Get attention for your affiliate program

You’ve researched affiliate marketing and spent time creating a tremendous review site, only to hear crickets once your website goes live. Perhaps your SEO strategy has plateaued, and you’re searching for new ways to draw attention to your site. No matter what the cause, you’re hungry for clicks, impressions, sign-ups, and sales after the usual avenues have been exhausted.

Most small businesses are aware of the power of Search Engine Optimization – the art of optimizing your site and content to please search engines, introduce more customers to your website, and drive traffic to your content. Without a doubt, performing keyword research and optimizing content is an essential part of any online marketing strategy. Likewise, paid ads on platforms like Google AdWords and Yahoo can also help drive traffic and give your affiliate earnings a boost.

For affiliate marketers, SEO and AdWords is the jump-off point. Your content, as well as any tactics for off-site promotion, are the sustaining energy that drives your SEO campaign.

If you’re looking to drive traffic to your review sites or social media posts, or however you get those clicks that make a profit, there’s a whole lot more you can do besides optimizing your website.

Have you looked into supplementing your SEO effort with PPC given that 46% of clicks go to the top three paid ads in search engine results!

Ever worked with bloggers, or influencers to reach out to a wider audience?

How about attending an affiliate marketing conference to learn from the industry's brightest. Yes, successful affiliate marketing can involve some IRL interaction too!

Driving traffic to your affiliate links takes some work, but it’s definitely something you can do with little experience, and on a small budget. Let’s get started driving more traffic to your affiliate content--without delving into the messy business of SEO. Here are a few tactics you can implement right away.


Partner with bloggers and influencers

There was a time that publishers alone could drive traffic, but today, it’s bloggers and social media stars. Unless you can afford to miss out on swaths of potential customers through blog recommendations and social media, form partnerships with the brightest stars covering your niche.

One of the best ways to get publicity and generate buzz is to get other bloggers to write about you. The more blogs and influencers that mention your website, your reviews or however you are driving traffic to your affiliate links, the better. Often, this comes in the form of a hyperlink back to your site. This is the text that’s highlighted for people to click on for further information, like the one below. Any such link back to your site is known as an inbound link, and they are really good for SEO.

If you’ve got a blog, absolutely push for sales this way. This section is focused on how you can earn lucrative partnerships to give your affiliate endeavor that much needed added push.

What can bloggers do for me?

Blogs and bloggers play an influential role at every step along the marketing and sales funnel. Similarly, social media stars are driving startling metrics. Both of these crafts are sought after in the affiliate industry. This isn’t surprising; these online personalities can have a large, loyal audience with targeted and unique content.

A positive nod from an influencer that aligns with your niche can serve as a powerful way to convince potential customers to head over to your website, and buy the product or services you’re promoting. Popular alliances include reviewing your website, recommending your blog, or even offering giveaways to their followers (such as your ebook) – think about it, any mention of your site helps with promotion.

The who’s who

Influencers are people who have amassed a large audience base across social channels like Facebook and Instagram. Social media has become increasingly shopper-friendly, and this isn’t lost on people referred to as influencers. Implementing a strategy that cultivates leads from social leaders in your niche can inspire conversions from their followers.

Bloggers are also known to influence purchase decisions. In fact, bloggers can be considered the original influencers. Recent stats on what a blog can do for businesses may astound you. According to statistics compiled by BlogHer, a publishing network of female bloggers, 87 percent of consumers have made a purchase based on a recommendation from a blog. More than eight out of ten people value blog posts and reviews when making purchase decisions.

How to land a partnership

In an ideal world, bloggers would be more than happy to give you, a relative stranger a positive mention on their blogs, social media posts and all the rest. That’s not how it plays out. Bloggers have an audience that looks to them as thought leaders, and they’ll want to make sure that they maintain that status. So, how do you earn these partnerships?

Ramp up your social activity

Create some buzz about your website across social media. When a blogger checks out your credentials, everything from the look of your website, the quality of your content and the breadth of your social interactions will shape their opinion on whether you’re credible enough to work with.

Create content that gets your community excited and passionate, and use this momentum. -Only the best content gets shared, and, certain emotions are shared more frequently. For example, your readers are more likely to share a piece that inspires awe. When was the last time you hit the share button on a piece that was boring, or negative?

Another way to push for shares is to communicate with your followers. It’s common practice in online marketing to ask things of your readership such as whether they enjoyed your latest Xbox game review. If so, ask them to share your post and spread the word.

