You’ve made some major progress toward the goal of opening your own restaurant. You’ve found the perfect location, tested recipes, and planned the menu. Now it’s time for the next, vital step: coming up with the right restaurant name.
You might have a long list of possible restaurant business names in your head already, or maybe you need to find the right idea to inspire you. Either way, our guide on how to choose a business name can make a difference as you work on your options.
Names carry weight and significance, and in the restaurant industry, they make quite a powerful statement.
Ready to get started? Check out these seven tips to come up with an inspired name for your restaurant brand.
Your food is unique — and your name should be, too. Imitating a well-known burger chain or taco joint can be a detriment to the successful restaurant you want to build. Choose a name that lets your restaurant ’s distinctive personality shine through.
Get it, corny? While a pun may seem like a good idea at first, it may encourage some eye rolls from potential customers. That doesn’t mean you have to be humorless, of course! Aim for something clever if you want to embrace a joke in your restaurant name.
With hundreds of thousands of independent restaurants in the United States, it’s inevitable that two or more will share the same name. However, it’s still good practice to check to see if your potential restaurant name conflicts with others. For this, there are a few steps to take, including searching the U.S. Patent and Trademark Office (PTO) database, conducting an internet search for nearby restaurants with the same or similar names, and consulting with a trademark attorney.
Words, phrases, and names in other languages can represent the cuisine you’re cooking. This can have a significant impact on customers looking for a certain type of fare. This can even be a great route for a fusion cuisine restaurant that pairs two foods or words from those cultures together.
A business name generator like Namecheap’s can spark the inspiration for a great restaurant name. To get the most out of a business name generator, submit words that speak to your new restaurant and see what the generator creates. These names can be used as-is, or you can build on them to create your own unique restaurant name idea.
Simple and easy-to-remember names are the ones best recalled by customers. Choose something concise featuring words that are easy to understand and pronounce. A short and sweet name helps your customers remember who you are.
The menu, the signage out front, gift certificates: Your restaurant business name appears in quite a lot of places, and it needs to look like it belongs in each one. So as you design your logo with a free logo maker or work with a designer, test different iterations and try them out in various settings. Get a feel for how this name will look all over your restaurant.
Once you’ve decided on a restaurant name, you’ll need to protect your new creation online. The first step is to purchase the domain, or web address, with your restaurant’s name in it. Secure this right away to make sure you own the URL that represents your business. You may also want to consider buying variations of your name as domains, as well as your restaurant name at different extensions, such as .co, .biz, and .restaurant.
It’s a good idea to secure your new restaurant name on social media as well. These “handles,” as they’re called, are what customers use to find your business and ensure they’re interacting with the right one. As soon as you can, register for social media accounts with your restaurant name, even if you don’t plan to post for a while. Hold onto them to ensure you’re ready for your eventual launch.
Whether you’re opening a fine dining destination or you’re launching a casual eatery, a business name generator can jump-start the creative process. Namecheap’s Business Name Generator simplifies the naming process with a few simple steps. Just input your initial thoughts and suggestions, and the generator does the rest. Get started today for free!