Heart-centred sales: How to serve without the hard sell

Colleen B. | May 08, 2023
31 mins


The key takeaway is that people who want to make a difference to others do their customers a disservice when they hold back from making offers and selling their services. Instead of feeling uncomfortable about sales there is a way to sell that feels totally authentic, congruent and comfortable – for both them and the client.

This involves:

  • The difference between heart-centred sales and the more traditional sales approach

  • Why trying to “close the sale” and “handle objections” doesn’t work for a caring business and often pushes the customer away

  • Coming to see sales as an important part of the service and difference you make to your customers

  • 3 tips you can implement straight away to avoid coming across as pushy, even inadvertently

  • How to respectfully acknowledge and deal with any concerns your customer might have about buying from you.

  • How you can have effective sales conversations that guide your potential client to a decision to buy from you – if it’s right for them.


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Colleen B.

Colleen started her copywriting career in 2008. She loves to write honest, clear, and concise copy, and her work has been featured in many places in print and online, including HuffPost UK and The Times. Colleen’s passions include cooking, playing pool, and board games.

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