Contact us

Submit TicketLive ChatReport Abuse

Sign up

Sign in

Sign in

Forgot your password?

Sign up

Your Cart

Subtotal

$0.00

View Cart

$USD

$ U.S. Dollar€ Euro£ British PoundC$ Canadian DollarsA$ Australian DollarsRs Indian Rupees¥ China Yuan RMBMore Info

{"/api/v1/guruguides-api/post/read:\"{\\\"slug\\\":\\\"how-to-write-a-business-email-from-start-to-finish\\\"}\"":{"body":{"title":"How to write a business email from start to finish","slug":"how-to-write-a-business-email-from-start-to-finish","publicationDate":"December 22, 2021","postInfo":{"readTime":11},"excerpt":"The article should tell you about tips for starting and ending a business email. We could also add examples from our practice. ","hero":{"title":"Hero_1252x310_px_How to write a business email from start to finish","alt":"","caption":"","description":"","sizes":[{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/Hero_1252x310_px_How-to-write-a-business-email-from-start-to-finish.svg","width":1,"height":1}]},"heroMobile":{"title":"Hero_Mobile_288x310_px_How to write a business email from start to finish","alt":"","caption":"","description":"","sizes":[{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/Hero_Mobile_288x310_px_How-to-write-a-business-email-from-start-to-finish.svg","width":288,"height":310}]},"categories":[{"slug":"uncategorized","title":"Uncategorized","type":"category"}],"authors":[{"fullName":"Namecheap S.","slug":"namecheap-staff","firstName":"Namecheap","lastName":"Staff","bio":"","avatar":"https://secure.gravatar.com/avatar/11724131441d149a373161afa7d82667?s=132&d=mm&r=g"}],"related":{"title":"Uncategorized","slug":"uncategorized","subtitle":"","description":"","humanizeTitle":"","posts":[{"title":"Boost results: How to do marketing performance testing ","slug":"marketing-performance-testing","publicationMonth":"July 2025","postInfo":{"readTime":57},"excerpt":"This small business guide explains the riskiest breakpoints for marketing performance. Find out how to test them with How To steps, and expert tips to cut through the learning curve. Make sure you never miss an opportunity to gain a new customer. ","cardImage":{"title":"2025_GURU_Get More Customers How to Do Marketing Performance Testing Part 1Article Image – artboard","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/06/2025_GURU_Get-More-Customers-How-to-Do-Marketing-Performance-Testing-Part-1Article-Image-artboard.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/06/2025_GURU_Get-More-Customers-How-to-Do-Marketing-Performance-Testing-Part-1Article-Image-artboard.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/06/2025_GURU_Get-More-Customers-How-to-Do-Marketing-Performance-Testing-Part-1Article-Image-artboard.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/06/2025_GURU_Get-More-Customers-How-to-Do-Marketing-Performance-Testing-Part-1Article-Image-artboard.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/06/2025_GURU_Get-More-Customers-How-to-Do-Marketing-Performance-Testing-Part-1Article-Image-artboard.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/06/2025_GURU_Get-More-Customers-How-to-Do-Marketing-Performance-Testing-Part-1Article-Image-artboard.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2025/06/2025_GURU_Get-More-Customers-How-to-Do-Marketing-Performance-Testing-Part-1Article-Image-artboard.svg","width":1,"height":1}]},"categories":[{"slug":"email-marketing","title":"Email Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"search-engine-marketing","title":"Search Engine Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"small-business-management","title":"Small Business Management","type":"category"},{"slug":"social-media","title":"Social Media","parentSlug":"online-marketing","type":"category"},{"slug":"uncategorized","title":"Uncategorized","type":"category"}],"type":"guide"},{"title":"How to save money as a small business","slug":"how-to-save-money-as-a-small-business","publicationMonth":"January 2024","postInfo":{"readTime":12},"excerpt":"Take a deep dive into what you should consider when choosing online services for your business, so you get the best of everything.","cardImage":{"title":"2022_GG_How to save money as a small business _Thumbnail – 288×310 – CC#fcffe8","alt":"","caption":"","description":"","sizes":[{"name":"placeholder","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/2022_GG_How-to-save-money-as-a-small-business-_Thumbnail-288x310-CCfcffe8-1.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/2022_GG_How-to-save-money-as-a-small-business-_Thumbnail-288x310-CCfcffe8-1.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/2022_GG_How-to-save-money-as-a-small-business-_Thumbnail-288x310-CCfcffe8-1.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/2022_GG_How-to-save-money-as-a-small-business-_Thumbnail-288x310-CCfcffe8-1.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/2022_GG_How-to-save-money-as-a-small-business-_Thumbnail-288x310-CCfcffe8-1.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/12/2022_GG_How-to-save-money-as-a-small-business-_Thumbnail-288x310-CCfcffe8-1.svg","width":1,"height":1}]},"categories":[{"slug":"uncategorized","title":"Uncategorized","type":"category"}],"type":"guide"},{"title":"How to warm up your domain and IP address for your email marketing campaign","slug":"how-to-warm-up-your-domain-and-ip-address-for-your-email-marketing-campaign","publicationMonth":"October 2023","postInfo":{"readTime":12},"excerpt":"Learn how to improve your email deliverability and avoid spam folders with domain and IP warm-up. ","cardImage":{"title":"Article Image","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/10/Article-Image.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/10/Article-Image.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/10/Article-Image.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/10/Article-Image.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/10/Article-Image.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/10/Article-Image.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/10/Article-Image.svg","width":1,"height":1}]},"categories":[{"slug":"uncategorized","title":"Uncategorized","type":"category"}],"type":"guide"},{"title":"What is a .CA domain name?","slug":"what-is-a-ca-domain-name-dp","publicationMonth":"September 2023","postInfo":{"readTime":6},"excerpt":"Learn whether .CA is a reliable domain name, and how the .CA extension, a country code domain, can help your brand or business.","cardImage":{"title":"Article","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/09/Article.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/09/Article.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/09/Article.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/09/Article.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/09/Article.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/09/Article.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/09/Article.svg","width":1,"height":1}]},"categories":[{"slug":"uncategorized","title":"Uncategorized","type":"category"}],"type":"guide"},{"title":"Email Glossary: 21 terms email user needs to know","slug":"email-glossary-21-terms-email-user-needs-to-know","publicationMonth":"January 2023","postInfo":{"readTime":18},"excerpt":"Find definitions of common email list management, email marketing, and other industry terminology.","cardImage":{"title":"Email Glossary 21 terms email user needs to know","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/Email-Glossary-21-terms-email-user-needs-to-know.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/Email-Glossary-21-terms-email-user-needs-to-know.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/Email-Glossary-21-terms-email-user-needs-to-know.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/Email-Glossary-21-terms-email-user-needs-to-know.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/Email-Glossary-21-terms-email-user-needs-to-know.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/Email-Glossary-21-terms-email-user-needs-to-know.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/01/Email-Glossary-21-terms-email-user-needs-to-know.svg","width":1,"height":1}]},"categories":[{"slug":"uncategorized","title":"Uncategorized","type":"category"}],"type":"guide"},{"title":"How to find the best WordPress hosting in 2023","slug":"how-to-find-the-best-wordpress-hosting-in-2023","publicationMonth":"November 2022","postInfo":{"readTime":9},"excerpt":"Discover the best providers for hosting your WordPress site through this comprehensive breakdown of options and packages. ","cardImage":{"title":"How to find the best WP hosting in 2023","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/How-to-find-the-best-WP-hosting-in-2023.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/How-to-find-the-best-WP-hosting-in-2023.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/How-to-find-the-best-WP-hosting-in-2023.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/How-to-find-the-best-WP-hosting-in-2023.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/How-to-find-the-best-WP-hosting-in-2023.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/How-to-find-the-best-WP-hosting-in-2023.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/11/How-to-find-the-best-WP-hosting-in-2023.svg","width":1,"height":1}]},"categories":[{"slug":"uncategorized","title":"Uncategorized","type":"category"}],"type":"guide"},{"title":"How to find out who owns a domain?","slug":"how-to-find-out-who-owns-a-domain-dp","publicationMonth":"July 2022","postInfo":{"readTime":13},"excerpt":"In this guide, you can learn how to find out who owns a domain using the Whois directory and associated Whois record.","cardImage":{"title":"How to find out who owns a domain","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/How-to-find-out-who-owns-a-domain.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/How-to-find-out-who-owns-a-domain.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/How-to-find-out-who-owns-a-domain.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/How-to-find-out-who-owns-a-domain.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/How-to-find-out-who-owns-a-domain.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/How-to-find-out-who-owns-a-domain.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/07/How-to-find-out-who-owns-a-domain.svg","width":1,"height":1}]},"categories":[{"slug":"uncategorized","title":"Uncategorized","type":"category"}],"type":"guide"},{"title":"Technology, management, real estate and investment TLDs","slug":"technology-management-real-estate-investment-tlds-dp","publicationMonth":"June 2022","postInfo":{"readTime":8},"excerpt":"Find the right top-level domain for your website, for business you're in. Always a unique TLD is ready for you.","cardImage":{"title":"Technology, management, real estate and investment TLDs","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Technology-management-real-estate-and-investment-TLDs.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Technology-management-real-estate-and-investment-TLDs.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Technology-management-real-estate-and-investment-TLDs.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Technology-management-real-estate-and-investment-TLDs.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Technology-management-real-estate-and-investment-TLDs.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Technology-management-real-estate-and-investment-TLDs.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Technology-management-real-estate-and-investment-TLDs.svg","width":1,"height":1}]},"categories":[{"slug":"uncategorized","title":"Uncategorized","type":"category"}],"type":"guide"},{"title":"The best TLDs for creator websites","slug":"the-best-creator-tlds-dp","publicationMonth":"June 2022","postInfo":{"readTime":8},"excerpt":"Are you a creator? Find the best TLD for your portfolio website with the help of Namecheap's experts.","cardImage":{"title":"The best TLDs for creator websites","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/The-best-TLDs-for-creator-websites.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/The-best-TLDs-for-creator-websites.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/The-best-TLDs-for-creator-websites.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/The-best-TLDs-for-creator-websites.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/The-best-TLDs-for-creator-websites.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/The-best-TLDs-for-creator-websites.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/The-best-TLDs-for-creator-websites.svg","width":1,"height":1}]},"categories":[{"slug":"uncategorized","title":"Uncategorized","type":"category"}],"type":"guide"},{"title":"Best TLDs for businesses","slug":"best-business-website-tld-domains-dp","publicationMonth":"June 2022","postInfo":{"readTime":9},"excerpt":"From coffee shops and florists to taxi companies and retail stores, there's a TLD waiting for you.","cardImage":{"title":"Best TLDs for businesses","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Best-TLDs-for-businesses.