{"/api/v1/guruguides-api/post/read:\"{\\\"slug\\\":\\\"feet-wet-social-media\\\"}\"":{"body":{"title":"Getting Your Feet Wet On Social Media As A Small Or Medium Business","slug":"feet-wet-social-media","publicationDate":"May 24, 2023","postInfo":{"readTime":23},"excerpt":"Harness social media without going near the deep end. You'll cover key basics like ROI, strategy, and metrics. ","hero":{"title":"Getting your feet wet on social media_Hero desktop","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-desktop.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-desktop.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-desktop.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-desktop.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-desktop.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-desktop.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-desktop.svg","width":1,"height":1}]},"heroMobile":{"title":"Getting your feet wet on social media_Hero mobile","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-mobile.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-mobile.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-mobile.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-mobile.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-mobile.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-mobile.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_Hero-mobile.svg","width":1,"height":1}]},"categories":[{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"social-media","title":"Social Media","parentSlug":"online-marketing","type":"category"}],"authors":[{"fullName":"Pino B.","slug":"pino-bonetti","firstName":"Pino","lastName":"Bonetti","bio":" Pino is a digital and content marketing professional, with many years of expertise. In fact, he has been leading digital programs since global brands have been wondering how to integrate social media in their digital strategies.","avatar":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Pino-200x200-1-150x150.png"}],"related":{"title":"Online Marketing","slug":"online-marketing","subtitle":"Take products further with our expert marketing guides","description":"From content creation to SEO, here’s everything you need find customers and keep them.","humanizeTitle":"For connecting to customers","posts":[{"title":"PR tips to earn free media coverage for your business","slug":"pr-tips","publicationMonth":"June 2023","postInfo":{"readTime":1},"excerpt":"Learn how to earn media coverage and publicity for your business, without the big-business budgets.","cardImage":{"title":"PR tips to earn free media coverage for your business_Card Image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/PR-tips-to-earn-free-media-coverage-for-your-business_Card-Image.svg","width":1,"height":1}]},"categories":[{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"SEO made easy","slug":"seo-made-easy","publicationMonth":"June 2023","postInfo":{"readTime":22},"excerpt":"Take a dip into the world of SEO. Discover what it actually can and can't do, and some simple ways to get some quick wins. ","cardImage":{"title":"2023_SEO Made Easy_Masterclass heroes_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/2023_SEO-Made-Easy_Masterclass-heroes_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"search-engine-marketing","title":"Search Engine Marketing","parentSlug":"online-marketing","type":"category"}],"type":"masterclass"},{"title":"How to reach your audience through paid social","slug":"paid-social","publicationMonth":"June 2023","postInfo":{"readTime":21},"excerpt":"Master the art of paid social with expert guidance on choosing platforms, planning budgets, and targeting customers.","cardImage":{"title":"How to reach your audience through paid social_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-reach-your-audience-through-paid-social_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"social-media","title":"Social Media","parentSlug":"online-marketing","type":"category"}],"type":"masterclass"},{"title":"SEO tips and tricks","slug":"seo-tips-and-tricks","publicationMonth":"June 2023","postInfo":{"readTime":46},"excerpt":"Discover what to optimize on your homepage, contact page, and about page, as well as learning the language of SEO.","cardImage":{"title":"SEO tips and tricks_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/SEO-tips-and-tricks_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"search-engine-marketing","title":"Search Engine Marketing","parentSlug":"online-marketing","type":"category"}],"type":"masterclass"},{"title":"Link building, the right way","slug":"link-building","publicationMonth":"June 2023","postInfo":{"readTime":27},"excerpt":"Make the right SEO connections to get better site traffic, from building relationships to avoiding irrelevant backlinks.","cardImage":{"title":"Link building, the right way_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/Link-building-the-right-way_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"search-engine-marketing","title":"Search Engine Marketing","parentSlug":"online-marketing","type":"category"}],"type":"masterclass"},{"title":"How to get started in online advertising","slug":"online-advertising","publicationMonth":"June 2023","postInfo":{"readTime":24},"excerpt":"Get started with online advertising channels and learn how they can attract more customers to your business.","cardImage":{"title":"How-to-get-started-in-online-adv_Card-image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/06/How-to-get-started-in-online-adv_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"The purpose profit matrix: finding your ideal clients","slug":"purpose-profit-matrix","publicationMonth":"May 2023","postInfo":{"readTime":30},"excerpt":"Discover this simple framework for developing key business strategies — topping up your soul and bank balance.","cardImage":{"title":"The purpose of profit matrix finding your ideal clients _Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/The-purpose-of-profit-matrix-finding-your-ideal-clients-_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"From browser to buyer","slug":"browser-to-buyer","publicationMonth":"May 2023","postInfo":{"readTime":35},"excerpt":"Create a true brand story to better tell your customers what makes your business and products special.","cardImage":{"title":"From browser to buyer_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/From-browser-to-buyer_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"creating-content","title":"Creating Content","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"Choosing an email marketing tool for your business","slug":"email-marketing","publicationMonth":"May 2023","postInfo":{"readTime":38},"excerpt":"Take a look at the top email marketing tools to understand which is the right one for your business.","cardImage":{"title":"Choosing an email marketing tool for your business_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Choosing-an-email-marketing-tool-for-your-business_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"email-marketing","title":"Email Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"Networking: