\u003c/a> as they signal to others that real people have benefited from the product or service in question.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"5. Endorsements","parent":"22a05e08-3cc6-4826-bba7-244aa56915db","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-5-endorsements\">5. Endorsements\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-5-endorsements\">5. Endorsements\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@anthonyrosset?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Anthony Rosset\u003c/a> on \u003ca href=\"https://unsplash.com/photos/5r5554u-mHo?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":9372,"sizeSlug":"full","linkDestination":"none","align":"center","title":"2_Social proof","description":"","alt":"Big city","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/2_Social-proof-320x216.jpg","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/2_Social-proof-600x405.jpg","width":600,"height":405},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/2_Social-proof.jpg","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/2_Social-proof.jpg","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/2_Social-proof.jpg","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/2_Social-proof.jpg","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/2_Social-proof.jpg","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/2_Social-proof.jpg\" alt=\"Big city\" class=\"wp-image-9372\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@anthonyrosset?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Anthony Rosset\u003c/a> on \u003ca href=\"https://unsplash.com/photos/5r5554u-mHo?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/2_Social-proof.jpg\" alt=\"Big city\" class=\"wp-image-9372\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@anthonyrosset?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Anthony Rosset\u003c/a> on \u003ca href=\"https://unsplash.com/photos/5r5554u-mHo?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Endorsements are more formal than testimonials. They’re typically the result of a formal arrangement between your company and a respected figure whose audience you want to reach.  \u003c/p>\n","innerContent":["\n\u003cp>Endorsements are more formal than testimonials. They’re typically the result of a formal arrangement between your company and a respected figure whose audience you want to reach.  \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There are several types of endorsements that can be utilized as social proof. One such endorsement is a celebrity endorsement, where a well-known figure agrees to be the face of your brand for a campaign or certain period. A great example of a celebrity endorsement is George Clooney for Nespresso.\u003c/p>\n","innerContent":["\n\u003cp>There are several types of endorsements that can be utilized as social proof. One such endorsement is a celebrity endorsement, where a well-known figure agrees to be the face of your brand for a campaign or certain period. A great example of a celebrity endorsement is George Clooney for Nespresso.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Another type of endorsement, expert social proof, is when an authority figure or authoritative group in your industry puts their seal of approval on your product or service. An example of expert social proof is the American Dental Association (ADA) applying its Seal of Acceptance to a toothpaste brand.\u003c/p>\n","innerContent":["\n\u003cp>Another type of endorsement, expert social proof, is when an authority figure or authoritative group in your industry puts their seal of approval on your product or service. An example of expert social proof is the American Dental Association (ADA) applying its Seal of Acceptance to a toothpaste brand.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"6. Social media","parent":"22a05e08-3cc6-4826-bba7-244aa56915db","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-6-social-media\">6. Social media\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-6-social-media\">6. Social media\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Social media is an important part of spreading the word about your business, and your company’s profiles on each platform can serve as social proof. That’s because potential customers are increasingly \u003ca href=\"https://www.namecheap.com/guru-guides/social-media-target-audience/\" target=\"_blank\" rel=\"noreferrer noopener\">turning to social media\u003c/a> to vet businesses. They’re looking for what you post, who follows you, and the number of shares posts get, to name a few examples.\u003c/p>\n","innerContent":["\n\u003cp>Social media is an important part of spreading the word about your business, and your company’s profiles on each platform can serve as social proof. That’s because potential customers are increasingly \u003ca href=\"https://www.namecheap.com/guru-guides/social-media-target-audience/\" target=\"_blank\" rel=\"noreferrer noopener\">turning to social media\u003c/a> to vet businesses. They’re looking for what you post, who follows you, and the number of shares posts get, to name a few examples.\u003c/p>\n"]},{"blockName":"nc-hc/product-block","attrs":{"buttonLabel":"Discover Namecheap Visual Suite","buttonUrl":"https://www.namecheap.com/visual/","buttonTarget":"_blank","buttonRel":"noreferrer noopener"},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Discover Namecheap Visual Suite\u003c/a>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Discover Namecheap Visual Suite\u003c/a>\u003c/div>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Two important concepts come into play here: \u003cem>wisdom of the crowd\u003c/em> and \u003cem>wisdom of your friends\u003c/em>. Wisdom of the crowd includes signals that your brand is important, worthwhile, and well-liked, such as a large follower count or lots of positive engagement on a post. Wisdom of your friends refers to the phenomenon when a social media user sees many of their connections liking, following, or interacting with a company. \u003c/p>\n","innerContent":["\n\u003cp>Two important concepts come into play here: \u003cem>wisdom of the crowd\u003c/em> and \u003cem>wisdom of your friends\u003c/em>. Wisdom of the crowd includes signals that your brand is important, worthwhile, and well-liked, such as a large follower count or lots of positive engagement on a post. Wisdom of your friends refers to the phenomenon when a social media user sees many of their connections liking, following, or interacting with a company. \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"7. Earned media","parent":"22a05e08-3cc6-4826-bba7-244aa56915db","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-7-earned-media\">7. Earned media\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-7-earned-media\">7. Earned media\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@magellol?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Thomas Lefebvre\u003c/a> on \u003ca href=\"https://unsplash.com/photos/gp8BLyaTaA0?