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Best-TLDs-for-businesses.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Best-TLDs-for-businesses.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Best-TLDs-for-businesses.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Best-TLDs-for-businesses.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Best-TLDs-for-businesses.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/06/Best-TLDs-for-businesses.svg","width":1,"height":1}]},"categories":[{"slug":"uncategorized","title":"Uncategorized","type":"category"}],"type":"guide"},{"title":"A quick start guide to email security","slug":"guide-to-email-security","publicationMonth":"May 2022","postInfo":{"readTime":10},"excerpt":"Learn how crucial it is to educate employees about email security.","cardImage":{"title":"quick start guide to email security","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/quick-start-guide-to-email-security.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/quick-start-guide-to-email-security.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/quick-start-guide-to-email-security.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/quick-start-guide-to-email-security.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/quick-start-guide-to-email-security.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/quick-start-guide-to-email-security.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/quick-start-guide-to-email-security.svg","width":1,"height":1}]},"categories":[{"slug":"uncategorized","title":"Uncategorized","type":"category"}],"type":"guide"},{"title":"Great TLDs for education websites","slug":"education-website-tld-domains-dp","publicationMonth":"April 2022","postInfo":{"readTime":7},"excerpt":"From academies and institutes to camps and clubs, education comes in many forms.","cardImage":{"title":"Great TLDs for education websites","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/Great-TLDs-for-education-websites.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/Great-TLDs-for-education-websites.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/Great-TLDs-for-education-websites.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/Great-TLDs-for-education-websites.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/Great-TLDs-for-education-websites.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/Great-TLDs-for-education-websites.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/04/Great-TLDs-for-education-websites.svg","width":1,"height":1}]},"categories":[{"slug":"uncategorized","title":"Uncategorized","type":"category"}],"type":"guide"}]},"type":"guide","seo":{"title":"Writing a Business Email: How to Start and Finish in 2021 - Namecheap","canonical":"https://www.namecheap.com/guru-guides/how-to-write-a-business-email-from-start-to-finish/","breadcrumbs":[{"text":"Guru Guides","url":"/"},{"text":"Uncategorized","url":"/category/uncategorized/"},{"text":"How to write a business email from start to finish","url":"/how-to-write-a-business-email-from-start-to-finish/"}],"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.namecheap.com/guru-guides/how-to-write-a-business-email-from-start-to-finish/","url":"https://www.namecheap.com/guru-guides/how-to-write-a-business-email-from-start-to-finish/","name":"Writing a Business Email: How to Start and Finish in 2021 - Namecheap","isPartOf":{"@id":"https://www.namecheap.com/guru-guides/#website"},"primaryImageOfPage":{"@id":"https://www.namecheap.com/guru-guides/how-to-write-a-business-email-from-start-to-finish/#primaryimage"},"image":{"@id":"https://www.namecheap.com/guru-guides/how-to-write-a-business-email-from-start-to-finish/#primaryimage"},"thumbnailUrl":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/Hero_1252x310_px_How-to-write-a-business-email-from-start-to-finish.svg","datePublished":"2021-12-22T12:03:52+00:00","dateModified":"2026-04-01T10:25:08+00:00","author":{"@id":"https://www.namecheap.com/guru-guides/#/schema/person/c8f4998face81e93cc9492f1af7b5ed4"},"description":"How to start and finish writing an email: tips and structure. Getting your email salutation right is a bigger deal than you may think. Writing clear, friendly, and professional emails is a foundational skill for your career.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.namecheap.com/guru-guides/how-to-write-a-business-email-from-start-to-finish/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.namecheap.com/guru-guides/how-to-write-a-business-email-from-start-to-finish/#primaryimage","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/Hero_1252x310_px_How-to-write-a-business-email-from-start-to-finish.svg","contentUrl":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/Hero_1252x310_px_How-to-write-a-business-email-from-start-to-finish.svg"},{"@type":"WebSite","@id":"https://www.namecheap.com/guru-guides/#website","url":"https://www.namecheap.com/guru-guides/","name":"Guru Guides - Namecheap","description":"Just another Namecheap site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.namecheap.com/guru-guides/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https://www.namecheap.com/guru-guides/#/schema/person/c8f4998face81e93cc9492f1af7b5ed4","name":"Namecheap Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.namecheap.com/guru-guides/#/schema/person/image/41d6662b1646e5df19f8829eda3fc5a0","url":"https://secure.gravatar.com/avatar/11724131441d149a373161afa7d82667?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/11724131441d149a373161afa7d82667?s=96&d=mm&r=g","caption":"Namecheap Staff"},"url":"https://www.namecheap.com/guru-guides/author/namecheap-staff/"}]},"meta":{"description":{"content":"How to start and finish writing an email: tips and structure. Getting your email salutation right is a bigger deal than you may think. Writing clear, friendly, and professional emails is a foundational skill for your career.","name":"description"},"siteName":{"content":"Guru Guides - Namecheap","name":"site_name"},"siteUrl":{"content":"https://www.namecheap.com/guru-guides/","name":"site_url"},"metaDescription":{"content":"How to start and finish writing an email: tips and structure. Getting your email salutation right is a bigger deal than you may think. Writing clear, friendly, and professional emails is a foundational skill for your career.","name":"meta_description"},"robots":{"content":"index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1","name":"robots"},"ogDescription":{"content":"How to start and finish writing an email: tips and structure. Getting your email salutation right is a bigger deal than you may think. Writing clear, friendly, and professional emails is a foundational skill for your career.","attributes":{"property":"og:description"}},"ogEnabled":{"content":"1","attributes":{"property":"og:enabled"}},"ogArticleModifiedTime":{"content":"2026-04-01T10:25:08+00:00","attributes":{"property":"og:article:modified_time"}},"ogArticlePublishedTime":{"content":"2021-12-22T12:03:52+00:00","attributes":{"property":"og:article:published_time"}},"ogImages":{"content":"1200,630,https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/Facebook_1200x620_px_How-to-write-a-business-email-from-start-to-finish.png,https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/Facebook_1200x620_px_How-to-write-a-business-email-from-start-to-finish.png,full,5220,,756000,image/png","attributes":{"property":"og:image"}},"ogSiteName":{"content":"Guru Guides - Namecheap","attributes":{"property":"og:site_name"}},"ogTitle":{"content":"Writing a Business Email: How to Start and Finish in 2021 - Namecheap","attributes":{"property":"og:title"}},"ogType":{"content":"article","attributes":{"property":"og:type"}},"ogUrl":{"content":"https://www.namecheap.com/guru-guides/how-to-write-a-business-email-from-start-to-finish/","attributes":{"property":"og:url"}},"twitterTitle":{"content":"Writing a Business Email: How to Start and Finish in 2021 - Namecheap","name":"twitter:title"},"twitterDescription":{"content":"How to start and finish writing an email: tips and structure. Getting your email salutation right is a bigger deal than you may think. Writing clear, friendly, and professional emails is a foundational skill for your career.","name":"twitter:description"},"twitterImage":{"content":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/Hero_Twitter_1024x512_px_How-to-write-a-business-email-from-start-to-finish.png","name":"twitter:image"},"twitterCreator":{"content":"","name":"twitter:creator"},"twitterSite":{"content":"","name":"twitter:site"},"twitterCard":{"content":"summary_large_image","name":"twitter:card"}}},"faqs":[],"content":[{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The topic of sending business emails might sound very simple and mundane, but if you get it wrong, it can stop your business from moving forward. Why? Because businesses survive on creating and maintaining great customer, supplier, and partner relationships. So when you need to communicate important information, it’s equally important you do it the right way.  \u003c/p>\n","innerContent":["\n\u003cp>The topic of sending business emails might sound very simple and mundane, but if you get it wrong, it can stop your business from moving forward. Why? Because businesses survive on creating and maintaining great customer, supplier, and partner relationships. So when you need to communicate important information, it’s equally important you do it the right way.  \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Email may have been \u003ca href=\"https://www.prnewswire.com/news-releases/50-years-of-email-301262676.html\">invented over fifty years ago\u003c/a>, but with over four billion users, it is still the world’s \u003ca href=\"https://namecheap.com/blog/is-email-still-our-best-loved-business-tool/\">best-loved business tool\u003c/a>. In this article, we outline the basics of business emails, from start to finish, and cover some tips and tricks to make sure you get the reply you need.\u003c/p>\n","innerContent":["\n\u003cp>Email may have been \u003ca href=\"https://www.prnewswire.com/news-releases/50-years-of-email-301262676.html\">invented over fifty years ago\u003c/a>, but with over four billion users, it is still the world’s \u003ca href=\"https://namecheap.com/blog/is-email-still-our-best-loved-business-tool/\">best-loved business tool\u003c/a>. In this article, we outline the basics of business emails, from start to finish, and cover some tips and tricks to make sure you get the reply you need.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There are, of course, different types of business email that can fit specific business needs, such as newsletters, promo announcements, etc. We’ll simply be covering the basics of good business email communications in general. The things you really need to know when composing your emails from scratch. Let’s start at the beginning: \u003c/p>\n","innerContent":["\n\u003cp>There are, of course, different types of business email that can fit specific business needs, such as newsletters, promo announcements, etc. We’ll simply be covering the basics of good business email communications in general. The things you really need to know when composing your emails from scratch. Let’s start at the beginning: \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":" Why are you sending this message?  ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"why-are-you-sending-this-message\"> Why are you sending this message?  \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"why-are-you-sending-this-message\"> Why are you sending this message?  \u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The best strategy before ever writing a single word is to ask yourself why you need to communicate with this particular person. What is the reason for your message? What type of goal do you have in mind? Just some of the reasons for sending a business email can range from:\u003c/p>\n","innerContent":["\n\u003cp>The best strategy before ever writing a single word is to ask yourself why you need to communicate with this particular person. What is the reason for your message? What type of goal do you have in mind? Just some of the reasons for sending a business email can range from:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>An overdue invoice\u003c/li>\n","innerContent":["\n\u003cli>An overdue invoice\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Input on a new product or service before bringing it to market\u003c/li>\n","innerContent":["\n\u003cli>Input on a new product or service before bringing it to market\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Details and advice on shipping and receiving\u003c/li>\n","innerContent":["\n\u003cli>Details and advice on shipping and receiving\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Scheduling a meeting\u003c/li>\n","innerContent":["\n\u003cli>Scheduling a meeting\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Important technical details such as downloading or updating instructions\u003c/li>\n","innerContent":["\n\u003cli>Important technical details such as downloading or updating instructions\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Setting your intention at the very start of this process will help you to stay focused on the goal of getting a response to your concerns, whatever they may be.