{"/api/v1/guruguides-api/post/read:\"{\\\"slug\\\":\\\"seo-tips-and-tricks\\\"}\"":{"body":{"title":"SEO tips and tricks","slug":"seo-tips-and-tricks","publicationDate":"June 01, 2023","postInfo":{"readTime":46},"excerpt":"Discover what to optimize on your homepage, contact page, and about page, as well as learning the language of SEO.","hero":{"title":"SEO tips and tricks_Hero desktop","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-desktop.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-desktop.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-desktop.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-desktop.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-desktop.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-desktop.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-desktop.svg","width":1,"height":1}]},"heroMobile":{"title":"SEO tips and tricks_Hero mobile","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-mobile.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-mobile.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-mobile.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-mobile.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-mobile.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-mobile.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Hero-mobile.svg","width":1,"height":1}]},"categories":[{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"search-engine-marketing","title":"Search Engine Marketing","parentSlug":"online-marketing","type":"category"}],"authors":[{"fullName":"Sarah A.","slug":"sarah-arrow","firstName":"Sarah","lastName":"Arrow","bio":"Sarah Arrow is an accidental digital marketer. She joined her husband’s transport company after maternity leave and had no idea how to market the business. That was in 2006. By 2010 they had a bigger digital footprint than DHL, UPS and Fedex combined. Not too shabby for a small regional transport company! Search played an interesting part in how their business was found, and Sarah is going to share the easy parts in SEO tips for Beginners.","avatar":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Headshot-Sarah-Arro@2x-200x200-1-150x150.png"}],"related":{"title":"Online Marketing","slug":"online-marketing","subtitle":"Take products further with our expert marketing guides","description":"From content creation to SEO, here’s everything you need find customers and keep them.","humanizeTitle":"For connecting to customers","posts":[{"title":"PR tips to earn free media coverage for your business","slug":"pr-tips","publicationMonth":"June 2023","postInfo":{"readTime":1},"excerpt":"Learn how to earn media coverage and publicity for your business, without the big-business budgets.","cardImage":{"title":"PR tips to earn free media coverage for your business_Card Image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":1,"height":1}]},"categories":[{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"SEO made easy","slug":"seo-made-easy","publicationMonth":"June 2023","postInfo":{"readTime":22},"excerpt":"Take a dip into the world of SEO. Discover what it actually can and can't do, and some simple ways to get some quick wins. ","cardImage":{"title":"2023_SEO Made Easy_Masterclass heroes_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"search-engine-marketing","title":"Search Engine Marketing","parentSlug":"online-marketing","type":"category"}],"type":"masterclass"},{"title":"How to reach your audience through paid social","slug":"paid-social","publicationMonth":"June 2023","postInfo":{"readTime":21},"excerpt":"Master the art of paid social with expert guidance on choosing platforms, planning budgets, and targeting customers.","cardImage":{"title":"How to reach your audience through paid social_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"social-media","title":"Social Media","parentSlug":"online-marketing","type":"category"}],"type":"masterclass"},{"title":"Link building, the right way","slug":"link-building","publicationMonth":"June 2023","postInfo":{"readTime":27},"excerpt":"Make the right SEO connections to get better site traffic, from building relationships to avoiding irrelevant backlinks.","cardImage":{"title":"Link building, the right way_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"search-engine-marketing","title":"Search Engine Marketing","parentSlug":"online-marketing","type":"category"}],"type":"masterclass"},{"title":"How to get started in online advertising","slug":"online-advertising","publicationMonth":"June 2023","postInfo":{"readTime":24},"excerpt":"Get started with online advertising channels and learn how they can attract more customers to your business.","cardImage":{"title":"How-to-get-started-in-online-adv_Card-image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"The purpose profit matrix: finding your ideal clients","slug":"purpose-profit-matrix","publicationMonth":"May 2023","postInfo":{"readTime":30},"excerpt":"Discover this simple framework for developing key business strategies — topping up your soul and bank balance.","cardImage":{"title":"The purpose of profit matrix finding your ideal clients _Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"From browser to buyer","slug":"browser-to-buyer","publicationMonth":"May 2023","postInfo":{"readTime":35},"excerpt":"Create a true brand story to better tell your customers what makes your business and products special.","cardImage":{"title":"From browser to buyer_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"creating-content","title":"Creating Content","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"Choosing an email marketing tool for your business","slug":"email-marketing","publicationMonth":"May 2023","postInfo":{"readTime":38},"excerpt":"Take a look at the top email marketing tools to understand which is the right one for your business.","cardImage":{"title":"Choosing an email marketing tool for your business_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"email-marketing","title":"Email Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"Networking: every big opportunity starts with a little conversation","slug":"networking","publicationMonth":"May 2023","postInfo":{"readTime":26},"excerpt":"Learn how to turn your networking conversations into business, even when you're not at networking events.","cardImage":{"title":"Networking every big opportunity starts with a little conversation_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"Getting Your Feet Wet On Social