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":9371,"sizeSlug":"full","linkDestination":"none","align":"center","title":"3_Social proof","description":"","alt":"Hands typing on laptop","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/3_Social-proof-320x216.jpg","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/3_Social-proof-600x405.jpg","width":600,"height":405},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/3_Social-proof.jpg","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/3_Social-proof.jpg","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/3_Social-proof.jpg","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/3_Social-proof.jpg","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/3_Social-proof.jpg","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/3_Social-proof.jpg\" alt=\"Hands typing on laptop\" class=\"wp-image-9371\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@magellol?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Thomas Lefebvre\u003c/a> on \u003ca href=\"https://unsplash.com/photos/gp8BLyaTaA0?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/02/3_Social-proof.jpg\" alt=\"Hands typing on laptop\" class=\"wp-image-9371\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@magellol?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Thomas Lefebvre\u003c/a> on \u003ca href=\"https://unsplash.com/photos/gp8BLyaTaA0?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Earned media is any article or press coverage that wasn’t sponsored. With earned media, a reporter or editorial team independently found the product or service and felt it noteworthy to write about in their publication or on their website. Sharing earned media on your website or social media is a great way to signal trust in your product or service, encourage new customers to check you out, and show that your company is worth talking about.\u003c/p>\n","innerContent":["\n\u003cp>Earned media is any article or press coverage that wasn’t sponsored. With earned media, a reporter or editorial team independently found the product or service and felt it noteworthy to write about in their publication or on their website. Sharing earned media on your website or social media is a great way to signal trust in your product or service, encourage new customers to check you out, and show that your company is worth talking about.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"What type of social proof works best? ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"what-type-of-social-proof-works-best\">What type of social proof works best? \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"what-type-of-social-proof-works-best\">What type of social proof works best? \u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There’s no right, wrong, or guaranteed way to leverage social proof. The type of social proof that will work best for your company depends on who you’re trying to reach and which of their pain points you’re trying to solve. \u003c/p>\n","innerContent":["\n\u003cp>There’s no right, wrong, or guaranteed way to leverage social proof. The type of social proof that will work best for your company depends on who you’re trying to reach and which of their pain points you’re trying to solve. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>That said, there’s a lot of power in a simple testimonial from those who already have been won over by your product or service. In a world where nearly \u003ca href=\"https://www.oberlo.com/blog/online-review-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">9 out of 10 purchasers won’t make a move without reading testimonials\u003c/a>, testimonials from your customers can go quite a long way.\u003c/p>\n","innerContent":["\n\u003cp>That said, there’s a lot of power in a simple testimonial from those who already have been won over by your product or service. In a world where nearly \u003ca href=\"https://www.oberlo.com/blog/online-review-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">9 out of 10 purchasers won’t make a move without reading testimonials\u003c/a>, testimonials from your customers can go quite a long way.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"12 examples of social proof ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"n-12-examples-of-social-proof\">12 examples of social proof \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"n-12-examples-of-social-proof\">12 examples of social proof \u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Here are twelve great examples of different types of social proof and how these famous companies leveraged it to reach new customers.\u003c/p>\n","innerContent":["\n\u003cp>Here are twelve great examples of different types of social proof and how these famous companies leveraged it to reach new customers.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"1. Shopify","parent":"04e91287-35b2-4bc2-99d6-4495d56ab48f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-shopify\">\u003ca href=\"https://www.shopify.com/\" target=\"_blank\" rel=\"noreferrer noopener\">1. Shopify\u003c/a>\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-shopify\">\u003ca href=\"https://www.shopify.com/\" target=\"_blank\" rel=\"noreferrer noopener\">1. Shopify\u003c/a>\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":18268,"sizeSlug":"full","linkDestination":"none","align":"center","title":"shopify_website","description":"","alt":"Shopify website","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/shopify_website-150x101.png","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/shopify_website-300x203.png","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/shopify_website.png","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/shopify_website.png","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/shopify_website.png","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/shopify_website.png","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/shopify_website.png","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/shopify_website.png\" alt=\"Shopify website\" class=\"wp-image-18268\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/shopify_website.png\" alt=\"Shopify website\" class=\"wp-image-18268\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Business owners have no shortage of platforms to choose from when building the e-commerce portion of their site. \u003ca href=\"https://www.shopify.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify\u003c/a>, one of the largest ecommerce platforms, leverages statistics about customer success to explain to others why their platform is best for millions around the world. Detailed information about platform features helps Shopify pitch to the reader how they stand apart.\u003c/p>\n","innerContent":["\n\u003cp>Business owners have no shortage of platforms to choose from when building the e-commerce portion of their site. \u003ca href=\"https://www.shopify.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify\u003c/a>, one of the largest ecommerce platforms, leverages statistics about customer success to explain to others why their platform is best for millions around the world. Detailed information about platform features helps Shopify pitch to the reader how they stand apart.