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It should be \u003ca href=\"https://www.namecheap.com/blog/10-commandments-of-website-navigation/\">easy for visitors to navigate\u003c/a> to different areas of the site and find what they need.\u003c/p>"},{"question":"What makes a website user-friendly?","answer":"\u003cp>A website is user-friendly when it is easy to navigate on any device. It should have helpful navigation features like a menu and search bar and feature a \u003ca href=\"https://www.namecheap.com/guru-guides/what-is-mobile-first-design/\">mobile-friendly design\u003c/a> that appears correctly on desktops, phones, and tablets.\u003c/p>"},{"question":"What should every business website include?","answer":"\u003cp>Every \u003ca href=\"https://www.namecheap.com/guru-guides/b2c-website/\">business website\u003c/a> should include the following:\u003c/p>\r\n\u003cul>\r\n\u003cli>\u003ca href=\"https://www.namecheap.com/visual/business-name-generator/\">Business name\u003c/a>\u003c/li>\r\n\u003cli>Location details\u003c/li>\r\n\u003cli>Contact information\u003c/li>\r\n\u003cli>Social media links\u003c/li>\r\n\u003cli>A clear call to action\u003c/li>\r\n\u003cli>Mobile-friendly design\u003c/li>\r\n\u003c/ul>"},{"question":"What makes a homepage effective?","answer":"\u003cp>A \u003ca href=\"https://www.namecheap.com/blog/how-to-make-a-killer-home-page-that-converts/\">homepage\u003c/a> is effective when it introduces a company or individual in a succinct and engaging way. The homepage should entice visitors to scroll through the page and click to explore other areas of the site.\u003c/p>"}],"content":[{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A good website is all about centering your customer’s experience. Do they find it easy to navigate and can they find what they need? How are you delivering that type of valuable experience to them? The 11 elements of a good website described below can help ensure your site offers visitors what they need — which, in turn, can convert them into loyal customers.\u003c/p>\n","innerContent":["\n\u003cp>A good website is all about centering your customer’s experience. Do they find it easy to navigate and can they find what they need? How are you delivering that type of valuable experience to them? The 11 elements of a good website described below can help ensure your site offers visitors what they need — which, in turn, can convert them into loyal customers.\u003c/p>\n"]},{"blockName":"nc-hc/product-block","attrs":{"buttonLabel":"Try Site Maker for free","buttonUrl":"https://www.namecheap.com/visual/site-maker/","buttonTarget":"_blank","buttonRel":"noreferrer noopener"},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Try Site Maker for free\u003c/a>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Try Site Maker for free\u003c/a>\u003c/div>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@kevnbhagat?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Bhagat\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":8636,"sizeSlug":"full","linkDestination":"none","align":"center","title":"laptop","description":"","alt":"laptop","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop-320x216.jpg","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop-600x405.jpg","width":600,"height":405},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop.jpg","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop.jpg","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop.jpg","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop.jpg","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop.jpg","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop.jpg\" alt=\"laptop\" class=\"wp-image-8636\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@kevnbhagat?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Bhagat\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop.jpg\" alt=\"laptop\" class=\"wp-image-8636\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@kevnbhagat?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Bhagat\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"The 11 elements of a good website","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"the-11-elements-of-a-good-website\">The 11 elements of a good website\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"the-11-elements-of-a-good-website\">The 11 elements of a good website\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Check your site against these 11 benchmarks to evaluate its effectiveness.\u003c/p>\n","innerContent":["\n\u003cp>Check your site against these 11 benchmarks to evaluate its effectiveness.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"1. An easy-to-navigate menu","parent":"8f8201e1-13e0-4f49-a0b6-d0114b84888c","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-an-easy-to-navigate-menu\">1. An easy-to-navigate menu\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-an-easy-to-navigate-menu\">1. An easy-to-navigate menu\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>For site visitors, the menu serves as an anchor, a “north star” they can head to when they need to find the right information. Prioritizing organized \u003ca href=\"https://www.namecheap.com/blog/10-commandments-of-website-navigation/\" target=\"_blank\" rel=\"noreferrer noopener\">site navigation\u003c/a> in your menu goes a long way to ensure that visitors can easily find what they need. Group your content in a way that feels intuitive to your visitors, and clearly label each page so visitors know what to expect when they click.\u003c/p>\n","innerContent":["\n\u003cp>For site visitors, the menu serves as an anchor, a “north star” they can head to when they need to find the right information. Prioritizing organized \u003ca href=\"https://www.namecheap.com/blog/10-commandments-of-website-navigation/\" target=\"_blank\" rel=\"noreferrer noopener\">site navigation\u003c/a> in your menu goes a long way to ensure that visitors can easily find what they need. Group your content in a way that feels intuitive to your visitors, and clearly label each page so visitors know what to expect when they click.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"2. A search bar","parent":"8f8201e1-13e0-4f49-a0b6-d0114b84888c","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-a-search-bar\">2. A search bar\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-a-search-bar\">2. A search bar\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Get visitors to the content they need faster. A search bar on your site can instantly pull up any content containing the keyword or search phrase your visitors type in. This way, they can find the information they need in seconds and don’t need to go out of their way to find what they’re looking for.