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The most successful logos have a simple, straightforward design that’s easy to identify and remember. \u003c/p>"},{"question":"How do I trademark a logo?","answer":"\u003cp>To trademark a logo in the United States, submit an application to the \u003ca href=\"https://www.uspto.gov/\" target=\"_blank\" rel=\"noopener\">U.S. Patent and Trademark Office\u003c/a>. Your logo must meet certain requirements to qualify for trademark approval, and there may be fees associated with registering your trademark.\u003c/p>"},{"question":"How much does a logo cost?","answer":"\u003cp>The cost of a logo varies greatly depending on the method you choose to create it. You can make a logo yourself with a free online design tool. If you’d like to hire a professional, you can work with a freelance designer or a graphic design agency. Expect to pay at least a few hundred dollars to work with a freelancer or at least a couple thousand dollars to work with an agency.\u003c/p>"},{"question":"How can I make a name logo?","answer":"\u003cp>Use an online design tool like \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noopener\">Namecheap’s Logo Maker\u003c/a> to make a name logo. This is an easy way to test out different text styles and color palettes to find the best fit for your brand. You’ll also be able to add icons, shapes, and lines to your name logo if you want to include additional design elements.\u003c/p>"},{"question":"Where can I design a logo for free?","answer":"\u003cp>Use \u003ca href=\"https://www.namecheap.com/logo-maker/\">Namecheap’s Logo Maker\u003c/a> to design a logo for free. This simple design tool helps you select your style preferences. Then, it generates thousands of designs so you can get a high-quality, custom logo. With Logo Maker, you can create and download as many logos as you want for free.\u003c/p>"}],"content":[{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A logo may not be the entirety of your \u003ca href=\"https://www.namecheap.com/guru-guides/the-basics-of-brand-identity-and-why-it-matters/\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity\u003c/a>, but it is certainly the most visible and recognizable part of it. As an extension of your company’s purpose and mission, your logo is a powerful and poignant way to represent your business to the world and showcase your abilities, strengths, and what makes you different at a glance. To help you leverage this important symbol as effectively as possible, we’ve put together this guide detailing what a logo is, why it’s so important, and how you can create one of your own.\u003c/p>\n","innerContent":["\n\u003cp>A logo may not be the entirety of your \u003ca href=\"https://www.namecheap.com/guru-guides/the-basics-of-brand-identity-and-why-it-matters/\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity\u003c/a>, but it is certainly the most visible and recognizable part of it. As an extension of your company’s purpose and mission, your logo is a powerful and poignant way to represent your business to the world and showcase your abilities, strengths, and what makes you different at a glance. To help you leverage this important symbol as effectively as possible, we’ve put together this guide detailing what a logo is, why it’s so important, and how you can create one of your own.\u003c/p>\n"]},{"blockName":"nc-blocks/domain-search","attrs":{"isCard":true,"action":"https://www.namecheap.com/logo-maker/app/new","searchInputName":"name","buttonLabel":"Create free logo","placeholder":"Your brand's name","searchInputTooltipText":"Please enter a logo name."},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://www.namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Your brand's name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Create free logo\u003c/button>\u003c/form>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://www.namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Your brand's name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Create free logo\u003c/button>\u003c/form>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"label":"What is a logo?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"what-is-a-logo\">What is a logo?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"what-is-a-logo\">What is a logo?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A logo is a visual representation of your business, brand, product, or service. Made of colors, \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">shapes\u003c/a>, icons, and a typeface, a logo is a consistent presence of your brand across all platforms, both in print and digitally. It helps customers quickly identify your brand.\u003c/p>\n","innerContent":["\n\u003cp>A logo is a visual representation of your business, brand, product, or service. Made of colors, \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">shapes\u003c/a>, icons, and a typeface, a logo is a consistent presence of your brand across all platforms, both in print and digitally. It helps customers quickly identify your brand.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":3933,"sizeSlug":"large","linkDestination":"none","title":"Foliage-1","description":"","alt":"leaf on lilac background, logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Foliage-1-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Foliage-1-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Foliage-1-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Foliage-1-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Foliage-1.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Foliage-1.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Foliage-1.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/Foliage-1-1200x811.png\" alt=\"leaf on lilac background, logo example\" class=\"wp-image-3933\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/Foliage-1-1200x811.png\" alt=\"leaf on lilac background, logo example\" class=\"wp-image-3933\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"What is the point of a logo?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"what-is-the-point-of-a-logo\">What is the point of a logo?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"what-is-the-point-of-a-logo\">What is the point of a logo?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>While you may not think about your logo — or other company’s logos — every day, the fact that you notice, recognize, and remember them is precisely why they’re important for your business. The three major reasons why you need a logo are:\u003c/p>\n","innerContent":["\n\u003cp>While you may not think about your logo — or other company’s logos — every day, the fact that you notice, recognize, and remember them is precisely why they’re important for your business. The three major reasons why you need a logo are:\u003c/p>\n"]},{"blockName":"nc-hc/media-object","attrs":{"image":{"id":730,"title":"1-red-alt","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/1-red-alt.png","width":150,"height":150},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/1-red-alt.png","width":300,"height":300},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/1-red-alt.png","width":300,"height":300},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/1-red-alt.png","width":300,"height":300},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/1-red-alt.png","width":300,"height":300},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/1-red-alt.png","width":300,"height":300},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/1-red-alt.png","width":300,"height":300}],"caption":""},"mediaObjectType":"iconLeft","className":"is-style-clear"},"innerBlocks":[{"blockName":"core/heading","attrs":{"level":3,"placeholder":"Content…","label":"It helps your company stand out","parent":"01d65ece-9c46-46c7-9f09-039f7b67c3b8","checked":true,"isMediaBlock":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"it-helps-your-company-stand-out\">It helps your company stand out\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"it-helps-your-company-stand-out\">It helps your company stand out\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":{"placeholder":"Content…"},"innerBlocks":[],"innerHTML":"\n\u003cp>There is certainly no shortage of competitors out there. A memorable logo ensures that you appear head and shoulders above the others. Similarly, it helps create a great first impression that customers will remember later on when it comes time to buy your products or use your services.\u003c/p>\n","innerContent":["\n\u003cp>There is certainly no shortage of competitors out there. A memorable logo ensures that you appear head and shoulders above the others. Similarly, it helps create a great first impression that customers will remember later on when it comes time to buy your products or use your services.