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"2. Monday","parent":"04e91287-35b2-4bc2-99d6-4495d56ab48f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-monday\">\u003ca href=\"https://monday.com/\" target=\"_blank\" rel=\"noreferrer noopener\">2. Monday\u003c/a>\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-monday\">\u003ca href=\"https://monday.com/\" target=\"_blank\" rel=\"noreferrer noopener\">2. Monday\u003c/a>\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"id":18269,"sizeSlug":"full","linkDestination":"none","align":"center","title":"monday_website","description":"","alt":"Monday website","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/monday_website-150x101.png","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/monday_website-300x203.png","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/monday_website.png","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/monday_website.png","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/monday_website.png","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/monday_website.png","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/monday_website.png","width":669,"height":452}],"caption":""},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/monday_website.png\" alt=\"Monday website\" class=\"wp-image-18269\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/monday_website.png\" alt=\"Monday website\" class=\"wp-image-18269\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>On their homepage, Monday, a project management software, turns to their real-life customers to demonstrate their trustworthiness. These business credentials serve as a signal to other companies that their workflow and files can be trusted to Monday. As you scroll, you’ll find logos from some of their most famous customers, testimonials from well-known clients, and case studies that explain how their product helped solve user challenges.\u003c/p>\n","innerContent":["\n\u003cp>On their homepage, Monday, a project management software, turns to their real-life customers to demonstrate their trustworthiness. These business credentials serve as a signal to other companies that their workflow and files can be trusted to Monday. As you scroll, you’ll find logos from some of their most famous customers, testimonials from well-known clients, and case studies that explain how their product helped solve user challenges.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"3. Workday","parent":"04e91287-35b2-4bc2-99d6-4495d56ab48f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-workday\">\u003ca href=\"https://www.workday.com/\" target=\"_blank\" rel=\"noreferrer noopener\">3. Workday\u003c/a>\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-workday\">\u003ca href=\"https://www.workday.com/\" target=\"_blank\" rel=\"noreferrer noopener\">3. Workday\u003c/a>\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":18270,"sizeSlug":"full","linkDestination":"none","align":"center","title":"workday_website","description":"","alt":"Workday website","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/workday_website-150x101.png","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/workday_website-300x203.png","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/workday_website.png","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/workday_website.png","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/workday_website.png","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/workday_website.png","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/workday_website.png","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/workday_website.png\" alt=\"Workday website\" class=\"wp-image-18270\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/workday_website.png\" alt=\"Workday website\" class=\"wp-image-18270\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The enterprise management platform turns to video to showcase how their software helps customers succeed. One of the first links on the homepage is a series of video testimonials from household names like AstraZeneca and Carmax. These videos are structured like case studies, posing the challenge of managing a large organization and introducing \u003ca href=\"https://www.workday.com/\">Workday\u003c/a> as the solution.\u003c/p>\n","innerContent":["\n\u003cp>The enterprise management platform turns to video to showcase how their software helps customers succeed. One of the first links on the homepage is a series of video testimonials from household names like AstraZeneca and Carmax. These videos are structured like case studies, posing the challenge of managing a large organization and introducing \u003ca href=\"https://www.workday.com/\">Workday\u003c/a> as the solution.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"4. Grammarly","parent":"04e91287-35b2-4bc2-99d6-4495d56ab48f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-4-grammarly\">\u003ca href=\"https://www.grammarly.com/\" target=\"_blank\" rel=\"noreferrer noopener\">4. Grammarly\u003c/a>\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-4-grammarly\">\u003ca href=\"https://www.grammarly.com/\" target=\"_blank\" rel=\"noreferrer noopener\">4. Grammarly\u003c/a>\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":18271,"sizeSlug":"full","linkDestination":"none","align":"center","title":"grammarly_website","description":"","alt":"Grammarly website","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/grammarly_website-150x101.png","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/grammarly_website-300x203.png","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/grammarly_website.png","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/grammarly_website.png","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/grammarly_website.png","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/grammarly_website.png","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/grammarly_website.png","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/grammarly_website.png\" alt=\"Grammarly website\" class=\"wp-image-18271\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/grammarly_website.png\" alt=\"Grammarly website\" class=\"wp-image-18271\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The spelling and grammar checking tool utilizes testimonials to show why they’re a trusted resource for professionals in all types of office settings. On the homepage, a testimonial follows a list of business applications Grammarly can connect to, including those that don’t typically have spell checker tools.\u003c/p>\n","innerContent":["\n\u003cp>The spelling and grammar checking tool utilizes testimonials to show why they’re a trusted resource for professionals in all types of office settings. On the homepage, a testimonial follows a list of business applications Grammarly can connect to, including those that don’t typically have spell checker tools.