every big opportunity starts with a little conversation","slug":"networking","publicationMonth":"May 2023","postInfo":{"readTime":26},"excerpt":"Learn how to turn your networking conversations into business, even when you're not at networking events.","cardImage":{"title":"Networking every big opportunity starts with a little conversation_Card image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Networking-every-big-opportunity-starts-with-a-little-conversation_Card-image.svg","width":1,"height":1}]},"categories":[{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"Heart-centred sales: How to serve without the hard sell","slug":"serve-without-hard-sell","publicationMonth":"May 2023","postInfo":{"readTime":1},"excerpt":"Feel more comfortable about making sales, even if you’re an introvert, in a way that feels totally authentic.","cardImage":{"title":"2023_Heart-centered sales_Hero card","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/2023_Heart-centered-sales_Hero-card.svg","width":1,"height":1}]},"categories":[{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"masterclass"},{"title":"Business cards dos and don’ts","slug":"business-cards-dos-and-donts","publicationMonth":"May 2026","postInfo":{"readTime":11},"excerpt":"Check business cards dos and don’ts in 2022, business card etiquette","cardImage":{"title":"Business Cards Dos and Donts","alt":"Business Cards Dos and Don’ts","caption":"","description":"","sizes":[{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/04/Hero_mobile_288x310px_business_cards_dos_donts.svg","width":1,"height":1}]},"categories":[{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"}],"type":"guide"}]},"type":"masterclass","seo":{"title":"Easy to use Social Media techniques for online business – practice class from Namecheap SEO expert","canonical":"https://www.namecheap.com/guru-guides/feet-wet-social-media/","breadcrumbs":[{"text":"Guru Guides","url":"/"},{"text":"Online Marketing","url":"/category/online-marketing/"},{"text":"Getting Your Feet Wet On Social Media As A Small Or Medium Business","url":"/feet-wet-social-media/"}],"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.namecheap.com/guru-guides/feet-wet-social-media/","url":"https://www.namecheap.com/guru-guides/feet-wet-social-media/","name":"Easy to use Social Media techniques for online business – practice class from Namecheap SEO expert","isPartOf":{"@id":"https://www.namecheap.com/guru-guides/#website"},"datePublished":"2023-05-24T14:20:07+00:00","dateModified":"2023-06-05T08:54:43+00:00","description":"Step-by-step masterclass on how to start and measure your business Social activity. Find your social success strategy with Pino Bonetti!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.namecheap.com/guru-guides/feet-wet-social-media/"]}]},{"@type":"WebSite","@id":"https://www.namecheap.com/guru-guides/#website","url":"https://www.namecheap.com/guru-guides/","name":"Guru Guides - Namecheap","description":"Just another Namecheap site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.namecheap.com/guru-guides/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]},"meta":{"description":{"content":"Step-by-step masterclass on how to start and measure your business Social activity. Find your social success strategy with Pino Bonetti!","name":"description"},"siteName":{"content":"Guru Guides - Namecheap","name":"site_name"},"siteUrl":{"content":"https://www.namecheap.com/guru-guides/","name":"site_url"},"metaDescription":{"content":"Step-by-step masterclass on how to start and measure your business Social activity. Find your social success strategy with Pino Bonetti!","name":"meta_description"},"robots":{"content":"index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1","name":"robots"},"ogDescription":{"content":"Step-by-step masterclass on how to start and measure your business Social activity. Find your social success strategy with Pino Bonetti!","attributes":{"property":"og:description"}},"ogEnabled":{"content":"1","attributes":{"property":"og:enabled"}},"ogArticleModifiedTime":{"content":"2023-06-05T08:54:43+00:00","attributes":{"property":"og:article:modified_time"}},"ogArticlePublishedTime":{"content":"","attributes":{"property":"og:article:published_time"}},"ogImages":{"content":"1200,630,239762,https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_SM-Facebook.png,https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_SM-Facebook.png,full,10815,,756000,image/png","attributes":{"property":"og:image"}},"ogSiteName":{"content":"Guru Guides - Namecheap","attributes":{"property":"og:site_name"}},"ogTitle":{"content":"Easy to use Social Media techniques for online business – practice class from Namecheap SEO expert","attributes":{"property":"og:title"}},"ogType":{"content":"article","attributes":{"property":"og:type"}},"ogUrl":{"content":"https://www.namecheap.com/guru-guides/feet-wet-social-media/","attributes":{"property":"og:url"}},"twitterTitle":{"content":"Easy to use Social Media techniques for online business – practice class from Namecheap SEO expert","name":"twitter:title"},"twitterDescription":{"content":"Step-by-step masterclass on how to start and measure your business Social activity. Find your social success strategy with Pino Bonetti!","name":"twitter:description"},"twitterImage":{"content":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Getting-your-feet-wet-on-social-media_SM-Twitter.png","name":"twitter:image"},"twitterCreator":{"content":"","name":"twitter:creator"},"twitterSite":{"content":"","name":"twitter:site"},"twitterCard":{"content":"summary_large_image","name":"twitter:card"}}},"faqs":[],"description":"In this masterclass, we discuss the role of Social Media in the marketing mix for Small or Medium Businesses. We answer some basic but important questions such as how to measure the ROI of social activities and we set up the following strategy roadmap:\u003cbr/>\u003col>\u003cbr/> \t\u003cli>Set your business objective;\u003c/li>\u003cbr/> \t\u003cli>Choose the relevant business metric and set up a measurement system;\u003c/li>\u003cbr/> \t\u003cli>Translate your business objective into a social media objective;\u003c/li>\u003cbr/> \t\u003cli>Create a social media strategy to achieve that objective;\u003c/li>\u003cbr/> \t\u003cli>Select the relevant social metric or metrics and make sure you have a way to measure them easily;\u003c/li>\u003cbr/> \t\u003cli>Create a plan of action for social with all the tactics and activities that can help you achieve the social media objective, which eventually will help you achieve the business objective;\u003c/li>\u003cbr/> \t\u003cli>Continuously measure your metrics; only if you measure you can understand if this machinery is actually working and how you can optimize it.\u003c/li>\u003cbr/>\u003c/ol>","resources":[{"name":"Transcript_Get_Your_Feet_Wet_Social_Media","file":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/05/Transcript_Get_Your_Feet_Wet_Social_Media.pdf"}],"youtube":{"video":"https://www.youtube-nocookie.com/embed/kHO62ly6JKs","time":"00:22:33"}},"status":200,"statusText":"OK"}}

