Heart-centred sales: How to serve without the hard sell

Catherine W. | May 08, 2023
31 mins


The key takeaway is that people who want to make a difference to others do their customers a disservice when they hold back from making offers and selling their services. Instead of feeling uncomfortable about sales there is a way to sell that feels totally authentic, congruent and comfortable – for both them and the client.

This involves:

  • The difference between heart-centred sales and the more traditional sales approach

  • Why trying to “close the sale” and “handle objections” doesn’t work for a caring business and often pushes the customer away

  • Coming to see sales as an important part of the service and difference you make to your customers

  • 3 tips you can implement straight away to avoid coming across as pushy, even inadvertently

  • How to respectfully acknowledge and deal with any concerns your customer might have about buying from you.

  • How you can have effective sales conversations that guide your potential client to a decision to buy from you – if it’s right for them.


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Catherine W.

Catherine Watkin, founder of Selling from the Heart, is the UK's leading expert in authentic and heart-centred sales. She works with business owners who feel called to make a difference but struggle to get enough clients because they feel awkward about selling their services. Through her online courses and membership she’s taught hundreds of business owners how to sell in a way that feels authentic and comfortable for both them and the client. Her process gets great results with students reporting conversion rates of 75-90% after learning her method, and 10-30% on webinars. Catherine is an inspiring role model for how it’s possible to create a successful business without resorting to sleazy or manipulative sales and marketing techniques.

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