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"5. Just","parent":"04e91287-35b2-4bc2-99d6-4495d56ab48f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-5-just\">\u003ca href=\"https://www.ju.st/\" target=\"_blank\" rel=\"noreferrer noopener\">5. Just\u003c/a>\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-5-just\">\u003ca href=\"https://www.ju.st/\" target=\"_blank\" rel=\"noreferrer noopener\">5. Just\u003c/a>\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":18272,"sizeSlug":"full","linkDestination":"none","align":"center","title":"just_website","description":"","alt":"Just website","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/just_website-150x101.png","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/just_website-300x203.png","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/just_website.png","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/just_website.png","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/just_website.png","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/just_website.png","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/just_website.png","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/just_website.png\" alt=\"Just website\" class=\"wp-image-18272\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/just_website.png\" alt=\"Just website\" class=\"wp-image-18272\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Vegan substitutes like Just Egg and Just Meat are used by folks for many reasons, from dietary restrictions to egg allergies to adhering to a vegan lifestyle. But one of the things that sets Just apart is its use of celebrity endorsements to lend credence to the product’s taste and quality. The brand tapped actor \u003ca href=\"https://www.youtube.com/watch?v=18VcOYuQHp0\" target=\"_blank\" rel=\"noreferrer noopener\">Jake Gyllenhaal\u003c/a>, who has been public about his transition to a mostly plant-based diet, to promote their products. The brand also features a number of famous athlete ambassadors on its Stories page. \u003c/p>\n","innerContent":["\n\u003cp>Vegan substitutes like Just Egg and Just Meat are used by folks for many reasons, from dietary restrictions to egg allergies to adhering to a vegan lifestyle. But one of the things that sets Just apart is its use of celebrity endorsements to lend credence to the product’s taste and quality. The brand tapped actor \u003ca href=\"https://www.youtube.com/watch?v=18VcOYuQHp0\" target=\"_blank\" rel=\"noreferrer noopener\">Jake Gyllenhaal\u003c/a>, who has been public about his transition to a mostly plant-based diet, to promote their products. The brand also features a number of famous athlete ambassadors on its Stories page. \u003c/p>\n"]},{"blockName":"nc-hc/product-block","attrs":{"buttonLabel":"Try Site Maker for free","buttonUrl":"https://www.namecheap.com/visual/site-maker/","buttonTarget":"_blank","buttonRel":"noreferrer noopener"},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Try Site Maker for free\u003c/a>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Try Site Maker for free\u003c/a>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"6. TikTok","parent":"04e91287-35b2-4bc2-99d6-4495d56ab48f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-6-tiktok\">\u003ca href=\"https://www.tiktok.com/\" target=\"_blank\" rel=\"noreferrer noopener\">6. TikTok\u003c/a>\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-6-tiktok\">\u003ca href=\"https://www.tiktok.com/\" target=\"_blank\" rel=\"noreferrer noopener\">6. TikTok\u003c/a>\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":18273,"sizeSlug":"full","linkDestination":"none","align":"center","title":"tiktok_website","description":"","alt":"TikTok website","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/tiktok_website-150x101.png","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/tiktok_website-300x203.png","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/tiktok_website.png","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/tiktok_website.png","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/tiktok_website.png","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/tiktok_website.png","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/tiktok_website.png","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/tiktok_website.png\" alt=\"TikTok website\" class=\"wp-image-18273\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/tiktok_website.png\" alt=\"TikTok website\" class=\"wp-image-18273\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The social media platform is taking the world by storm, which has earned them quite a bit of press coverage. Without taking out paid advertising, TikTok racked up significant earned media from reputable publications around the globe. This helped raise the platform’s profile, educating millions of would-be users and thousands of businesses on its potential. \u003c/p>\n","innerContent":["\n\u003cp>The social media platform is taking the world by storm, which has earned them quite a bit of press coverage. Without taking out paid advertising, TikTok racked up significant earned media from reputable publications around the globe. This helped raise the platform’s profile, educating millions of would-be users and thousands of businesses on its potential. \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"7. Nature Made","parent":"04e91287-35b2-4bc2-99d6-4495d56ab48f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-7-nature-made\">\u003ca href=\"https://www.naturemade.com/\" target=\"_blank\" rel=\"noreferrer noopener\">7. Nature Made\u003c/a>\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-7-nature-made\">\u003ca href=\"https://www.naturemade.com/\" target=\"_blank\" rel=\"noreferrer noopener\">7. Nature Made\u003c/a>\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":18274,"sizeSlug":"full","linkDestination":"none","align":"center","title":"nature_made_website","description":"","alt":"Nature Made website","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/nature_made_website-150x101.png","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/nature_made_website-300x203.png","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/nature_made_website.png","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/nature_made_website.png","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/nature_made_website.png","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/nature_made_website.png","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/nature_made_website.png","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/nature_made_website.png\" alt=\"Nature Made website\" class=\"wp-image-18274\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/nature_made_website.png\" alt=\"Nature Made website\" class=\"wp-image-18274\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The vitamins manufacturer leverages expert social proof as a stamp of approval that its products are authentic and contain what they say is in them. To that end, Nature Made places prominent expert social proof on its homepage. First, the company has USP certification, which guarantees the supplements contain what’s on the label. Another expert social proof indicates that the brand is highly recommended by experts, with a “#1 pharmacist recommended” badge alongside the USP certification.\u003c/p>\n","innerContent":["\n\u003cp>The vitamins manufacturer leverages expert social proof as a stamp of approval that its products are authentic and contain what they say is in them. To that end, Nature Made places prominent expert social proof on its homepage. First, the company has USP certification, which guarantees the supplements contain what’s on the label. Another expert social proof indicates that the brand is highly recommended by experts, with a “#1 pharmacist recommended” badge alongside the USP certification.