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Getting your email salutation right is a bigger deal than you may think. Writing clear, friendly, and professional emails is a foundational skill for your career.","name":"twitter:description"},"twitterImage":{"content":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/Hero_Twitter_1024x512_px_How-to-write-a-business-email-from-start-to-finish.png","name":"twitter:image"},"twitterCreator":{"content":"","name":"twitter:creator"},"twitterSite":{"content":"","name":"twitter:site"},"twitterCard":{"content":"summary_large_image","name":"twitter:card"}}},"faqs":[],"content":[{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The topic of sending business emails might sound very simple and mundane, but if you get it wrong, it can stop your business from moving forward. Why? Because businesses survive on creating and maintaining great customer, supplier, and partner relationships. So when you need to communicate important information, it’s equally important you do it the right way.  \u003c/p>\n","innerContent":["\n\u003cp>The topic of sending business emails might sound very simple and mundane, but if you get it wrong, it can stop your business from moving forward. Why? Because businesses survive on creating and maintaining great customer, supplier, and partner relationships. So when you need to communicate important information, it’s equally important you do it the right way.  \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Email may have been \u003ca href=\"https://www.prnewswire.com/news-releases/50-years-of-email-301262676.html\">invented over fifty years ago\u003c/a>, but with over four billion users, it is still the world’s \u003ca href=\"https://namecheap.com/blog/is-email-still-our-best-loved-business-tool/\">best-loved business tool\u003c/a>. In this article, we outline the basics of business emails, from start to finish, and cover some tips and tricks to make sure you get the reply you need.\u003c/p>\n","innerContent":["\n\u003cp>Email may have been \u003ca href=\"https://www.prnewswire.com/news-releases/50-years-of-email-301262676.html\">invented over fifty years ago\u003c/a>, but with over four billion users, it is still the world’s \u003ca href=\"https://namecheap.com/blog/is-email-still-our-best-loved-business-tool/\">best-loved business tool\u003c/a>. In this article, we outline the basics of business emails, from start to finish, and cover some tips and tricks to make sure you get the reply you need.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There are, of course, different types of business email that can fit specific business needs, such as newsletters, promo announcements, etc. We’ll simply be covering the basics of good business email communications in general. The things you really need to know when composing your emails from scratch. Let’s start at the beginning: \u003c/p>\n","innerContent":["\n\u003cp>There are, of course, different types of business email that can fit specific business needs, such as newsletters, promo announcements, etc. We’ll simply be covering the basics of good business email communications in general. The things you really need to know when composing your emails from scratch. Let’s start at the beginning: \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":" Why are you sending this message?  ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"why-are-you-sending-this-message\"> Why are you sending this message?  \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"why-are-you-sending-this-message\"> Why are you sending this message?  \u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The best strategy before ever writing a single word is to ask yourself why you need to communicate with this particular person. What is the reason for your message? What type of goal do you have in mind? Just some of the reasons for sending a business email can range from:\u003c/p>\n","innerContent":["\n\u003cp>The best strategy before ever writing a single word is to ask yourself why you need to communicate with this particular person. What is the reason for your message? What type of goal do you have in mind? Just some of the reasons for sending a business email can range from:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>An overdue invoice\u003c/li>\n","innerContent":["\n\u003cli>An overdue invoice\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Input on a new product or service before bringing it to market\u003c/li>\n","innerContent":["\n\u003cli>Input on a new product or service before bringing it to market\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Details and advice on shipping and receiving\u003c/li>\n","innerContent":["\n\u003cli>Details and advice on shipping and receiving\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Scheduling a meeting\u003c/li>\n","innerContent":["\n\u003cli>Scheduling a meeting\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Important technical details such as downloading or updating instructions\u003c/li>\n","innerContent":["\n\u003cli>Important technical details such as downloading or updating instructions\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Setting your intention at the very start of this process will help you to stay focused on the goal of getting a response to your concerns, whatever they may be.\u003c/p>\n","innerContent":["\n\u003cp>Setting your intention at the very start of this process will help you to stay focused on the goal of getting a response to your concerns, whatever they may be.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":" Subject line ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"subject-line\"> Subject line \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"subject-line\"> Subject line \u003c/h2>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5209,"sizeSlug":"large","linkDestination":"none","title":"How-to-write-a-business-email-from-start-to-finish-img1","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg\" alt=\"\" class=\"wp-image-5209\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg\" alt=\"\" class=\"wp-image-5209\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This is the first text your colleague or customer will see. Think of it as a newspaper headline. Composing a well-read subject line is crucial as a good first impression. Be as accurate as possible in your subject line. Being vague will not get your message read in a timely manner, nor will too much text. \u003c/p>\n","innerContent":["\n\u003cp>This is the first text your colleague or customer will see. Think of it as a newspaper headline. Composing a well-read subject line is crucial as a good first impression. Be as accurate as possible in your subject line. Being vague will not get your message read in a timely manner, nor will too much text. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Be short and to the point, and always \u003ca href=\"https://namecheap.com/blog/how-to-write-professional-emails-that-work/\">remain professional\u003c/a>.  Keep in your mind that shorter and to the point is the best strategy. While you may want to write something catchy to show off your creative skills, you could be reaching a very busy person on the other end. That colleague or client has things to do, meetings to attend, and errands to run. Make it as easy as possible for them to read and respond to your message.\u003c/p>\n","innerContent":["\n\u003cp>Be short and to the point, and always \u003ca href=\"https://namecheap.com/blog/how-to-write-professional-emails-that-work/\">remain professional\u003c/a>.  Keep in your mind that shorter and to the point is the best strategy. While you may want to write something catchy to show off your creative skills, you could be reaching a very busy person on the other end. That colleague or client has things to do, meetings to attend, and errands to run. Make it as easy as possible for them to read and respond to your message.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>You don’t want the reader to stress out, so don’t make it all caps, as you’ll seem like you’re shouting at them before they even open it. Or worse, it will be seen as spam and deleted. \u003c/p>\n","innerContent":["\n\u003cp>You don’t want the reader to stress out, so don’t make it all caps, as you’ll seem like you’re shouting at them before they even open it. Or worse, it will be seen as spam and deleted. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Subject lines also need to feel authentic, there’s no point overpromising, exaggerating, or trying to trick the reader into opening the email. All that will do is create distrust once they discover your true intention. Overall things to avoid are:\u003c/p>\n","innerContent":["\n\u003cp>Subject lines also need to feel authentic, there’s no point overpromising, exaggerating, or trying to trick the reader into opening the email. All that will do is create distrust once they discover your true intention. Overall things to avoid are:\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>X \u003cstrong>The emergency:\u003c/strong> URGENT information\u003c/p>\n","innerContent":["\n\u003cp>X \u003cstrong>The emergency:\u003c/strong> URGENT information\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>X \u003cstrong>The fake reply:\u003c/strong> Re: Catch up on Monday?