Don’t stop at commenting on your own posts. Reach out to bloggers through their social media channels. Follow them, comment on their best work, and let them know when you have something you think meets their criterion.

Don’t be afraid of long-form pieces

Some people are concerned that readers will lose interest if a post is too long, so they stick to smaller blog-style posts. It might come as a surprise that longer content--between 6,000 and 10,000 words--is becoming the new standard. People are getting more sophisticated when it comes to the content they expect to see and starting to consume more words on the page, especially if they are given clear navigation.

With long-form content, you’ve got more room to go into greater depth to address a problem fully. There isn’t a clear-cut answer for everything when each readers situation is different, and longer form content provides solutions that can satisfy the most. Providing in-depth and actionable information from one place saves people’s time compared to reading multiple short articles designed with brevity in mind.

Perhaps you’ve written a longer piece that expands on a blog published by someone big in your niche. Check their readers' engagement. If this is the type of content their readers would drink in, approach the blogger. They might include a backlink on the original blog (“for a more detailed explanation of XYZ, head over to (link to your blog). Or, you could suggest publishing a guest blog post that includes a backlink to your main site.

Customize your content

It can be tempting to use tools to repost your latest content to your social channels. These tools grab bits of your post such as the title and meta description. Automating parts of website management has its benefits but, auto-generated content falls flat. Customized posts get better reactions and more shares. What’s more, bloggers will check how your social is faring in their decision to partner with you. What good’s a backlink from a site with no social media traction?

With this in mind, put some thought into making titles exciting, and adapt post descriptions to the platform’s audience. Aside from Twitter, most platforms allow posts with embedded video or a featured image. Where possible, use eye-catching visuals to draw people to your posts.

Use visuals

It’s not just social media posts that benefit from visuals. Humans drink in exciting images. Your website visuals bring your content to life and help people understand what they are reading. Has your website got enough going on looks-wise? Relevant images placed on a web page make written content more appealing and more interesting.

How to screen bloggers

The blogger you choose will naturally be dictated by the types of products you’re promoting. Are you looking for a tech expert or would a mommy blogger fit the bill? Whatever the niche you’re working in, you’re going to need to build a blogger outreach list. You might have already searched Google for potential bloggers in your field, but how do you go about determining which one to recruit? Check for the following:

  • Relevance - The most important thing is that they are targeting a similar audience you want to attract. Create a list of writers that have influence in your community and check their most recent posts to ensure that their topics are relevant. For example, if you are promoting “underwater headphones,” a search will most likely include general audio reviewer and blogger sites. In this case, the most relevant blog will be one that focuses on swimming culture or sports. Search engines might also return blogs about music accessories and sports equipment.

  • Date of most recent post - Make sure their blog is still active. Ideally, their most recent post should be within the past few days.

  • Frequency of blog posts - Check their post frequency. Ideally, you’ll see about 3 - 4 posts each week. If they post less, there might be a valid reason. Some bloggers favor a bigger weekly post that goes in-depth about their chosen field.

  • Audience engagement - Evaluate their blog traffic and social media reach. We’re talking about blog comments and social media conversations. Are posts receiving multiple comments? Have they included social media sharing options? If so, how many times has it been shared on Facebook, Twitter, Linkedin, etc.?

Make contact

Contacting bloggers should be fairly straightforward considering they are naturally social creatures. With a little research such as scanning their social network pages, you should find a contact form, Twitter handle. or email address.

When you’re satisfied with your lineup of potential candidates, it’s time to make contact. To save everyone’s time, avoid confusion, and start building a rapport, there are some things you should include in your reach out email.

  • Build rapport - Just mentioning the latest post isn't good enough to form a link building relationship. Bloggers are pretty used to strangers cold emailing with a courtesy comment and asking for links. Refer to recent pieces they’ve published and let them know you’re favorite. Likewise, if you have anything nice to say about their site design, writing, audience, etc. It never hurts to share a compliment. This way, you can warm up your relationship instead of going straight to business

  • Convince - Why should they work with you? Working with bloggers comes down to forging relationships. It’s great for you if they feature your Home decor website, but they’ve got a lot to lose if their audience isn’t into it. Begin with what sets you apart from the competition and why exactly their followers will fall over themselves for your reviews/ blog, product landing page, etc.