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"8. Hootsuite","parent":"04e91287-35b2-4bc2-99d6-4495d56ab48f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-8-hootsuite\">\u003ca href=\"https://www.hootsuite.com/\" target=\"_blank\" rel=\"noreferrer noopener\">8. Hootsuite\u003c/a>\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-8-hootsuite\">\u003ca href=\"https://www.hootsuite.com/\" target=\"_blank\" rel=\"noreferrer noopener\">8. Hootsuite\u003c/a>\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":18275,"sizeSlug":"full","linkDestination":"none","align":"center","title":"hootsuite_website","description":"","alt":"Hootsuite website","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/hootsuite_website-150x101.png","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/hootsuite_website-300x203.png","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/hootsuite_website.png","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/hootsuite_website.png","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/hootsuite_website.png","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/hootsuite_website.png","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/hootsuite_website.png","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/hootsuite_website.png\" alt=\"Hootsuite website\" class=\"wp-image-18275\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/hootsuite_website.png\" alt=\"Hootsuite website\" class=\"wp-image-18275\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>As a social media management platform, Hootsuite understands the power of social proof. To that effect, the company puts several methods of social proof to work on its homepage. First, they showcase facts and figures to demonstrate the importance of their product and the role Hootsuite plays in the daily life of social media managers. Then, they move into testimonials from customers. They wrap up their social proof with case studies from customers who used Hootsuite to grow their social media presence and make daily management easier.\u003c/p>\n","innerContent":["\n\u003cp>As a social media management platform, Hootsuite understands the power of social proof. To that effect, the company puts several methods of social proof to work on its homepage. First, they showcase facts and figures to demonstrate the importance of their product and the role Hootsuite plays in the daily life of social media managers. Then, they move into testimonials from customers. They wrap up their social proof with case studies from customers who used Hootsuite to grow their social media presence and make daily management easier.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"9. King’s Hawaiian","parent":"04e91287-35b2-4bc2-99d6-4495d56ab48f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-9-kings-hawaiian\">\u003ca href=\"https://kingshawaiian.com/\" target=\"_blank\" rel=\"noreferrer noopener\">9. King’s Hawaiian\u003c/a>\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-9-kings-hawaiian\">\u003ca href=\"https://kingshawaiian.com/\" target=\"_blank\" rel=\"noreferrer noopener\">9. King’s Hawaiian\u003c/a>\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":18276,"sizeSlug":"full","linkDestination":"none","align":"center","title":"kings_hawaiian_website","description":"","alt":"King’s Hawaiian website","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/kings_hawaiian_website-150x101.png","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/kings_hawaiian_website-300x203.png","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/kings_hawaiian_website.png","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/kings_hawaiian_website.png","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/kings_hawaiian_website.png","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/kings_hawaiian_website.png","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/kings_hawaiian_website.png","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/kings_hawaiian_website.png\" alt=\"King’s Hawaiian website\" class=\"wp-image-18276\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/kings_hawaiian_website.png\" alt=\"King’s Hawaiian website\" class=\"wp-image-18276\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This brand of rolls, bread, and buns has partnered with Guy Fieri since 2021. The iconic Food Network star, who maintains a TV empire centered around accessible food made great, lends his celebrity chef credentials to this product in commercials and other forms of advertising. \u003c/p>\n","innerContent":["\n\u003cp>This brand of rolls, bread, and buns has partnered with Guy Fieri since 2021. The iconic Food Network star, who maintains a TV empire centered around accessible food made great, lends his celebrity chef credentials to this product in commercials and other forms of advertising. \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"10. Imperfect Foods","parent":"04e91287-35b2-4bc2-99d6-4495d56ab48f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-10-imperfect-foods\">\u003ca href=\"https://www.imperfectfoods.com/\" target=\"_blank\" rel=\"noreferrer noopener\">10. Imperfect Foods\u003c/a>\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-10-imperfect-foods\">\u003ca href=\"https://www.imperfectfoods.com/\" target=\"_blank\" rel=\"noreferrer noopener\">10. Imperfect Foods\u003c/a>\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":18277,"sizeSlug":"full","linkDestination":"none","align":"center","title":"imperfect_foods_website","description":"","alt":"Imperfect Foods website","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/imperfect_foods_website-150x101.png","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/imperfect_foods_website-300x203.png","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/imperfect_foods_website.png","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/imperfect_foods_website.png","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/imperfect_foods_website.png","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/imperfect_foods_website.png","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/imperfect_foods_website.png","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/imperfect_foods_website.png\" alt=\"Imperfect Foods website\" class=\"wp-image-18277\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/imperfect_foods_website.png\" alt=\"Imperfect Foods website\" class=\"wp-image-18277\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The grocery delivery service, focused on reducing food waste, uses testimonials from everyday customers as social proof. The three featured testimonials on their homepage focus on the company’s mission while highlighting the healthy foods in the box and the ease and convenience of the service. By leveraging these testimonials, Imperfect Foods has a powerful way to prove that many others are participating — and enjoying — what they have to offer.\u003c/p>\n","innerContent":["\n\u003cp>The grocery delivery service, focused on reducing food waste, uses testimonials from everyday customers as social proof. The three featured testimonials on their homepage focus on the company’s mission while highlighting the healthy foods in the box and the ease and convenience of the service. By leveraging these testimonials, Imperfect Foods has a powerful way to prove that many others are participating — and enjoying — what they have to offer.