\u003c/p>\n","innerContent":["\n\u003cp>Get visitors to the content they need faster. A search bar on your site can instantly pull up any content containing the keyword or search phrase your visitors type in. This way, they can find the information they need in seconds and don’t need to go out of their way to find what they’re looking for.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"3. An organized homepage","parent":"8f8201e1-13e0-4f49-a0b6-d0114b84888c","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-an-organized-homepage\">3. An organized homepage\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-an-organized-homepage\">3. An organized homepage\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The homepage of your site is \u003ca href=\"https://www.namecheap.com/blog/how-to-make-a-killer-home-page-that-converts/\" target=\"_blank\" rel=\"noreferrer noopener\">the first impression of your company\u003c/a> for many visitors. Put your best foot forward with a homepage that presents information section by section, with each area clearly labeled and described so visitors know what to expect. You can distinguish between topics with design, visuals, and content. Some of the core elements your homepage should feature include:\u003c/p>\n","innerContent":["\n\u003cp>The homepage of your site is \u003ca href=\"https://www.namecheap.com/blog/how-to-make-a-killer-home-page-that-converts/\" target=\"_blank\" rel=\"noreferrer noopener\">the first impression of your company\u003c/a> for many visitors. Put your best foot forward with a homepage that presents information section by section, with each area clearly labeled and described so visitors know what to expect. You can distinguish between topics with design, visuals, and content. Some of the core elements your homepage should feature include:\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>1. An “elevator pitch” about your company\u003c/p>\n","innerContent":["\n\u003cp>1. An “elevator pitch” about your company\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>2. Key information about your business\u003c/p>\n","innerContent":["\n\u003cp>2. Key information about your business\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>3. Testimonials called \u003ca href=\"https://www.namecheap.com/guru-guides/what-is-social-proof/\" target=\"_blank\" rel=\"noreferrer noopener\">social proof\u003c/a> (more on that later)\u003c/p>\n","innerContent":["\n\u003cp>3. Testimonials called \u003ca href=\"https://www.namecheap.com/guru-guides/what-is-social-proof/\" target=\"_blank\" rel=\"noreferrer noopener\">social proof\u003c/a> (more on that later)\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>4. Trust logos, such as awards won and associations you belong to\u003c/p>\n","innerContent":["\n\u003cp>4. Trust logos, such as awards won and associations you belong to\u003c/p>\n"]},{"blockName":"nc-hc/product-block","attrs":{"buttonLabel":"Discover Namecheap Visual Suite","buttonUrl":"https://www.namecheap.com/visual/","buttonTarget":"_blank","buttonRel":"noreferrer noopener"},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Discover Namecheap Visual Suite\u003c/a>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Discover Namecheap Visual Suite\u003c/a>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"4. Key information about your company","parent":"8f8201e1-13e0-4f49-a0b6-d0114b84888c","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-4-key-information-about-your-company\">4. Key information about your company\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-4-key-information-about-your-company\">4. Key information about your company\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Visitors come to your site in search of information — make sure you tell them what you want them to know! Include any details they need to make an informed decision about your business. It’s a good idea to stick to one idea on each page, so visitors aren’t overwhelmed with too much information about you at once. \u003cbr>That being said, there are some pages that visitors come to expect on any website. An \u003ca href=\"https://www.namecheap.com/blog/9-ways-to-create-the-perfect-about-page/\" target=\"_blank\" rel=\"noreferrer noopener\">About Page\u003c/a> that talks about your company and a Services page that lists what you offer are standard and should appear on your site alongside other content you believe important to include.\u003c/p>\n","innerContent":["\n\u003cp>Visitors come to your site in search of information — make sure you tell them what you want them to know! Include any details they need to make an informed decision about your business. It’s a good idea to stick to one idea on each page, so visitors aren’t overwhelmed with too much information about you at once. \u003cbr>That being said, there are some pages that visitors come to expect on any website. An \u003ca href=\"https://www.namecheap.com/blog/9-ways-to-create-the-perfect-about-page/\" target=\"_blank\" rel=\"noreferrer noopener\">About Page\u003c/a> that talks about your company and a Services page that lists what you offer are standard and should appear on your site alongside other content you believe important to include.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"5. Well organized and accessible text","parent":"8f8201e1-13e0-4f49-a0b6-d0114b84888c","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-5-well-organized-and-accessible-text\">5. Well organized and accessible text\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-5-well-organized-and-accessible-text\">5. Well organized and accessible text\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>It’s not just \u003cem>what\u003c/em> you say, but \u003cem>how\u003c/em> it’s displayed, that makes a huge difference on your website. Avoid large blocks of text in exchange for bite-sized, easily digestible information that encourages readers to keep scrolling down the page. You can make use of short paragraphs and bullet points to help improve readability. You may also want to consider accessibility tools that help those with disabilities better interact with your site by changing colors, text size, or reading what’s on the screen aloud.