\u003c/p>\n","innerContent":["\n\u003cp>X \u003cstrong>The fake reply:\u003c/strong> Re: Catch up on Monday?\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>X \u003cstrong>The sneak:\u003c/strong> Everything’s FREE for the next 24 hours… just kidding\u003c/p>\n","innerContent":["\n\u003cp>X \u003cstrong>The sneak:\u003c/strong> Everything’s FREE for the next 24 hours… just kidding\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>X \u003cstrong>The yell:\u003c/strong> BE FIRST TO REGISTER A .INC DOMAIN!!!\u003c/p>\n","innerContent":["\n\u003cp>X \u003cstrong>The yell:\u003c/strong> BE FIRST TO REGISTER A .INC DOMAIN!!!\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>X \u003cstrong>The cry wolf:\u003c/strong> Last 50% Sale Ever... No Really Ever! EVER!\u003c/p>\n","innerContent":["\n\u003cp>X \u003cstrong>The cry wolf:\u003c/strong> Last 50% Sale Ever... No Really Ever! EVER!\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":" Preview text ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"preview-text\"> Preview text \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"preview-text\"> Preview text \u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Consider the possibility that the recipient may have preview text when starting your message as well. Preview text is the first line or two of the body of your message that can be viewed in addition to the subject line. It’s one more opportunity to influence the reader to open your message as soon as they receive it. Whilst more useful in marketing email blasts, it should also be taken into account when sending business emails to colleagues and regular clients. Not all email providers offer preview text, but taking this visibility into account is a wise decision.\u003c/p>\n","innerContent":["\n\u003cp>Consider the possibility that the recipient may have preview text when starting your message as well. Preview text is the first line or two of the body of your message that can be viewed in addition to the subject line. It’s one more opportunity to influence the reader to open your message as soon as they receive it. Whilst more useful in marketing email blasts, it should also be taken into account when sending business emails to colleagues and regular clients. Not all email providers offer preview text, but taking this visibility into account is a wise decision.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Go into further detail referencing your main subject line. Reinforce the subject line idea with a line of text between 50 - 130 characters.\u003c/p>\n","innerContent":["\n\u003cp>Go into further detail referencing your main subject line. Reinforce the subject line idea with a line of text between 50 - 130 characters.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A good example of how preview text compliments the subject line:\u003c/p>\n","innerContent":["\n\u003cp>A good example of how preview text compliments the subject line:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Subject line: \u003c/strong>“Be first to register a .INC domain”\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Subject line: \u003c/strong>“Be first to register a .INC domain”\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Preview: \u003c/strong>“Beat the competition through our .INC early access program”\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Preview: \u003c/strong>“Beat the competition through our .INC early access program”\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/heading","attrs":{"label":" Salutations: Making the right introduction ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"salutations-making-the-right-introduction\"> Salutations: Making the right introduction \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"salutations-making-the-right-introduction\"> Salutations: Making the right introduction \u003c/h2>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5210,"sizeSlug":"large","linkDestination":"none","title":"How-to-write-a-business-email-from-start-to-finish-img2","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg\" alt=\"\" class=\"wp-image-5210\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg\" alt=\"\" class=\"wp-image-5210\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Compose your greeting in a friendly, professional manner. If you are not yet on a first-name basis, begin with a ‘Hello Dr/Ms./Mr.’. Defaulting to  ‘Dear Sir / Madam’ if you really don’t know who you’re reaching is an option, but a last-ditch one. This type of formality can be useful in communicating with official offices or a more traditional environment where English is not the first language. However, in native English-speaking countries, it is a little outdated ‘To whom it may concern’ can be useful but proceed with caution since it may read as too impersonal. \u003c/p>\n","innerContent":["\n\u003cp>Compose your greeting in a friendly, professional manner. If you are not yet on a first-name basis, begin with a ‘Hello Dr/Ms./Mr.’. Defaulting to  ‘Dear Sir / Madam’ if you really don’t know who you’re reaching is an option, but a last-ditch one. This type of formality can be useful in communicating with official offices or a more traditional environment where English is not the first language. However, in native English-speaking countries, it is a little outdated ‘To whom it may concern’ can be useful but proceed with caution since it may read as too impersonal. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The trick is to avoid being vague when composing a salutation. Try to find out the surname of the person you are contacting. Research via professional websites such as LinkedIn, the company’s website team directory, or Google. If you’ve exhausted your resources, then default to Sir / Madam, but only as a last resort. \u003c/p>\n","innerContent":["\n\u003cp>The trick is to avoid being vague when composing a salutation. Try to find out the surname of the person you are contacting. Research via professional websites such as LinkedIn, the company’s website team directory, or Google. If you’ve exhausted your resources, then default to Sir / Madam, but only as a last resort. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Once you’re on a first-name basis, and depending on how they sign their emails back to you, you may use their first names. You should defer to formality with new contacts if you are writing for the first time instead of using a nickname. This is not an email to friends or family so keep that in mind when composing. Eventually, you can be on first-name terms with your network, email list of interested subscribers to a newsletter, or perhaps VIP customers.\u003c/p>\n","innerContent":["\n\u003cp>Once you’re on a first-name basis, and depending on how they sign their emails back to you, you may use their first names. You should defer to formality with new contacts if you are writing for the first time instead of using a nickname. This is not an email to friends or family so keep that in mind when composing. Eventually, you can be on first-name terms with your network, email list of interested subscribers to a newsletter, or perhaps VIP customers.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Here are some basic opening salutations guaranteed to be useful in universal, multi-lingual communicated formats\u003c/p>\n","innerContent":["\n\u003cp>Here are some basic opening salutations guaranteed to be useful in universal, multi-lingual communicated formats\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Hello \u003c/li>\n","innerContent":["\n\u003cli>Hello \u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Hi (obviously a bit more informal but still universal)\u003c/li>\n","innerContent":["\n\u003cli>Hi (obviously a bit more informal but still universal)\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Dear\u003c/li>\n","innerContent":["\n\u003cli>Dear\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Greetings\u003c/li>\n","innerContent":["\n\u003cli>Greetings\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Hello Everyone or Greetings Everyone\u003c/li>\n","innerContent":["\n\u003cli>Hello Everyone or Greetings Everyone\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>To whom it may concern (useful if writing a legal letter, however too impersonal for a business letter with specific information being sent to a professional individual)\u003c/li>\n","innerContent":["\n\u003cli>To whom it may concern (useful if writing a legal letter, however too impersonal for a business letter with specific information being sent to a professional individual)\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\n\n\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/heading","attrs":{"label":" The main body of your email ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"the-main-body-of-your-email\"> The main body of your email \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"the-main-body-of-your-email\"> The main body of your email \u003c/h2>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":" Opening lines ","parent":"036bef28-700b-4bfa-b463-0a3833e07edd","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"opening-lines\"> Opening lines \u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"opening-lines\"> Opening lines \u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5218,"sizeSlug":"large","linkDestination":"none","title":"How-to-write-a-business-email-from-start-to-finish-img3-1","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg\" alt=\"\" class=\"wp-image-5218\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg\" alt=\"\" class=\"wp-image-5218\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>How to begin a \u003ca href=\"https://www.namecheap.com/hosting/email/\" target=\"_blank\" rel=\"noreferrer noopener\">business email\u003c/a>? After your proper salutation to your recipient, keep your opener short and to the point. Remember that people have very busy schedules these days, so small talk should be kept to a minimum. A proper email greeting is key to framing the tone of voice. \u003c/p>\n","innerContent":["\n\u003cp>How to begin a \u003ca href=\"https://www.namecheap.com/hosting/email/\" target=\"_blank\" rel=\"noreferrer noopener\">business email\u003c/a>? After your proper salutation to your recipient, keep your opener short and to the point. Remember that people have very busy schedules these days, so small talk should be kept to a minimum. A proper email greeting is key to framing the tone of voice. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Remember that your communication is not all about you. Take the cliche out of the messaging by avoiding blanket statements such as “Here at XYZ Company, we….”. Also avoid the temptation to simply introduce yourself: you have a signature for that, and you need to be getting to the point fast. Instead, speak directly to your recipient and honor their time and energy by addressing something that is of benefit and interest to them. They want to know exactly why you are sending the email, and what’s in it for them, in your opening paragraph.\u003c/p>\n","innerContent":["\n\u003cp>Remember that your communication is not all about you. Take the cliche out of the messaging by avoiding blanket statements such as “Here at XYZ Company, we….”. Also avoid the temptation to simply introduce yourself: you have a signature for that, and you need to be getting to the point fast. Instead, speak directly to your recipient and honor their time and energy by addressing something that is of benefit and interest to them. They want to know exactly why you are sending the email, and what’s in it for them, in your opening paragraph.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>If you’ve met before, or have spoken online either in a conference or a brief text exchange, remind them of this so they can place you in their own professional context. Begin with a pleasant sentence such as ‘I hope this message finds you well’, and then get right to it! State your purpose and be direct while being polite. In formal business correspondence, the key is to stay on message. Remember the reason why you’re reaching out in the first place, and be mindful of the recipient’s time.\u003c/p>\n","innerContent":["\n\u003cp>If you’ve met before, or have spoken online either in a conference or a brief text exchange, remind them of this so they can place you in their own professional context. Begin with a pleasant sentence such as ‘I hope this message finds you well’, and then get right to it! State your purpose and be direct while being polite. In formal business correspondence, the key is to stay on message. Remember the reason why you’re reaching out in the first place, and be mindful of the recipient’s time.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":" Making it scannable ","parent":"036bef28-700b-4bfa-b463-0a3833e07edd","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"making-it-scannable\"> Making it scannable \u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"making-it-scannable\"> Making it scannable \u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"An overview of a new product from Google and its capabilities, compared to competing services.","id":3851,"sizeSlug":"large","linkDestination":"none","title":"Google Workspace for your small business: features & pricing overview","description":"\u003c!-- wp:paragraph -->\n\u003cp>Starting a business is expensive. Startup and admin costs build up fast, especially when it comes to the tools you need to keep things up and running. Often, digital subscriptions account for a sizable chunk of these costs, and keeping track of these subscriptions can be a job in itself. \u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>That’s why Google Workspace can be a lifesaver for businesses of all sizes, but especially those just getting off the ground. Keep reading to find out what Google Workspace is used for and why your small business team needs it. \u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"label\":\"What is Google Workspace?\",\"checked\":true,\"isBlocked\":false} -->\n\u003ch2 class=\"wp-block-heading\" id=\"what-is-google-workspace\">What is Google Workspace?\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Google Workspace is a suite of cloud-based productivity and communication tools by Google. It includes business email, video meetings, document creation, spreadsheets, and slide presentations, helping teams collaborate, share feedback, and work together from anywhere.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"label\":\"Is Google Workspace good for small business?\",\"checked\":true,\"isBlocked\":false} -->\n\u003ch2 class=\"wp-block-heading\" id=\"is-google-workspace-good-for-small-business\">Is Google Workspace good for small business?\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Many small businesses find Google Workspace a useful way to access essential office tools without having to invest in expensive IT infrastructure. Because everything is stored in the cloud, you don’t have to worry about backups. Sharing documents like proposals or invoices with clients is also easy, with many options integrated right into the browser and mobile apps.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Google Workspace keeps teams connected through video meetings, shared docs, and Google Chat, without the chaos of endless email threads. And when your team grows, it’s easy to add a new user and get them up and running in minutes.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Now let’s answer a key question: what does Google Workspace include?\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"label\":\"What is included in Google Workspace\",\"checked\":true,\"isBlocked\":false} -->\n\u003ch2 class=\"wp-block-heading\" id=\"what-is-included-in-google-workspace\">What is included in Google Workspace\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:image {\"id\":3855,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/2020_SEO_Main-features-and-apps-Gmail-Currents-Meet-img1.svg\" alt=\"\" class=\"wp-image-3855\"/>\u003c/figure>\n\u003c!-- /wp:image -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Google Workspace’s core apps provide many of the functions small businesses need to keep things up and running. Here’s an overview of the main offering and what they’re used for:\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:list {\"className\":\"gb-list\"} -->\n\u003cul class=\"gb-list\">\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Gmail –\u003c/strong> Google’s web-based email service is known for its strong spam filtering, search capabilities, and seamless integration with other tools.\u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Drive –\u003c/strong> A cloud storage service that lets you store documents, videos, photos, and more online rather than on a local device, allowing for easy sharing.\u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Docs –\u003c/strong> A word processing tool that allows you to work on the same document simultaneously with your team, with changes saved automatically\u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Sheets – \u003c/strong>A spreadsheet program that you can use in-browser for all your data organization needs, with easy collaboration you won’t get from a downloaded app.\u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Slides – \u003c/strong>A web-based program for creating presentations that’s compatible with Microsoft PowerPoint files, PDFs, and more.\u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Calendar – \u003c/strong>A great time-management tool that lets you set reminders, share schedules, and sync across all your devices. \u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Meet – \u003c/strong>A video call tool that works well for large conference calls and one-to-one meetings alike, no download required, unlike similar apps. \u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Chat – \u003c/strong>Google’s messaging app is perfect for direct messages, group messages, and dedicated spaces for team collaboration.\u003c/li>\n\u003c!-- /wp:list-item -->\u003c/ul>\n\u003c!-- /wp:list -->\n\n\u003c!