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Understanding cash flow to make better decisions

Nev H. | May 11, 2023
29 mins

Summary

As an owner of WordPress agency, Nev has met many other WordPress people who really struggled with knowing their numbers. Coming into this business from a finance and marketing background, Nev had many tech struggles that the community helped him with and he, in turn, started helping them understand their money/cash flow. He will share the same easy-to-use method he taught them that will:

  • Help attendees get a grasp of their spending

  • Be proactive in finding problems and opportunity

  • Reduce stress by understanding their cash flow

  • Be actionable through a template they can go home and start implementing immediately.
    It’s a passion project of his to pass on his Dad’s legacy by helping his community realize they can understand their money; the problem is not with them it’s that it was never clearly explained to them.


Biography

Picture of Nev H.

Nev H.

Nev is a speaker and educator, passionate about translating overly complex financial speak into plain English so Freelancers and Agency Owners can understand it. Facts about Nev… Nev is an Agency Owner and teaches other Agency Owners and Freelancers how to understand their money so they can use it as a tool to make better decisions, have less stress, more freedom, and higher profits. He gets really (REALLY) angry at how inaccessible and complicated the finance niche makes money out to be. It definitely doesn’t have to be like that. He firmly believes money talk doesn’t need to be scary. Or boring. Or something you do behind closed doors with an accountant who looks like your dad wearing his funeral suit. Life’s too short for that stuff. Know your numbers, create your freedom. Easy!

More content by Nev H.


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