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Having worked in both writing sectors and music spaces, Connor landed at Namecheap as a Domains Copywriter in 2022. Along his journey, he’s delivered for clients such as NME Networks, Virtuoso, and Kormax. 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No matter what is your purpose or business you're in, there are the best and most unique TLDs ready for you.","name":"twitter:description"},"twitterImage":{"content":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD_SM_tw.png","name":"twitter:image"},"twitterCreator":{"content":"","name":"twitter:creator"},"twitterSite":{"content":"","name":"twitter:site"},"twitterCard":{"content":"summary_large_image","name":"twitter:card"}}},"faqs":[{"question":"Which TLD is best for SEO?","answer":"\u003cp>No TLD has a direct SEO advantage. Google treats all top-level TLDs equally. The only SEO-relevant factor is spam association: some extensions have been used heavily for low-quality sites and can slow down early ranking trust.\u003c/p>"},{"question":"What is the best TLD for developers?","answer":"\u003cp>For developers, .DEV is purpose-built and has become the go-to for developer tools, documentation sites, and open source projects, with a 70% renewal rate last year to back it up. For broader tech work, .IO is the stronger all-rounder, with strong credibility and a 67% renewal rate in the same period.\u003c/p>"},{"question":"What is the best TLD for a portfolio website?","answer":"\u003cp>For a personal portfolio, .ME is the most natural fit. For technical or design portfolios, .IO signals industry fluency. If you expect the site to grow into a freelance business, .COM gives you more room without rebranding.\u003c/p>"},{"question":"What is the TLD for military organizations?","answer":"\u003cp>The TLD for military organizations is .MIL, a sponsored extension restricted to the US Department of Defense. It is not available for public registration.\u003c/p>"},{"question":"Why is the .AI domain not the TLD for AWS?","answer":"\u003cp>Anguilla's country-code TLD, .AI has been widely adopted by AI companies for obvious reasons. AWS uses .AWS, a separate branded TLD owned by Amazon. The two are unrelated.\u003c/p>"}],"content":[{"blockName":"core/heading","attrs":{"label":"The Short Version","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"the-short-version\">The Short Version\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"the-short-version\">The Short Version\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Every website has one. Most people barely think about it. But your domain extension is read before your headline, before your logo, before a single word of your copy lands. Getting it right is easier than you think, and this guide will show you how:\u003c/p>\n","innerContent":["\n\u003cp>Every website has one. Most people barely think about it. But your domain extension is read before your headline, before your logo, before a single word of your copy lands. Getting it right is easier than you think, and this guide will show you how:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Non-.COM domains now account for nearly 58% of all new registrations, according to \u003ca href=\"https://www.dnib.com/articles/the-domain-name-industry-brief-q1-2026\" target=\"_blank\" rel=\"noreferrer noopener\">The DNIB Quarterly Report Q1 2026\u003c/a>. The internet moved on from .COM as the only option a long time ago.\u003c/li>\n","innerContent":["\n\u003cli>Non-.COM domains now account for nearly 58% of all new registrations, according to \u003ca href=\"https://www.dnib.com/articles/the-domain-name-industry-brief-q1-2026\" target=\"_blank\" rel=\"noreferrer noopener\">The DNIB Quarterly Report Q1 2026\u003c/a>. The internet moved on from .COM as the only option a long time ago.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Match your TLD to your purpose: .ORG for nonprofits, .SHOP or .STORE for ecommerce, .IO or .DEV for tech products, .ME for personal brands.\u003c/li>\n","innerContent":["\n\u003cli>Match your TLD to your purpose: .ORG for nonprofits, .SHOP or .STORE for ecommerce, .IO or .DEV for tech products, .ME for personal brands.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>If your audience is local, use the ccTLD for their country. A Canadian audience expects .CA; a UK audience trusts .CO.UK. Local TLDs also help with local search visibility.\u003c/li>\n","innerContent":["\n\u003cli>If your audience is local, use the ccTLD for their country. A Canadian audience expects .CA; a UK audience trusts .CO.UK. Local TLDs also help with local search visibility.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>Avoid TLDs that appear on email blocklists. Some extensions carry spam associations that search engines notice.\u003c/li>\n","innerContent":["\n\u003cli>Avoid TLDs that appear on email blocklists. Some extensions carry spam associations that search engines notice.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>When your preferred .COM is taken, a good alternative isn't settling. It can be more specific, more memorable, and easier to find.