  • Offer something - If you expect them to include a link or recommend your review site in their content, how can you help them out? When you reach out to a blogger, offer something in return. Start by asking yourself “what’s in it for them”? A backlink is a good place to start or a free copy of any resources you have that might convince them. How about a guest blog post? (more on this later).

    Alternatively, suggest something that’s interesting and adds values to both parties involved. For example, run a competition that integrates their blog, by offering their readership a special offer, or exclusive information like your latest e-book before it officially drops.

  • Suggest a plan - Work together to ensure the proposed post meets both of your needs--and tastes. If your website reviews e-bikes, a city living blogger could write a blog about ‘making the most out of the daily commute,' or ‘5 ways to cut short your commuting time,' for example.

  • Help a blogger out - It’s one thing to convince someone to work with you; it’s another to encourage them to write about your website. Offer the resources they need to deliver a successful post. This can include things like:

    • Any media attention you’ve had or press pieces that mention your website. Have you already made a splash online? Perhaps your blog got a mention in a local news outlet.

    • Let your website, social profile, landing page, whatever drives your affiliate marketing, do the talking. Provide a link to back up any claims made in your email.

Guest blogging

We touched on guest blogging further up the page. Guest blogging refers to the process of writing blog posts that are posted on a third-party blog. This is a common practice among online marketers looking to build visibility for their content by exposing themselves to a wider audience. If you’ve got the knack for writing content, how about writing a post for someone else’s blog? The benefits of guest blogging are twofold:

  1. It can help establish yourself as an industry expert, one legitimate enough to earn the trust of influencers in your niche

  2. It’s also a way to gain backlinks from other sources. When you write a guest blog post, you can negotiate things like including links back to your own site or include one of your affiliate links. Offer a link in your content and everyone wins.

First up, ask whether this is something your potential blogger would be interested. Then it’s time to discuss the topics that fit their readership.

Finding guest post topics

While big-time blogs will have a guest blog guidelines on the topics you can cover, smaller bloggers and influencers will appreciate you taking the time to think through your guest blog topic. Your first port of call is their blog’s most popular posts or an influencer’s most-watched YouTube video themes. You can also use a tool like Ahrefs to get a list of a blog’s best-performing articles.

Now we’ve got some impression of what’s working for their readers. To avoid stepping on their exact expertise, or covering the same ground, use this information to find an angle. Maybe they've not covered a certain aspect. Stick closely to a popular theme, while shedding light on something new. With this tactic, the post you suggest is highly likely to generate traffic and comments.

Sponsored posts

Some bloggers will respond better to paid placement opportunities known as sponsored posts. Sponsored posts serve as a less labor-intensive way to work with bloggers and influencers.

When reaching out to discuss paying a blogger to publish on your behalf, ask for a media kit. This should include everything a potential collaborator needs to know about their blog, including their fee for a paid placement. These vary depending on the blogger.

You can also suggest a flat fee or a paid placement based on revenue sharing. You can track resulting traffic and sales through affiliate tracking tools. Based on these numbers, you’ll make a final payment, in this case.

If you’re prepared to invest in content marketing, so-called ‘sponsored content’ is another way to go about it. Sponsored content is another form of content marketing. Typically, it is created by the publisher that distributes it and paid for by the advertiser (you), to promote whatever it is you are targeting. Publishers take a fee to create effective pieces of content that engage their readers while delivering on your objectives.

It is often referred to as native advertising because it looks like other native content on the site. There is no single form for Sponsored content, pay for articles, infographics, video, to entire microsites. Time Magazine displays their sponsored content at the bottom of a related article as depicted below.

Facebook and Linkedin display sponsored links on the users wall.

If sponsored content sounds like something that could work for you, you’re going to need. This article from Search Engine Journal covers the benefits of and how to use sponsored posts, in far greater detail.

Be active on social media

Building relationships with bloggers and influencers is a great way to increase traffic to your site. It’s essential to stay active on your own social media channels, as well as message boards and in social groups.

Promote your blog post(s) and any other content assets such as those you’ve negotiated with a third party, across your social media channels to help your followers head back to your site. In addition to sharing content on social media, get involved in the comments section, Start conversations, answer questions, or even simply show your gratitude in the comments section of your posts.

Small business can look to recognized brands to help come up with a social strategy. For example, Poptarts is doing everything right with their Twitter account. Their social media manager use a tone that speaks to their audience. Using a sarcastic tone, their tweets and posts caters for a younger, more Twitter savvy demographic.