\u003c/p>\n","innerContent":["\n\u003cp>It’s not just \u003cem>what\u003c/em> you say, but \u003cem>how\u003c/em> it’s displayed, that makes a huge difference on your website. Avoid large blocks of text in exchange for bite-sized, easily digestible information that encourages readers to keep scrolling down the page. You can make use of short paragraphs and bullet points to help improve readability. You may also want to consider accessibility tools that help those with disabilities better interact with your site by changing colors, text size, or reading what’s on the screen aloud.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Design makes a difference here, too. Make sure you \u003ca href=\"https://www.namecheap.com/guru-guides/best-font-for-websites-guide/\" target=\"_blank\" rel=\"noreferrer noopener\">choose a legible font\u003c/a> and colors which make the text easy to read. Avoid colors that are too close together or colors that clash, which can make it difficult for visitors to digest. \u003c/p>\n","innerContent":["\n\u003cp>Design makes a difference here, too. Make sure you \u003ca href=\"https://www.namecheap.com/guru-guides/best-font-for-websites-guide/\" target=\"_blank\" rel=\"noreferrer noopener\">choose a legible font\u003c/a> and colors which make the text easy to read. Avoid colors that are too close together or colors that clash, which can make it difficult for visitors to digest. \u003c/p>\n"]},{"blockName":"nc-hc/product-block","attrs":{"buttonLabel":"Generate free fonts","buttonUrl":"https://www.namecheap.com/visual/font-generator/","buttonTarget":"_blank","buttonRel":"noreferrer noopener"},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/font-generator/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Generate free fonts\u003c/a>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/font-generator/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Generate free fonts\u003c/a>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"6. Social proof from happy customers","parent":"8f8201e1-13e0-4f49-a0b6-d0114b84888c","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-6-social-proof-from-happy-customers\">6. Social proof from happy customers\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-6-social-proof-from-happy-customers\">6. Social proof from happy customers\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003ca href=\"https://www.brightlocal.com/research/local-consumer-review-survey/\" target=\"_blank\" rel=\"noreferrer noopener\">Social proof\u003c/a> comes in the form of testimonials, recommendations, or \u003ca href=\"https://www.namecheap.com/relate/reviews/\">reviews left\u003c/a> on social media and other platforms, like Google Business Profile. More than 9 out of 10 shoppers read reviews before making a purchase, and \u003ca href=\"https://www.brightlocal.com/research/local-consumer-review-survey/\">85% are more likely to use a business\u003c/a> after reading positive reviews. \u003c/p>\n","innerContent":["\n\u003cp>\u003ca href=\"https://www.brightlocal.com/research/local-consumer-review-survey/\" target=\"_blank\" rel=\"noreferrer noopener\">Social proof\u003c/a> comes in the form of testimonials, recommendations, or \u003ca href=\"https://www.namecheap.com/relate/reviews/\">reviews left\u003c/a> on social media and other platforms, like Google Business Profile. More than 9 out of 10 shoppers read reviews before making a purchase, and \u003ca href=\"https://www.brightlocal.com/research/local-consumer-review-survey/\">85% are more likely to use a business\u003c/a> after reading positive reviews. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>An absence of social proof could be a red flag to customers who are used to reading reviews before making a decision. Encourage current clients and customers to leave some feedback for you, and \u003ca href=\"https://www.namecheap.com/guru-guides/reputation-management-review-replies/\" target=\"_blank\" rel=\"noreferrer noopener\">use this as part of your website content\u003c/a> to signal trust between your company and potential new customers.\u003c/p>\n","innerContent":["\n\u003cp>An absence of social proof could be a red flag to customers who are used to reading reviews before making a decision. Encourage current clients and customers to leave some feedback for you, and \u003ca href=\"https://www.namecheap.com/guru-guides/reputation-management-review-replies/\" target=\"_blank\" rel=\"noreferrer noopener\">use this as part of your website content\u003c/a> to signal trust between your company and potential new customers.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"7. Clear calls to action","parent":"8f8201e1-13e0-4f49-a0b6-d0114b84888c","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-7-clear-calls-to-action\">7. Clear calls to action\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-7-clear-calls-to-action\">7. Clear calls to action\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A call to action instructs your visitors to do something before they leave your website. This could be “add to cart” if you sell products, “contact us” to collect leads, or “register now” if you’re promoting a webinar or event. Calls to action should be prominent and ultra-clear — leave no ambiguity here.\u003c/p>\n","innerContent":["\n\u003cp>A call to action instructs your visitors to do something before they leave your website. This could be “add to cart” if you sell products, “contact us” to collect leads, or “register now” if you’re promoting a webinar or event. Calls to action should be prominent and ultra-clear — leave no ambiguity here.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@firsara?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Fabian Irsara\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":8635,"width":"669px","height":"452px","sizeSlug":"full","linkDestination":"none","align":"center","title":"laptop CTA","description":"","alt":"person and laptop","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop-CTA-320x216.jpg","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop-CTA-600x405.jpg","width":600,"height":405},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop-CTA.jpg","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop-CTA.jpg","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop-CTA.jpg","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop-CTA.jpg","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop-CTA.jpg","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full is-resized\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop-CTA.jpg\" alt=\"person and laptop\" class=\"wp-image-8635\" style=\"width:669px;height:452px\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@firsara?