\u003c/p>\n"]}],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-media-object gb-media gb-media--icon-left-md-up is-style-clear\">\u003cdiv class=\"gb-lazyimage gb-media__object gb-lazyimage--loaded\">\u003cimg src=\"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/1-red-alt.png\"/>\u003c/div>\u003cdiv class=\"gb-media__content\">\u003cdiv class=\"gb-media__text-holder\">\n\n\u003c/div>\u003c/div>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-media-object gb-media gb-media--icon-left-md-up is-style-clear\">\u003cdiv class=\"gb-lazyimage gb-media__object gb-lazyimage--loaded\">\u003cimg src=\"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/1-red-alt.png\"/>\u003c/div>\u003cdiv class=\"gb-media__content\">\u003cdiv class=\"gb-media__text-holder\">",null,"\n\n",null,"\u003c/div>\u003c/div>\u003c/div>\n"]},{"blockName":"nc-hc/media-object","attrs":{"image":{"id":731,"title":"2-red-alt","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/2-red-alt.png","width":150,"height":150},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/2-red-alt.png","width":300,"height":300},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/2-red-alt.png","width":300,"height":300},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/2-red-alt.png","width":300,"height":300},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/2-red-alt.png","width":300,"height":300},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/2-red-alt.png","width":300,"height":300},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/2-red-alt.png","width":300,"height":300}],"caption":""},"mediaObjectType":"iconLeft","className":"is-style-clear"},"innerBlocks":[{"blockName":"core/heading","attrs":{"level":3,"placeholder":"Content…","label":"It helps build brand recognition and awareness","parent":"01d65ece-9c46-46c7-9f09-039f7b67c3b8","checked":true,"isMediaBlock":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"it-helps-build-brand-recognition-and-awareness\">It helps build brand recognition and awareness\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"it-helps-build-brand-recognition-and-awareness\">It helps build brand recognition and awareness\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":{"placeholder":"Content…"},"innerBlocks":[],"innerHTML":"\n\u003cp>Creating brand awareness is the first big hurdle that many companies navigate. After all, how can customers come to your company if they don’t know you’re an option? An identifiable and unique logo helps establish brand awareness by creating a visual representation to which your potential customers can connect and easily remember. This, in turn, builds brand recognition: As your logo continues to make its mark, customers will build connections between the logo they recognize and the products and services you offer.\u003c/p>\n","innerContent":["\n\u003cp>Creating brand awareness is the first big hurdle that many companies navigate. After all, how can customers come to your company if they don’t know you’re an option? An identifiable and unique logo helps establish brand awareness by creating a visual representation to which your potential customers can connect and easily remember. This, in turn, builds brand recognition: As your logo continues to make its mark, customers will build connections between the logo they recognize and the products and services you offer.\u003c/p>\n"]}],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-media-object gb-media gb-media--icon-left-md-up is-style-clear\">\u003cdiv class=\"gb-lazyimage gb-media__object gb-lazyimage--loaded\">\u003cimg src=\"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/2-red-alt.png\"/>\u003c/div>\u003cdiv class=\"gb-media__content\">\u003cdiv class=\"gb-media__text-holder\">\n\n\u003c/div>\u003c/div>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-media-object gb-media gb-media--icon-left-md-up is-style-clear\">\u003cdiv class=\"gb-lazyimage gb-media__object gb-lazyimage--loaded\">\u003cimg src=\"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/2-red-alt.png\"/>\u003c/div>\u003cdiv class=\"gb-media__content\">\u003cdiv class=\"gb-media__text-holder\">",null,"\n\n",null,"\u003c/div>\u003c/div>\u003c/div>\n"]},{"blockName":"nc-hc/media-object","attrs":{"image":{"id":733,"title":"3-red-alt","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/3-red-alt.png","width":150,"height":150},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/3-red-alt.png","width":300,"height":300},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/3-red-alt.png","width":300,"height":300},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/3-red-alt.png","width":300,"height":300},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/3-red-alt.png","width":300,"height":300},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/3-red-alt.png","width":300,"height":300},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/3-red-alt.png","width":300,"height":300}],"caption":""},"mediaObjectType":"iconLeft","className":"is-style-clear"},"innerBlocks":[{"blockName":"core/heading","attrs":{"level":3,"placeholder":"Content…","label":"It communicates key information about your business","parent":"01d65ece-9c46-46c7-9f09-039f7b67c3b8","checked":true,"isMediaBlock":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"it-communicates-key-information-about-your-business\">It communicates key information about your business\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"it-communicates-key-information-about-your-business\">It communicates key information about your business\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":{"placeholder":"Content…"},"innerBlocks":[],"innerHTML":"\n\u003cp>As an extension of your brand identity, your logo sums up what your customers need to know about your business. Whether you want to literally represent your offerings or communicate your company’s core values, your logo is a powerful way to reinforce your brand’s purpose across all mediums from business cards to social media profiles.\u003c/p>\n","innerContent":["\n\u003cp>As an extension of your brand identity, your logo sums up what your customers need to know about your business. Whether you want to literally represent your offerings or communicate your company’s core values, your logo is a powerful way to reinforce your brand’s purpose across all mediums from business cards to social media profiles.\u003c/p>\n"]}],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-media-object gb-media gb-media--icon-left-md-up is-style-clear\">\u003cdiv class=\"gb-lazyimage gb-media__object gb-lazyimage--loaded\">\u003cimg src=\"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/3-red-alt.png\"/>\u003c/div>\u003cdiv class=\"gb-media__content\">\u003cdiv class=\"gb-media__text-holder\">\n\n\u003c/div>\u003c/div>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-media-object gb-media gb-media--icon-left-md-up is-style-clear\">\u003cdiv class=\"gb-lazyimage gb-media__object gb-lazyimage--loaded\">\u003cimg src=\"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2020/10/3-red-alt.png\"/>\u003c/div>\u003cdiv class=\"gb-media__content\">\u003cdiv class=\"gb-media__text-holder\">",null,"\n\n",null,"\u003c/div>\u003c/div>\u003c/div>\n"]},{"blockName":"nc-blocks/domain-search","attrs":{"isCard":true,"action":"https://www.namecheap.com/logo-maker/app/new","searchInputName":"name","buttonLabel":"Create free logo","placeholder":"Your brand's name","searchInputTooltipText":"Please enter a logo name."},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://www.namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Your brand's name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Create free logo\u003c/button>\u003c/form>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-blocks-domain-search\">\u003cform class=\"gb-search\" target=\"_blank\" action=\"https://www.namecheap.com/logo-maker/app/new\" method=\"GET\">\u003cdiv class=\"gb-search__wrap\">\u003cinput type=\"hidden\" value=\"beast\"/>\u003cdiv class=\"gb-tooltip gb-tooltip--sm\" data-gb-tooltip-placement=\"bottom-start\">\u003cdiv class=\"gb-tooltip__toggle\">\u003cinput type=\"search\" name=\"domain\" class=\"gb-search__field\" placeholder=\"Your brand's name\"/>\u003c/div>\u003cdiv class=\"gb-tooltip__wrap\">\u003cdiv class=\"gb-tooltip__arrow\">\u003c/div>\u003cdiv class=\"gb-tooltip__content\">Please enter a logo name.\u003c/div>\u003c/div>\u003c/div>\u003cspan class=\"gb-search__bg\">\u003c/span>\u003c/div>\u003cbutton type=\"submit\" class=\"gb-search__submit gb-btn gb-btn--primary\">Create free logo\u003c/button>\u003c/form>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"label":"How is a logo used?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"how-is-a-logo-used\">How is a logo used?