\u003c/p>\n"]},{"blockName":"nc-hc/product-block","attrs":{"buttonLabel":"Try Site Maker for free","buttonUrl":"https://www.namecheap.com/visual/site-maker/","buttonTarget":"_blank","buttonRel":"noreferrer noopener"},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Try Site Maker for free\u003c/a>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Try Site Maker for free\u003c/a>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"11. Babbel","parent":"04e91287-35b2-4bc2-99d6-4495d56ab48f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-11-babbel\">\u003ca href=\"https://www.babbel.com/\" target=\"_blank\" rel=\"noreferrer noopener\">11. Babbel\u003c/a>\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-11-babbel\">\u003ca href=\"https://www.babbel.com/\" target=\"_blank\" rel=\"noreferrer noopener\">11. Babbel\u003c/a>\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":18278,"sizeSlug":"full","linkDestination":"none","align":"center","title":"babbel_website","description":"","alt":"Babbel website","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/babbel_website-150x101.png","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/babbel_website-300x203.png","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/babbel_website.png","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/babbel_website.png","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/babbel_website.png","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/babbel_website.png","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/babbel_website.png","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/babbel_website.png\" alt=\"Babbel website\" class=\"wp-image-18278\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/babbel_website.png\" alt=\"Babbel website\" class=\"wp-image-18278\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The language-learning platform guides users through lessons on vocabulary and culture to build a working, practical knowledge of speaking in a new tongue. Leaning on the many five-star reviews the platform has received, Babbel selects a number of them to highlight various reasons why customers choose them over competitors, including how fun the lessons are and the unique scenarios the platform provides to help new vocabulary stick.\u003c/p>\n","innerContent":["\n\u003cp>The language-learning platform guides users through lessons on vocabulary and culture to build a working, practical knowledge of speaking in a new tongue. Leaning on the many five-star reviews the platform has received, Babbel selects a number of them to highlight various reasons why customers choose them over competitors, including how fun the lessons are and the unique scenarios the platform provides to help new vocabulary stick.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"12. Ruggable","parent":"04e91287-35b2-4bc2-99d6-4495d56ab48f","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-12-ruggable\">\u003ca href=\"https://ruggable.com/\" target=\"_blank\" rel=\"noreferrer noopener\">12. Ruggable\u003c/a>\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-12-ruggable\">\u003ca href=\"https://ruggable.com/\" target=\"_blank\" rel=\"noreferrer noopener\">12. Ruggable\u003c/a>\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"id":18279,"sizeSlug":"full","linkDestination":"none","align":"center","title":"ruggable_website","description":"","alt":"Ruggable website","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/ruggable_website-150x101.png","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/ruggable_website-300x203.png","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/ruggable_website.png","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/ruggable_website.png","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/ruggable_website.png","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/ruggable_website.png","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/ruggable_website.png","width":669,"height":452}],"caption":""},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/ruggable_website.png\" alt=\"Ruggable website\" class=\"wp-image-18279\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/05/ruggable_website.png\" alt=\"Ruggable website\" class=\"wp-image-18279\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>When introducing a new kind of product into the market, customers are inclined to ask how it works, and most importantly, if it works. \u003ca href=\"https://ruggable.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Ruggable\u003c/a>, which makes a line of two-piece, interchangeable, washable rugs, has a whole page dedicated to customer reviews — and not just the five-star ones. There’s even a search bar to look for specific terms across their thousands of reviews. This provides a sense of trust to curious folks, and could very well play a role in \u003ca href=\"https://www.namecheap.com/blog/9-ways-to-convert-leads-into-paying-clients/\">converting them to customers\u003c/a>.\u003c/p>\n","innerContent":["\n\u003cp>When introducing a new kind of product into the market, customers are inclined to ask how it works, and most importantly, if it works. \u003ca href=\"https://ruggable.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Ruggable\u003c/a>, which makes a line of two-piece, interchangeable, washable rugs, has a whole page dedicated to customer reviews — and not just the five-star ones. There’s even a search bar to look for specific terms across their thousands of reviews. This provides a sense of trust to curious folks, and could very well play a role in \u003ca href=\"https://www.namecheap.com/blog/9-ways-to-convert-leads-into-paying-clients/\">converting them to customers\u003c/a>.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"Harness the power of social proof to help your brand","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"harness-the-power-of-social-proof-to-help-your-brand\">Harness the power of social proof to help your brand\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"harness-the-power-of-social-proof-to-help-your-brand\">Harness the power of social proof to help your brand\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Whether adding testimonials and trust logos to your website with \u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap Site Maker\u003c/a>, creating a case study with your biggest client, or thinking big with a celebrity endorsement, social proof makes a significant impact when wooing and winning new customers. And with so many ways to engage with this powerful marketing tactic, there’s an idea out there for every business. All it takes is a great product or stellar service — your fans do the rest!\u003c/p>\n","innerContent":["\n\u003cp>Whether adding testimonials and trust logos to your website with \u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap Site Maker\u003c/a>, creating a case study with your biggest client, or thinking big with a celebrity endorsement, social proof makes a significant impact when wooing and winning new customers. And with so many ways to engage with this powerful marketing tactic, there’s an idea out there for every business. 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Social proof: How and why it works, with 12 great examples