-- wp:heading {\"label\":\"Gemini and AI features in Google Workspace\",\"checked\":true,\"isBlocked\":false} -->\n\u003ch2 class=\"wp-block-heading\" id=\"gemini-and-ai-features-in-google-workspace\">Gemini and AI features in Google Workspace\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Another feature of Google Workspace is Gemini AI. Some subscriptions include access to the Gemini app and NotebookLM, a research tool that lets you upload documents and ask questions about them. If you get the Business Standard plan or higher, it’s also integrated into all of the core apps. Some ways it can be used to enhance workflow include:\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:list {\"className\":\"gb-list\"} -->\n\u003cul class=\"gb-list\">\u003c!-- wp:list-item -->\n\u003cli>Taking meeting notes during calls on Meet\u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>Helping you write better emails and summarize threads in Gmail\u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>Helping you draft, edit, and proofread documents in Docs\u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>Generating formulas and summarizing data in Sheets\u003c/li>\n\u003c!-- /wp:list-item -->\u003c/ul>\n\u003c!-- /wp:list -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Learn more about how \u003ca href=\"https://knowledge.workspace.google.com/admin/generative-ai/workspace-with-gemini/google-workspace-with-gemini\" target=\"_blank\" rel=\"noreferrer noopener\">Gemini can help streamline tasks\u003c/a>. \u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"label\":\"Google Workspace vs Microsoft 365 vs Zoho\",\"checked\":true,\"isBlocked\":false} -->\n\u003ch2 class=\"wp-block-heading\" id=\"google-workspace-vs-microsoft-365-vs-zoho\">Google Workspace vs Microsoft 365 vs Zoho\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Google Workspace isn’t the only digital suite of its kind. Other popular options include Microsoft 365 and Zoho Workspace. Check out the table below to discover how they compare. \u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:image {\"id\":3856,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/2020_SEO_Docs-img2.svg\" alt=\"\" class=\"wp-image-3856\"/>\u003c/figure>\n\u003c!-- /wp:image -->\n\n\u003c!-- wp:nc-hc/table {\"body\":[{\"cells\":[{\"content\":\"\",\"tag\":\"td\"},{\"content\":\"\\u003cstrong\\u003eGoogle Workspace\\u003c/strong\\u003e\",\"tag\":\"td\"},{\"content\":\"\\u003cstrong\\u003eMicrosoft 365\\u003c/strong\\u003e\",\"tag\":\"td\"},{\"content\":\"\\u003cstrong\\u003eZoho Workplace\\u003c/strong\\u003e\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"\\u003cstrong\\u003eDomain \\u003c/strong\\u003e\\u003cbr\\u003e\\u003cstrong\\u003ebundling\\u003c/strong\\u003e\",\"tag\":\"td\"},{\"content\":\"Manage domain \\u003cbr\\u003eand email in one place at \\u003cbr\\u003eNamecheap\",\"tag\":\"td\"},{\"content\":\"Domain purchased \\u003cbr\\u003eseparately\",\"tag\":\"td\"},{\"content\":\"Domain purchased \\u003cbr\\u003eseparately\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"\\u003cstrong\\u003eSupport\\u003c/strong\\u003e\",\"tag\":\"td\"},{\"content\":\"24/7 live chat and \\u003cbr\\u003eemail support via \\u003cbr\\u003eNamecheap\",\"tag\":\"td\"},{\"content\":\"Standard Microsoft \\u003cbr\\u003esupport\",\"tag\":\"td\"},{\"content\":\"Standard Zoho support\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"\\u003cstrong\\u003eCore apps\\u003c/strong\\u003e\",\"tag\":\"td\"},{\"content\":\"Gmail, Docs, Sheets, \\u003cbr\\u003eSlides, Meet, Drive, \\u003cbr\\u003eChat, Calendar\",\"tag\":\"td\"},{\"content\":\"Outlook, Word, Excel, \\u003cbr\\u003ePowerPoint, Teams\",\"tag\":\"td\"},{\"content\":\"Zoho Mail, Writer, \\u003cbr\\u003eSheet, Show, Meeting\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"\\u003cstrong\\u003eAI assistant\\u003c/strong\\u003e\",\"tag\":\"td\"},{\"content\":\"Gemini. Limited on \\u003cbr\\u003eStarter, full access \\u003cbr\\u003efrom Standard\",\"tag\":\"td\"},{\"content\":\"Copilot. Paid add-on\",\"tag\":\"td\"},{\"content\":\"Zia. Included but \\u003cbr\\u003eadvanced features \\u003cbr\\u003erequire higher-tier \\u003cbr\\u003eZoho apps\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"\\u003cstrong\\u003eCompliance\\u003c/strong\\u003e\",\"tag\":\"td\"},{\"content\":\"GDPR, HIPAA, \\u003cbr\\u003eISO 27001\",\"tag\":\"td\"},{\"content\":\"GDPR, HIPAA, \\u003cbr\\u003eISO 27001\",\"tag\":\"td\"},{\"content\":\"GDPR, HIPAA,\\u003cbr\\u003eISO 27001\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"\\u003cstrong\\u003eBest for\\u003c/strong\\u003e\",\"tag\":\"td\"},{\"content\":\"Small businesses that \\u003cbr\\u003ewant domain and \\u003cbr\\u003eproductivity tools in \\u003cbr\\u003eone place\",\"tag\":\"td\"},{\"content\":\"Teams already using \\u003cbr\\u003eMicrosoft Office\",\"tag\":\"td\"},{\"content\":\"Budget-first teams or \\u003cbr\\u003eexisting Zoho CRM \\u003cbr\\u003eusers\",\"tag\":\"td\"}]}]} -->\n\u003cdiv class=\"wp-block-nc-hc-table gb-table--responsive\">\u003ctable class=\"gb-table\">\u003ctbody>\u003ctr>\u003ctd>\u003c/td>\u003ctd>\u003cstrong>Google Workspace\u003c/strong>\u003c/td>\u003ctd>\u003cstrong>Microsoft 365\u003c/strong>\u003c/td>\u003ctd>\u003cstrong>Zoho Workplace\u003c/strong>\u003c/td>\u003c/tr>\u003ctr>\u003ctd>\u003cstrong>Domain \u003c/strong>\u003cbr>\u003cstrong>bundling\u003c/strong>\u003c/td>\u003ctd>Manage domain \u003cbr>and email in one place at \u003cbr>Namecheap\u003c/td>\u003ctd>Domain purchased \u003cbr>separately\u003c/td>\u003ctd>Domain purchased \u003cbr>separately\u003c/td>\u003c/tr>\u003ctr>\u003ctd>\u003cstrong>Support\u003c/strong>\u003c/td>\u003ctd>24/7 live chat and \u003cbr>email support via \u003cbr>Namecheap\u003c/td>\u003ctd>Standard Microsoft \u003cbr>support\u003c/td>\u003ctd>Standard Zoho support\u003c/td>\u003c/tr>\u003ctr>\u003ctd>\u003cstrong>Core apps\u003c/strong>\u003c/td>\u003ctd>Gmail, Docs, Sheets, \u003cbr>Slides, Meet, Drive, \u003cbr>Chat, Calendar\u003c/td>\u003ctd>Outlook, Word, Excel, \u003cbr>PowerPoint, Teams\u003c/td>\u003ctd>Zoho Mail, Writer, \u003cbr>Sheet, Show, Meeting\u003c/td>\u003c/tr>\u003ctr>\u003ctd>\u003cstrong>AI assistant\u003c/strong>\u003c/td>\u003ctd>Gemini. Limited on \u003cbr>Starter, full access \u003cbr>from Standard\u003c/td>\u003ctd>Copilot. Paid add-on\u003c/td>\u003ctd>Zia. Included but \u003cbr>advanced features \u003cbr>require higher-tier \u003cbr>Zoho apps\u003c/td>\u003c/tr>\u003ctr>\u003ctd>\u003cstrong>Compliance\u003c/strong>\u003c/td>\u003ctd>GDPR, HIPAA, \u003cbr>ISO 27001\u003c/td>\u003ctd>GDPR, HIPAA, \u003cbr>ISO 27001\u003c/td>\u003ctd>GDPR, HIPAA,\u003cbr>ISO 27001\u003c/td>\u003c/tr>\u003ctr>\u003ctd>\u003cstrong>Best for\u003c/strong>\u003c/td>\u003ctd>Small businesses that \u003cbr>want domain and \u003cbr>productivity tools in \u003cbr>one place\u003c/td>\u003ctd>Teams already using \u003cbr>Microsoft Office\u003c/td>\u003ctd>Budget-first teams or \u003cbr>existing Zoho CRM \u003cbr>users\u003c/td>\u003c/tr>\u003c/tbody>\u003c/table>\u003c/div>\n\u003c!-- /wp:nc-hc/table -->\n\n\u003c!-- wp:heading {\"label\":\"How to set up Google Workspace\",\"checked\":true,\"isBlocked\":false} -->\n\u003ch2 class=\"wp-block-heading\" id=\"how-to-set-up-google-workspace\">How to set up Google Workspace\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Here are some key steps to take when migrating over to or setting up on Google Workspace for a small business: \u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:list {\"className\":\"gb-list\"} -->\n\u003cul class=\"gb-list\">\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Sign up and verify your domain –\u003c/strong> Connect an existing domain or register a new one. Learn more about how to \u003ca href=\"https://www.namecheap.com/support/knowledgebase/article.aspx/1244/2234/google-workspace-domain-registered-with-namecheap-ownership-validation/\" target=\"_blank\" rel=\"noreferrer noopener\">add a domain to Google Workspace via Namecheap\u003c/a>.\u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Create user accounts –\u003c/strong> Add each team member via the Admin Console\u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Migrate your email –\u003c/strong> Google supports imports from Microsoft Exchange, Outlook, Gmail, Zoho, Yahoo, iCloud, and most other providers using IMAP\u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Transfer your files –\u003c/strong> Move documents and folders from OneDrive, SharePoint, or local storage to Google Drive\u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Migrate your calendar –\u003c/strong> Import existing calendars from Exchange, Apple Calendar, or other services\u003c/li>\n\u003c!-- /wp:list-item -->\n\n\u003c!-- wp:list-item -->\n\u003cli>\u003cstrong>Set up 2-step verification –\u003c/strong> Enable it for all users from the Admin Console before going live\u003c/li>\n\u003c!-- /wp:list-item -->\u003c/ul>\n\u003c!-- /wp:list -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>\u003ca href=\"https://knowledge.workspace.google.com/admin/getting-started/migrate-your-organizations-data-to-google-workspace\" target=\"_blank\" rel=\"noreferrer noopener\">Check here for more in-depth guidance\u003c/a>.