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"how-is-a-logo-used\">How is a logo used?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Logos appear across a variety of digital and print materials to instantly connect customers to your company. Some places you’ll see a logo used include:\u003c/p>\n","innerContent":["\n\u003cp>Logos appear across a variety of digital and print materials to instantly connect customers to your company. Some places you’ll see a logo used include:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Business cards\u003c/strong>: Among the most standard uses for a logo, business cards typically feature logos printed on one or both sides. You can use an \u003ca href=\"https://www.namecheap.com/visual/card-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">online business card maker\u003c/a> to easily add your logo and contact information to a modern design that reflects your business. \u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Business cards\u003c/strong>: Among the most standard uses for a logo, business cards typically feature logos printed on one or both sides. You can use an \u003ca href=\"https://www.namecheap.com/visual/card-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">online business card maker\u003c/a> to easily add your logo and contact information to a modern design that reflects your business. \u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Print collateral\u003c/strong>: Print collateral covers a wide range of materials, such as brochures, flyers, and postcards. Your logo placed prominently on this material immediately associates what’s written on the flyer with your company.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Print collateral\u003c/strong>: Print collateral covers a wide range of materials, such as brochures, flyers, and postcards. Your logo placed prominently on this material immediately associates what’s written on the flyer with your company.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Website\u003c/strong>: Whether you work with a website developer or use a \u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">service like Namecheap’s Site Maker\u003c/a>, your logo is a key way to identify your business online. The logo will be found in several places on the website, including near the menu toward the top and in the footer on the bottom.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Website\u003c/strong>: Whether you work with a website developer or use a \u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">service like Namecheap’s Site Maker\u003c/a>, your logo is a key way to identify your business online. The logo will be found in several places on the website, including near the menu toward the top and in the footer on the bottom.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Official communications\u003c/strong>: A company logo helps identify messages issued formally by your company. This could be a logo on a press release, a presentation, or an investor deck.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Official communications\u003c/strong>: A company logo helps identify messages issued formally by your company. This could be a logo on a press release, a presentation, or an investor deck.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Social media\u003c/strong>: Across Facebook, X, Instagram, and other social media platforms, you can use your logo, or the brand mark portion of your logo (more on that below), to enforce your brand image across the Internet. Take a look at \u003ca href=\"http://facebook.com/Namecheap/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap’s Facebook page\u003c/a> as an example: You’ll find our logo as the main profile photo, easily identifying this page as our official Facebook presence.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Social media\u003c/strong>: Across Facebook, X, Instagram, and other social media platforms, you can use your logo, or the brand mark portion of your logo (more on that below), to enforce your brand image across the Internet. Take a look at \u003ca href=\"http://facebook.com/Namecheap/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap’s Facebook page\u003c/a> as an example: You’ll find our logo as the main profile photo, easily identifying this page as our official Facebook presence.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":3920,"sizeSlug":"large","linkDestination":"none","title":"Facebook-Screenshot","description":"","alt":"logo used on social media, namecheap logo on facebook","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Facebook-Screenshot-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Facebook-Screenshot-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Facebook-Screenshot-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Facebook-Screenshot-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Facebook-Screenshot.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Facebook-Screenshot.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Facebook-Screenshot.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/Facebook-Screenshot-1200x811.png\" alt=\"logo used on social media, namecheap logo on facebook\" class=\"wp-image-3920\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/Facebook-Screenshot-1200x811.png\" alt=\"logo used on social media, namecheap logo on facebook\" class=\"wp-image-3920\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"Components of a logo","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"components-of-a-logo\">Components of a logo\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"components-of-a-logo\">Components of a logo\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Every logo is composed of several parts beyond simply writing out your company name. Here’s what you can expect to include when you make a logo:\u003c/p>\n","innerContent":["\n\u003cp>Every logo is composed of several parts beyond simply writing out your company name. Here’s what you can expect to include when you make a logo:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Brand mark\u003c/strong>: This is the symbol associated with your brand. Target’s bullseye or \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">Chase Bank’s octagon\u003c/a> are just two of many famous examples of brand marks. Your brand mark may speak to your business’s core mission, be a literal visual representation of what you offer, or something else entirely inspired by \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">certain shapes\u003c/a> and their intended meaning.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Brand mark\u003c/strong>: This is the symbol associated with your brand. Target’s bullseye or \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">Chase Bank’s octagon\u003c/a> are just two of many famous examples of brand marks. Your brand mark may speak to your business’s core mission, be a literal visual representation of what you offer, or something else entirely inspired by \u003ca href=\"https://www.namecheap.com/guru-guides/logo-shapes/\" target=\"_blank\" rel=\"noreferrer noopener\">certain shapes\u003c/a> and their intended meaning.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\u003c/ul>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Typeface\u003c/strong>: This is the chosen font used to spell out your brand name. There are thousands of fonts out there to choose from, and some brands, like Google and Uber, have custom typefaces created for their brand.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Typeface\u003c/strong>: This is the chosen font used to spell out your brand name. There are thousands of fonts out there to choose from, and some brands, like Google and Uber, have custom typefaces created for their brand.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\u003c/ul>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003ca href=\"https://www.namecheap.com/guru-guides/how-colors-affect-emotions/\" target=\"_blank\" rel=\"noreferrer noopener\">\u003cstrong>Colors\u003c/strong>\u003c/a>: A color, or a color palette made up of several complementary colors, is part of a brand identity. Colors can be used to communicate something important about your brand and help reinforce visual identity across different platforms. Your logo will likely contain at least one color, although all-black and all-white alternate versions are common for certain use cases.\u003c/li>\n","innerContent":["\n\u003cli>\u003ca href=\"https://www.namecheap.com/guru-guides/how-colors-affect-emotions/\" target=\"_blank\" rel=\"noreferrer noopener\">\u003cstrong>Colors\u003c/strong>\u003c/a>: A color, or a color palette made up of several complementary colors, is part of a brand identity. Colors can be used to communicate something important about your brand and help reinforce visual identity across different platforms. Your logo will likely contain at least one color, although all-black and all-white alternate versions are common for certain use cases.