\u003c/p>\n","innerContent":["\n\u003cp>Setting your intention at the very start of this process will help you to stay focused on the goal of getting a response to your concerns, whatever they may be.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":" Subject line ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"subject-line\"> Subject line \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"subject-line\"> Subject line \u003c/h2>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5209,"sizeSlug":"large","linkDestination":"none","title":"How-to-write-a-business-email-from-start-to-finish-img1","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg\" alt=\"\" class=\"wp-image-5209\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img1.svg\" alt=\"\" class=\"wp-image-5209\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This is the first text your colleague or customer will see. Think of it as a newspaper headline. Composing a well-read subject line is crucial as a good first impression. Be as accurate as possible in your subject line. Being vague will not get your message read in a timely manner, nor will too much text. \u003c/p>\n","innerContent":["\n\u003cp>This is the first text your colleague or customer will see. Think of it as a newspaper headline. Composing a well-read subject line is crucial as a good first impression. Be as accurate as possible in your subject line. Being vague will not get your message read in a timely manner, nor will too much text. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Be short and to the point, and always \u003ca href=\"https://namecheap.com/blog/how-to-write-professional-emails-that-work/\">remain professional\u003c/a>.  Keep in your mind that shorter and to the point is the best strategy. While you may want to write something catchy to show off your creative skills, you could be reaching a very busy person on the other end. That colleague or client has things to do, meetings to attend, and errands to run. Make it as easy as possible for them to read and respond to your message.\u003c/p>\n","innerContent":["\n\u003cp>Be short and to the point, and always \u003ca href=\"https://namecheap.com/blog/how-to-write-professional-emails-that-work/\">remain professional\u003c/a>.  Keep in your mind that shorter and to the point is the best strategy. While you may want to write something catchy to show off your creative skills, you could be reaching a very busy person on the other end. That colleague or client has things to do, meetings to attend, and errands to run. Make it as easy as possible for them to read and respond to your message.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>You don’t want the reader to stress out, so don’t make it all caps, as you’ll seem like you’re shouting at them before they even open it. Or worse, it will be seen as spam and deleted. \u003c/p>\n","innerContent":["\n\u003cp>You don’t want the reader to stress out, so don’t make it all caps, as you’ll seem like you’re shouting at them before they even open it. Or worse, it will be seen as spam and deleted. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Subject lines also need to feel authentic, there’s no point overpromising, exaggerating, or trying to trick the reader into opening the email. All that will do is create distrust once they discover your true intention. Overall things to avoid are:\u003c/p>\n","innerContent":["\n\u003cp>Subject lines also need to feel authentic, there’s no point overpromising, exaggerating, or trying to trick the reader into opening the email. All that will do is create distrust once they discover your true intention. Overall things to avoid are:\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>X \u003cstrong>The emergency:\u003c/strong> URGENT information\u003c/p>\n","innerContent":["\n\u003cp>X \u003cstrong>The emergency:\u003c/strong> URGENT information\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>X \u003cstrong>The fake reply:\u003c/strong> Re: Catch up on Monday?\u003c/p>\n","innerContent":["\n\u003cp>X \u003cstrong>The fake reply:\u003c/strong> Re: Catch up on Monday?\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>X \u003cstrong>The sneak:\u003c/strong> Everything’s FREE for the next 24 hours… just kidding\u003c/p>\n","innerContent":["\n\u003cp>X \u003cstrong>The sneak:\u003c/strong> Everything’s FREE for the next 24 hours… just kidding\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>X \u003cstrong>The yell:\u003c/strong> BE FIRST TO REGISTER A .INC DOMAIN!!!\u003c/p>\n","innerContent":["\n\u003cp>X \u003cstrong>The yell:\u003c/strong> BE FIRST TO REGISTER A .INC DOMAIN!!!\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>X \u003cstrong>The cry wolf:\u003c/strong> Last 50% Sale Ever... No Really Ever! EVER!\u003c/p>\n","innerContent":["\n\u003cp>X \u003cstrong>The cry wolf:\u003c/strong> Last 50% Sale Ever... No Really Ever! EVER!\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":" Preview text ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"preview-text\"> Preview text \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"preview-text\"> Preview text \u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Consider the possibility that the recipient may have preview text when starting your message as well. Preview text is the first line or two of the body of your message that can be viewed in addition to the subject line. It’s one more opportunity to influence the reader to open your message as soon as they receive it. Whilst more useful in marketing email blasts, it should also be taken into account when sending business emails to colleagues and regular clients. Not all email providers offer preview text, but taking this visibility into account is a wise decision.\u003c/p>\n","innerContent":["\n\u003cp>Consider the possibility that the recipient may have preview text when starting your message as well. Preview text is the first line or two of the body of your message that can be viewed in addition to the subject line. It’s one more opportunity to influence the reader to open your message as soon as they receive it. Whilst more useful in marketing email blasts, it should also be taken into account when sending business emails to colleagues and regular clients. Not all email providers offer preview text, but taking this visibility into account is a wise decision.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Go into further detail referencing your main subject line. Reinforce the subject line idea with a line of text between 50 - 130 characters.\u003c/p>\n","innerContent":["\n\u003cp>Go into further detail referencing your main subject line. Reinforce the subject line idea with a line of text between 50 - 130 characters.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A good example of how preview text compliments the subject line:\u003c/p>\n","innerContent":["\n\u003cp>A good example of how preview text compliments the subject line:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Subject line: \u003c/strong>“Be first to register a .INC domain”\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Subject line: \u003c/strong>“Be first to register a .INC domain”\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Preview: \u003c/strong>“Beat the competition through our .INC early access program”\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Preview: \u003c/strong>“Beat the competition through our .INC early access program”\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/heading","attrs":{"label":" Salutations: Making the right introduction ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"salutations-making-the-right-introduction\"> Salutations: Making the right introduction \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"salutations-making-the-right-introduction\"> Salutations: Making the right introduction \u003c/h2>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5210,"sizeSlug":"large","linkDestination":"none","title":"How-to-write-a-business-email-from-start-to-finish-img2","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg\" alt=\"\" class=\"wp-image-5210\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img2.svg\" alt=\"\" class=\"wp-image-5210\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Compose your greeting in a friendly, professional manner. If you are not yet on a first-name basis, begin with a ‘Hello Dr/Ms./Mr.’. Defaulting to  ‘Dear Sir / Madam’ if you really don’t know who you’re reaching is an option, but a last-ditch one. This type of formality can be useful in communicating with official offices or a more traditional environment where English is not the first language. However, in native English-speaking countries, it is a little outdated ‘To whom it may concern’ can be useful but proceed with caution since it may read as too impersonal. \u003c/p>\n","innerContent":["\n\u003cp>Compose your greeting in a friendly, professional manner. If you are not yet on a first-name basis, begin with a ‘Hello Dr/Ms./Mr.’. Defaulting to  ‘Dear Sir / Madam’ if you really don’t know who you’re reaching is an option, but a last-ditch one. This type of formality can be useful in communicating with official offices or a more traditional environment where English is not the first language. However, in native English-speaking countries, it is a little outdated ‘To whom it may concern’ can be useful but proceed with caution since it may read as too impersonal. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The trick is to avoid being vague when composing a salutation. Try to find out the surname of the person you are contacting. Research via professional websites such as LinkedIn, the company’s website team directory, or Google. If you’ve exhausted your resources, then default to Sir / Madam, but only as a last resort. \u003c/p>\n","innerContent":["\n\u003cp>The trick is to avoid being vague when composing a salutation. Try to find out the surname of the person you are contacting. Research via professional websites such as LinkedIn, the company’s website team directory, or Google. If you’ve exhausted your resources, then default to Sir / Madam, but only as a last resort. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Once you’re on a first-name basis, and depending on how they sign their emails back to you, you may use their first names. You should defer to formality with new contacts if you are writing for the first time instead of using a nickname. This is not an email to friends or family so keep that in mind when composing. Eventually, you can be on first-name terms with your network, email list of interested subscribers to a newsletter, or perhaps VIP customers.\u003c/p>\n","innerContent":["\n\u003cp>Once you’re on a first-name basis, and depending on how they sign their emails back to you, you may use their first names. You should defer to formality with new contacts if you are writing for the first time instead of using a nickname. This is not an email to friends or family so keep that in mind when composing. Eventually, you can be on first-name terms with your network, email list of interested subscribers to a newsletter, or perhaps VIP customers.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Here are some basic opening salutations guaranteed to be useful in universal, multi-lingual communicated formats\u003c/p>\n","innerContent":["\n\u003cp>Here are some basic opening salutations guaranteed to be useful in universal, multi-lingual communicated formats\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Hello \u003c/li>\n","innerContent":["\n\u003cli>Hello \u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Hi (obviously a bit more informal but still universal)\u003c/li>\n","innerContent":["\n\u003cli>Hi (obviously a bit more informal but still universal)\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Dear\u003c/li>\n","innerContent":["\n\u003cli>Dear\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Greetings\u003c/li>\n","innerContent":["\n\u003cli>Greetings\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Hello Everyone or Greetings Everyone\u003c/li>\n","innerContent":["\n\u003cli>Hello Everyone or Greetings Everyone\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>To whom it may concern (useful if writing a legal letter, however too impersonal for a business letter with specific information being sent to a professional individual)\u003c/li>\n","innerContent":["\n\u003cli>To whom it may concern (useful if writing a legal letter, however too impersonal for a business letter with specific information being sent to a professional individual)\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\n\n\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/heading","attrs":{"label":" The main body of your email ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"the-main-body-of-your-email\"> The main body of your email \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"the-main-body-of-your-email\"> The main body of your email \u003c/h2>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":" Opening lines ","parent":"036bef28-700b-4bfa-b463-0a3833e07edd","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"opening-lines\"> Opening lines \u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"opening-lines\"> Opening lines \u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5218,"sizeSlug":"large","linkDestination":"none","title":"How-to-write-a-business-email-from-start-to-finish-img3-1","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg\" alt=\"\" class=\"wp-image-5218\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3-1.svg\" alt=\"\" class=\"wp-image-5218\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>How to begin a \u003ca href=\"https://www.namecheap.com/hosting/email/\" target=\"_blank\" rel=\"noreferrer noopener\">business email\u003c/a>? After your proper salutation to your recipient, keep your opener short and to the point. Remember that people have very busy schedules these days, so small talk should be kept to a minimum. A proper email greeting is key to framing the tone of voice. \u003c/p>\n","innerContent":["\n\u003cp>How to begin a \u003ca href=\"https://www.namecheap.com/hosting/email/\" target=\"_blank\" rel=\"noreferrer noopener\">business email\u003c/a>? After your proper salutation to your recipient, keep your opener short and to the point. Remember that people have very busy schedules these days, so small talk should be kept to a minimum. A proper email greeting is key to framing the tone of voice. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Remember that your communication is not all about you. Take the cliche out of the messaging by avoiding blanket statements such as “Here at XYZ Company, we….”. Also avoid the temptation to simply introduce yourself: you have a signature for that, and you need to be getting to the point fast. Instead, speak directly to your recipient and honor their time and energy by addressing something that is of benefit and interest to them. They want to know exactly why you are sending the email, and what’s in it for them, in your opening paragraph.\u003c/p>\n","innerContent":["\n\u003cp>Remember that your communication is not all about you. Take the cliche out of the messaging by avoiding blanket statements such as “Here at XYZ Company, we….”. Also avoid the temptation to simply introduce yourself: you have a signature for that, and you need to be getting to the point fast. Instead, speak directly to your recipient and honor their time and energy by addressing something that is of benefit and interest to them. They want to know exactly why you are sending the email, and what’s in it for them, in your opening paragraph.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>If you’ve met before, or have spoken online either in a conference or a brief text exchange, remind them of this so they can place you in their own professional context. Begin with a pleasant sentence such as ‘I hope this message finds you well’, and then get right to it! State your purpose and be direct while being polite. In formal business correspondence, the key is to stay on message. Remember the reason why you’re reaching out in the first place, and be mindful of the recipient’s time.\u003c/p>\n","innerContent":["\n\u003cp>If you’ve met before, or have spoken online either in a conference or a brief text exchange, remind them of this so they can place you in their own professional context. Begin with a pleasant sentence such as ‘I hope this message finds you well’, and then get right to it! State your purpose and be direct while being polite. In formal business correspondence, the key is to stay on message. Remember the reason why you’re reaching out in the first place, and be mindful of the recipient’s time.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":" Making it scannable ","parent":"036bef28-700b-4bfa-b463-0a3833e07edd","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"making-it-scannable\"> Making it scannable \u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"making-it-scannable\"> Making it scannable \u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"An overview of a new product from Google and its capabilities, compared to competing services.","id":3851,"sizeSlug":"large","linkDestination":"none","title":"Google Workspace for your small business: features & pricing overview","description":"\u003c!-- wp:heading {\"stickyMenuId\":\"2840e8e5-ba2b-46bf-8988-ba5d3b149ff2\"} -->\n\u003ch2 class=\"wp-block-heading\" id=\"intro-definition\">INTRO & DEFINITION\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Google Workspace, formerly known as G Suite, by Google Cloud is a set of communication tools, office productivity apps, and a cloud storage platform that allow you to create documents, spreadsheets, and slide presentations — and share them easily with colleagues for feedback, online collaboration, or knowledge building.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Starting at $6 per user per month, Google Workspace subscriptions useful for managing business sites include the use of Google’s flexible and secure communications and team-management infrastructure. Managing projects and basic operations is made simple with its centralized platform to enable all users to share and track progress in real-time.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Throughout this article, we’ll take a closer look at Google Workspace’s features and benefits, plus dive into its pricing and how it compares to other providers. That way, you’ll have everything you need to understand how it can help you and your business grow. \u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"level\":3,\"stickyMenuId\":\"2e9d0612-1e25-43ee-9253-3c2eaaa9279a\"} -->\n\u003ch3 class=\"wp-block-heading\" id=\"google-workspace-for-business-the-case-for-small-and-medium-sized-organizations\">Google Workspace for business: the case for small and medium-sized organizations\u003c/h3>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>If you are starting out as an independent contractor or are founding your first business, Google Workspace gives you peace of mind. You never lose data since it is all in the cloud. You don’t have to worry about backups. When it comes time to send a proposal or an invoice to a client, Google Workspace gives you many options integrated right into the browser and mobile apps. \u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>For businesses with a few employees, Google Workspace provides solid online meeting tools and business social-networking spaces to help keep teams productive beyond the creaky confines of email. Unsurprisingly, Google Workspace also incorporates best-in-class search functions to help you find the content you are looking for within your organization.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"stickyMenuId\":\"adf13331-2f96-4f31-a899-d08f7c415f12\"} -->\n\u003ch2 class=\"wp-block-heading\" id=\"main-features-and-apps\">Main features and apps\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:image {\"id\":3855,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/2020_SEO_Main-features-and-apps-Gmail-Currents-Meet-img1.svg\" alt=\"\" class=\"wp-image-3855\"/>\u003c/figure>\n\u003c!-- /wp:image -->\n\n\u003c!-- wp:heading {\"level\":3,\"stickyMenuId\":\"47e4d032-1614-49ce-aa89-77ca84132f51\"} -->\n\u003ch3 class=\"wp-block-heading\" id=\"gmail-currents-meet\">Gmail, Currents, Meet\u003c/h3>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Gmail is central to the Google Workspace, recently renamed from G Suite, infrastructure. It is the hub of its online identity. But email communications can be frustrating: the reply chains, the copied attachments, the forwarding... It gets noisy and messy. To get around the shortcomings of email, the designers of Google Workspace created a business social networking app called Currents.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>In Currents, teams organize conversations around topics and use tags and @mentions to capture the flow of ideas in ways that make it easy for newcomers to get up to speed and find the essential information on a topic, and to retrace how the discussion formed the consensus.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>The Gmail web page is also a hub for many of Google Workspace’s other communication tools beyond email. This is a place where you can initiate text chats, audio calls, and video meetings in Hangouts/Meet. You can always access your whole chat, call, and meeting history.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"level\":3,\"stickyMenuId\":\"db58884f-e9b0-4ef4-a265-eada0ac9a949\"} -->\n\u003ch3 class=\"wp-block-heading\" id=\"calendar-tasks-keep\">Calendar, Tasks, Keep\u003c/h3>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Google Workspace comes with Calendar and Tasks apps that are fully integrated with the communication infrastructure. It is easy to view schedules, create appointments, invite participants, and track meeting resources from your desktop or your mobile device.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>For quick and easy note taking, Google Workspace has the Keep app. With it you can jot down personal checklists, reminders, meeting notes, and to-do’s. It also integrates with Google Docs, so you can simply drop notes into your more professional documents if necessary. \u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>For your serious content-generation needs, Google Workspace’s office apps, Docs, Sheets, and Slides, are easy to use and pack all the essential features that get you professional performance without drowning you in a sea of options.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:image {\"id\":3856,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/2020_SEO_Docs-img2.svg\" alt=\"\" class=\"wp-image-3856\"/>\u003c/figure>\n\u003c!-- /wp:image -->\n\n\u003c!-- wp:heading {\"level\":3,\"stickyMenuId\":\"4989efca-3013-452d-ab97-24c4d4be7c6a\"} -->\n\u003ch3 class=\"wp-block-heading\" id=\"docs\">Docs\u003c/h3>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>The Docs word processing engine allows you to create text documents with sophisticated layouts, tables of content, and mathematical equations. You can embed photos from your Google Photos, from your computer, or by URL. You can also insert drawings that you create using the Google Workspace Drawing interface.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Format the size, color, font, and font decoration of your text and then “paint” a given format elsewhere in the document. You can choose among several levels of title and heading paragraph styles. You can also set a given style to update to match the current text formatting.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"level\":3,\"stickyMenuId\":\"95382e37-2d19-45d3-86bb-4ae9d8d7a24a\"} -->\n\u003ch3 class=\"wp-block-heading\" id=\"slides\">Slides\u003c/h3>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>A lot of the same formatting controls are available in the Slides presentation app. The app’s library of stock layouts and themes can quickly get you on the way to clean, color-coordinated decks. Slides lets you add speaker notes and set up a live Q&A forum at presentation time.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"level\":3,\"stickyMenuId\":\"350ede22-fd9c-4b35-92b7-57dc8a5b9ccf\"} -->\n\u003ch3 class=\"wp-block-heading\" id=\"sheets\">Sheets\u003c/h3>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>For reports, invoices, budget proposals, and other table-based files, the suite’s Sheets app provides a powerful spreadsheet creation tool. It comes with hundreds of functions to enter formulas. Data can be filtered, sorted, validated, and conditionally formatted. You can create pivot tables and 30 different types of charts. You can record keystrokes and menu selections in macros to automate repetitive steps when creating your spreadsheets.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"level\":3,\"stickyMenuId\":\"67a938a6-d820-4add-bf76-edf63e72e579\"} -->\n\u003ch3 class=\"wp-block-heading\" id=\"sharing\">Sharing\u003c/h3>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>When the time comes to send your work around to coworkers, clients, or fellow contractors, you can stop emailing separate copies to everyone. You simply share the online version.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Google Workspace’s office apps were designed for multi-user simultaneous editing from the ground up. Every user sees what others are working on within the same document in real time. When you are modifying a paragraph or a cell in a sheet, others are locked out from modifying it to avoid edit collisions.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>When you send out the invitation to share a document or a sheet, you can set permissions so that some users are merely allowed to read the document while others can give feedback or edit your work. All revisions are tracked and the document’s history can be pulled back at any time.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:image {\"id\":3857,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/2020_SEO_Mobile-apps-img3.svg\" alt=\"\" class=\"wp-image-3857\"/>\u003c/figure>\n\u003c!