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Fabian Irsara\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full is-resized\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/laptop-CTA.jpg\" alt=\"person and laptop\" class=\"wp-image-8635\" style=\"width:669px;height:452px\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@firsara?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Fabian Irsara\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"8. Contact information, including social media","parent":"8f8201e1-13e0-4f49-a0b6-d0114b84888c","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-8-contact-information-including-social-media\">8. Contact information, including social media\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-8-contact-information-including-social-media\">8. Contact information, including social media\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Showcase your company’s address, email address, and phone number in an intuitive place on your website, such as the \u003ca href=\"https://www.namecheap.com/guru-guides/footer-examples/\" target=\"_blank\" rel=\"noreferrer noopener\">footer\u003c/a>, your contact page, or both. Include accurate social media handles as well so visitors can interact with you online.\u003c/p>\n","innerContent":["\n\u003cp>Showcase your company’s address, email address, and phone number in an intuitive place on your website, such as the \u003ca href=\"https://www.namecheap.com/guru-guides/footer-examples/\" target=\"_blank\" rel=\"noreferrer noopener\">footer\u003c/a>, your contact page, or both. Include accurate social media handles as well so visitors can interact with you online.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"9. A mobile-friendly design","parent":"8f8201e1-13e0-4f49-a0b6-d0114b84888c","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-9-a-mobile-friendly-design\">9. A mobile-friendly design\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-9-a-mobile-friendly-design\">9. A mobile-friendly design\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A mobile-friendly design is a must. The majority of website traffic comes from mobile devices, and over \u003ca href=\"https://explodingtopics.com/blog/mobile-internet-traffic\" target=\"_blank\" rel=\"noreferrer noopener\">96% of users access the internet using a mobile phone\u003c/a>. Build your site to cater to these customers first. A mobile-friendly design ensures that all the elements on your site \u003ca href=\"https://www.namecheap.com/guru-guides/what-is-mobile-first-design/\">fit the smaller smartphone screen\u003c/a>, so that nothing gets cut off and links and buttons are still clickable.\u003c/p>\n","innerContent":["\n\u003cp>A mobile-friendly design is a must. The majority of website traffic comes from mobile devices, and over \u003ca href=\"https://explodingtopics.com/blog/mobile-internet-traffic\" target=\"_blank\" rel=\"noreferrer noopener\">96% of users access the internet using a mobile phone\u003c/a>. Build your site to cater to these customers first. A mobile-friendly design ensures that all the elements on your site \u003ca href=\"https://www.namecheap.com/guru-guides/what-is-mobile-first-design/\">fit the smaller smartphone screen\u003c/a>, so that nothing gets cut off and links and buttons are still clickable.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"10. A simple back end","parent":"8f8201e1-13e0-4f49-a0b6-d0114b84888c","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-10-a-simple-back-end\">10. A simple back end\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-10-a-simple-back-end\">10. A simple back end\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The \u003ca href=\"https://www.namecheap.com/guru-guides/wordpress-vs-other-content-management-systems/\" target=\"_blank\" rel=\"noreferrer noopener\">content management system\u003c/a> (CMS) you use is essential for making important site updates, adding new content, and tweaking the design. The easier it is to make changes, the faster you’ll be able to introduce new content to your audience. Look for a smooth and streamlined CMS that takes the guesswork out of changing photos or adding new services.\u003c/p>\n","innerContent":["\n\u003cp>The \u003ca href=\"https://www.namecheap.com/guru-guides/wordpress-vs-other-content-management-systems/\" target=\"_blank\" rel=\"noreferrer noopener\">content management system\u003c/a> (CMS) you use is essential for making important site updates, adding new content, and tweaking the design. The easier it is to make changes, the faster you’ll be able to introduce new content to your audience. Look for a smooth and streamlined CMS that takes the guesswork out of changing photos or adding new services.\u003c/p>\n"]},{"blockName":"nc-hc/product-block","attrs":{"buttonLabel":"Try Site Maker for free","buttonUrl":"https://www.namecheap.com/visual/site-maker/","buttonTarget":"_blank","buttonRel":"noreferrer noopener"},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Try Site Maker for free\u003c/a>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Try Site Maker for free\u003c/a>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"11. Proper data tracking","parent":"8f8201e1-13e0-4f49-a0b6-d0114b84888c","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-11-proper-data-tracking\">11. Proper data tracking\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-11-proper-data-tracking\">11. Proper data tracking\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Keeping an eye on your site performance metrics can help you understand if your website serves your audience well. Metrics like bounce rate and session duration shed light onto the areas of your site that need a little more love. There are many free tools available to track these data points, including the Google suite website traffic monitoring tools.\u003c/p>\n","innerContent":["\n\u003cp>Keeping an eye on your site performance metrics can help you understand if your website serves your audience well. Metrics like bounce rate and session duration shed light onto the areas of your site that need a little more love. There are many free tools available to track these data points, including the Google suite website traffic monitoring tools.