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\u003c/ul>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003ca href=\"https://www.namecheap.com/guru-guides/what-is-a-tagline/\" target=\"_blank\" rel=\"noreferrer noopener\">\u003cstrong>Tagline\u003c/strong>\u003c/a>: If your business has a short and snippy tagline, it can become a part of your logo. For example, Allstate Insurance’s tagline, “You’re In Good Hands,” at one point appeared in its logo underneath a pair of outstretched hands.\u003c/li>\n","innerContent":["\n\u003cli>\u003ca href=\"https://www.namecheap.com/guru-guides/what-is-a-tagline/\" target=\"_blank\" rel=\"noreferrer noopener\">\u003cstrong>Tagline\u003c/strong>\u003c/a>: If your business has a short and snippy tagline, it can become a part of your logo. For example, Allstate Insurance’s tagline, “You’re In Good Hands,” at one point appeared in its logo underneath a pair of outstretched hands.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\u003c/ul>\n"]},{"blockName":"core/heading","attrs":{"label":"Logo examples and what makes them great","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"logo-examples-and-what-makes-them-great\">Logo examples and what makes them great\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"logo-examples-and-what-makes-them-great\">Logo examples and what makes them great\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>If you’re feeling a little stuck on what you want your logo to look like, turn to some of the biggest and most famous brands in the world to see what makes their logos so successful. Here are some great examples to follow:\u003c/p>\n","innerContent":["\n\u003cp>If you’re feeling a little stuck on what you want your logo to look like, turn to some of the biggest and most famous brands in the world to see what makes their logos so successful. Here are some great examples to follow:\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Nike","parent":"3410d671-7938-408c-adcc-36f5eb97fee8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"nike\">Nike\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"nike\">Nike\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Perhaps one of the most iconic logos out there, the Nike “swoosh” checks all the boxes (pun intended) for memorable logos. The design itself is uncomplicated and it has a good \u003ca href=\"https://www.namecheap.com/guru-guides/logo-evolutions/\" target=\"_blank\" rel=\"noreferrer noopener\">backstory\u003c/a>, and it’s said to \u003ca href=\"https://www.complex.com/life/2013/03/the-50-most-iconic-brand-logos-of-all-time/nike\" target=\"_blank\" rel=\"noreferrer noopener\">represent the wings of the Greek goddess of victory\u003c/a> after which the brand is named. That speed and agility speaks directly to Nike’s brand values, providing quality athletic products to professional and casual athletes alike.\u003c/p>\n","innerContent":["\n\u003cp>Perhaps one of the most iconic logos out there, the Nike “swoosh” checks all the boxes (pun intended) for memorable logos. The design itself is uncomplicated and it has a good \u003ca href=\"https://www.namecheap.com/guru-guides/logo-evolutions/\" target=\"_blank\" rel=\"noreferrer noopener\">backstory\u003c/a>, and it’s said to \u003ca href=\"https://www.complex.com/life/2013/03/the-50-most-iconic-brand-logos-of-all-time/nike\" target=\"_blank\" rel=\"noreferrer noopener\">represent the wings of the Greek goddess of victory\u003c/a> after which the brand is named. That speed and agility speaks directly to Nike’s brand values, providing quality athletic products to professional and casual athletes alike.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@takeshi2?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">wu yi\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":3922,"sizeSlug":"large","linkDestination":"none","title":"Nike","description":"","alt":"Nike white logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Nike-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Nike-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Nike-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Nike-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Nike.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Nike.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Nike.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/Nike-1200x811.png\" alt=\"Nike white logo example\" class=\"wp-image-3922\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@takeshi2?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">wu yi\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/Nike-1200x811.png\" alt=\"Nike white logo example\" class=\"wp-image-3922\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@takeshi2?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">wu yi\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"McDonald's","parent":"3410d671-7938-408c-adcc-36f5eb97fee8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"mcdonalds\">McDonald's\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"mcdonalds\">McDonald's\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The burger chain’s “golden arches,” often set against a red backdrop, are immediately recognizable around the world. It’s considered a master class in success \u003ca href=\"https://www.designrush.com/best-designs/logo/mcdonalds\" target=\"_blank\" rel=\"noreferrer noopener\">because of its simplicity\u003c/a>, as it transcends languages and alphabets while simultaneously reading as an “M” to English speakers. The arches \u003ca href=\"https://inkbotdesign.com/history-mcdonalds-logo/\" target=\"_blank\" rel=\"noreferrer noopener\">have been a part of the brand since 1968\u003c/a>, representing the fast food chain for more than 50 years.\u003c/p>\n","innerContent":["\n\u003cp>The burger chain’s “golden arches,” often set against a red backdrop, are immediately recognizable around the world. It’s considered a master class in success \u003ca href=\"https://www.designrush.com/best-designs/logo/mcdonalds\" target=\"_blank\" rel=\"noreferrer noopener\">because of its simplicity\u003c/a>, as it transcends languages and alphabets while simultaneously reading as an “M” to English speakers. The arches \u003ca href=\"https://inkbotdesign.com/history-mcdonalds-logo/\" target=\"_blank\" rel=\"noreferrer noopener\">have been a part of the brand since 1968\u003c/a>, representing the fast food chain for more than 50 years.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>McDonald’s is also a great study in the importance of color. Out of more than 39,000 locations globally, there’s only one place in the world where the golden arches can be seen in a different color: Sedona, Arizona. McDonald’s \u003ca href=\"https://www.businessinsider.com/mcdonalds-arches-bright-blue-2017-12\" target=\"_blank\" rel=\"noreferrer noopener\">famously altered the colors from yellow to turquoise\u003c/a> at the town’s request, to better conform to Sedona’s rules regarding color use on signage. The occurrence is so unusual and has such an impact on the brand identity that \u003ca href=\"https://www.roadsideamerica.com/tip/6241\" target=\"_blank\" rel=\"noreferrer noopener\">this McDonald’s is considered a tourist attraction\u003c/a>.\u003c/p>\n","innerContent":["\n\u003cp>McDonald’s is also a great study in the importance of color. Out of more than 39,000 locations globally, there’s only one place in the world where the golden arches can be seen in a different color: Sedona, Arizona. McDonald’s \u003ca href=\"https://www.businessinsider.com/mcdonalds-arches-bright-blue-2017-12\" target=\"_blank\" rel=\"noreferrer noopener\">famously altered the colors from yellow to turquoise\u003c/a> at the town’s request, to better conform to Sedona’s rules regarding color use on signage. The occurrence is so unusual and has such an impact on the brand identity that \u003ca href=\"https://www.roadsideamerica.com/tip/6241\" target=\"_blank\" rel=\"noreferrer noopener\">this McDonald’s is considered a tourist attraction\u003c/a>.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@jurijkenda?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Jurij Kenda\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/mcdonalds?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":3923,"sizeSlug":"large","linkDestination":"none","title":"McDonalds","description":"","alt":"McDonald's logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/McDonalds-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/McDonalds-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/McDonalds-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/McDonalds-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/McDonalds.