Branch out with media placements

Part of affiliate marketing is choosing placements and partners that achieve the highest return on investment. There are several content publisher types you can utilize to drive clicks on your affiliate links for a better chance of conversions.

How to get free press

We’re focusing now on getting exposure for your content, without spending big bucks. To get press coverage for free, focus on the following:

What is your audience reading?

Be clear about the people you want to reach. Who are they, and what they are reading. If possible, ask your customers directly. Create an online survey from a small number of people who fit your target audience. Use the feedback to create a shortlist of publications to target.

You might fancy the idea of the Wall Street Journal, or Gadget Weekly to give you a mention, but, if your visitors read the Daily Mail, then, aiming for one could mean wasting your time, and no change in your revenue.

Another sensible tactic is to aim your sights at a focused publication. A shout out for your danish chair website in an interior design magazine or Architectural Digest is more likely to reach your target audience and inspire them into looking you up.

Help writers write

One way to connect with publications and journalists is by making their lives easier. If you’re comfortable with writing, you can help them out by suggesting to write a piece related to their industry, or their focus users - one that’s also related to your site's niche. The content should solve a problem and refer to your website to solve it. HARO (Help a Reporter Out) is a great resource to find journalists to work with.

Learn more from our resource center article on how to get media coverage for your business.

Resources to gain traction online

By now you should have a good idea of who you are writing for, it’s time to think about the different formats you can use. Let’s take a look at the types of text that can be used to draw attention to your affiliate content.

Forums and discussions boards

Forums and discussions boards like Quora and Reddit are a fantastic source for affiliate marketers. First up, they let you research the sentiment of potentials buyers. Browse the board to familiarise yourself with their worries, desires, interests. You can even pick up on the language they use such as inside jokes and slang and tailor your message accordingly.

Another benefit is that in the forum and notice board environment, you can blend in more naturally, instead of looking like another money-driven corporation. Instead, answer questions, engage in debate, solve problems. For example, If a forum poster is interested in buying an electric car, but not sure how they work, link to your content describing that. Perhaps they are searching for the best electric car model around - here’s your chance to link to your car reviews site.

Tips for commenting on forum threads

Once you build up trust, you don’t want to ruin it with a way too obvious a sales push that looks unnatural, or just forced into the conversation. Subtly provide a link to your content. If you’re tempted to drop your affiliate link into the conversation, make sure it’s appropriate to the thread, and the platform allows it.

Each forum has specific terms of use, research the rules and regulations of the platform to prevent yourself from getting banned. Reddit generally doesn’t approve direct ads - favoring informative and well-written content.

Similarly, Quora has a spam policy which you should be aware of before plugging any affiliate links. Their T&Cs say “It’s alright to post about your product or company on Quora, either in an answer to a relevant question or as a post on your Quora blog, but repeatedly posting the same information or intentionally misapplying topics on posts in order to gain more visibility may be considered spamming.”

Newsletter inclusions

Few forms of communication are more impactful than newsletter marketing. Sending out a regular email newsletter is a robust tool to promote your website and in turn, send traffic to your affiliate links. The best way to go about this is by combining an email newsletter with your blog or website posts. They can work in tandem for your marketing and communication efforts.

Any niche can utilize the power of the newsletter to reach their target audiences. If you’re a cell phone review site, deliver a weekly update of the latest models available. If you run an affiliate coupon site website, provide your subscribers with a regular roundup of discount codes and coupons.

There is an abundance of newsletters online covering everything from Star Trek figurines to deals on last-minute flights. Reach out to relevant newsletters if there's any in your space. If you’ve searched far and wide and found nothing that compliments your niche, that's an opportunity for you to shine and create something original.

Create your own newsletter

No newsletter is alike. The design characters, tone of voice, frequency, etc. will differ depending on the needs and wants of its target audience. Regardless of your niche, there are some necessary elements to make a successful newsletter. To create your newsletter from scratch, be sure to include the following:

  • Get creative with your headlines

    Entice your reader to open your email, and make sure your headline represents the contents. For people to open your email, your content needs to be genuinely interesting, not just a sales pitch. In the subject line, deliver something educational, something entertaining, something provocative. Whatever works best so long as you have sparked their interest. Make sure you follow through on your subject’s promise.

  • Inform

    The most effective newsletters are informational, not driven by sales. How often is your inbox bombarded with sales, promotions and special offers you ignore? -Aim for a 90/10 ratio, that’s 90% information and the remaining 10% focused on sales. With this balance, your educational material will drive sales, instead of bog-standard product copy.