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>New to website performance metrics? Check out \u003ca href=\"https://www.namecheap.com/guru-guides/website-performance-metrics/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap’s guide to site performance metrics\u003c/a> to learn more. \u003c/p>\n","innerContent":["\n\u003cp>New to website performance metrics? Check out \u003ca href=\"https://www.namecheap.com/guru-guides/website-performance-metrics/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap’s guide to site performance metrics\u003c/a> to learn more. \u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"Photo by \u003ca href=\"https://unsplash.com/@uxindo?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">UX Indonesia\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>","id":8634,"sizeSlug":"full","linkDestination":"none","align":"center","title":"people with charts","description":"","alt":"people with charts","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/people-with-charts-320x216.jpg","width":320,"height":216},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/people-with-charts-600x405.jpg","width":600,"height":405},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/people-with-charts.jpg","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/people-with-charts.jpg","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/people-with-charts.jpg","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/people-with-charts.jpg","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/people-with-charts.jpg","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/people-with-charts.jpg\" alt=\"people with charts\" class=\"wp-image-8634\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@uxindo?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">UX Indonesia\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/people-with-charts.jpg\" alt=\"people with charts\" class=\"wp-image-8634\"/>\u003cfigcaption class=\"wp-element-caption\">Photo by \u003ca href=\"https://unsplash.com/@uxindo?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">UX Indonesia\u003c/a> on \u003ca href=\"https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash\u003c/a>\u003c/figcaption>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"4 things to consider for a good website","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"n-4-things-to-consider-for-a-good-website\">4 things to consider for a good website\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"n-4-things-to-consider-for-a-good-website\">4 things to consider for a good website\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>While putting together a good website, remember these four elements that can anchor a great customer experience.\u003c/p>\n","innerContent":["\n\u003cp>While putting together a good website, remember these four elements that can anchor a great customer experience.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"1. Know your goals","parent":"79e8bbaa-d4e5-46bd-bfe8-4e76503a0d19","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-know-your-goals\">1. Know your goals\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-know-your-goals\">1. Know your goals\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Do you want to provide information, deliver the latest news, or convince visitors to become paying customers? Knowing your \u003ca href=\"https://www.namecheap.com/guru-guides/website-goals/\" target=\"_blank\" rel=\"noreferrer noopener\">goals\u003c/a> shapes how your site is designed, how the content is written, and which calls to action you place throughout. \u003c/p>\n","innerContent":["\n\u003cp>Do you want to provide information, deliver the latest news, or convince visitors to become paying customers? Knowing your \u003ca href=\"https://www.namecheap.com/guru-guides/website-goals/\" target=\"_blank\" rel=\"noreferrer noopener\">goals\u003c/a> shapes how your site is designed, how the content is written, and which calls to action you place throughout. \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"2. Prioritize your branding","parent":"79e8bbaa-d4e5-46bd-bfe8-4e76503a0d19","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-prioritize-your-branding\">2. Prioritize your branding\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-prioritize-your-branding\">2. Prioritize your branding\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Your brand touches every aspect of your business, including your website. Be sure to use your brand’s logo, colors, font, and voice \u003ca href=\"https://www.namecheap.com/blog/build-a-business-brand-online/\" target=\"_blank\" rel=\"noreferrer noopener\">throughout your site\u003c/a>. This helps present a united front and makes your company more memorable.\u003c/p>\n","innerContent":["\n\u003cp>Your brand touches every aspect of your business, including your website. Be sure to use your brand’s logo, colors, font, and voice \u003ca href=\"https://www.namecheap.com/blog/build-a-business-brand-online/\" target=\"_blank\" rel=\"noreferrer noopener\">throughout your site\u003c/a>. This helps present a united front and makes your company more memorable.\u003c/p>\n"]},{"blockName":"nc-hc/product-block","attrs":{"buttonLabel":"Discover Namecheap Visual Suite","buttonUrl":"https://www.namecheap.com/visual/","buttonTarget":"_blank","buttonRel":"noreferrer noopener"},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Discover Namecheap Visual Suite\u003c/a>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Discover Namecheap Visual Suite\u003c/a>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"3. Write clear copy","parent":"79e8bbaa-d4e5-46bd-bfe8-4e76503a0d19","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-write-clear-copy\">3. Write clear copy\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-write-clear-copy\">3. Write clear copy\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Good website content is accurate and engaging. It tells a story while delivering key information your visitors need to know about you. Ensure what you write is understandable, free of industry jargon, and easy for others to digest.\u003c/p>\n","innerContent":["\n\u003cp>Good website content is accurate and engaging. It tells a story while delivering key information your visitors need to know about you. Ensure what you write is understandable, free of industry jargon, and easy for others to digest.