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/McDonalds.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/McDonalds.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/McDonalds-1200x811.png\" alt=\"McDonald's logo example\" class=\"wp-image-3923\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@jurijkenda?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Jurij Kenda\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/mcdonalds?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/McDonalds-1200x811.png\" alt=\"McDonald's logo example\" class=\"wp-image-3923\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@jurijkenda?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Jurij Kenda\u003c/a> on \u003ca href=\"https://unsplash.com/s/photos/mcdonalds?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"FedEx","parent":"3410d671-7938-408c-adcc-36f5eb97fee8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"fedex\">FedEx\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"fedex\">FedEx\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>On its surface, the FedEx logo seems simple: It’s just the name of the company, one part in purple and one part in orange. However, a closer look \u003ca href=\"https://www.creativereview.co.uk/fedex-logo/\" target=\"_blank\" rel=\"noreferrer noopener\">reveals an arrow between the E and the X\u003c/a>. This arrow is a simple and effective representation of FedEx’s global delivery services. Once you notice the arrow, it can’t be unseen, and that’s precisely what makes FedEx’s logo so great.\u003c/p>\n","innerContent":["\n\u003cp>On its surface, the FedEx logo seems simple: It’s just the name of the company, one part in purple and one part in orange. However, a closer look \u003ca href=\"https://www.creativereview.co.uk/fedex-logo/\" target=\"_blank\" rel=\"noreferrer noopener\">reveals an arrow between the E and the X\u003c/a>. This arrow is a simple and effective representation of FedEx’s global delivery services. Once you notice the arrow, it can’t be unseen, and that’s precisely what makes FedEx’s logo so great.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@bannon15?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Bannon Morrissy\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":3924,"sizeSlug":"large","linkDestination":"none","title":"FedEx","description":"","alt":"FedEx logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/FedEx-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/FedEx-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/FedEx-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/FedEx-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/FedEx.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/FedEx.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/FedEx.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/FedEx-1200x811.png\" alt=\"FedEx logo example\" class=\"wp-image-3924\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@bannon15?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Bannon Morrissy\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/FedEx-1200x811.png\" alt=\"FedEx logo example\" class=\"wp-image-3924\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@bannon15?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Bannon Morrissy\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Amazon","parent":"3410d671-7938-408c-adcc-36f5eb97fee8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"amazon\">Amazon\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"amazon\">Amazon\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>While Amazon as a brand may be newer to the scene, it deserves a mention in a list of great, famous logos because of its straightforward design. Like FedEx, Amazon also employs an arrow, but this arrow is a prominent part of the logo design. \u003ca href=\"https://visualhierarchy.co/blog/amazon-logo-meaning/\" target=\"_blank\" rel=\"noreferrer noopener\">Originally, Amazon said the arrow was to represent its ability to deliver products (originally books) anywhere\u003c/a>, but it quickly gained a different meaning: The website delivers all sorts of products, from A to Z.\u003c/p>\n","innerContent":["\n\u003cp>While Amazon as a brand may be newer to the scene, it deserves a mention in a list of great, famous logos because of its straightforward design. Like FedEx, Amazon also employs an arrow, but this arrow is a prominent part of the logo design. \u003ca href=\"https://visualhierarchy.co/blog/amazon-logo-meaning/\" target=\"_blank\" rel=\"noreferrer noopener\">Originally, Amazon said the arrow was to represent its ability to deliver products (originally books) anywhere\u003c/a>, but it quickly gained a different meaning: The website delivers all sorts of products, from A to Z.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@christianw?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Christian Wiediger\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":3925,"sizeSlug":"large","linkDestination":"none","title":"Amazon","description":"","alt":"Amazon logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Amazon-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Amazon-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Amazon-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Amazon-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Amazon.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Amazon.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Amazon.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/Amazon-1200x811.png\" alt=\"Amazon logo example\" class=\"wp-image-3925\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@christianw?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Christian Wiediger\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/Amazon-1200x811.png\" alt=\"Amazon logo example\" class=\"wp-image-3925\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@christianw?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Christian Wiediger\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Mercedes Benz","parent":"3410d671-7938-408c-adcc-36f5eb97fee8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"mercedes-benz\">Mercedes Benz\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"mercedes-benz\">Mercedes Benz\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Car brands evoke strong emotional attachments to drivers who are passionate about cars or have fond memories of the vehicles they rode around in growing up. Mercedes Benz is no different: A symbol of quality and luxury, \u003ca href=\"https://group.mercedes-benz.com/company/tradition/mercedes-benz/history.html\" target=\"_blank\" rel=\"noreferrer noopener\">the famous three-pointed star has been a part of the company’s logo for decades\u003c/a>.\u003c/p>\n","innerContent":["\n\u003cp>Car brands evoke strong emotional attachments to drivers who are passionate about cars or have fond memories of the vehicles they rode around in growing up. Mercedes Benz is no different: A symbol of quality and luxury, \u003ca href=\"https://group.mercedes-benz.com/company/tradition/mercedes-benz/history.html\" target=\"_blank\" rel=\"noreferrer noopener\">the famous three-pointed star has been a part of the company’s logo for decades\u003c/a>.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@martzzl?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Marcel Strauß\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":3926,"sizeSlug":"large","linkDestination":"none","title":"Mercedes2-07","description":"","alt":"Mercedes Benz logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Mercedes2-07-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Mercedes2-07-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Mercedes2-07-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Mercedes2-07-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Mercedes2-07.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Mercedes2-07.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Mercedes2-07.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/Mercedes2-07-1200x811.png\" alt=\"Mercedes Benz logo example\" class=\"wp-image-3926\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@martzzl?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Marcel Strauß\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/Mercedes2-07-1200x811.png\" alt=\"Mercedes Benz logo example\" class=\"wp-image-3926\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@martzzl?