-- /wp:image -->\n\n\u003c!-- wp:heading {\"level\":3,\"stickyMenuId\":\"48cd3bce-a2d3-458f-ab85-c3715324969f\"} -->\n\u003ch3 class=\"wp-block-heading\" id=\"mobile-apps\">Mobile apps\u003c/h3>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>On mobile, there is one app for each component of Google Workspace: Gmail, Drive, Docs, Sheets, Slides, Calendar, Keep, Tasks, Currents, and Hangouts. This creates a feeling of looser integration than in the desktop Chrome browser. But it also means that on mobile you don’t have to download functionality you won’t be needing.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>The mobile versions are not quite as fully-featured as the ones in the Chrome browser running on a Windows PC or a Mac. The options for output formats are more limited. Mobile Docs doesn’t allow Column layout or changing list formats. With mobile Sheets, you can’t create pivot tables, randomize ranges, validate data, create macros, or check the spelling. Instead of 30 chart types, you can only insert 20.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>The administrator for an organization can manage a few key aspects of every device connecting to their mobile Google Workspace. They can set up mobile device activity alerts and remotely wipe a user’s account data from a mobile device if they have been compromised. They can also enforce password requirements and view all connection activity from mobile devices to their organization's Google Workspace.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"level\":3,\"stickyMenuId\":\"da021dad-dde5-4051-9593-71037795a5ff\"} -->\n\u003ch3 class=\"wp-block-heading\" id=\"the-features-dont-stop-there\">The features don’t stop there\u003c/h3>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>In the Chrome browser, Google Docs supports dictation as an input mode. The feature works in over 60 languages. Voice typing, as it is also called, provides a few commands for punctuation and cursor positioning. It works very smoothly in English.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Google Workspace also integrates the Google Translate engine to allow you to machine-translate any document between over 100 different languages. The outcome will have to be proofread if it is to be published, but in some cases, the results are now good enough to be useful.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>The online Google office apps include a powerful Script Editor tool with which you can create your own Add-Ons and utility scripts. You can add menu items to the interface. You can display information on a side panel. You can interact with all the other parts of the Google Workspace system from within a document, a sheet, or a presentation.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Google’s \u003ca href=\"https://developers.google.com/apps-script/overview\">Apps Script\u003c/a> is based on Javascript with application programming interfaces for Gmail, Calendar, Drive, and even advanced Google artificial intelligence services. The resulting scripts run on Google’s servers. You can even publish a fully-fledged web app through an Apps Script.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>If you need to get some of your content from Google Workspace into a simple website that looks good on PCs, tablets, and phones, the Google Sites website builder that is included in Google Workspace provides a drag-and-drop interface that makes it a pleasure to go live with selected content from your Docs, Sheets, Slides, and more.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"stickyMenuId\":\"74311670-a969-47f3-a5b8-489649414f87\"} -->\n\u003ch2 class=\"wp-block-heading\" id=\"how-google-workspace-stacks-up-against-the-competition\">How Google Workspace stacks up against the competition\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:image {\"id\":3858,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/2020_SEO_How-Google-Workspace-stacks-up-against-the-competition_-img4.svg\" alt=\"\" class=\"wp-image-3858\"/>\u003c/figure>\n\u003c!-- /wp:image -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>The other big online productivity and communication provider is Microsoft, with its newly rebranded Microsoft 365, formerly known as Office 365. The veteran maker of shrink-wrap desktop software has successfully transitioned into a provider of subscription-based online software as a service.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>If this section on Google Workspace’s competition didn’t have at least one more entry, I wouldn’t be doing my job. It took me a while to find a cloud-integrated office suite as fully-featured as Google Workspace and Microsoft 365 have become in 2020. But when I did find one, it was a familiar name — it’s just that I’d almost forgotten about them: \u003ca href=\"https://www.zoho.com/workplace/plan-comparison.html\">ZOHO Workspace\u003c/a>.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>ZOHO launched collaborative, on-line word-processing and spreadsheet apps in the mid-2000s. In a market crowded with barely functional web-residing office apps, they built good apps and survived. Over the years they have expanded their system with CRM, project management, social streaming, bookkeeping, business intelligence, and lots more.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>ZOHO lags far behind Google and Microsoft in users. Its numbers are respectable, at 50 million subscribers in April 2020, but that’s barely a quarter of Microsoft 365’s 200 million monthly active users, or a fortieth of Google’s stated 2 billion Google Workspace users. Granted, this probably includes anyone with a Gmail address. Google only recently declared that it had passed 6 million paid Google Workspace accounts.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>The packages in the first table are the ones that line up best at the entry tier for small businesses. Google Workspace in its paid version is a business product no matter what the tier. So here, G Suite Basic is the most basic plan for businesses from Google.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Its closest counterpart in the Microsoft world is Business Basic. Microsoft’s entry-level business tier comes without access to the desktop version of the Office apps. Some might see this as a blessing, others as a curse. The web versions are simpler and guarantee cloud synchronization of data and smoother sharing. Yet they are curtailed in their features.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Missing from the Office web versions are the creation of indexes, tables of content, and bibliographies, cover pages, mail merge, equations, watermarks, and, importantly, scripting. Excel for the web can’t open spreadsheets that are more than 50 MB.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>One area where Google Workspacee outshines the others is search. Its search feature is powerful, fast, and intuitive. The most relevant results are usually at the top. They are pulled from all the G Suite content that the user is permitted to see, not just from their documents and emails. Microsoft’s and ZOHO’s search functions still don’t inspire the same level of confidence.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:nc-hc/table {\"body\":[{\"cells\":[{\"content\":\"\",\"tag\":\"th\"},{\"content\":\"Google Workspace Starter\",\"tag\":\"th\"},{\"content\":\"Microsoft 365 Business Basic\",\"tag\":\"th\"},{\"content\":\"ZOHO Professional\",\"tag\":\"th\"}]},{\"cells\":[{\"content\":\"Monthly\",\"tag\":\"th\"},{\"content\":\"$6\",\"tag\":\"td\"},{\"content\":\"$5\",\"tag\":\"td\"},{\"content\":\"$6.30\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"Storage per user\",\"tag\":\"th\"},{\"content\":\"30 GB\",\"tag\":\"td\"},{\"content\":\"1 TB Files,\\u003cbr\\u003e50 GB Email\",\"tag\":\"td\"},{\"content\":\"100 GB Files,\\u003cbr\\u003e100 GB Email\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"Maximum File Size\",\"tag\":\"th\"},{\"content\":\"Docs up to 1.02 million characters,\\u003cbr\\u003eSheets up to 5 million cells\",\"tag\":\"td\"},{\"content\":\"Docs up to 100 million characters,\\u003cbr\\u003eSheets up to 50 MB\",\"tag\":\"td\"},{\"content\":\"Sheets up to 256 columns\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"Export formats\",\"tag\":\"th\"},{\"content\":\"docx, xlsx, odt/ods/odp, rtf, txt, pdf, html, tsv/csv, pptx, epub, jpg, png, svg\",\"tag\":\"td\"},{\"content\":\"doc/docx, xls/xlsx, odt/ods/odp, rtf, txt, pdf, html, tsv/csv, ppt/pptx, pps/ppsx, jpg\",\"tag\":\"td\"},{\"content\":\"doc/docx, xls/xlsx, odt/ods/odp, rtf, txt, pdf, html, tsv/csv, ppt/pptx, pps/ppsx, sxi\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"Plugins Available\",\"tag\":\"th\"},{\"content\":\"hundreds of Add-Ons in the Google Marketplace\",\"tag\":\"td\"},{\"content\":\"over 800 Add-Ins for Word, Excel, PowerPoint,\\u003cbr\\u003eover 600 for Outlook in the Microsoft 365 marketplace\",\"tag\":\"td\"},{\"content\":\"–\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"Main Client\",\"tag\":\"th\"},{\"content\":\"Requires Google Chrome browser for full support on desktop OSes\",\"tag\":\"td\"},{\"content\":\"Browser-based on all desktop OSes\",\"tag\":\"td\"},{\"content\":\"Browser or desktop apps\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"Automation\",\"tag\":\"th\"},{\"content\":\"Forms, Apps Script, Sheets macros\",\"tag\":\"td\"},{\"content\":\"–\",\"tag\":\"td\"},{\"content\":\"Forms, Deluge scripts\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"2FA\",\"tag\":\"th\"},{\"content\":\"email, authenticator app, USB key\",\"tag\":\"td\"},{\"content\":\"SMS, email, authenticator app\",\"tag\":\"td\"},{\"content\":\"SMS, voice call, authenticator app\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"Publish to\",\"tag\":\"th\"},{\"content\":\"a website through Google Sites\\u003cbr\\u003esocial media, blogs through Add-Ons\",\"tag\":\"td\"},{\"content\":\"–\",\"tag\":\"td\"},{\"content\":\"–\",\"tag\":\"td\"}]}]} -->\n\u003ctable class=\"wp-block-nc-hc-table gb-table\">\u003ctbody>\u003ctr>\u003cth>\u003c/th>\u003cth>Google Workspace Starter\u003c/th>\u003cth>Microsoft 365 Business Basic\u003c/th>\u003cth>ZOHO Professional\u003c/th>\u003c/tr>\u003ctr>\u003cth>Monthly\u003c/th>\u003ctd>$6\u003c/td>\u003ctd>$5\u003c/td>\u003ctd>$6.30\u003c/td>\u003c/tr>\u003ctr>\u003cth>Storage per user\u003c/th>\u003ctd>30 GB\u003c/td>\u003ctd>1 TB Files,\u003cbr>50 GB Email\u003c/td>\u003ctd>100 GB Files,\u003cbr>100 GB Email\u003c/td>\u003c/tr>\u003ctr>\u003cth>Maximum File Size\u003c/th>\u003ctd>Docs up to 1.02 million characters,\u003cbr>Sheets up to 5 million cells\u003c/td>\u003ctd>Docs up to 100 million characters,\u003cbr>Sheets up to 50 MB\u003c/td>\u003ctd>Sheets up to 256 columns\u003c/td>\u003c/tr>\u003ctr>\u003cth>Export formats\u003c/th>\u003ctd>docx, xlsx, odt/ods/odp, rtf, txt, pdf, html, tsv/csv, pptx, epub, jpg, png, svg\u003c/td>\u003ctd>doc/docx, xls/xlsx, odt/ods/odp, rtf, txt, pdf, html, tsv/csv, ppt/pptx, pps/ppsx, jpg\u003c/td>\u003ctd>doc/docx, xls/xlsx, odt/ods/odp, rtf, txt, pdf, html, tsv/csv, ppt/pptx, pps/ppsx, sxi\u003c/td>\u003c/tr>\u003ctr>\u003cth>Plugins Available\u003c/th>\u003ctd>hundreds of Add-Ons in the Google Marketplace\u003c/td>\u003ctd>over 800 Add-Ins for Word, Excel, PowerPoint,\u003cbr>over 600 for Outlook in the Microsoft 365 marketplace\u003c/td>\u003ctd>–\u003c/td>\u003c/tr>\u003ctr>\u003cth>Main Client\u003c/th>\u003ctd>Requires Google Chrome browser for full support on desktop OSes\u003c/td>\u003ctd>Browser-based on all desktop OSes\u003c/td>\u003ctd>Browser or desktop apps\u003c/td>\u003c/tr>\u003ctr>\u003cth>Automation\u003c/th>\u003ctd>Forms, Apps Script, Sheets macros\u003c/td>\u003ctd>–\u003c/td>\u003ctd>Forms, Deluge scripts\u003c/td>\u003c/tr>\u003ctr>\u003cth>2FA\u003c/th>\u003ctd>email, authenticator app, USB key\u003c/td>\u003ctd>SMS, email, authenticator app\u003c/td>\u003ctd>SMS, voice call, authenticator app\u003c/td>\u003c/tr>\u003ctr>\u003cth>Publish to\u003c/th>\u003ctd>a website through Google Sites\u003cbr>social media, blogs through Add-Ons\u003c/td>\u003ctd>–\u003c/td>\u003ctd>–\u003c/td>\u003c/tr>\u003c/tbody>\u003c/table>\n\u003c!-- /wp:nc-hc/table -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>ZOHO’s small-business offerings end there. The next step up their product ladder is an all-inclusive package that adds customer-relations management, company-wide payroll, bookkeeping, analytics, enhanced directory tools, help desk, and more. It is well outside the scope of the offerings we are looking at here and costs over $80 per user per month.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Thus at the next tier, we compare the Google Workspace Business plan with the corresponding Microsoft 365 plan, Business Standard. This plan gives you access to the desktop Office apps.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Compared to the Google apps, the desktop versions of Microsoft’s Office applications offer a slightly greater range of document and spreadsheet creation tools. However, their collaboration features are not as easy to use as those in Google Workspace. Microsoft didn’t design the apps for multi-user editing from the beginning. That’s why collaboration can feel finicky and unintuitive in Word, Excel, and PowerPoint.