Nick A. | May 12, 2026

12 mins

Social proof is a powerful marketing tactic. It’s rooted in the idea that customers are more inclined to buy a product or hire a service when they see that others are doing the same. When Oreo claims it makes “America’s favorite cookie” or McDonald’s posts “billions and billions served” on its signs, that’s social proof in action.

Leveraging social proof elevates the voices of existing customers, changemakers, and celebrities to vouch for the quality of what you provide. And when potential customers weigh their own decision, those endorsements can be the make-or-break factor that convinces them to choose you over someone else. Here’s why social proof is so effective, along with a dozen examples so you can see this marketing tactic at work.

Why is social proof effective?

There’s an undeniable bandwagon effect when social proof is in play. It’s a psychological phenomenon, where undecided individuals follow others who’ve already done the work to select their preferred option. There are a number of reasons why social proof can be an incredibly effective marketing tool.

1. It lends authority to your product or service. Instead of you claiming that your company brews the best coffee or offers industry-leading ERP software, social proof makes those claims for you.
2. It builds trust. By seeing that other customers have trusted their time and money to this product or service, potential customers can rest assured that they’re making a great investment, too.
3. It confirms you’re reliable. With a record of doing business with other companies and clients, it signals that you have authority, expertise, and can do what you say you do.

What are the types of social proof?

There are many potential benefits to using social proof in your marketing. For all their differences, there’s one common thread between them: Social proof relies on others outside your company to shore up what you’re claiming. Some of the ways to leverage social proof to grow your business include:

1. User generated content

User generated content (UGC) is content created by fans and used by the company to showcase a product or service. UGC can take the form of a user-submitted testimonial, a short video, photography, or a product review written on a blog.

Photo by Towfiqu barbhuiya on Unsplash

2. Business credentials

Business credentials leverage the results a customer saw with a product or service. This is more than just a simple endorsement of a product — it leverages facts and figures to tell a success story. Examples of business credentials are the number of new customers acquired, trust logos that display the names of well-known customers, and the sales increase the average product or service user can expect.

3. Case studies

Case studies go beyond business credentials to tell a story about the product or service and how it improved someone’s business. A case study will go in depth, first explaining a challenge faced by a customer, then describing how the brand’s product or service helped them solve the problem. Case studies are widely regarded to be authoritative and trustworthy.

4. Testimonials

Testimonials are quotes from users of a product or service that are utilized by a company’s marketing team to signal trust and authority to other customers. These quotes can be gathered and shared in many ways, including reviews on Google Business Profile and authoritative sites like Yelp, product ratings on ecommerce sites, and contributions from social media followers. You can also call or email customers and ask them for a testimonial that you can then place on your site. These testimonials are quite valuable for reputation management as they signal to others that real people have benefited from the product or service in question.

5. Endorsements

Photo by Anthony Rosset on Unsplash

Endorsements are more formal than testimonials. They’re typically the result of a formal arrangement between your company and a respected figure whose audience you want to reach.  

There are several types of endorsements that can be utilized as social proof. One such endorsement is a celebrity endorsement, where a well-known figure agrees to be the face of your brand for a campaign or certain period. A great example of a celebrity endorsement is George Clooney for Nespresso.

Another type of endorsement, expert social proof, is when an authority figure or authoritative group in your industry puts their seal of approval on your product or service. An example of expert social proof is the American Dental Association (ADA) applying its Seal of Acceptance to a toothpaste brand.

6. Social media

Social media is an important part of spreading the word about your business, and your company’s profiles on each platform can serve as social proof. That’s because potential customers are increasingly turning to social media to vet businesses. They’re looking for what you post, who follows you, and the number of shares posts get, to name a few examples.

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Two important concepts come into play here: wisdom of the crowd and wisdom of your friends. Wisdom of the crowd includes signals that your brand is important, worthwhile, and well-liked, such as a large follower count or lots of positive engagement on a post. Wisdom of your friends refers to the phenomenon when a social media user sees many of their connections liking, following, or interacting with a company. 

7. Earned media

Photo by Thomas Lefebvre on Unsplash

Earned media is any article or press coverage that wasn’t sponsored. With earned media, a reporter or editorial team independently found the product or service and felt it noteworthy to write about in their publication or on their website. Sharing earned media on your website or social media is a great way to signal trust in your product or service, encourage new customers to check you out, and show that your company is worth talking about.

What type of social proof works best? 

There’s no right, wrong, or guaranteed way to leverage social proof. The type of social proof that will work best for your company depends on who you’re trying to reach and which of their pain points you’re trying to solve. 

That said, there’s a lot of power in a simple testimonial from those who already have been won over by your product or service. In a world where nearly 9 out of 10 purchasers won’t make a move without reading testimonials, testimonials from your customers can go quite a long way.

12 examples of social proof 

Here are twelve great examples of different types of social proof and how these famous companies leveraged it to reach new customers.