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Marcel Strauß\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Apple","parent":"3410d671-7938-408c-adcc-36f5eb97fee8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"apple\">Apple\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"apple\">Apple\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The literal fruit depiction, the leaf, the bite on the side: Apple’s logo is one of the most instantly recognizable out there. It’s celebrated because of the simple statement it makes: There are no complicated or intricate designs here, unlike its original \u003ca href=\"https://www.namecheap.com/guru-guides/logo-evolutions/\" target=\"_blank\" rel=\"noreferrer noopener\">logo\u003c/a> in the mid-70s. At a single glance, customers know that the product or service is one offered from this inventive and iconic tech company. Fun fact: The bite out of the fruit was \u003ca href=\"https://creativebits.org/interview/interview_rob_janoff_designer_apple_logo/\" target=\"_blank\" rel=\"noreferrer noopener\">included to distinguish this simplified apple shape from a cherry\u003c/a>.\u003c/p>\n","innerContent":["\n\u003cp>The literal fruit depiction, the leaf, the bite on the side: Apple’s logo is one of the most instantly recognizable out there. It’s celebrated because of the simple statement it makes: There are no complicated or intricate designs here, unlike its original \u003ca href=\"https://www.namecheap.com/guru-guides/logo-evolutions/\" target=\"_blank\" rel=\"noreferrer noopener\">logo\u003c/a> in the mid-70s. At a single glance, customers know that the product or service is one offered from this inventive and iconic tech company. Fun fact: The bite out of the fruit was \u003ca href=\"https://creativebits.org/interview/interview_rob_janoff_designer_apple_logo/\" target=\"_blank\" rel=\"noreferrer noopener\">included to distinguish this simplified apple shape from a cherry\u003c/a>.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@einfachlaurenz?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Laurenz Heymann\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":3928,"sizeSlug":"large","linkDestination":"none","title":"Apple","description":"","alt":"Apple logo example","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Apple-320x216.png","width":150,"height":101},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Apple-600x405.png","width":300,"height":203},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Apple-980x662.png","width":768,"height":519},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Apple-1200x811.png","width":1024,"height":692},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Apple.png","width":1536,"height":1038},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Apple.png","width":2048,"height":1384},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/07/Apple.png","width":2788,"height":1884}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/Apple-1200x811.png\" alt=\"Apple logo example\" class=\"wp-image-3928\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@einfachlaurenz?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Laurenz Heymann\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/Apple-1200x811.png\" alt=\"Apple logo example\" class=\"wp-image-3928\"/>\u003cfigcaption class=\"wp-element-caption\">\u003cmeta charset=\"utf-8\">Photo by \u003ca href=\"https://unsplash.com/@einfachlaurenz?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Laurenz Heymann\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"How do you create a logo?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"how-do-you-create-a-logo\">How do you create a logo?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"how-do-you-create-a-logo\">How do you create a logo?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There are a few ways to go about creating your logo, depending on your abilities, needs, and vision. One of these three options can help turn your logo’s vision into reality.\u003c/p>\n","innerContent":["\n\u003cp>There are a few ways to go about creating your logo, depending on your abilities, needs, and vision. One of these three options can help turn your logo’s vision into reality.\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Use Namecheap’s logo maker\u003c/strong>. Services like \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap’s free logo maker\u003c/a> are excellent options for those who know what they want their logo to look like, but they may not have the software necessary to create it.\u003cbr>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Use Namecheap’s logo maker\u003c/strong>. Services like \u003ca href=\"https://www.namecheap.com/logo-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap’s free logo maker\u003c/a> are excellent options for those who know what they want their logo to look like, but they may not have the software necessary to create it.\u003cbr>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Hire a freelance graphic designer.\u003c/strong> A freelance graphic designer is an option if you have some money to invest in your logo and need some professional help to articulate the vision for your logo. The cost to \u003ca href=\"https://www.namecheap.com/guru-guides/logo-design-cost/\" target=\"_blank\" rel=\"noreferrer noopener\">hire a graphic designer\u003c/a> varies, so ask for estimates before committing.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Hire a freelance graphic designer.\u003c/strong> A freelance graphic designer is an option if you have some money to invest in your logo and need some professional help to articulate the vision for your logo. The cost to \u003ca href=\"https://www.namecheap.com/guru-guides/logo-design-cost/\" target=\"_blank\" rel=\"noreferrer noopener\">hire a graphic designer\u003c/a> varies, so ask for estimates before committing.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Work with a branding or marketing firm\u003c/strong>. A full service firm can help you develop your logo and all the other \u003ca href=\"https://www.namecheap.com/guru-guides/the-basics-of-brand-identity-and-why-it-matters/\" target=\"_blank\" rel=\"noreferrer noopener\">material\u003c/a> required to create a full brand identity. However, this option is not accessible for most businesses, and you may not see a final product for months.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Work with a branding or marketing firm\u003c/strong>. A full service firm can help you develop your logo and all the other \u003ca href=\"https://www.namecheap.com/guru-guides/the-basics-of-brand-identity-and-why-it-matters/\" target=\"_blank\" rel=\"noreferrer noopener\">material\u003c/a> required to create a full brand identity. However, this option is not accessible for most businesses, and you may not see a final product for months.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\u003c/ul>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Looking for an easy way to create your own logo for free? In this video, we'll show you how to design a custom logo using Namecheap Logo Maker — no design skills required.\u003c/p>\n","innerContent":["\n\u003cp>Looking for an easy way to create your own logo for free? In this video, we'll show you how to design a custom logo using Namecheap Logo Maker — no design skills required.\u003c/p>\n"]},{"blockName":"core/embed","attrs":{"url":"https://www.youtube.com/watch?v=VJo32l6Vz_4","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio"},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003cdiv class=\"wp-block-embed__wrapper\">\nhttps://www.youtube.com/watch?v=VJo32l6Vz_4\n\u003c/div>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003cdiv class=\"wp-block-embed__wrapper\">\nhttps://www.youtube.com/watch?v=VJo32l6Vz_4\n\u003c/div>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"Your logo: Much more than a graphic","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"your-logo-much-more-than-a-graphic\">Your logo: Much more than a graphic\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"your-logo-much-more-than-a-graphic\">Your logo: Much more than a graphic\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>When it comes to your logo, that little symbol carries a whole lot of meaning. It’s not just about creating something pretty to symbolize your brand: It’s a way to carry your business forward, no matter the circumstances or environment. Whether you’re just starting out, considering revisiting your branding, or updating your logo, there’s no better time than now to embrace the power your logo can hold.\u003c/p>\n","innerContent":["\n\u003cp>When it comes to your logo, that little symbol carries a whole lot of meaning. It’s not just about creating something pretty to symbolize your brand: It’s a way to carry your business forward, no matter the circumstances or environment. 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What is a logo? Learn more about this branding basic

