Check and respect trademarks - Make sure your chosen name isn’t already in use by another company, copyrighted or trademarked. The last thing you want is your brand being confused with another site or brand, or worse infringing on an existing trademark. An organization entitled People Eating Tasty Animals were once using peta.org. This might have been a coincidence, but the domain was suspended on the grounds of domain name infringement.
Even if the address and content was an honest mistake, It’s not only confusing for your visitors but it’s also confusing for search engines. People searching for your domain name might find their search engine results are full of irrelevant links. On the other end of the spectrum, registering a domain for the purpose of selling to the trademark owner is not only unlawful, it’s illegal. Thanks to the Anti-Cybersquatting Consumer Protection Act, the company Zero Mico software registration of microsoft.com was suspended after Microsoft filed a protest.