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"4. Implement marketing strategies","parent":"79e8bbaa-d4e5-46bd-bfe8-4e76503a0d19","checked":false,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-4-implement-marketing-strategies\">4. Implement marketing strategies\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-4-implement-marketing-strategies\">4. Implement marketing strategies\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Try out some \u003ca href=\"https://www.namecheap.com/guru-guides/website-marketing-tips/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategies\u003c/a> that align with your goals. Your website plays a significant role in collecting emails for email marketing, as a \u003ca href=\"https://www.namecheap.com/guru-guides/landing-pages-101/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page\u003c/a> for digital ads and pay-per-click (PPC) campaigns, and more. Make sure you implement tools that help you achieve those marketing strategies and get you closer to your goals.\u003c/p>\n","innerContent":["\n\u003cp>Try out some \u003ca href=\"https://www.namecheap.com/guru-guides/website-marketing-tips/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategies\u003c/a> that align with your goals. Your website plays a significant role in collecting emails for email marketing, as a \u003ca href=\"https://www.namecheap.com/guru-guides/landing-pages-101/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page\u003c/a> for digital ads and pay-per-click (PPC) campaigns, and more. 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This can take a few forms related to site performance, design, and creative elements. Some factors that contribute to an underperforming website include:\u003c/p>\n","innerContent":["\n\u003cp>An underperforming website is one that doesn’t deliver on your visitor’s needs. This can take a few forms related to site performance, design, and creative elements. Some factors that contribute to an underperforming website include:\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>1. Little to no content\u003c/p>\n","innerContent":["\n\u003cp>1. Little to no content\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>2. Content written for search engines and not for people\u003c/p>\n","innerContent":["\n\u003cp>2. Content written for search engines and not for people\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>3. \u003ca href=\"https://www.namecheap.com/blog/how-can-i-speed-up-my-website/\" target=\"_blank\" rel=\"noreferrer noopener\">Slow loading times\u003c/a>\u003c/p>\n","innerContent":["\n\u003cp>3. \u003ca href=\"https://www.namecheap.com/blog/how-can-i-speed-up-my-website/\" target=\"_blank\" rel=\"noreferrer noopener\">Slow loading times\u003c/a>\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>4. A website that doesn’t work on mobile devices\u003c/p>\n","innerContent":["\n\u003cp>4. A website that doesn’t work on mobile devices\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>5. Broken links or malfunctioning elements\u003c/p>\n","innerContent":["\n\u003cp>5. 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That’s because the homepage is a digital welcome mat, introducing your company to curious searchers looking for a product or service you offer. Include essential details about who you are and what makes you different, and organize this information in a way that’s easy to scroll through, enticing visitors to click through and keep reading.\u003c/p>\n","innerContent":["\n\u003cp>While your website is filled with lots of good information, \u003ca href=\"https://www.namecheap.com/blog/namecheaps-new-homepage/\" target=\"_blank\" rel=\"noreferrer noopener\">your homepage is your showcase\u003c/a>. That’s because the homepage is a digital welcome mat, introducing your company to curious searchers looking for a product or service you offer. Include essential details about who you are and what makes you different, and organize this information in a way that’s easy to scroll through, enticing visitors to click through and keep reading.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Your homepage is far from the only important page on your site, however. \u003ca href=\"https://www.namecheap.com/blog/9-ways-to-create-the-perfect-about-page/\" target=\"_blank\" rel=\"noreferrer noopener\">Your About Page\u003c/a>, \u003ca href=\"https://www.namecheap.com/blog/9-features-that-will-make-your-contact-page-great/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Page\u003c/a>, and Blog are vital for converting visitors into customers. 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Landing pages are necessary as well, as each one is built to convert a certain customer type.\u003c/p>\n"]},{"blockName":"nc-hc/product-block","attrs":{"buttonLabel":"Try Site Maker for free","buttonUrl":"https://www.namecheap.com/visual/site-maker/","buttonTarget":"_blank","buttonRel":"noreferrer noopener"},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Try Site Maker for free\u003c/a>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-product-block gb-product-card\">\u003cdiv class=\"gb-product-card__text\">\u003c/div>\u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary\">Try Site Maker for free\u003c/a>\u003c/div>\n"]},{"blockName":"core/heading","attrs":{"label":"A good website keeps customers happy","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"a-good-website-keeps-customers-happy\">A good website keeps customers happy\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"a-good-website-keeps-customers-happy\">A good website keeps customers happy\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There are multiple elements of a good website to keep top of mind while creating your digital home. While each covers a distinctly different part of your site, they all come together for a customer experience that’s seamless, fluid, and enjoyable. And with \u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap Site Maker\u003c/a>, you can put a good website together yourself with intuitive tools for page creation and an easy-to-use CMS for adding new content. Get started today with a 14-day trial!\u003c/p>\n","innerContent":["\n\u003cp>There are multiple elements of a good website to keep top of mind while creating your digital home. While each covers a distinctly different part of your site, they all come together for a customer experience that’s seamless, fluid, and enjoyable. And with \u003ca href=\"https://www.namecheap.com/visual/site-maker/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap Site Maker\u003c/a>, you can put a good website together yourself with intuitive tools for page creation and an easy-to-use CMS for adding new content. 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11 elements of a good website: What you need to succeed