Nick A. | April 01, 2026

10 mins

A logo may not be the entirety of your brand identity, but it is certainly the most visible and recognizable part of it. As an extension of your company’s purpose and mission, your logo is a powerful and poignant way to represent your business to the world and showcase your abilities, strengths, and what makes you different at a glance. To help you leverage this important symbol as effectively as possible, we’ve put together this guide detailing what a logo is, why it’s so important, and how you can create one of your own.

Please enter a logo name.

Create free logo

What is a logo?

A logo is a visual representation of your business, brand, product, or service. Made of colors, shapes, icons, and a typeface, a logo is a consistent presence of your brand across all platforms, both in print and digitally. It helps customers quickly identify your brand.

What is the point of a logo?

While you may not think about your logo — or other company’s logos — every day, the fact that you notice, recognize, and remember them is precisely why they’re important for your business. The three major reasons why you need a logo are:

It helps your company stand out

There is certainly no shortage of competitors out there. A memorable logo ensures that you appear head and shoulders above the others. Similarly, it helps create a great first impression that customers will remember later on when it comes time to buy your products or use your services.

It helps build brand recognition and awareness

Creating brand awareness is the first big hurdle that many companies navigate. After all, how can customers come to your company if they don’t know you’re an option? An identifiable and unique logo helps establish brand awareness by creating a visual representation to which your potential customers can connect and easily remember. This, in turn, builds brand recognition: As your logo continues to make its mark, customers will build connections between the logo they recognize and the products and services you offer.

It communicates key information about your business

As an extension of your brand identity, your logo sums up what your customers need to know about your business. Whether you want to literally represent your offerings or communicate your company’s core values, your logo is a powerful way to reinforce your brand’s purpose across all mediums from business cards to social media profiles.

Please enter a logo name.

Create free logo

How is a logo used?

Logos appear across a variety of digital and print materials to instantly connect customers to your company. Some places you’ll see a logo used include:

• Business cards: Among the most standard uses for a logo, business cards typically feature logos printed on one or both sides. You can use an online business card maker to easily add your logo and contact information to a modern design that reflects your business. 
• Print collateral: Print collateral covers a wide range of materials, such as brochures, flyers, and postcards. Your logo placed prominently on this material immediately associates what’s written on the flyer with your company.
• Website: Whether you work with a website developer or use a service like Namecheap’s Site Maker, your logo is a key way to identify your business online. The logo will be found in several places on the website, including near the menu toward the top and in the footer on the bottom.
• Official communications: A company logo helps identify messages issued formally by your company. This could be a logo on a press release, a presentation, or an investor deck.
• Social media: Across Facebook, X, Instagram, and other social media platforms, you can use your logo, or the brand mark portion of your logo (more on that below), to enforce your brand image across the Internet. Take a look at Namecheap’s Facebook page as an example: You’ll find our logo as the main profile photo, easily identifying this page as our official Facebook presence.

Components of a logo

Every logo is composed of several parts beyond simply writing out your company name. Here’s what you can expect to include when you make a logo:

• Brand mark: This is the symbol associated with your brand. Target’s bullseye or Chase Bank’s octagon are just two of many famous examples of brand marks. Your brand mark may speak to your business’s core mission, be a literal visual representation of what you offer, or something else entirely inspired by certain shapes and their intended meaning.

