We’re well into the 21st century — are people really still using business cards? The answer is a resounding yes. In fact, you may be surprised to learn that business cards still play a vital role in networking and making a first impression. Sure, there are digital business cards and other ways of exchanging contact information, but few alternatives can compare to the act of handing a creative business card to a potential business contact.
With so many design ideas to choose from, how do you go about creating business cards that stand out and perfectly encapsulate your company? Read on to discover why business cards are essential, and get some ideas for how to create your own.
If you’re interested in creating your own unique business cards but aren’t really sure what to include or what color options to use, here are 10 examples that can help guide your design choices.
This example combines everything a good business card should have. It’s professional and readable, and it features a very fun, unique design on the front. The goal of a business card is to share your information, keep your card legible and visually tasteful, and make yourself recognizable — this design ticks all the boxes.
Getting a divorce isn’t exactly the most painless process. However, this business card incorporates a little bit of humor to get the point across with a perforated seam down the middle — perfect for splitting up. Additionally, this divorce business card portrays the lawyer's information on both sides so the recipient has the contact info, no matter which side they’re holding onto. This is one really unique approach to a business card that connects to the individual's career and cements their business in potential clients’ minds in an unforgettable way.
Although many people will tell you that your business card should lean a little on the safe side, that doesn’t make for a memorable brand. If you really want to stand out from the crowd and get your business noticed, opt for colors that aren’t usually used. This business card combines multiple colors to create something that’s visually appealing without being over the top. Be sure to stick with your brand’s color palette, though — it’s more important to use your brand colors than it is to select something eye-catching.
If you’re a painter, the first thing you may think of for a business card may be to add a paint bucket or brush. However, that’s all been done before. One unique approach that this individual took was designing their business cards to resemble paint swatches. It’s super clean-cut and visually appealing, and it results in instant recognition of what the individual does for a living.
Many companies research colors and their meanings to ensure they represent their brand well while also complementing their logo. This is a great way to make your brand completely cohesive. In this example, notice how the colors of the house match the information side of the business card. This makes the card appear super professional and utilizes color in a way that isn’t overwhelming. Psychologically, people respond well to colors that complement one another, so this approach instantly appeals to customers.
If you want your audience to view your company as polished and professional, this is a great option. The minimalistic approach may have gained traction in recent years, but it’s truly a timeless design practice. While some people opt for lots of colors and crazy patterns, you can rest assured knowing that your business card can be used for years to come without looking out of date or you “outgrowing” the look. In order to execute this approach, you want to stay away from bright colors and busy layouts. Instead, opt for a legible, elegant typeface, neutral colors, and proper use of white space throughout your business card design.
Maybe minimalism just isn’t your thing. If you’re an artist, designer, or another type of professional in the creative field, you may want your business card to be bold to match your work. Whether it’s bright colors, wild designs, or tons of (relevant and legible!) details, a bold business card is definitely one people will remember.
Since the main purpose of a business card is to share your information, why not make your information look unique? Instead of just including your business name and contact details in a standard black Times New Roman font, add some pizzazz to it with a unique font that you’ve never seen on a business card before. And it’s not just the typeface you choose — it’s how the text is laid out that can bring a unique twist to your business card.
Not all cards need to be just another piece of paper. Instead, why not turn it into an everyday essential? For example, you’d probably be more likely to remember a company’s name if their business card also acted as a beer opener. Every time you have a beer, you’ll see the company’s name, which could make you more likely to visit in the future. Think of the possibilities for your own business. For example, a hair stylist might design their business card as a comb. There are even business cards made with seeds, so they can be planted to grow beautiful wildflowers — what a great idea for an eco-friendly brand!
A smart tactic for improving brand recognition is to design a business card capable of transforming into something else. Keeping it fairly easy, you can create a little project for individuals where all they need to do is make a few cuts or folds in your business card to reveal something new. This interactive approach can reinforce what you’re trying to promote to potential customers while adding a fun element to your branding.
Whether you’re in a creative field, own a hot tub repair company, or work as a computer programmer, having a business card is one of the basic assets you need when you start branding and promoting your business. Here are a few reasons why having a business card is important and why you should consider creating your own business card.
In addition to conveying your business contact information and details, a business card includes your logo and explains what your business is trying to sell. The colors, fonts, details, and images you choose will tell potential clients and customers all they need to know about your business.
What happens when a customer asks you for a business card and you don’t have one? The moment can be a bit embarrassing, sure, but on a deeper level, it can mean a missed opportunity when that person has trouble recalling your name or your company later on. By having a business card ready to go, you’re more likely to welcome in new customers and keep returning ones.
A well-designed business card is a great attention grabber and can leave a lasting impression on potential customers. To achieve this, your business card design needs to be clean, legible, and unique. Be sure to feature the company logo and brand colors to help reinforce your brand identity.
When you have a business card that clearly shows individuals what you’re trying to promote, they’ll be better able to recall you later on. Especially for those who don’t own digital devices, this is a way to broaden your audience and become more well-known.
With your business card in hand, customers know they have a resource for computer repair, plumbing, insurance, or whatever product or service you offer. With all your information in front of a potential customer, it becomes that much easier for them to give you a call or send you an email.
Now that you’ve seen plenty of examples, it’s time for you to create your own business card. If you’re looking for an affordable way to design unique business cards, look no further. With Namecheap, you can make a business card as easy as 1–2–3. All you need to do is choose a design, upload a logo, and place your order to have your custom business cards shipped right to your door. With so many amazing design options to choose from, you’re guaranteed to find a unique one that fits your business perfectly. For more information or to search for your design, check out Namecheap’s business card maker. Your unique business card is only a few clicks away.