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Article type.guide
How to measure email marketing to grow your small business
Email Marketing, Online Marketing, Small Business Management
Email marketing has a very high return on investment, as it continues to be one of the best ways to build brand awareness and customer loyalty. But success depends on setting clear goals for each email, there’s much more to it than promoting your product or service. This guide spotlights only the need-to-know, for busy small businesses.
July 2025
Read time.26 mins
Article type.guide
Boost results: How to do marketing performance testing 
Email Marketing, General Marketing, Online Marketing, Search Engine Marketing, Small Business Management, Social Media, Uncategorized
This small business guide explains the riskiest breakpoints for marketing performance. Find out how to test them with How To steps, and expert tips to cut through the learning curve. Make sure you never miss an opportunity to gain a new customer.
July 2025
Read time.57 mins
Article type.guide
10 Best Email Service Providers of 2025
Business Tools & Tips, Small Business Management
In this article, we’re going to take a look at and compare email providers for both personal and business use.
June 2025
Read time.29 mins
Article type.guide
What to A/B test? Ultimate guide for small businesses 
Business Tools & Tips, General Marketing, Online Marketing, Small Business Management
This guide explains the most important areas to A/B test in your marketing content, so you don’t have to spend time figuring it out. Also find pro tips for faster results. Discover guaranteed ways to boost your revenue, without spending more.
April 2025
Read time.33 mins
Article type.guide
How to use A/B testing as a small business superpower
Business Tools & Tips, General Marketing, Online Marketing, Small Business Management
This guide makes A/B testing straightforward for busy small businesses. Find guidance from experts, free tools, and common mistakes to avoid. Get on track with proven data, so you can make the changes that are guaranteed to boost your bottom line. No more guesswork.
April 2025
Read time.19 mins
A yeti review search engine results.
Article type.guide
16 best SEO software tools in 2025
Online Marketing, Search Engine Marketing
From long-time favorites to new tech, the best SEO tools to use today.
April 2025
Read time.23 mins
Article type.guide
Make sure your website gets found: SEO need-to-know 
Online Marketing, Search Engine Marketing, Small Business Management
This guide is designed to help small businesses with a new website quickly get to grips with SEO. We’ll break down content optimization steps, explore pro tips and mistakes to avoid, as well as clarify the myths that SEO agencies may use to keep you paying high fees.
January 2025
Read time.27 mins
Article type.guide
Create a successful website – Simplified tips for small businesses
Building a Website, Business Tools & Tips, Choosing a Domain, Choosing Your Hosting, Creating Content, Search Engine Marketing, Security & Privacy, Small Business Management, Starting a Business
This guide maps out the Nine Steps to create a website that makes your business stand out for all the right reasons. We’ve concentrated on giving you the Top Tips and Top Mistakes for each step, so you can take the right actions with no time waste.
December 2024
Read time.28 mins
Article type.guide
Need-to-know marketing strategies for small business startups
Business Tools & Tips, Creating Content, Email Marketing, General Marketing, Getting Started Online, Online Marketing, Search Engine Marketing, Small Business Management, Social Media, Starting a Business
Find out about all the marketing strategies that put startups in the spotlight, so you can attract customers and grow. We’ll explore the top tips so can dive right in, along with some stats which prove these strategies work. Our goal is to give you practical actions to try out, not theory.
November 2024
Read time.38 mins
Article type.guide
EEAT: learn about quality content to boost your long term SEO success
Online Marketing, Search Engine Marketing, Small Business Management
Find out how to let Google know your site deserves to sail to the top of search results, so you can get found online. This guide will walk you through the know-how to make your website super EEAT-friendly. Modern SEO is all about trustworthy content.
September 2024
Read time.13 mins
Article type.guide
Business lifecycle stages: know-how and tools to help you succeed
Getting Started Online, Online Marketing, Small Business Management
This practical guide explains the business stages of development experienced by numerous small business owners we surveyed. Find guides and helpful tools to boost your results. Also take the Business Life Cycle Quiz to get useful recommendations tailored to your individual phase of growth.
September 2024
Read time.18 mins
A fireman puts water on fire coming from a heatmap
Article type.guide
How to use heat maps to improve your website's UX and conversion rates
General Marketing, Online Marketing
Learn how to gain insights from heat maps UX data.
July 2024
Read time.17 mins
Two people review social media posts and analyze the data
Article type.guide
A guide to social data analysis to drive business growth and success
Online Marketing, Social Media
Social data analysis can help you develop effective strategies.
June 2024
Read time.16 mins
Article type.guide
30 Crown logo brands by famous companies
Logo Design, Web Design & Branding
Get inspired to create your own regal logo design with these examples of brands and companies with crown logos.
May 2024
Read time.19 mins
Article type.guide
13 best cool fonts for websites
General Branding, Web Design & Branding
Give your online home a fresh look with the best cool fonts for websites. Discover free fonts in a range of unique and modern styles.
January 2024
Read time.12 mins
Article type.guide
Ultimate Beginners Guide to Metrics for Social Media Success
Small Business Management, Social Media
This guide will give you everything you need to understand about social media performance data. We’ll put metrics into context, and show you how they can effectively guide your business decisions for social media success.
December 2023
Read time.15 mins
Article type.guide
Essential Guide to Paid Ads for Small Businesses
Business Tools & Tips, Online Marketing, Small Business Management
Are paid ads for small businesses worth the spend? This guide explains what PPC is, and why it deserves to be a budget priority. Discover plain-speak, pro tips for successful ad campaigns. Also find out how to make ads management easier then ever before.
December 2023
Read time.10 mins
Article type.guide
Simple Links is what you need for links in the bio profile
Building a Website, Getting Started Online
Find out how to direct your social media followers to a list of links for your website, landing page, and more with the help of Simple Links.
December 2023
Read time.8 mins
Article type.guide
How to add a website link to your TikTok account
Building a Website, Getting Started Online, Online Marketing, Social Media
Promote your business with a TikTok bio link. Find out how to add a URL to your profile and get a helpful tip for linking to multiple sites.
November 2023
Read time.9 mins
Standard business card size guideline
Article type.guide
Standard business card size
General Marketing, Online Marketing
Get to know what is the standard business card size and card design detail.
November 2023
Read time.6 mins
Article type.guide
How to warm up your domain and IP address for your email marketing campaign
Business Tools & Tips, Email Marketing
Learn how to improve your email deliverability and avoid spam folders with domain and IP warm-up.
October 2023
Read time.11 mins
A person stands with a megaphone on a blue background
Article type.guide
Why advertising technology (AdTech) is THE trend of 2023
General Marketing, Online Marketing
Staying on top of advertising advertising is always worth it. Explore what AdTech is all about and the reasons it’s worth following.
September 2023
Read time.15 mins
Article type.guide
AI Know-How for Small Business Marketing
Creating Content
There’s confusion around AI (Artificial Intelligence), among tech savvy and tech challenged people alike. This article will clear things up by explaining how small business owners, even with zero tech skills, can use AI to attract and engage with more customers.
August 2023
Read time.14 mins

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