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"label\":\"Namecheap's Google Workspace plans\",\"checked\":true,\"isBlocked\":false} -->\n\u003ch2 class=\"wp-block-heading\" id=\"namecheaps-google-workspace-plans\">Namecheap's Google Workspace plans\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Namecheap offers two \u003ca href=\"https://www.namecheap.com/google-workspace/\">Google Workspace plans\u003c/a> to suit your needs:\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"level\":3,\"label\":\"Business Starter\",\"parent\":\"23f763d4-7de3-4549-9b07-fcabf4d44c16\",\"checked\":true,\"isBlocked\":false} -->\n\u003ch3 class=\"wp-block-heading\" id=\"business-starter\">Business Starter\u003c/h3>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>For $9.88/mo, you get custom, secure business email, advanced admin control, 100 participant video calls, and 30 GB cloud storage.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"level\":3,\"label\":\"Business Standard\",\"parent\":\"23f763d4-7de3-4549-9b07-fcabf4d44c16\",\"checked\":true,\"isBlocked\":false} -->\n\u003ch3 class=\"wp-block-heading\" id=\"business-standard\">Business Standard\u003c/h3>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>For $18.88/mo, you get custom, secure business email, AI assistance across apps, advanced admin control, 150 participant video calls and recording, and 2 TB cloud storage.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>If you're already a Namecheap customer, adding Google Workspace brings your domain, email, and productivity apps together in one place, so you can spend less time managing your setup and more time growing your business. It makes billing much more convenient, and both plans give you access to 24/7 customer support.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"label\":\"Integrate essential tools into your setup today\",\"checked\":true,\"isBlocked\":false} -->\n\u003ch2 class=\"wp-block-heading\" id=\"integrate-essential-tools-into-your-setup-today\">Integrate essential tools into your setup today\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>The key to getting your small business off the ground is making everything as seamless as possible. And what better way than having a range of communication and productivity apps at your fingertips? \u003ca href=\"https://www.namecheap.com/google-workspace/\" target=\"_blank\" rel=\"noreferrer noopener\">Set it up on Namecheap and have everything you need to run your business right in one place\u003c/a>.\u003c/p>\n\u003c!-- /wp:paragraph -->","alt":"","sizes":[]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://wp-guru-guides-uploads-2f93c.easywp.website/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img4.svg\" alt=\"\" class=\"wp-image-3851\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://wp-guru-guides-uploads-2f93c.easywp.website/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img4.svg\" alt=\"\" class=\"wp-image-3851\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Remember that some people will read their email on their phone, therefore you should keep the email as short as possible to make the information you want to convey easily readable. Writing an email is still writing for the web, where patience is a rare virtue. If someone has to scroll through dozens of paragraphs to get to the point, you will lose the attention of your reader — and you almost certainly won’t get it back. \u003c/p>\n","innerContent":["\n\u003cp>Remember that some people will read their email on their phone, therefore you should keep the email as short as possible to make the information you want to convey easily readable. Writing an email is still writing for the web, where patience is a rare virtue. If someone has to scroll through dozens of paragraphs to get to the point, you will lose the attention of your reader — and you almost certainly won’t get it back. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>If your message requires more than one or two paragraphs, you may want to number the important points, or add bullet points so the reader can easily go back and reference the content. You can even use sub-headers to visually break up and highlight the pertinent information you wish to convey. This makes it easier on the other end to craft a response, which will be appreciated by the receiver!\u003c/p>\n","innerContent":["\n\u003cp>If your message requires more than one or two paragraphs, you may want to number the important points, or add bullet points so the reader can easily go back and reference the content. You can even use sub-headers to visually break up and highlight the pertinent information you wish to convey. This makes it easier on the other end to craft a response, which will be appreciated by the receiver!\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":" Staying secure ","parent":"036bef28-700b-4bfa-b463-0a3833e07edd","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"staying-secure\"> Staying secure \u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"staying-secure\"> Staying secure \u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5211,"sizeSlug":"large","linkDestination":"none","title":"How-to-write-a-business-email-from-start-to-finish-img3","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg\" alt=\"\" class=\"wp-image-5211\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg\" alt=\"\" class=\"wp-image-5211\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A very important caveat to note is that your email should not be considered a secure, or proprietary message. The possibility of your email being forwarded, shared, or published should always be taken into account. Therefore, avoid the oversharing of personal data or sensitive business information. \u003c/p>\n","innerContent":["\n\u003cp>A very important caveat to note is that your email should not be considered a secure, or proprietary message. The possibility of your email being forwarded, shared, or published should always be taken into account. Therefore, avoid the oversharing of personal data or sensitive business information. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Most people will assume that if you share information with them, that it can be shared with anyone. That company data you used to show business growth could end up in someone else's presentation or blog. So consider what you do or do not want to be public knowledge. Also, consider that personal data is a goldmine for fraudsters in \u003ca href=\"https://namecheap.com/blog/what-is-social-engineering/\">the murky world of social engineering\u003c/a>. \u003c/p>\n","innerContent":["\n\u003cp>Most people will assume that if you share information with them, that it can be shared with anyone. That company data you used to show business growth could end up in someone else's presentation or blog. So consider what you do or do not want to be public knowledge. Also, consider that personal data is a goldmine for fraudsters in \u003ca href=\"https://namecheap.com/blog/what-is-social-engineering/\">the murky world of social engineering\u003c/a>. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The key takeaway from this is that you never truly know where your message will end up. So be smart with what you share — especially to new contacts. \u003c/p>\n","innerContent":["\n\u003cp>The key takeaway from this is that you never truly know where your message will end up. So be smart with what you share — especially to new contacts. \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":" How to end an email ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"how-to-end-an-email\"> How to end an email \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"how-to-end-an-email\"> How to end an email \u003c/h2>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5214,"sizeSlug":"large","linkDestination":"none","title":"How-to-write-a-business-email-from-start-to-finish-img5","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg\" alt=\"\" class=\"wp-image-5214\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg\" alt=\"\" class=\"wp-image-5214\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>It is much better to wrap up your email with a kind, yet formal conclusion than an abrupt email closing. Thank the recipient for their time and attention. If you have not included a call to action within the main body of the email, add something easy to convey such as ‘looking forward to connecting soon’ or ‘thanks and looking forward to your reply’. Make sure you acknowledge their time as important.\u003c/p>\n","innerContent":["\n\u003cp>It is much better to wrap up your email with a kind, yet formal conclusion than an abrupt email closing. Thank the recipient for their time and attention. If you have not included a call to action within the main body of the email, add something easy to convey such as ‘looking forward to connecting soon’ or ‘thanks and looking forward to your reply’. Make sure you acknowledge their time as important.