1. Shopify

Business owners have no shortage of platforms to choose from when building the e-commerce portion of their site. Shopify, one of the largest ecommerce platforms, leverages statistics about customer success to explain to others why their platform is best for millions around the world. Detailed information about platform features helps Shopify pitch to the reader how they stand apart.

2. Monday

On their homepage, Monday, a project management software, turns to their real-life customers to demonstrate their trustworthiness. These business credentials serve as a signal to other companies that their workflow and files can be trusted to Monday. As you scroll, you’ll find logos from some of their most famous customers, testimonials from well-known clients, and case studies that explain how their product helped solve user challenges.

3. Workday

The enterprise management platform turns to video to showcase how their software helps customers succeed. One of the first links on the homepage is a series of video testimonials from household names like AstraZeneca and Carmax. These videos are structured like case studies, posing the challenge of managing a large organization and introducing Workday as the solution.

4. Grammarly

The spelling and grammar checking tool utilizes testimonials to show why they’re a trusted resource for professionals in all types of office settings. On the homepage, a testimonial follows a list of business applications Grammarly can connect to, including those that don’t typically have spell checker tools.

5. Just

Vegan substitutes like Just Egg and Just Meat are used by folks for many reasons, from dietary restrictions to egg allergies to adhering to a vegan lifestyle. But one of the things that sets Just apart is its use of celebrity endorsements to lend credence to the product’s taste and quality. The brand tapped actor Jake Gyllenhaal, who has been public about his transition to a mostly plant-based diet, to promote their products. The brand also features a number of famous athlete ambassadors on its Stories page. 

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6. TikTok

The social media platform is taking the world by storm, which has earned them quite a bit of press coverage. Without taking out paid advertising, TikTok racked up significant earned media from reputable publications around the globe. This helped raise the platform’s profile, educating millions of would-be users and thousands of businesses on its potential. 

7. Nature Made

The vitamins manufacturer leverages expert social proof as a stamp of approval that its products are authentic and contain what they say is in them. To that end, Nature Made places prominent expert social proof on its homepage. First, the company has USP certification, which guarantees the supplements contain what’s on the label. Another expert social proof indicates that the brand is highly recommended by experts, with a “#1 pharmacist recommended” badge alongside the USP certification.

8. Hootsuite

As a social media management platform, Hootsuite understands the power of social proof. To that effect, the company puts several methods of social proof to work on its homepage. First, they showcase facts and figures to demonstrate the importance of their product and the role Hootsuite plays in the daily life of social media managers. Then, they move into testimonials from customers. They wrap up their social proof with case studies from customers who used Hootsuite to grow their social media presence and make daily management easier.

9. King’s Hawaiian

This brand of rolls, bread, and buns has partnered with Guy Fieri since 2021. The iconic Food Network star, who maintains a TV empire centered around accessible food made great, lends his celebrity chef credentials to this product in commercials and other forms of advertising. 

10. Imperfect Foods

The grocery delivery service, focused on reducing food waste, uses testimonials from everyday customers as social proof. The three featured testimonials on their homepage focus on the company’s mission while highlighting the healthy foods in the box and the ease and convenience of the service. By leveraging these testimonials, Imperfect Foods has a powerful way to prove that many others are participating — and enjoying — what they have to offer.

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11. Babbel

The language-learning platform guides users through lessons on vocabulary and culture to build a working, practical knowledge of speaking in a new tongue. Leaning on the many five-star reviews the platform has received, Babbel selects a number of them to highlight various reasons why customers choose them over competitors, including how fun the lessons are and the unique scenarios the platform provides to help new vocabulary stick.

12. Ruggable

When introducing a new kind of product into the market, customers are inclined to ask how it works, and most importantly, if it works. Ruggable, which makes a line of two-piece, interchangeable, washable rugs, has a whole page dedicated to customer reviews — and not just the five-star ones. There’s even a search bar to look for specific terms across their thousands of reviews. This provides a sense of trust to curious folks, and could very well play a role in converting them to customers.

Harness the power of social proof to help your brand

Whether adding testimonials and trust logos to your website with Namecheap Site Maker, creating a case study with your biggest client, or thinking big with a celebrity endorsement, social proof makes a significant impact when wooing and winning new customers. And with so many ways to engage with this powerful marketing tactic, there’s an idea out there for every business. All it takes is a great product or stellar service — your fans do the rest!

Frequently asked questions

How do you add social proof to a website?

To add social proof to a website, display business credentials (such as trust logos), star ratings, endorsements, client logos, and/or testimonials on your homepage to establish a sense of authority in your industry. In addition, you can create a website page dedicated to case studies that provide in-depth information about the real-world impacts of your products or services. 

Where should social proof be placed on a landing page?

Social proof should be prominently displayed on a landing page. Place the most important pieces of social proof above the fold so visitors to the page see them immediately. Another important area for social proof on landing pages is near calls to action, such as signup or purchase buttons.

How can social proof increase conversion rates?

Social proof provides a sense of trust and credibility. When customers can see that others have had positive experiences with your company’s products or services through reviews and star ratings, they feel more confident making a purchase themselves.

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Biography

Nick A.

Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.

More content by Nick A.

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