White-label hosting is a service provided by one company that other parties re-brand in order to hide the connection to the company owner. This feature may be very important if you are going to resell our hosting services.
We provide white-label marketing tools with some of our hosting solutions. You will not find any Namecheap logo or reference to our company if you decide to go with Reseller hosting, a VPS or Dedicated server.
If you have one of the aforementioned hosting services with us, you can even brand the cPanel logo for your customers with your own one in WHM > cPanel > Branding tool.
You can also register private nameservers to provide your customers with. This way, your clients will be using your custom DNS records to point their domain names to your hosting account.
Learn more about private nameservers registration and configuration here. You may also use Namecheap's Free Logo Maker to create your own company logo.