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There are numerous ways to sign off on a business email such as these basics:\u003c/p>\n","innerContent":["\n\u003cp>There are numerous ways to sign off on a business email such as these basics:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Best regards,\u003c/li>\n","innerContent":["\n\u003cli>Best regards,\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Sincerely,\u003c/li>\n","innerContent":["\n\u003cli>Sincerely,\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>All the best,\u003c/li>\n","innerContent":["\n\u003cli>All the best,\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Many thanks,\u003c/li>\n","innerContent":["\n\u003cli>Many thanks,\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Looking forward to hearing from you,\u003c/li>\n","innerContent":["\n\u003cli>Looking forward to hearing from you,\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/heading","attrs":{"label":" Signoff and signature ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"signoff-and-signature\"> Signoff and signature \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"signoff-and-signature\"> Signoff and signature \u003c/h2>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5213,"sizeSlug":"large","linkDestination":"none","title":"How-to-write-a-business-email-from-start-to-finish-img6","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg\" alt=\"\" class=\"wp-image-5213\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg\" alt=\"\" class=\"wp-image-5213\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Sign your email off with something that doesn’t get too personal but maintains a professional relationship such as ‘Sincerely’ or ‘Best regards’. Avoid anything that hints at a close friendship like ‘Cheers’.\u003c/p>\n","innerContent":["\n\u003cp>Sign your email off with something that doesn’t get too personal but maintains a professional relationship such as ‘Sincerely’ or ‘Best regards’. Avoid anything that hints at a close friendship like ‘Cheers’.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Your \u003ca href=\"https://mysignature.io/\">email signature\u003c/a> should convey the basic information and ways you can be reached. Include your specific job title, the company you work for and are representing in this email, and your contact information. Even if it is obvious within the email address being sent, adding your email address to your signature adds a clear level of professionalism like you would have on a physical business card.\u003c/p>\n","innerContent":["\n\u003cp>Your \u003ca href=\"https://mysignature.io/\">email signature\u003c/a> should convey the basic information and ways you can be reached. Include your specific job title, the company you work for and are representing in this email, and your contact information. Even if it is obvious within the email address being sent, adding your email address to your signature adds a clear level of professionalism like you would have on a physical business card.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>An easy format to follow:\u003c/p>\n","innerContent":["\n\u003cp>An easy format to follow:\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>         Full name\u003c/p>\n","innerContent":["\n\u003cp>         Full name\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>         Job Title\u003c/p>\n","innerContent":["\n\u003cp>         Job Title\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>         Company\u003c/p>\n","innerContent":["\n\u003cp>         Company\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>         Contact information\u003c/p>\n","innerContent":["\n\u003cp>         Contact information\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>         Link to company website\u003c/p>\n","innerContent":["\n\u003cp>         Link to company website\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>         Small logo *make sure your logo doesn’t take up too much real estate on the page!*\u003c/p>\n","innerContent":["\n\u003cp>         Small logo *make sure your logo doesn’t take up too much real estate on the page!*\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>When it comes to where your email is being sent from, there are many types of services that provide business emails. To take your email to the next level, consider \u003ca href=\"https://namecheap.com/hosting/email/\">choosing a package\u003c/a> that makes it easy to send messages from a professional address. Last but not least, don’t forget to proofread before clicking send.\u003c/p>\n","innerContent":["\n\u003cp>When it comes to where your email is being sent from, there are many types of services that provide business emails. To take your email to the next level, consider \u003ca href=\"https://namecheap.com/hosting/email/\">choosing a package\u003c/a> that makes it easy to send messages from a professional address. Last but not least, don’t forget to proofread before clicking send.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":" Look legit with professional email addresses ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"look-legit-with-professional-email-addresses\"> Look legit with professional email addresses \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"look-legit-with-professional-email-addresses\"> Look legit with professional email addresses \u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Give your email an air of legitimacy before your recipient even opens the message. By going pro, you’ll want to have your business name in the address of your email. This serves two purposes. It will not only convey your legitimacy but will also give a clear reminder from a marketing standpoint of the name and address of your website. \u003c/p>\n","innerContent":["\n\u003cp>Give your email an air of legitimacy before your recipient even opens the message. By going pro, you’ll want to have your business name in the address of your email. This serves two purposes. It will not only convey your legitimacy but will also give a clear reminder from a marketing standpoint of the name and address of your website. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>When you register your domain with a hosting provider, an email option is usually available for an extra small fee on top of this service. Namecheap, for example, offers email services as standard with its \u003ca href=\"https://namecheap.com/hosting/shared/\">shared hosting plans\u003c/a> through the \u003ca href=\"https://namecheap.com/blog/what-is-cpanel/\">cPanel dashboard\u003c/a>. They also go further with more \u003ca href=\"https://namecheap.com/support/knowledgebase/article.aspx/9193/2179/differences-between-namecheap-private-email-and-cpanel-email/\">professional email\u003c/a> services that have extra features, such as exchange accounts to synchronize tasks, share data, control access to specific files, and much more. Easy to set up, this kind of managed email hosting lets you keep your email and domain services all in one place as well as take advantage of extra perks like customer support. \u003c/p>\n","innerContent":["\n\u003cp>When you register your domain with a hosting provider, an email option is usually available for an extra small fee on top of this service. Namecheap, for example, offers email services as standard with its \u003ca href=\"https://namecheap.com/hosting/shared/\">shared hosting plans\u003c/a> through the \u003ca href=\"https://namecheap.com/blog/what-is-cpanel/\">cPanel dashboard\u003c/a>. They also go further with more \u003ca href=\"https://namecheap.com/support/knowledgebase/article.aspx/9193/2179/differences-between-namecheap-private-email-and-cpanel-email/\">professional email\u003c/a> services that have extra features, such as exchange accounts to synchronize tasks, share data, control access to specific files, and much more. Easy to set up, this kind of managed email hosting lets you keep your email and domain services all in one place as well as take advantage of extra perks like customer support. \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":" Conclusion ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"conclusion\"> Conclusion \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"conclusion\"> Conclusion \u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Writing formal correspondence is a different type of communication than chatting online with friends and family. Sending business emails doesn’t have to be a nerve-wracking writing experience. Once you get the hang of business correspondence, it’ll be like second nature. Services such as \u003ca href=\"https://namecheap.com/hosting/email/\">Namecheap's professional email hosting \u003c/a>make it easier to maintain a solid workflow for your business too, so you could also manage your emails as professionally as you write them! \u003c/p>\n","innerContent":["\n\u003cp>Writing formal correspondence is a different type of communication than chatting online with friends and family. Sending business emails doesn’t have to be a nerve-wracking writing experience. Once you get the hang of business correspondence, it’ll be like second nature. Services such as \u003ca href=\"https://namecheap.com/hosting/email/\">Namecheap's professional email hosting \u003c/a>make it easier to maintain a solid workflow for your business too, so you could also manage your emails as professionally as you write them! \u003c/p>\n"]}],"stickyMenu":[{"label":" Why are you sending this message?  ","labelEdited":" Why are you sending this message?  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How to write a business email from start to finish