  • Demonstrate authority

    They also give you the opportunity to demonstrate expertise and authority in your niche. Tell people why certain products are popular, why certain materials are better for the job. A newsletter is your chance to distinguish your review site, blog, anywhere you serve affiliate links -from everyone else out there.

  • Be relevant and consistent

    Your content should be tailored to suit your target audience, for example. Be sure to publish in regular intervals, be it every Friday, twice a week, or once a month.

  • Keep it clean

    The format shouldn’t be cluttered, it will confuse or overwhelm potential leads, and you risk unsubscriptions

  • Add a stand-out call to action

    What action do you want to be performed by the reader? Offer them a clear path to do it. Your call to action button should be easy to understand in just a few words. CTAs feature in a prominent position on the page, and stand out from the rest of the content. Learn more about effective calls to action in our guide to creating an effective landing page.

Feature in a related newsletter

Most affiliates send out a newsletter, most of them stink. If you don’t have the time to pull together the type of newsletter that will engage rather than irritate your readers, feature in someone else’s. Let’s say you are an affiliate marketer focusing on makeup. What about getting your site featured as a good reviewer in the newsletter of someone in a related field. For example, people interested in hair care products, skin care, or nails are likely to enjoy makeup as well.

Targeting wider groups of people is an excellent way to increase visitors to your site. How do you go about that?

  1. We discussed targeting, and demographics - Your first port of call is checking out who’s creating content that speaks to your audience.

  2. Next up, make contact - Introduce the type of content you have specialized in, and be straight out of what you want out of this deal.

  3. Negotiate - How can it benefit them? A solid strategy is bartering a spot in your newsletter for the same slot in theirs.

Writer tips to promote affiliate links

You’ve found the publications you want to work with, so the next step is writing content that works to promote your affiliate links. How do you write content that helps meet your goals? Consider the following.

Know your stuff

Research your affiliate products in details. The goal is to offer readers new information, not regurgitate what they might already suspect. Your expertise is your distinct selling proposition and the more unique value you can provide the better are your chances to earn their trust and motivate them to make a purchase or take any other action the article is driving.

Accentuate the benefits

Why do you pay for a service or buy a product? Often times, it’s because by doing so, you're solving an issue you’re encountering or changing your life for the better. What problem can be fixed with the product or service you are promoting? Identify that and you’re halfway there. Explain it in clear and appealing prose.

Take inspiration

If you’re not familiar with writing or finding it hard to get started, take some inspiration from influential bloggers and articles that cover your niche. How do they cover topics? Do they follow a particular writing style you can use to meet audience expectations? Perhaps you’d like to create something strikingly different from the average industry writings.

Know the platform

Research the requirements of the platform. Look out for things like the preferred article length, how many links you may include, the most desired topics to cover, etc.

Spread the word

Don’t forget to mention your external publications in your own blog articles! This will have a positive effect on your SEO as well as your reputation.


Attend trade shows & Affiliate conferences

Naturally, making money is a driving force behind affiliate marketing programs, and that's all the reason to attend an affiliate marketing conference. Take the chance to build your network, learn some stuff, and go home with a bunch of promising new business prospects.

Who goes to these events?

You’ll find a mixed group of merchants, vendors, and affiliates of course. Pretty much any business marketing products online will find value attending one of these events.

Take the opportunity to learn about the industry and create additional value for your business. Think about it, when was the last time you forged a new business relationship face-to-face?

It’s great to talk with like-minded business professionals to get fresh perspectives, new ideas and learn from what they are doing. This can be surprisingly refreshing for an affiliate marketer that has grown all too accustomed to the often faceless world of web-based communication.

Reasons to attend an affiliate trade show

Affiliate marketing is big business these days, with an expanding menu of trade shows and conferences to match. Let’s take a look at how attending these events is beneficial and can help gain traction for your content:

  • Discover the latest in your industry

    These are specialized events where affiliates gain exclusive access and insight into the future of the affiliate marketing industry. Stay at the forefront of the industry by using the latest tools and trends to help affiliate marketers drive more traffic to specific site pages, blog posts, and more.

    Visit the developers on the expo floor offering demos of their apps and software for the latest ways to track links and sales, tools for Ad intelligence to track your competitors, software for affiliate link cloaking and so on.