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:nc-hc/table {\"body\":[{\"cells\":[{\"content\":\"\",\"tag\":\"th\"},{\"content\":\"Google Workspace Business Standard\",\"tag\":\"th\"},{\"content\":\"Microsoft 365 Business Standard\",\"tag\":\"th\"}]},{\"cells\":[{\"content\":\"Monthly\",\"tag\":\"th\"},{\"content\":\"$12\",\"tag\":\"td\"},{\"content\":\"$12.50\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"Storage\",\"tag\":\"th\"},{\"content\":\"1 TB/user up to 4 users,\\u003cbr\\u003eUnlimited \\u003e4 users\",\"tag\":\"td\"},{\"content\":\"1 TB/user\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"Export formats\",\"tag\":\"th\"},{\"content\":\"docx, xlsx, odt/ods/odp, rtf, txt, pdf, html, tsv/csv, pptx, epub, jpg, png, svg\",\"tag\":\"td\"},{\"content\":\"doc/docx, xls/xlsx, odt/ods/odp, rtf, txt, pdf, html, tsv/csv, ppt/pptx, pps/ppsx, jpg/png/gif, mp4/wmv\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"Main Client\",\"tag\":\"th\"},{\"content\":\"Requires Google Chrome browser for full support on desktop OSes\",\"tag\":\"td\"},{\"content\":\"Desktop apps for Windows, Mac\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"Automation\",\"tag\":\"th\"},{\"content\":\"Forms, Apps Script, Sheets macros\",\"tag\":\"td\"},{\"content\":\"Forms, Planner, PowerScripts, ScriptLab Javascript/React API\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"2FA\",\"tag\":\"th\"},{\"content\":\"email, authenticator app, USB key\",\"tag\":\"td\"},{\"content\":\"SMS, email, authenticator app\",\"tag\":\"td\"}]},{\"cells\":[{\"content\":\"Publish to\",\"tag\":\"th\"},{\"content\":\"a website through Google Sites\\u003cbr\\u003esocial media, blogs through Add-Ons\",\"tag\":\"td\"},{\"content\":\"–\",\"tag\":\"td\"}]}]} -->\n\u003ctable class=\"wp-block-nc-hc-table gb-table\">\u003ctbody>\u003ctr>\u003cth>\u003c/th>\u003cth>Google Workspace Business Standard\u003c/th>\u003cth>Microsoft 365 Business Standard\u003c/th>\u003c/tr>\u003ctr>\u003cth>Monthly\u003c/th>\u003ctd>$12\u003c/td>\u003ctd>$12.50\u003c/td>\u003c/tr>\u003ctr>\u003cth>Storage\u003c/th>\u003ctd>1 TB/user up to 4 users,\u003cbr>Unlimited >4 users\u003c/td>\u003ctd>1 TB/user\u003c/td>\u003c/tr>\u003ctr>\u003cth>Export formats\u003c/th>\u003ctd>docx, xlsx, odt/ods/odp, rtf, txt, pdf, html, tsv/csv, pptx, epub, jpg, png, svg\u003c/td>\u003ctd>doc/docx, xls/xlsx, odt/ods/odp, rtf, txt, pdf, html, tsv/csv, ppt/pptx, pps/ppsx, jpg/png/gif, mp4/wmv\u003c/td>\u003c/tr>\u003ctr>\u003cth>Main Client\u003c/th>\u003ctd>Requires Google Chrome browser for full support on desktop OSes\u003c/td>\u003ctd>Desktop apps for Windows, Mac\u003c/td>\u003c/tr>\u003ctr>\u003cth>Automation\u003c/th>\u003ctd>Forms, Apps Script, Sheets macros\u003c/td>\u003ctd>Forms, Planner, PowerScripts, ScriptLab Javascript/React API\u003c/td>\u003c/tr>\u003ctr>\u003cth>2FA\u003c/th>\u003ctd>email, authenticator app, USB key\u003c/td>\u003ctd>SMS, email, authenticator app\u003c/td>\u003c/tr>\u003ctr>\u003cth>Publish to\u003c/th>\u003ctd>a website through Google Sites\u003cbr>social media, blogs through Add-Ons\u003c/td>\u003ctd>–\u003c/td>\u003c/tr>\u003c/tbody>\u003c/table>\n\u003c!-- /wp:nc-hc/table -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"stickyMenuId\":\"2b1ece36-314f-4817-9aff-44f53261755b\"} -->\n\u003ch2 class=\"wp-block-heading\" id=\"what-about-security\">What about security?\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:image {\"id\":3859,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/07/2020_SEO_What-about-security-img5.svg\" alt=\"\" class=\"wp-image-3859\"/>\u003c/figure>\n\u003c!-- /wp:image -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Google Workspace’s anti-spam system is so good you forget it’s there sometimes. For well over a decade now, Google has been training its malware-sniffing artificial intelligence on real-world traffic, including its publicly available Gmail service. Most nasties don’t even make it into your vicinity. \u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Microsoft has gotten much better at security, all around. However, its desktop clients still succumb to attacks every once in a while. \u003ca href=\"https://threats.kaspersky.com/en/vulnerability/KLA11663/\">A recent Outlook vulnerability\u003c/a> allowed attackers to bypass a security mechanism with a maliciously crafted message.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Microsoft recommends multi-factor authentication be enabled for all its services, but it does not make it easy to use a hardware key. You still have to either go through the trouble of bolting on an external solution or subscribe to their pricey Enterprise tier.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"stickyMenuId\":\"789f790e-176a-4549-b8bf-38334c7b91af\"} -->\n\u003ch2 class=\"wp-block-heading\" id=\"plans-and-pricing\">Plans and pricing\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Namecheap’s Google Workspace plans start at $6 per user per month for the Starter package in monthly or yearly billing cycles at $72 per year. This includes business email through your own company domain name in the Gmail system. You can sign in via the web interface or the Gmail mobile client. You can also use any IMAP or POP3 mail client if you prefer. \u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>You can immediately start video and voice conferencing. You get access to smart shared calendars, documents, spreadsheets, and presentations. The Starter plan comes with 30 GB of cloud storage per user. It also includes a basic administration dashboard and security controls.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>In addition to \u003ca href=\"https://namecheap.com/help-center/live-chat\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap’s 24/7 email and chat support\u003c/a>, there are countless \u003ca href=\"https://workspace.google.com/support/?referral-tabs_activeEl=enhanced-support\">tutorials and resources online from Google\u003c/a> to help users and admins make the most of Google Workspace’s many features.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>When you hit the limits of your storage on the Starter plan, you just have to upgrade to the Business Standard plan at $12 per user per month to unlock unlimited storage if you have 5 or more users, 1 TB per user if fewer than 4.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>The administration controls are beefed up in the Business Standard version. Your administrator can archive emails and chats for the whole organization and set email and chat retention policies at a granular level.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Compliance tools that come with the Business tier include eDiscovery for emails, chats, and files, as well as audit reports to track user activity. These can help your organization automatically navigate the regulatory and legal demands facing your industry.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:heading {\"stickyMenuId\":\"09fa551c-2114-4d49-99c1-62cfab6d976a\"} -->\n\u003ch2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion\u003c/h2>\n\u003c!-- /wp:heading -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Staying connected to your clients’ needs is vital to maintaining your competitive edge. Fostering efficient knowledge-sharing and collaboration within your operation is how you translate your talents into a culture of innovation. Your best chance to make this happen is to adopt integrated tools that allow you to communicate effectively across different media and formats.\u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>This is where Google Workspace (G Suite) comes in. The combination of business social tools, video meetings, text chats, and a whole array of office productivity applications topped with the best search in the business offers a powerful yet intuitive way to stay on top of all your communication needs. \u003c/p>\n\u003c!-- /wp:paragraph -->\n\n\u003c!-- wp:paragraph -->\n\u003cp>Whether you start fresh or are looking at a migration of existing users and data to Google Workspace from another environment, this is a great time to start.\u003c/p>\n\u003c!-- /wp:paragraph -->","alt":"","sizes":[]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://wp-guru-guides-uploads-2f93c.easywp.website/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img4.svg\" alt=\"\" class=\"wp-image-3851\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://wp-guru-guides-uploads-2f93c.easywp.website/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img4.svg\" alt=\"\" class=\"wp-image-3851\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Remember that some people will read their email on their phone, therefore you should keep the email as short as possible to make the information you want to convey easily readable. Writing an email is still writing for the web, where patience is a rare virtue. If someone has to scroll through dozens of paragraphs to get to the point, you will lose the attention of your reader — and you almost certainly won’t get it back. \u003c/p>\n","innerContent":["\n\u003cp>Remember that some people will read their email on their phone, therefore you should keep the email as short as possible to make the information you want to convey easily readable. Writing an email is still writing for the web, where patience is a rare virtue. If someone has to scroll through dozens of paragraphs to get to the point, you will lose the attention of your reader — and you almost certainly won’t get it back. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>If your message requires more than one or two paragraphs, you may want to number the important points, or add bullet points so the reader can easily go back and reference the content. You can even use sub-headers to visually break up and highlight the pertinent information you wish to convey. This makes it easier on the other end to craft a response, which will be appreciated by the receiver!\u003c/p>\n","innerContent":["\n\u003cp>If your message requires more than one or two paragraphs, you may want to number the important points, or add bullet points so the reader can easily go back and reference the content. You can even use sub-headers to visually break up and highlight the pertinent information you wish to convey. This makes it easier on the other end to craft a response, which will be appreciated by the receiver!\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":" Staying secure ","parent":"036bef28-700b-4bfa-b463-0a3833e07edd","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"staying-secure\"> Staying secure \u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"staying-secure\"> Staying secure \u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5211,"sizeSlug":"large","linkDestination":"none","title":"How-to-write-a-business-email-from-start-to-finish-img3","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg\" alt=\"\" class=\"wp-image-5211\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img3.svg\" alt=\"\" class=\"wp-image-5211\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A very important caveat to note is that your email should not be considered a secure, or proprietary message. The possibility of your email being forwarded, shared, or published should always be taken into account. Therefore, avoid the oversharing of personal data or sensitive business information. \u003c/p>\n","innerContent":["\n\u003cp>A very important caveat to note is that your email should not be considered a secure, or proprietary message. The possibility of your email being forwarded, shared, or published should always be taken into account. Therefore, avoid the oversharing of personal data or sensitive business information. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Most people will assume that if you share information with them, that it can be shared with anyone. That company data you used to show business growth could end up in someone else's presentation or blog. So consider what you do or do not want to be public knowledge. Also, consider that personal data is a goldmine for fraudsters in \u003ca href=\"https://namecheap.com/blog/what-is-social-engineering/\">the murky world of social engineering\u003c/a>. \u003c/p>\n","innerContent":["\n\u003cp>Most people will assume that if you share information with them, that it can be shared with anyone. That company data you used to show business growth could end up in someone else's presentation or blog. So consider what you do or do not want to be public knowledge. Also, consider that personal data is a goldmine for fraudsters in \u003ca href=\"https://namecheap.com/blog/what-is-social-engineering/\">the murky world of social engineering\u003c/a>. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The key takeaway from this is that you never truly know where your message will end up. So be smart with what you share — especially to new contacts. \u003c/p>\n","innerContent":["\n\u003cp>The key takeaway from this is that you never truly know where your message will end up. So be smart with what you share — especially to new contacts. \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":" How to end an email ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"how-to-end-an-email\"> How to end an email \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"how-to-end-an-email\"> How to end an email \u003c/h2>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5214,"sizeSlug":"large","linkDestination":"none","title":"How-to-write-a-business-email-from-start-to-finish-img5","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg\" alt=\"\" class=\"wp-image-5214\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img5.svg\" alt=\"\" class=\"wp-image-5214\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>It is much better to wrap up your email with a kind, yet formal conclusion than an abrupt email closing. Thank the recipient for their time and attention. If you have not included a call to action within the main body of the email, add something easy to convey such as ‘looking forward to connecting soon’ or ‘thanks and looking forward to your reply’. Make sure you acknowledge their time as important.\u003c/p>\n","innerContent":["\n\u003cp>It is much better to wrap up your email with a kind, yet formal conclusion than an abrupt email closing. Thank the recipient for their time and attention. If you have not included a call to action within the main body of the email, add something easy to convey such as ‘looking forward to connecting soon’ or ‘thanks and looking forward to your reply’. Make sure you acknowledge their time as important.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There are numerous ways to sign off on a business email such as these basics:\u003c/p>\n","innerContent":["\n\u003cp>There are numerous ways to sign off on a business email such as these basics:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Best regards,\u003c/li>\n","innerContent":["\n\u003cli>Best regards,\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Sincerely,\u003c/li>\n","innerContent":["\n\u003cli>Sincerely,\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>All the best,\u003c/li>\n","innerContent":["\n\u003cli>All the best,\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Many thanks,\u003c/li>\n","innerContent":["\n\u003cli>Many thanks,\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Looking forward to hearing from you,\u003c/li>\n","innerContent":["\n\u003cli>Looking forward to hearing from you,\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/heading","attrs":{"label":" Signoff and signature ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"signoff-and-signature\"> Signoff and signature \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"signoff-and-signature\"> Signoff and signature \u003c/h2>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":5213,"sizeSlug":"large","linkDestination":"none","title":"How-to-write-a-business-email-from-start-to-finish-img6","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1},{"name":"medium","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1},{"name":"medium_large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1},{"name":"large","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1},{"name":"1536x1536","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1},{"name":"2048x2048","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1},{"name":"full","url":"https://guru-guides.production.cloudplatform.tech/wp-content/uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg\" alt=\"\" class=\"wp-image-5213\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2021/12/How-to-write-a-business-email-from-start-to-finish-img6.svg\" alt=\"\" class=\"wp-image-5213\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Sign your email off with something that doesn’t get too personal but maintains a professional relationship such as ‘Sincerely’ or ‘Best regards’. Avoid anything that hints at a close friendship like ‘Cheers’.\u003c/p>\n","innerContent":["\n\u003cp>Sign your email off with something that doesn’t get too personal but maintains a professional relationship such as ‘Sincerely’ or ‘Best regards’. Avoid anything that hints at a close friendship like ‘Cheers’.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Your \u003ca href=\"https://mysignature.io/\">email signature\u003c/a> should convey the basic information and ways you can be reached. Include your specific job title, the company you work for and are representing in this email, and your contact information. Even if it is obvious within the email address being sent, adding your email address to your signature adds a clear level of professionalism like you would have on a physical business card.\u003c/p>\n","innerContent":["\n\u003cp>Your \u003ca href=\"https://mysignature.io/\">email signature\u003c/a> should convey the basic information and ways you can be reached. Include your specific job title, the company you work for and are representing in this email, and your contact information. Even if it is obvious within the email address being sent, adding your email address to your signature adds a clear level of professionalism like you would have on a physical business card.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>An easy format to follow:\u003c/p>\n","innerContent":["\n\u003cp>An easy format to follow:\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>         Full name\u003c/p>\n","innerContent":["\n\u003cp>         Full name\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>         Job Title\u003c/p>\n","innerContent":["\n\u003cp>         Job Title\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>         Company\u003c/p>\n","innerContent":["\n\u003cp>         Company\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>         Contact information\u003c/p>\n","innerContent":["\n\u003cp>         Contact information\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>         Link to company website\u003c/p>\n","innerContent":["\n\u003cp>         Link to company website\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>         Small logo *make sure your logo doesn’t take up too much real estate on the page!*\u003c/p>\n","innerContent":["\n\u003cp>         Small logo *make sure your logo doesn’t take up too much real estate on the page!*\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>When it comes to where your email is being sent from, there are many types of services that provide business emails. To take your email to the next level, consider \u003ca href=\"https://namecheap.com/hosting/email/\">choosing a package\u003c/a> that makes it easy to send messages from a professional address. Last but not least, don’t forget to proofread before clicking send.\u003c/p>\n","innerContent":["\n\u003cp>When it comes to where your email is being sent from, there are many types of services that provide business emails. To take your email to the next level, consider \u003ca href=\"https://namecheap.com/hosting/email/\">choosing a package\u003c/a> that makes it easy to send messages from a professional address. Last but not least, don’t forget to proofread before clicking send.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":" Look legit with professional email addresses ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"look-legit-with-professional-email-addresses\"> Look legit with professional email addresses \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"look-legit-with-professional-email-addresses\"> Look legit with professional email addresses \u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Give your email an air of legitimacy before your recipient even opens the message. By going pro, you’ll want to have your business name in the address of your email. This serves two purposes. It will not only convey your legitimacy but will also give a clear reminder from a marketing standpoint of the name and address of your website. \u003c/p>\n","innerContent":["\n\u003cp>Give your email an air of legitimacy before your recipient even opens the message. By going pro, you’ll want to have your business name in the address of your email. This serves two purposes. It will not only convey your legitimacy but will also give a clear reminder from a marketing standpoint of the name and address of your website. \u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>When you register your domain with a hosting provider, an email option is usually available for an extra small fee on top of this service. Namecheap, for example, offers email services as standard with its \u003ca href=\"https://namecheap.com/hosting/shared/\">shared hosting plans\u003c/a> through the \u003ca href=\"https://namecheap.com/blog/what-is-cpanel/\">cPanel dashboard\u003c/a>. They also go further with more \u003ca href=\"https://namecheap.com/support/knowledgebase/article.aspx/9193/2179/differences-between-namecheap-private-email-and-cpanel-email/\">professional email\u003c/a> services that have extra features, such as exchange accounts to synchronize tasks, share data, control access to specific files, and much more. Easy to set up, this kind of managed email hosting lets you keep your email and domain services all in one place as well as take advantage of extra perks like customer support. \u003c/p>\n","innerContent":["\n\u003cp>When you register your domain with a hosting provider, an email option is usually available for an extra small fee on top of this service. Namecheap, for example, offers email services as standard with its \u003ca href=\"https://namecheap.com/hosting/shared/\">shared hosting plans\u003c/a> through the \u003ca href=\"https://namecheap.com/blog/what-is-cpanel/\">cPanel dashboard\u003c/a>. They also go further with more \u003ca href=\"https://namecheap.com/support/knowledgebase/article.aspx/9193/2179/differences-between-namecheap-private-email-and-cpanel-email/\">professional email\u003c/a> services that have extra features, such as exchange accounts to synchronize tasks, share data, control access to specific files, and much more. Easy to set up, this kind of managed email hosting lets you keep your email and domain services all in one place as well as take advantage of extra perks like customer support. \u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":" Conclusion ","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"conclusion\"> Conclusion \u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"conclusion\"> Conclusion \u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Writing formal correspondence is a different type of communication than chatting online with friends and family. Sending business emails doesn’t have to be a nerve-wracking writing experience. Once you get the hang of business correspondence, it’ll be like second nature. Services such as \u003ca href=\"https://namecheap.com/hosting/email/\">Namecheap's professional email hosting \u003c/a>make it easier to maintain a solid workflow for your business too, so you could also manage your emails as professionally as you write them! \u003c/p>\n","innerContent":["\n\u003cp>Writing formal correspondence is a different type of communication than chatting online with friends and family. Sending business emails doesn’t have to be a nerve-wracking writing experience. Once you get the hang of business correspondence, it’ll be like second nature. Services such as \u003ca href=\"https://namecheap.com/hosting/email/\">Namecheap's professional email hosting \u003c/a>make it easier to maintain a solid workflow for your business too, so you could also manage your emails as professionally as you write them! \u003c/p>\n"]}],"stickyMenu":[{"label":" Why are you sending this message?  ","labelEdited":" Why are you sending this message?  ","level":2,"anchor":"why-are-you-sending-this-message"},{"label":" Subject line ","labelEdited":" Subject line ","level":2,"anchor":"subject-line"},{"label":" Preview text ","labelEdited":" Preview text ","level":2,"anchor":"preview-text"},{"label":" Salutations: Making the right introduction ","labelEdited":" Salutations: Making the right introduction ","level":2,"anchor":"salutations-making-the-right-introduction"},{"label":" The main body of your email ","labelEdited":" The main body of your email ","level":2,"anchor":"the-main-body-of-your-email","children":[{"label":" Opening lines ","labelEdited":" Opening lines ","level":3,"anchor":"opening-lines"},{"label":" Making it scannable ","labelEdited":" Making it scannable ","level":3,"anchor":"making-it-scannable"},{"label":" Staying secure ","labelEdited":" Staying secure ","level":3,"anchor":"staying-secure"}]},{"label":" How to end an email ","labelEdited":" How to end an email ","level":2,"anchor":"how-to-end-an-email"},{"label":" Signoff and signature ","labelEdited":" Signoff and signature ","level":2,"anchor":"signoff-and-signature"},{"label":" Look legit with professional email addresses ","labelEdited":" Look legit with professional email addresses ","level":2,"anchor":"look-legit-with-professional-email-addresses"},{"label":" Conclusion ","labelEdited":" Conclusion ","level":2,"anchor":"conclusion"}]},"status":200,"statusText":"OK"}}