Getting Your Feet Wet On Social Media As A Small Or Medium Business

Pino B. | May 24, 2023

23 mins

Summary

In this masterclass, we discuss the role of Social Media in the marketing mix for Small or Medium Businesses. We answer some basic but important questions such as how to measure the ROI of social activities and we set up the following strategy roadmap:

Set your business objective;

Choose the relevant business metric and set up a measurement system;

Translate your business objective into a social media objective;

Create a social media strategy to achieve that objective;

Select the relevant social metric or metrics and make sure you have a way to measure them easily;

Create a plan of action for social with all the tactics and activities that can help you achieve the social media objective, which eventually will help you achieve the business objective;

Continuously measure your metrics; only if you measure you can understand if this machinery is actually working and how you can optimize it.

Downloadable resourcesTranscript_Get_Your_Feet_Wet_Social_Media

Biography

Pino B.

Pino is a digital and content marketing professional, with many years of expertise. In fact, he has been leading digital programs since global brands have been wondering how to integrate social media in their digital strategies.

For connecting to customers

From content creation to SEO, here’s everything you need find customers and keep them.

masterclassWatch now
PR tips to earn free media coverage for your business
General Marketing, Online Marketing
Learn how to earn media coverage and publicity for your business, without the big-business budgets.
June 2023
1 min
masterclassWatch now
SEO made easy
Online Marketing, Search Engine Marketing
Take a dip into the world of SEO. Discover what it actually can and can't do, and some simple ways to get some quick wins.
June 2023
22 mins
masterclassWatch now
How to reach your audience through paid social
Online Marketing, Social Media
Master the art of paid social with expert guidance on choosing platforms, planning budgets, and targeting customers.
June 2023
21 mins
masterclassWatch now
SEO tips and tricks
Online Marketing, Search Engine Marketing
Discover what to optimize on your homepage, contact page, and about page, as well as learning the language of SEO.
June 2023
46 mins
masterclassWatch now
Link building, the right way
Online Marketing, Search Engine Marketing
Make the right SEO connections to get better site traffic, from building relationships to avoiding irrelevant backlinks.
June 2023
27 mins
masterclassWatch now
How to get started in online advertising
General Marketing, Online Marketing
Get started with online advertising channels and learn how they can attract more customers to your business.
June 2023
24 mins
masterclassWatch now
The purpose profit matrix: finding your ideal clients
General Marketing, Online Marketing
Discover this simple framework for developing key business strategies — topping up your soul and bank balance.
May 2023
30 mins
masterclassWatch now
From browser to buyer
Creating Content, Online Marketing
Create a true brand story to better tell your customers what makes your business and products special.
May 2023
35 mins
masterclassWatch now
Choosing an email marketing tool for your business
Email Marketing, Online Marketing
Take a look at the top email marketing tools to understand which is the right one for your business.
May 2023
38 mins
masterclassWatch now
Networking: every big opportunity starts with a little conversation
General Marketing, Online Marketing
Learn how to turn your networking conversations into business, even when you're not at networking events.
May 2023
26 mins
masterclassWatch now
Heart-centred sales: How to serve without the hard sell
General Marketing, Online Marketing
Feel more comfortable about making sales, even if you’re an introvert, in a way that feels totally authentic.
May 2023
1 min
guideRead now
Business cards dos and don’ts
General Marketing, Online Marketing
Check business cards dos and don’ts in 2022, business card etiquette
May 2026
11 mins

Getting Your Feet Wet On Social Media As A Small Or Medium Business

Summary

Biography

Pino B.

For connecting to customers

Stay inspired