Nick A. | May 01, 2026

8 mins

A good website is all about centering your customer’s experience. Do they find it easy to navigate and can they find what they need? How are you delivering that type of valuable experience to them? The 11 elements of a good website described below can help ensure your site offers visitors what they need — which, in turn, can convert them into loyal customers.

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Photo by Kevin Bhagat on Unsplash

The 11 elements of a good website

Check your site against these 11 benchmarks to evaluate its effectiveness.

1. An easy-to-navigate menu

For site visitors, the menu serves as an anchor, a “north star” they can head to when they need to find the right information. Prioritizing organized site navigation in your menu goes a long way to ensure that visitors can easily find what they need. Group your content in a way that feels intuitive to your visitors, and clearly label each page so visitors know what to expect when they click.

2. A search bar

Get visitors to the content they need faster. A search bar on your site can instantly pull up any content containing the keyword or search phrase your visitors type in. This way, they can find the information they need in seconds and don’t need to go out of their way to find what they’re looking for.

3. An organized homepage

The homepage of your site is the first impression of your company for many visitors. Put your best foot forward with a homepage that presents information section by section, with each area clearly labeled and described so visitors know what to expect. You can distinguish between topics with design, visuals, and content. Some of the core elements your homepage should feature include:

1. An “elevator pitch” about your company

2. Key information about your business

3. Testimonials called social proof (more on that later)

4. Trust logos, such as awards won and associations you belong to

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4. Key information about your company

Visitors come to your site in search of information — make sure you tell them what you want them to know! Include any details they need to make an informed decision about your business. It’s a good idea to stick to one idea on each page, so visitors aren’t overwhelmed with too much information about you at once. 
That being said, there are some pages that visitors come to expect on any website. An About Page that talks about your company and a Services page that lists what you offer are standard and should appear on your site alongside other content you believe important to include.

5. Well organized and accessible text

It’s not just what you say, but how it’s displayed, that makes a huge difference on your website. Avoid large blocks of text in exchange for bite-sized, easily digestible information that encourages readers to keep scrolling down the page. You can make use of short paragraphs and bullet points to help improve readability. You may also want to consider accessibility tools that help those with disabilities better interact with your site by changing colors, text size, or reading what’s on the screen aloud.

Design makes a difference here, too. Make sure you choose a legible font and colors which make the text easy to read. Avoid colors that are too close together or colors that clash, which can make it difficult for visitors to digest. 

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6. Social proof from happy customers

Social proof comes in the form of testimonials, recommendations, or reviews left on social media and other platforms, like Google Business Profile. More than 9 out of 10 shoppers read reviews before making a purchase, and 85% are more likely to use a business after reading positive reviews. 

An absence of social proof could be a red flag to customers who are used to reading reviews before making a decision. Encourage current clients and customers to leave some feedback for you, and use this as part of your website content to signal trust between your company and potential new customers.