\u003c/li>\n","innerContent":["\n\u003cli>When your preferred .COM is taken, a good alternative isn't settling. It can be more specific, more memorable, and easier to find.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/heading","attrs":{"label":"What is a TLD and why does it matter?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"what-is-a-tld-and-why-does-it-matter\">What is a TLD and why does it matter?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"what-is-a-tld-and-why-does-it-matter\">What is a TLD and why does it matter?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>A TLD, or top-level domain, is the suffix at the end of a web address. The TLD for namecheap.com is \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.com\" target=\"_blank\" rel=\"noreferrer noopener\">.COM\u003c/a>. The most recognized TLDs are .COM, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.net\" target=\"_blank\" rel=\"noreferrer noopener\">.NET\u003c/a>, and \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.org\" target=\"_blank\" rel=\"noreferrer noopener\">.ORG\u003c/a>, but there are hundreds more available today.\u003c/p>\n","innerContent":["\n\u003cp>A TLD, or top-level domain, is the suffix at the end of a web address. The TLD for namecheap.com is \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.com\" target=\"_blank\" rel=\"noreferrer noopener\">.COM\u003c/a>. The most recognized TLDs are .COM, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.net\" target=\"_blank\" rel=\"noreferrer noopener\">.NET\u003c/a>, and \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.org\" target=\"_blank\" rel=\"noreferrer noopener\">.ORG\u003c/a>, but there are hundreds more available today.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Your TLD choice affects more than the end of your URL. It shapes how visitors perceive your brand, how search engines categorize your site, and whether your preferred domain name is even available to you.\u003c/p>\n","innerContent":["\n\u003cp>Your TLD choice affects more than the end of your URL. It shapes how visitors perceive your brand, how search engines categorize your site, and whether your preferred domain name is even available to you.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This guide walks you through the most common types, what last year's data tells us about where things are heading in 2026, and the specific factors that should drive your decision.\u003c/p>\n","innerContent":["\n\u003cp>This guide walks you through the most common types, what last year's data tells us about where things are heading in 2026, and the specific factors that should drive your decision.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"Brand authority and the .COM question","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"brand-authority-and-the-com-question\">Brand authority and the .COM question\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"brand-authority-and-the-com-question\">Brand authority and the .COM question\u003c/h2>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":18616,"sizeSlug":"full","linkDestination":"none","title":"2022_GURU_How-to-Choose-the-Right-TLD-.com-and-brand-authority","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/2022_GURU_How-to-Choose-the-Right-TLD-.com-and-brand-authority.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/2022_GURU_How-to-Choose-the-Right-TLD-.com-and-brand-authority.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/2022_GURU_How-to-Choose-the-Right-TLD-.com-and-brand-authority.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/2022_GURU_How-to-Choose-the-Right-TLD-.com-and-brand-authority.svg","width":1024,"height":1024},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/2022_GURU_How-to-Choose-the-Right-TLD-.com-and-brand-authority.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/2022_GURU_How-to-Choose-the-Right-TLD-.com-and-brand-authority.svg","width":1,"height":1},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/2022_GURU_How-to-Choose-the-Right-TLD-.com-and-brand-authority.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/2022_GURU_How-to-Choose-the-Right-TLD-.com-and-brand-authority.svg\" alt=\"Choose .com as the best TLD for the Brand Authority\" class=\"wp-image-18616\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/2022_GURU_How-to-Choose-the-Right-TLD-.com-and-brand-authority.svg\" alt=\"Choose .com as the best TLD for the Brand Authority\" class=\"wp-image-18616\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>With more than 4.6 million registrations through Namecheap alone last year, .COM remains the most registered TLD by a significant margin. Familiarity builds trust, and most people still associate .COM with established, credible businesses.\u003c/p>\n","innerContent":["\n\u003cp>With more than 4.6 million registrations through Namecheap alone last year, .COM remains the most registered TLD by a significant margin. Familiarity builds trust, and most people still associate .COM with established, credible businesses.