You have an idea or invention that’s bound to disrupt your industry. And now, it’s all about bringing your solution to the right audience. The first step to introducing your brand to potential customers is trying out some startup business names and finding the one that fits you best. Whether naming comes naturally to you or you need some ideas to get you started, our startup business naming tips can provide some helpful inspiration.
Startups are no different than any other company: They have a product or service that needs to get in front of the right audience. To that end, you’ll need the right name that speaks to both what you do and who you want to reach. Here’s why a good startup business name is essential for a successful startup brand:
It helps customers remember you. In a crowded marketplace, your name plays a key role in ensuring you stand out. A catchy, unique, and memorable name sticks.
It helps you stand apart from competitors. What makes you different from other, similar solutions in your field? While part of your brand identity includes how you differ from the competition, your name plays a big role in communicating that difference as well.
It helps potential customers understand how you help. A name that speaks directly to your solution leaves no room for second-guessing. That can mean the difference between converting new customers and onlookers moving on to your competitor.
Space and Place
Space of Creation
Space Planet Moon
Alpha Centauri Space
Alien World Space
Connect Cloud Telecom
Connect My Clouds
Simplified Computer Services
Project Flow App
A Tool Belt
The Social Networks
Starting Online Business
Media Social Care
Open Social Networking
Social Action Net
Start with Social
Social Direct Marketing
Startup Biz Solutions
Startup Biz Network
Entrepreneurs Business Startups
Startup Biz Online
Lean Project Startup
Lean Project Manager
Lean Web Design
Lean Product Makers
Lean Manufacturing Software
Lean Business Solutions
Lean Agile Tech
Lean Business Consulting
Lean Manufacturing Tools
Lean Info Tech
Key Development Strategies
Stop Word Tracker
Web Dev Kits
Outsourced Business Development
Outsourced Business Solutions
Outsourced Android Developer
Priorities and Purpose
Ready to get started? Check out these seven tips to help guide your naming process.
Who are you talking to? Is your ideal customer a manager at a company with a problem to solve, or a mom of two who needs something delivered quickly? Your startup name can help communicate your purpose to the right people, thereby bringing eligible and desirable customers into the fold.
Just like any industry, there have been some notable trends in startup naming. For a time, brands used names that were different spellings of common words that related to their core purpose — think Lyft. There was also a time when the -ly suffix was added to a word that represented a key service, like the payments platform Remitly. While those names have stood the test of time, not all trends stick. So think carefully if you’re going to opt for a naming trend when building a brand that will hopefully be around for years to come.
In an industry where creative spellings and invented words are common options for business names, you want to be sure that the name you choose isn’t difficult to decipher. A name that’s easy to spell and simple to pronounce is more memorable and is more likely to stand out in your customers’ minds.
Many startups have names that instantly describe what they do. Think about Instacart and 1Password, just to name two examples. Without thinking twice, you know that Instacart involves shopping and that 1Password involves something to do with security. You’ll want the same end goal for your startup, so anyone who comes across your business instantly knows what you do and how your solution can help them.
Your business name will show up in a number of places, from an app icon to a pitch deck to a website. How does your name look in different applications? Too-long names may have trouble fitting into small spaces, but too short, and you may not connect with your audience. Play around with your ideas in a few designs using a free logo maker to get a sense of what you like and what looks good.
The buzzing startup scene is full of great ideas, and some of those ideas may share a name. While two businesses can certainly have the same name, you want to make sure that you’re unique in your business or product category.
To make sure someone else isn’t using the name you want, try two tools: the U.S. Patent and Trademark Office (USPTO) and search engines. Through the USPTO, you can look up your chosen brand name to see if any other company has registered it for trademark protection. On search engines, you can see if any business is actively using your chosen name.
A business name generator like Namecheap’s can help you come up with inspired ideas for a startup name. Just submit a few words related to your startup and the generator will offer up a variety of creative options. Use one of these names as-is or look to them as a starting point for your own ideas.
After you’ve decided on a startup name, it’s important to secure that brand name online. First and foremost, this involves purchasing your domain. This way, you can secure your brand before someone else can come along and use it for themselves. If the name you want isn’t available with a .com extension, you can opt for .co, .biz, or other extensions. There may even be specialty extensions depending on your location and your industry, such as .app for a smartphone app or .nyc for a startup based in New York City.
You’ll want to do the same on social media. Even if you don’t plan to post for quite some time, securing social media handles with your startup name goes a long way in protecting your brand on the internet.
Whether this is your first venture or your sixth, the early stages of a startup are thrilling and full of potential. And when it comes time to create a timeless and memorable name that grows with your business, Namecheap’s Business Name Generator is just what you need. This easy-to-use, free name generator takes your initial thoughts and creates many ideas to choose from. You can pick one you love right out the gate, or use the generator’s suggestions to craft something brand new. No matter which direction you choose, the Business Name Generator can help you get there.