Heart-centred sales: How to serve without the hard sell

The key takeaway is that people who want to make a difference to others do their customers a disservice when they hold back from making offers and selling their services. Instead of feeling uncomfortable about sales there is a way to sell that feels totally authentic, congruent and comfortable – for both them and the client.

This involves:

• The difference between heart-centred sales and the more traditional sales approach


• Why trying to “close the sale” and “handle objections” doesn’t work for a caring business and often pushes the customer away


• Coming to see sales as an important part of the service and difference you make to your customers


• 3 tips you can implement straight away to avoid coming across as pushy, even inadvertently


• How to respectfully acknowledge and deal with any concerns your customer might have about buying from you.


• How you can have effective sales conversations that guide your potential client to a decision to buy from you – if it’s right for them.