How to write a business email from start to finish

Namecheap S. | December 22, 2021

11 mins

The topic of sending business emails might sound very simple and mundane, but if you get it wrong, it can stop your business from moving forward. Why? Because businesses survive on creating and maintaining great customer, supplier, and partner relationships. So when you need to communicate important information, it’s equally important you do it the right way.  

Email may have been invented over fifty years ago, but with over four billion users, it is still the world’s best-loved business tool. In this article, we outline the basics of business emails, from start to finish, and cover some tips and tricks to make sure you get the reply you need.

There are, of course, different types of business email that can fit specific business needs, such as newsletters, promo announcements, etc. We’ll simply be covering the basics of good business email communications in general. The things you really need to know when composing your emails from scratch. Let’s start at the beginning: 

Why are you sending this message? 

The best strategy before ever writing a single word is to ask yourself why you need to communicate with this particular person. What is the reason for your message? What type of goal do you have in mind? Just some of the reasons for sending a business email can range from:

• An overdue invoice
• Input on a new product or service before bringing it to market
• Details and advice on shipping and receiving
• Scheduling a meeting
• Important technical details such as downloading or updating instructions

Setting your intention at the very start of this process will help you to stay focused on the goal of getting a response to your concerns, whatever they may be.

Subject line

This is the first text your colleague or customer will see. Think of it as a newspaper headline. Composing a well-read subject line is crucial as a good first impression. Be as accurate as possible in your subject line. Being vague will not get your message read in a timely manner, nor will too much text. 

Be short and to the point, and always remain professional.  Keep in your mind that shorter and to the point is the best strategy. While you may want to write something catchy to show off your creative skills, you could be reaching a very busy person on the other end. That colleague or client has things to do, meetings to attend, and errands to run. Make it as easy as possible for them to read and respond to your message.

You don’t want the reader to stress out, so don’t make it all caps, as you’ll seem like you’re shouting at them before they even open it. Or worse, it will be seen as spam and deleted. 

Subject lines also need to feel authentic, there’s no point overpromising, exaggerating, or trying to trick the reader into opening the email. All that will do is create distrust once they discover your true intention. Overall things to avoid are:

X The emergency: URGENT information

X The fake reply: Re: Catch up on Monday?

X The sneak: Everything’s FREE for the next 24 hours… just kidding

X The yell: BE FIRST TO REGISTER A .INC DOMAIN!!!

X The cry wolf: Last 50% Sale Ever... No Really Ever! EVER!

Preview text

Consider the possibility that the recipient may have preview text when starting your message as well. Preview text is the first line or two of the body of your message that can be viewed in addition to the subject line. It’s one more opportunity to influence the reader to open your message as soon as they receive it. Whilst more useful in marketing email blasts, it should also be taken into account when sending business emails to colleagues and regular clients. Not all email providers offer preview text, but taking this visibility into account is a wise decision.

Go into further detail referencing your main subject line. Reinforce the subject line idea with a line of text between 50 - 130 characters.

A good example of how preview text compliments the subject line:

• Subject line: “Be first to register a .INC domain”
• Preview: “Beat the competition through our .INC early access program”

Salutations: Making the right introduction

Compose your greeting in a friendly, professional manner. If you are not yet on a first-name basis, begin with a ‘Hello Dr/Ms./Mr.’. Defaulting to  ‘Dear Sir / Madam’ if you really don’t know who you’re reaching is an option, but a last-ditch one. This type of formality can be useful in communicating with official offices or a more traditional environment where English is not the first language. However, in native English-speaking countries, it is a little outdated ‘To whom it may concern’ can be useful but proceed with caution since it may read as too impersonal. 

The trick is to avoid being vague when composing a salutation. Try to find out the surname of the person you are contacting. Research via professional websites such as LinkedIn, the company’s website team directory, or Google. If you’ve exhausted your resources, then default to Sir / Madam, but only as a last resort. 

Once you’re on a first-name basis, and depending on how they sign their emails back to you, you may use their first names. You should defer to formality with new contacts if you are writing for the first time instead of using a nickname. This is not an email to friends or family so keep that in mind when composing. Eventually, you can be on first-name terms with your network, email list of interested subscribers to a newsletter, or perhaps VIP customers.

Here are some basic opening salutations guaranteed to be useful in universal, multi-lingual communicated formats

• Hello 
• Hi (obviously a bit more informal but still universal)
• Dear
• Greetings
• Hello Everyone or Greetings Everyone
• To whom it may concern (useful if writing a legal letter, however too impersonal for a business letter with specific information being sent to a professional individual)

The main body of your email

Opening lines

How to begin a business email? After your proper salutation to your recipient, keep your opener short and to the point. Remember that people have very busy schedules these days, so small talk should be kept to a minimum. A proper email greeting is key to framing the tone of voice. 

Remember that your communication is not all about you. Take the cliche out of the messaging by avoiding blanket statements such as “Here at XYZ Company, we….”. Also avoid the temptation to simply introduce yourself: you have a signature for that, and you need to be getting to the point fast. Instead, speak directly to your recipient and honor their time and energy by addressing something that is of benefit and interest to them. They want to know exactly why you are sending the email, and what’s in it for them, in your opening paragraph.

If you’ve met before, or have spoken online either in a conference or a brief text exchange, remind them of this so they can place you in their own professional context. Begin with a pleasant sentence such as ‘I hope this message finds you well’, and then get right to it! State your purpose and be direct while being polite. In formal business correspondence, the key is to stay on message. Remember the reason why you’re reaching out in the first place, and be mindful of the recipient’s time.

Making it scannable

Remember that some people will read their email on their phone, therefore you should keep the email as short as possible to make the information you want to convey easily readable. Writing an email is still writing for the web, where patience is a rare virtue. If someone has to scroll through dozens of paragraphs to get to the point, you will lose the attention of your reader — and you almost certainly won’t get it back. 

If your message requires more than one or two paragraphs, you may want to number the important points, or add bullet points so the reader can easily go back and reference the content. You can even use sub-headers to visually break up and highlight the pertinent information you wish to convey. This makes it easier on the other end to craft a response, which will be appreciated by the receiver!

Staying secure

A very important caveat to note is that your email should not be considered a secure, or proprietary message. The possibility of your email being forwarded, shared, or published should always be taken into account. Therefore, avoid the oversharing of personal data or sensitive business information. 

Most people will assume that if you share information with them, that it can be shared with anyone. That company data you used to show business growth could end up in someone else's presentation or blog. So consider what you do or do not want to be public knowledge. Also, consider that personal data is a goldmine for fraudsters in the murky world of social engineering. 

The key takeaway from this is that you never truly know where your message will end up. So be smart with what you share — especially to new contacts. 

How to end an email

It is much better to wrap up your email with a kind, yet formal conclusion than an abrupt email closing. Thank the recipient for their time and attention. If you have not included a call to action within the main body of the email, add something easy to convey such as ‘looking forward to connecting soon’ or ‘thanks and looking forward to your reply’. Make sure you acknowledge their time as important.

There are numerous ways to sign off on a business email such as these basics:

• Best regards,
• Sincerely,
• All the best,
• Many thanks,
• Looking forward to hearing from you,

Signoff and signature

Sign your email off with something that doesn’t get too personal but maintains a professional relationship such as ‘Sincerely’ or ‘Best regards’. Avoid anything that hints at a close friendship like ‘Cheers’.

Your email signature should convey the basic information and ways you can be reached. Include your specific job title, the company you work for and are representing in this email, and your contact information. Even if it is obvious within the email address being sent, adding your email address to your signature adds a clear level of professionalism like you would have on a physical business card.

An easy format to follow:

         Full name

         Job Title

         Company

         Contact information

         Link to company website

         Small logo *make sure your logo doesn’t take up too much real estate on the page!*

When it comes to where your email is being sent from, there are many types of services that provide business emails. To take your email to the next level, consider choosing a package that makes it easy to send messages from a professional address. Last but not least, don’t forget to proofread before clicking send.

Look legit with professional email addresses

Give your email an air of legitimacy before your recipient even opens the message. By going pro, you’ll want to have your business name in the address of your email. This serves two purposes. It will not only convey your legitimacy but will also give a clear reminder from a marketing standpoint of the name and address of your website. 

When you register your domain with a hosting provider, an email option is usually available for an extra small fee on top of this service. Namecheap, for example, offers email services as standard with its shared hosting plans through the cPanel dashboard. They also go further with more professional email services that have extra features, such as exchange accounts to synchronize tasks, share data, control access to specific files, and much more. Easy to set up, this kind of managed email hosting lets you keep your email and domain services all in one place as well as take advantage of extra perks like customer support. 

Conclusion

Writing formal correspondence is a different type of communication than chatting online with friends and family. Sending business emails doesn’t have to be a nerve-wracking writing experience. Once you get the hang of business correspondence, it’ll be like second nature. Services such as Namecheap's professional email hosting make it easier to maintain a solid workflow for your business too, so you could also manage your emails as professionally as you write them! 

---

Biography

Namecheap S.

More content by Namecheap S.

---

Uncategorized

See more

• guideRead now

  Boost results: How to do marketing performance testing 

  Email Marketing, General Marketing, Online Marketing, Search Engine Marketing, Small Business Management, Social Media, Uncategorized

  This small business guide explains the riskiest breakpoints for marketing performance. Find out how to test them with How To steps, and expert tips to cut through the learning curve. Make sure you never miss an opportunity to gain a new customer.

  July 2025

  57 mins
• 

  guideRead now

  How to save money as a small business

  Uncategorized

  Take a deep dive into what you should consider when choosing online services for your business, so you get the best of everything.

  January 2024

  12 mins
• guideRead now

  How to warm up your domain and IP address for your email marketing campaign

  Uncategorized

  Learn how to improve your email deliverability and avoid spam folders with domain and IP warm-up.

  October 2023

  12 mins
• guideRead now

  What is a .CA domain name?

  Uncategorized

  Learn whether .CA is a reliable domain name, and how the .CA extension, a country code domain, can help your brand or business.

  September 2023

  6 mins
• guideRead now

  Email Glossary: 21 terms email user needs to know

  Uncategorized

  Find definitions of common email list management, email marketing, and other industry terminology.

  January 2023

  18 mins
• guideRead now

  How to find the best WordPress hosting in 2023

  Uncategorized

  Discover the best providers for hosting your WordPress site through this comprehensive breakdown of options and packages.

  November 2022

  9 mins
• guideRead now

  How to find out who owns a domain?

  Uncategorized

  In this guide, you can learn how to find out who owns a domain using the Whois directory and associated Whois record.

  July 2022

  13 mins
• guideRead now

  Technology, management, real estate and investment TLDs

  Uncategorized

  Find the right top-level domain for your website, for business you're in. Always a unique TLD is ready for you.

  June 2022

  8 mins
• guideRead now

  The best TLDs for creator websites

  Uncategorized

  Are you a creator? Find the best TLD for your portfolio website with the help of Namecheap's experts.

  June 2022

  8 mins
• guideRead now

  Best TLDs for businesses

  Uncategorized

  From coffee shops and florists to taxi companies and retail stores, there's a TLD waiting for you.

  June 2022

  9 mins
• guideRead now

  A quick start guide to email security

  Uncategorized

  Learn how crucial it is to educate employees about email security.

  May 2022

  10 mins
• guideRead now

  Great TLDs for education websites

  Uncategorized

  From academies and institutes to camps and clubs, education comes in many forms.

  April 2022

  7 mins

Stay inspired

Get all the latest offers, articles, and industry news straight to your mailbox every month.

Join