7. Clear calls to action

A call to action instructs your visitors to do something before they leave your website. This could be “add to cart” if you sell products, “contact us” to collect leads, or “register now” if you’re promoting a webinar or event. Calls to action should be prominent and ultra-clear — leave no ambiguity here.

Photo by Fabian Irsara on Unsplash

8. Contact information, including social media

Showcase your company’s address, email address, and phone number in an intuitive place on your website, such as the footer, your contact page, or both. Include accurate social media handles as well so visitors can interact with you online.

9. A mobile-friendly design

A mobile-friendly design is a must. The majority of website traffic comes from mobile devices, and over 96% of users access the internet using a mobile phone. Build your site to cater to these customers first. A mobile-friendly design ensures that all the elements on your site fit the smaller smartphone screen, so that nothing gets cut off and links and buttons are still clickable.

10. A simple back end

The content management system (CMS) you use is essential for making important site updates, adding new content, and tweaking the design. The easier it is to make changes, the faster you’ll be able to introduce new content to your audience. Look for a smooth and streamlined CMS that takes the guesswork out of changing photos or adding new services.

Try Site Maker for free

11. Proper data tracking

Keeping an eye on your site performance metrics can help you understand if your website serves your audience well. Metrics like bounce rate and session duration shed light onto the areas of your site that need a little more love. There are many free tools available to track these data points, including the Google suite website traffic monitoring tools.

New to website performance metrics? Check out Namecheap’s guide to site performance metrics to learn more. 

Photo by UX Indonesia on Unsplash

4 things to consider for a good website

While putting together a good website, remember these four elements that can anchor a great customer experience.

1. Know your goals

Do you want to provide information, deliver the latest news, or convince visitors to become paying customers? Knowing your goals shapes how your site is designed, how the content is written, and which calls to action you place throughout. 

2. Prioritize your branding

Your brand touches every aspect of your business, including your website. Be sure to use your brand’s logo, colors, font, and voice throughout your site. This helps present a united front and makes your company more memorable.

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3. Write clear copy

Good website content is accurate and engaging. It tells a story while delivering key information your visitors need to know about you. Ensure what you write is understandable, free of industry jargon, and easy for others to digest.

4. Implement marketing strategies

Try out some marketing strategies that align with your goals. Your website plays a significant role in collecting emails for email marketing, as a landing page for digital ads and pay-per-click (PPC) campaigns, and more. Make sure you implement tools that help you achieve those marketing strategies and get you closer to your goals.

Try our affordable marketing tools

Photo by Campaign Creators on Unsplash

What makes for an underperforming website?

An underperforming website is one that doesn’t deliver on your visitor’s needs. This can take a few forms related to site performance, design, and creative elements. Some factors that contribute to an underperforming website include:

1. Little to no content

2. Content written for search engines and not for people

3. Slow loading times

4. A website that doesn’t work on mobile devices

5. Broken links or malfunctioning elements

6. No calls to action

7. An old design

What is the most important page of a website?

While your website is filled with lots of good information, your homepage is your showcase. That’s because the homepage is a digital welcome mat, introducing your company to curious searchers looking for a product or service you offer. Include essential details about who you are and what makes you different, and organize this information in a way that’s easy to scroll through, enticing visitors to click through and keep reading.

Your homepage is far from the only important page on your site, however. Your About Page, Contact Page, and Blog are vital for converting visitors into customers. Landing pages are necessary as well, as each one is built to convert a certain customer type.

Try Site Maker for free

A good website keeps customers happy

There are multiple elements of a good website to keep top of mind while creating your digital home. While each covers a distinctly different part of your site, they all come together for a customer experience that’s seamless, fluid, and enjoyable. And with Namecheap Site Maker, you can put a good website together yourself with intuitive tools for page creation and an easy-to-use CMS for adding new content. Get started today with a 14-day trial!

Frequently asked questions

What are the most important elements of a good website?

The most important elements of a good website are an organized and clear homepage, a menu that links to other areas of the site, and a clear call to action. It should be easy for visitors to navigate to different areas of the site and find what they need.

What makes a website user-friendly?

A website is user-friendly when it is easy to navigate on any device. It should have helpful navigation features like a menu and search bar and feature a mobile-friendly design that appears correctly on desktops, phones, and tablets.

What should every business website include?

Every business website should include the following:

• Business name
• Location details
• Contact information
• Social media links
• A clear call to action
• Mobile-friendly design

What makes a homepage effective?

A homepage is effective when it introduces a company or individual in a succinct and engaging way. The homepage should entice visitors to scroll through the page and click to explore other areas of the site.

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Biography

Nick A.

Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups.

More content by Nick A.

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  Give your online home a fresh look with the best cool fonts for websites. Discover free fonts in a range of unique and modern styles.

  May 2026

  12 mins

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