Namecheap S. | December 22, 2021

11 mins

The topic of sending business emails might sound very simple and mundane, but if you get it wrong, it can stop your business from moving forward. Why? Because businesses survive on creating and maintaining great customer, supplier, and partner relationships. So when you need to communicate important information, it’s equally important you do it the right way.  

Email may have been invented over fifty years ago, but with over four billion users, it is still the world’s best-loved business tool. In this article, we outline the basics of business emails, from start to finish, and cover some tips and tricks to make sure you get the reply you need.

There are, of course, different types of business email that can fit specific business needs, such as newsletters, promo announcements, etc. We’ll simply be covering the basics of good business email communications in general. The things you really need to know when composing your emails from scratch. Let’s start at the beginning: 

Why are you sending this message? 

The best strategy before ever writing a single word is to ask yourself why you need to communicate with this particular person. What is the reason for your message? What type of goal do you have in mind? Just some of the reasons for sending a business email can range from:

• An overdue invoice
• Input on a new product or service before bringing it to market
• Details and advice on shipping and receiving
• Scheduling a meeting
• Important technical details such as downloading or updating instructions

Setting your intention at the very start of this process will help you to stay focused on the goal of getting a response to your concerns, whatever they may be.

Subject line

This is the first text your colleague or customer will see. Think of it as a newspaper headline. Composing a well-read subject line is crucial as a good first impression. Be as accurate as possible in your subject line. Being vague will not get your message read in a timely manner, nor will too much text. 

Be short and to the point, and always remain professional.  Keep in your mind that shorter and to the point is the best strategy. While you may want to write something catchy to show off your creative skills, you could be reaching a very busy person on the other end. That colleague or client has things to do, meetings to attend, and errands to run. Make it as easy as possible for them to read and respond to your message.

You don’t want the reader to stress out, so don’t make it all caps, as you’ll seem like you’re shouting at them before they even open it. Or worse, it will be seen as spam and deleted. 

Subject lines also need to feel authentic, there’s no point overpromising, exaggerating, or trying to trick the reader into opening the email. All that will do is create distrust once they discover your true intention. Overall things to avoid are:

X The emergency: URGENT information

X The fake reply: Re: Catch up on Monday?

X The sneak: Everything’s FREE for the next 24 hours… just kidding

X The yell: BE FIRST TO REGISTER A .INC DOMAIN!!!

