Idea to launch

Colleen B. | May 08, 2023
16 mins


Idea to Launch, the class for those looking to start a new business venture or struggling to get their idea off the ground. Grounded in asking the 6 fundamental questions (Why, What, Who, How, Where, When), this class covers:

  • how to identify opportunities for starting a new business

  • a simple evaluative framework to assess which idea to focus of

  • the importance of a well-designed value proposition,

  • the 3 core reasons for failing at a business

  • a phased approach to minimize the risk of common failures


Picture of Colleen B.

Colleen B.

Colleen started her copywriting career in 2008. She loves to write honest, clear, and concise copy, and her work has been featured in many places in print and online, including HuffPost UK and The Times. Colleen’s passions include cooking, playing pool, and board games.

More content by Colleen B.

Getting Started Online

For bringing ideas to life

From starting up to creating your site, here’s everything you need to make big splash online.

See more
Join Our Newsletter

Stay inspired

Get all the latest offers, articles, and industry news straight to your mailbox every month.

Need help? We're always here for you.