You have a great idea for a blog, and you’re ready to share your thoughts with the world. But how do you even begin? It takes a bit more than some recipe ideas or your take on the latest news to get a blog going. You’ll need to consider the “why” and “how” behind your blog, too. If you’re wondering what you need to start a blog, this guide has everything you need to get started.
As you prepare to launch your blog, you’ll need to take several steps to make sure it looks great, functions well, and continues to suit you well into the future. Below, we’ll go over these 11 steps to starting a blog:
Before you begin writing, it’s important to consider the central theme of your blog. Think about what you enjoy doing in your free time or things you’d like to learn in the future. Maybe you’re a workout fanatic or want to perfect your bread recipes. If this sounds like you, your blog could be based on fitness content, delicious recipes — you name it.
Another important aspect when choosing a main topic is to consider who you want to read your blogs. Are they the same age as you? Where do they live? What are their jobs? Knowing who will come to your blog and read your content can help you choose future topics, form collaborations, and determine where to advertise your blog.
Whether you’re offering your own take on current events, developing fresh new recipes, or sharing your travels online, a blog name can help readers better connect with your blog as a brand. Think about what you might want to call your blog and run the idea past a few friends to see how they like your name!
There’s more than one way to get your blog out into the digital universe. One course of action is to use a blogging platform like Medium to publish your content. While those platforms are simple to use, you’ll have little control over how they’re presented.
You may also want to consider building your own website to host your blog, which gives you more control over the content you add, how your blog looks, and other features like a contact form. A site maker like Namecheap’s is a great way to dip your toe in the water, offering a step-by-step way to create pages, post content, and more.
If you choose to create your own site, you’ll need a catchy domain name to go along with it. You can use your own name as the domain name, choose one related to the subject you’re writing about, or buy a domain name to match the name of your blog.
Once you have the basics in place, it’s time to design your website. Before you begin, think about what you want your viewers to see. For example, do you want your blog to be filled with neutral colors for a modern look, or are you thinking bold florals to go with your nature theme? The overall design of your website grabs your readers’ attention and makes them want to stay awhile as they read through your blog.
The design of your blog goes far beyond background color and written content. It’s the font style and sizes you choose, the pictures you add, and the layout of the page. To get a few ideas of what you may want to include, look up some of your favorite bloggers for design inspiration.
Optimizing your blog can make the difference between having five readers or 5,000 readers. To take your blog to the next level, you want to keep search engine optimization (SEO) best practices in mind.
Here are a few ways you can improve the SEO ranking of your blog:
The About page puts a face to your blog and provides a place where you can detail your blog’s mission and vision. By telling your story on this page, you can help build stronger connections with your readers.
Generally, your About page only needs to be a few paragraphs long and should explain a bit more about the blog’s purpose, the reason it came to be, and a bit about you. You can mention your hobbies, schooling, credentials, or any information you believe is important for your readers to know.
At the top or bottom of each blog post (depending on the layout), you’ll see the author’s name, photo, and a quick blurb about them. Make sure this information is filled out! This way, visitors immediately put a name and face to the content they’re seeing, further fostering connections with your readers.
An editorial calendar is utilized to plan the content that’ll be written, posted, and shared in a given timeframe, whether that’s by week, month, quarter, or a different period of time. Using an editorial calendar can be extremely helpful because it helps you stay on schedule, gives you enough time to write your blogs, ensures you’re publishing on a regular basis, and helps you address all the topics you’d like to talk about in a given time period.
After you’ve written and edited your content, it’s time to publish your blog. Once you add your text, images, and links to your post, use the “Preview” function to make sure it looks precisely as you want it to display on your site. You can also use post scheduling features to select the times for multiple blogs to go live.
Having amazing content is only the first step to bringing more readers to your blog. Share your content on social media to introduce it to new audiences and reach people who may not know about your blog.
There are a few ways to do this, including:
Now that you have great content and ways to share it, the last step is to explore your options for monetizing your blog. Here are some of the most common ways to earn an income from your blog:
Now that you’ve learned the steps of how to create a blog, it’s time to try it out yourself. Here are some tips that can help you set your blog up for success:
You don’t need to be a master website builder to create your own blog. An easy-to-use site builder can help you get online in minutes.
Namecheap’s Site Maker offers an easy way to build your own unique blog in just a few quick steps. Choose between numerous templates, color schemes, and fonts to find one that fits your blog’s style. After you're finished designing, all you need to do is add or remove blocks, then get to writing. It’s that easy!