X The cry wolf: Last 50% Sale Ever... No Really Ever! EVER!

Preview text

Consider the possibility that the recipient may have preview text when starting your message as well. Preview text is the first line or two of the body of your message that can be viewed in addition to the subject line. It’s one more opportunity to influence the reader to open your message as soon as they receive it. Whilst more useful in marketing email blasts, it should also be taken into account when sending business emails to colleagues and regular clients. Not all email providers offer preview text, but taking this visibility into account is a wise decision.

Go into further detail referencing your main subject line. Reinforce the subject line idea with a line of text between 50 - 130 characters.

A good example of how preview text compliments the subject line:

• Subject line: “Be first to register a .INC domain”
• Preview: “Beat the competition through our .INC early access program”

Salutations: Making the right introduction

Compose your greeting in a friendly, professional manner. If you are not yet on a first-name basis, begin with a ‘Hello Dr/Ms./Mr.’. Defaulting to  ‘Dear Sir / Madam’ if you really don’t know who you’re reaching is an option, but a last-ditch one. This type of formality can be useful in communicating with official offices or a more traditional environment where English is not the first language. However, in native English-speaking countries, it is a little outdated ‘To whom it may concern’ can be useful but proceed with caution since it may read as too impersonal. 

The trick is to avoid being vague when composing a salutation. Try to find out the surname of the person you are contacting. Research via professional websites such as LinkedIn, the company’s website team directory, or Google. If you’ve exhausted your resources, then default to Sir / Madam, but only as a last resort. 

Once you’re on a first-name basis, and depending on how they sign their emails back to you, you may use their first names. You should defer to formality with new contacts if you are writing for the first time instead of using a nickname. This is not an email to friends or family so keep that in mind when composing. Eventually, you can be on first-name terms with your network, email list of interested subscribers to a newsletter, or perhaps VIP customers.

Here are some basic opening salutations guaranteed to be useful in universal, multi-lingual communicated formats

• Hello 
• Hi (obviously a bit more informal but still universal)
• Dear
• Greetings
• Hello Everyone or Greetings Everyone
• To whom it may concern (useful if writing a legal letter, however too impersonal for a business letter with specific information being sent to a professional individual)

The main body of your email

Opening lines

How to begin a business email? After your proper salutation to your recipient, keep your opener short and to the point. Remember that people have very busy schedules these days, so small talk should be kept to a minimum. A proper email greeting is key to framing the tone of voice. 

Remember that your communication is not all about you. Take the cliche out of the messaging by avoiding blanket statements such as “Here at XYZ Company, we….”. Also avoid the temptation to simply introduce yourself: you have a signature for that, and you need to be getting to the point fast. Instead, speak directly to your recipient and honor their time and energy by addressing something that is of benefit and interest to them. They want to know exactly why you are sending the email, and what’s in it for them, in your opening paragraph.

If you’ve met before, or have spoken online either in a conference or a brief text exchange, remind them of this so they can place you in their own professional context. Begin with a pleasant sentence such as ‘I hope this message finds you well’, and then get right to it! State your purpose and be direct while being polite. In formal business correspondence, the key is to stay on message. Remember the reason why you’re reaching out in the first place, and be mindful of the recipient’s time.

Making it scannable

Remember that some people will read their email on their phone, therefore you should keep the email as short as possible to make the information you want to convey easily readable. Writing an email is still writing for the web, where patience is a rare virtue. If someone has to scroll through dozens of paragraphs to get to the point, you will lose the attention of your reader — and you almost certainly won’t get it back. 

If your message requires more than one or two paragraphs, you may want to number the important points, or add bullet points so the reader can easily go back and reference the content. You can even use sub-headers to visually break up and highlight the pertinent information you wish to convey. This makes it easier on the other end to craft a response, which will be appreciated by the receiver!

Staying secure

A very important caveat to note is that your email should not be considered a secure, or proprietary message. The possibility of your email being forwarded, shared, or published should always be taken into account. Therefore, avoid the oversharing of personal data or sensitive business information. 

Most people will assume that if you share information with them, that it can be shared with anyone. That company data you used to show business growth could end up in someone else's presentation or blog. So consider what you do or do not want to be public knowledge. Also, consider that personal data is a goldmine for fraudsters in the murky world of social engineering. 

The key takeaway from this is that you never truly know where your message will end up. So be smart with what you share — especially to new contacts. 

How to end an email

It is much better to wrap up your email with a kind, yet formal conclusion than an abrupt email closing. Thank the recipient for their time and attention. If you have not included a call to action within the main body of the email, add something easy to convey such as ‘looking forward to connecting soon’ or ‘thanks and looking forward to your reply’. Make sure you acknowledge their time as important.

There are numerous ways to sign off on a business email such as these basics:

• Best regards,
• Sincerely,
• All the best,
• Many thanks,
• Looking forward to hearing from you,

Signoff and signature

Sign your email off with something that doesn’t get too personal but maintains a professional relationship such as ‘Sincerely’ or ‘Best regards’. Avoid anything that hints at a close friendship like ‘Cheers’.

Your email signature should convey the basic information and ways you can be reached. Include your specific job title, the company you work for and are representing in this email, and your contact information. Even if it is obvious within the email address being sent, adding your email address to your signature adds a clear level of professionalism like you would have on a physical business card.

An easy format to follow:

         Full name

         Job Title

         Company

         Contact information

         Link to company website

         Small logo *make sure your logo doesn’t take up too much real estate on the page!*

When it comes to where your email is being sent from, there are many types of services that provide business emails. To take your email to the next level, consider choosing a package that makes it easy to send messages from a professional address. Last but not least, don’t forget to proofread before clicking send.

Look legit with professional email addresses

Give your email an air of legitimacy before your recipient even opens the message. By going pro, you’ll want to have your business name in the address of your email. This serves two purposes. It will not only convey your legitimacy but will also give a clear reminder from a marketing standpoint of the name and address of your website. 

When you register your domain with a hosting provider, an email option is usually available for an extra small fee on top of this service. Namecheap, for example, offers email services as standard with its shared hosting plans through the cPanel dashboard. They also go further with more professional email services that have extra features, such as exchange accounts to synchronize tasks, share data, control access to specific files, and much more. Easy to set up, this kind of managed email hosting lets you keep your email and domain services all in one place as well as take advantage of extra perks like customer support. 

Conclusion

Writing formal correspondence is a different type of communication than chatting online with friends and family. Sending business emails doesn’t have to be a nerve-wracking writing experience. Once you get the hang of business correspondence, it’ll be like second nature. Services such as Namecheap's professional email hosting make it easier to maintain a solid workflow for your business too, so you could also manage your emails as professionally as you write them! 

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Biography

Namecheap S.

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