• Typeface: This is the chosen font used to spell out your brand name. There are thousands of fonts out there to choose from, and some brands, like Google and Uber, have custom typefaces created for their brand.

• Colors: A color, or a color palette made up of several complementary colors, is part of a brand identity. Colors can be used to communicate something important about your brand and help reinforce visual identity across different platforms. Your logo will likely contain at least one color, although all-black and all-white alternate versions are common for certain use cases.

• Tagline: If your business has a short and snippy tagline, it can become a part of your logo. For example, Allstate Insurance’s tagline, “You’re In Good Hands,” at one point appeared in its logo underneath a pair of outstretched hands.

Logo examples and what makes them great

If you’re feeling a little stuck on what you want your logo to look like, turn to some of the biggest and most famous brands in the world to see what makes their logos so successful. Here are some great examples to follow:

Nike

Perhaps one of the most iconic logos out there, the Nike “swoosh” checks all the boxes (pun intended) for memorable logos. The design itself is uncomplicated and it has a good backstory, and it’s said to represent the wings of the Greek goddess of victory after which the brand is named. That speed and agility speaks directly to Nike’s brand values, providing quality athletic products to professional and casual athletes alike.

Photo by wu yi on Unsplash

McDonald's

The burger chain’s “golden arches,” often set against a red backdrop, are immediately recognizable around the world. It’s considered a master class in success because of its simplicity, as it transcends languages and alphabets while simultaneously reading as an “M” to English speakers. The arches have been a part of the brand since 1968, representing the fast food chain for more than 50 years.

McDonald’s is also a great study in the importance of color. Out of more than 39,000 locations globally, there’s only one place in the world where the golden arches can be seen in a different color: Sedona, Arizona. McDonald’s famously altered the colors from yellow to turquoise at the town’s request, to better conform to Sedona’s rules regarding color use on signage. The occurrence is so unusual and has such an impact on the brand identity that this McDonald’s is considered a tourist attraction.

Photo by Jurij Kenda on Unsplash

FedEx

On its surface, the FedEx logo seems simple: It’s just the name of the company, one part in purple and one part in orange. However, a closer look reveals an arrow between the E and the X. This arrow is a simple and effective representation of FedEx’s global delivery services. Once you notice the arrow, it can’t be unseen, and that’s precisely what makes FedEx’s logo so great.

Photo by Bannon Morrissy on Unsplash

Amazon

While Amazon as a brand may be newer to the scene, it deserves a mention in a list of great, famous logos because of its straightforward design. Like FedEx, Amazon also employs an arrow, but this arrow is a prominent part of the logo design. Originally, Amazon said the arrow was to represent its ability to deliver products (originally books) anywhere, but it quickly gained a different meaning: The website delivers all sorts of products, from A to Z.

Photo by Christian Wiediger on Unsplash

Mercedes Benz

Car brands evoke strong emotional attachments to drivers who are passionate about cars or have fond memories of the vehicles they rode around in growing up. Mercedes Benz is no different: A symbol of quality and luxury, the famous three-pointed star has been a part of the company’s logo for decades.

Photo by Marcel Strauß on Unsplash

Apple

The literal fruit depiction, the leaf, the bite on the side: Apple’s logo is one of the most instantly recognizable out there. It’s celebrated because of the simple statement it makes: There are no complicated or intricate designs here, unlike its original logo in the mid-70s. At a single glance, customers know that the product or service is one offered from this inventive and iconic tech company. Fun fact: The bite out of the fruit was included to distinguish this simplified apple shape from a cherry.

Photo by Laurenz Heymann on Unsplash

How do you create a logo?

There are a few ways to go about creating your logo, depending on your abilities, needs, and vision. One of these three options can help turn your logo’s vision into reality.

• Use Namecheap’s logo maker. Services like Namecheap’s free logo maker are excellent options for those who know what they want their logo to look like, but they may not have the software necessary to create it.
  
• Hire a freelance graphic designer. A freelance graphic designer is an option if you have some money to invest in your logo and need some professional help to articulate the vision for your logo. The cost to hire a graphic designer varies, so ask for estimates before committing.

• Work with a branding or marketing firm. A full service firm can help you develop your logo and all the other material required to create a full brand identity. However, this option is not accessible for most businesses, and you may not see a final product for months.

Looking for an easy way to create your own logo for free? In this video, we'll show you how to design a custom logo using Namecheap Logo Maker — no design skills required.

Your logo: Much more than a graphic

When it comes to your logo, that little symbol carries a whole lot of meaning. It’s not just about creating something pretty to symbolize your brand: It’s a way to carry your business forward, no matter the circumstances or environment. Whether you’re just starting out, considering revisiting your branding, or updating your logo, there’s no better time than now to embrace the power your logo can hold.

Please enter a logo name.

Create free logo

Frequently asked questions

What makes a good logo?

A good logo helps a company stand out while effectively communicating its brand identity to the target audience. The most successful logos have a simple, straightforward design that’s easy to identify and remember. 

How do I trademark a logo?

To trademark a logo in the United States, submit an application to the U.S. Patent and Trademark Office. Your logo must meet certain requirements to qualify for trademark approval, and there may be fees associated with registering your trademark.

How much does a logo cost?

The cost of a logo varies greatly depending on the method you choose to create it. You can make a logo yourself with a free online design tool. If you’d like to hire a professional, you can work with a freelance designer or a graphic design agency. Expect to pay at least a few hundred dollars to work with a freelancer or at least a couple thousand dollars to work with an agency.

How can I make a name logo?

Use an online design tool like Namecheap’s Logo Maker to make a name logo. This is an easy way to test out different text styles and color palettes to find the best fit for your brand. You’ll also be able to add icons, shapes, and lines to your name logo if you want to include additional design elements.

Where can I design a logo for free?

Use Namecheap’s Logo Maker to design a logo for free. This simple design tool helps you select your style preferences. Then, it generates thousands of designs so you can get a high-quality, custom logo. With Logo Maker, you can create and download as many logos as you want for free.

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Biography

Nick A.

Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.

More content by Nick A.

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