Media As A Small Or Medium Business","slug":"feet-wet-social-media","publicationMonth":"May 2023","postInfo":{"readTime":23},"excerpt":"Harness social media without going near the deep end. You'll cover key basics like ROI, strategy, and metrics. ","cardImage":{"title":"Getting your feet wet on social_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"social-media","title":"Social Media","parentSlug":"online-marketing","type":"category"}],"type":"masterclass"},{"title":"Heart-centred sales: How to serve without the hard sell","slug":"serve-without-hard-sell","publicationMonth":"May 2023","postInfo":{"readTime":1},"excerpt":"Feel more comfortable about making sales, even if you’re an introvert, in a way that feels totally authentic.","cardImage":{"title":"2023_Heart-centered sales_Hero card","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":1,"height":1}]},"categories":[{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"Business cards dos and don’ts","slug":"business-cards-dos-and-donts","publicationMonth":"May 2026","postInfo":{"readTime":11},"excerpt":"Check business cards dos and don’ts in 2022, business card etiquette","cardImage":{"title":"Business Cards Dos and Donts","alt":"Business Cards Dos and Don’ts","caption":"","description":"","sizes":[{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/04/Hero_mobile_288x310px_business_cards_dos_donts.svg","width":1,"height":1}]},"categories":[{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"guide"}]},"type":"masterclass","seo":{"title":"Easy to use SEO tips and tricks in a masterclass from Sarah Arrow","canonical":"https://www.namecheap.com/guru-guides/seo-tips-and-tricks/","breadcrumbs":[{"text":"Guru Guides","url":"/"},{"text":"Online Marketing","url":"/category/online-marketing/"},{"text":"SEO tips and tricks","url":"/seo-tips-and-tricks/"}],"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.namecheap.com/guru-guides/seo-tips-and-tricks/","url":"https://www.namecheap.com/guru-guides/seo-tips-and-tricks/","name":"Easy to use SEO tips and tricks in a masterclass from Sarah Arrow","isPartOf":{"@id":"https://www.namecheap.com/guru-guides/#website"},"datePublished":"2023-06-01T14:27:57+00:00","dateModified":"2023-06-05T08:40:28+00:00","description":"Useful SEO tricks for online business beginners that will lead to your first steps in SEO optimization! Find your practice guides that could be ease brought to life!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.namecheap.com/guru-guides/seo-tips-and-tricks/"]}]},{"@type":"WebSite","@id":"https://www.namecheap.com/guru-guides/#website","url":"https://www.namecheap.com/guru-guides/","name":"Guru Guides - Namecheap","description":"Just another Namecheap site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.namecheap.com/guru-guides/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]},"meta":{"description":{"content":"Useful SEO tricks for online business beginners that will lead to your first steps in SEO optimization! Find your practice guides that could be ease brought to life!","name":"description"},"siteName":{"content":"Guru Guides - Namecheap","name":"site_name"},"siteUrl":{"content":"https://www.namecheap.com/guru-guides/","name":"site_url"},"metaDescription":{"content":"Useful SEO tricks for online business beginners that will lead to your first steps in SEO optimization! Find your practice guides that could be ease brought to life!","name":"meta_description"},"robots":{"content":"index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1","name":"robots"},"ogDescription":{"content":"Useful SEO tricks for online business beginners that will lead to your first steps in SEO optimization! Find your practice guides that could be ease brought to life!","attributes":{"property":"og:description"}},"ogEnabled":{"content":"1","attributes":{"property":"og:enabled"}},"ogArticleModifiedTime":{"content":"2023-06-05T08:40:28+00:00","attributes":{"property":"og:article:modified_time"}},"ogArticlePublishedTime":{"content":"","attributes":{"property":"og:article:published_time"}},"ogImages":{"content":"1200,630,268928,https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_SM-Facebook.png,https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_SM-Facebook.png,full,11141,,756000,image/png","attributes":{"property":"og:image"}},"ogSiteName":{"content":"Guru Guides - Namecheap","attributes":{"property":"og:site_name"}},"ogTitle":{"content":"Easy to use SEO tips and tricks in a masterclass from Sarah Arrow","attributes":{"property":"og:title"}},"ogType":{"content":"article","attributes":{"property":"og:type"}},"ogUrl":{"content":"https://www.namecheap.com/guru-guides/seo-tips-and-tricks/","attributes":{"property":"og:url"}},"twitterTitle":{"content":"Easy to use SEO tips and tricks in a masterclass from Sarah Arrow","name":"twitter:title"},"twitterDescription":{"content":"Useful SEO tricks for online business beginners that will lead to your first steps in SEO optimization! Find your practice guides that could be ease brought to life!","name":"twitter:description"},"twitterImage":{"content":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_SM-Twitter.png","name":"twitter:image"},"twitterCreator":{"content":"","name":"twitter:creator"},"twitterSite":{"content":"","name":"twitter:site"},"twitterCard":{"content":"summary_large_image","name":"twitter:card"}}},"faqs":[],"description":"Come and spend 40 minutes in SEO tips for beginners and you’ll discover what to optimize your homepage, contact page, and about page for, as well as learning the language of SEO. Even if you don’t do it yourself, you’ll know exactly what to ask your SEO expert to do, and you’ll even know what they’re talking about!\u003cbr/>\u003cbr/>\u003ca href=\"https://www.youtube.com/watch?v=IXn5NDks1fM\" target=\"_blank\" rel=\"noopener\">Watch the trailer here.\u003c/a>","resources":[{"name":"Transcript - SEO Tips - Sarah Arrow","file":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Transcript-SEO-Tips-Sarah-Arrow.pdf"},{"name":"SEO Tips for Beginners Workbook","file":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/SEO-Tips-for-Beginners-Workbook.pdf"}],"youtube":{"video":"https://www.youtube-nocookie.com/embed/0Q1PR77535k","time":"00:46:28"}},"status":200,"statusText":"OK"}}
More content by Sarah A.
From content creation to SEO, here’s everything you need find customers and keep them.
Get all the latest offers, articles, and industry news straight to your mailbox every month.
Need help? We're always here for you.