  • Attend seminars and workshops

    Affiliate events book the brightest in affiliate marketing. By attending seminars you’ll hear experts giving real-world examples that are pertinent to your job. Discover their recommendations first-hand and apply them to your business.

    The Affiliate Summit 2019, for example, boasts guest speaker Neil Patel (a top influencer on the web according to Forbes –and recognized as a top 100 entrepreneur under the age of 35 by the United Nations). Any knowledge gleaned from this man will be worth your trip alone.

  • Get inspired

    Discuss popular topics and exchange new ideas and strategies with people interested in affiliate marketing. It’s worth hearing both the challenges and success stories of others. It's likely that attendees share your struggles and by having conversations, you can find new solutions.

    Don’t miss the chance to visit high-flying content creators and influencers for inspiration. –The best thing about listening to passionate affiliate marketers fired up about their job? -It’s contagious. You’ll leave the even motivated for success.

  • Enjoy yourself!

    Of course, conferences are based around getting ahead in the affiliate marketing business, but, that doesn't mean you can't cut loose and have a good time. You'll often find conferences include 'networking time,' but take the chance to embrace people in your trade, in a more casual atmosphere.

    Expect a solid schedule of ‘down time.' Expect the end of day drinks, parties and organized activities that provide ample opportunities to mingle in a more relaxed environment. The European Summit in Sitges just outside of Barcelona, for example, has a casual kick-off with fun activities, followed by two days of workshops, a product exposition, and networking opportunities.

  • Apply what you learn to your business

    According to the Affiliate Summit “The best trade shows are those where you can leave the show with some actionable strategies, put those strategies into effect, and then quantify the results.”

    You've researched the speakers that interest you and have had the chance to listen to them and take tips from other affiliates you've met along the way. Conferences produce a unique opportunity to learn first hand and apply new strategies to your affiliate endeavor. Don't let this knowledge go to waste.

Which events do I attend?

There is no shortage of events to attend. Conferences range from huge events covering every industry niche imaginable to more specialist ones with a clear focus. For example, the Phoenix Forum is a small but dedicated group of dating affiliates, advertisers and operators. The Affiliate Summit is a yearly event on a much larger scale. Held in New York City this weekend covers all aspects of affiliate marketing.

How do you find something for your industry vertical? A smart idea is to Google your niche + affiliate conference. If you're just interested in learning more about how to get into the affiliate industry yourself, attending a more general conference might fit the bill. You can check what's happening locally, or cast your net further afield and make a weekend of it.

When you’re there

Now that you’re sold you on attending a show, how do you prepare yourself before the event? As with all meetings and events, planning is key:

  • Make a list of the most useful sessions for your niche, mark these times in your calendar.

  • You'll often find that you'll have free entry to an event if you are an affiliate for the host. When this isn’t an option, make sure to buy tickets for events early for discounted ‘Early Bird’ prices. For example, the ICE Totally Gaming & iGB London Affiliate Conference (LAC), which attracts gaming and casino affiliates, offers free entry to their affiliates.

  • Book the workshops you’d like to join as early as you can to avoid disappointment

  • Accommodation - secure a room at the conference facility if possible. You might get a discount rate, plus, since you’re on the site, you can retire for breaks in your room during the day to rest or catch up on work.

  • If you’re going alone and have a team, take notes and extra information to bring back to them.


Summary

Whether people can find your affiliate links or become introduced to your website, can make or break your affiliate marketing career, after all, you can’t make sales without visitors. Fortunately, driving high-quality traffic isn’t rocket science with the right techniques in place.

With the tactics mentioned, draw attention to your affiliate program. Whether you’re focused on attracting people to your review site, to click on your social media posts, or to stumble on your landing page, it’s about making all the effort you’ve put in worthwhile. In this post, we outlined four ways to do just that, all with an emphasis on targeted traffic.

To recap:

  1. Consider PPC advertising, select an appropriate platform and create ads that fit the parameters

  2. Partner with bloggers and influencers - get the right people talking about your content

  3. Media placements - get your head some basic PR for more exposure online

  4. Get out there! Attend relevant trade shows and conferences to make contact, get ahead of current trends, and reap the advice of trailblazers in your field.

Building traffic can be a slow process. Be patient and stick with it. The most effective way to drive traffic is by targeting more than one avenue. Try testing a few of those mentioned, and find out what works best for you. By combining a few of these tactics with a comprehensive SEO strategy, you’ll be on the fast track to driving more clicks and conversion.

Need help? We're always here for you.

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