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>That said, non-.COM registrations now account for nearly 60% of all new domains registered in 2025, up from 61.3% in 2024, and that gap keeps narrowing. The .COM vs other TLD story has already shifted.\u003c/p>\n","innerContent":["\n\u003cp>That said, non-.COM registrations now account for nearly 60% of all new domains registered in 2025, up from 61.3% in 2024, and that gap keeps narrowing. The .COM vs other TLD story has already shifted.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The trust question comes down to your audience. For finance, law, or healthcare, .COM or a recognized national extension carries more weight. For tech, creative work, or niche communities, a well-chosen alternative can actually communicate more than .COM does.\u003c/p>\n","innerContent":["\n\u003cp>The trust question comes down to your audience. For finance, law, or healthcare, .COM or a recognized national extension carries more weight. For tech, creative work, or niche communities, a well-chosen alternative can actually communicate more than .COM does.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"When your .COM isn't available","parent":"a0d1b004-ab26-48fe-b87d-123f093c474e","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"when-your-com-isnt-available\">When your .COM isn't available\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"when-your-com-isnt-available\">When your .COM isn't available\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Most of the best .COM domains are already gone. Rather than compromising on your name, find a TLD that does the work instead. A business that owns \u003cem>swissdesignerwatches.com\u003c/em> might register \u003cem>swissdesigner.watches\u003c/em> and end up with something sharper than what they started with.\u003c/p>\n","innerContent":["\n\u003cp>Most of the best .COM domains are already gone. Rather than compromising on your name, find a TLD that does the work instead. A business that owns \u003cem>swissdesignerwatches.com\u003c/em> might register \u003cem>swissdesigner.watches\u003c/em> and end up with something sharper than what they started with.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>According to last year's data, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.shop\" target=\"_blank\" rel=\"noreferrer noopener\">.SHOP\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.site\" target=\"_blank\" rel=\"noreferrer noopener\">.SITE\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.xyz\" target=\"_blank\" rel=\"noreferrer noopener\">.XYZ\u003c/a>, and \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.online\" target=\"_blank\" rel=\"noreferrer noopener\">.ONLINE\u003c/a> all ranked in the top ten most registered TLDs globally. These are not fringe extensions. They are among the most popular TLD domains in active use, and the name you want is more likely available on one of them than you'd expect.\u003c/p>\n","innerContent":["\n\u003cp>According to last year's data, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.shop\" target=\"_blank\" rel=\"noreferrer noopener\">.SHOP\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.site\" target=\"_blank\" rel=\"noreferrer noopener\">.SITE\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.xyz\" target=\"_blank\" rel=\"noreferrer noopener\">.XYZ\u003c/a>, and \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.online\" target=\"_blank\" rel=\"noreferrer noopener\">.ONLINE\u003c/a> all ranked in the top ten most registered TLDs globally. These are not fringe extensions. They are among the most popular TLD domains in active use, and the name you want is more likely available on one of them than you'd expect.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"The right TLD depends on what you're building","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"the-right-tld-depends-on-what-youre-building\">The right TLD depends on what you're building\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"the-right-tld-depends-on-what-youre-building\">The right TLD depends on what you're building\u003c/h2>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"What is the best TLD for personal website?","parent":"fd08585c-cd0e-408b-b018-0cd1f776d136","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"what-is-the-best-tld-for-personal-website\">What is the best TLD for personal website?\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"what-is-the-best-tld-for-personal-website\">What is the best TLD for personal website?\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>For a personal website, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.me\" target=\"_blank\" rel=\"noreferrer noopener\">.ME\u003c/a> is the most direct choice. It puts you front and center, reads naturally as part of a name or phrase, and tends to stick in people's heads.\u003c/p>\n","innerContent":["\n\u003cp>For a personal website, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.me\" target=\"_blank\" rel=\"noreferrer noopener\">.ME\u003c/a> is the most direct choice. It puts you front and center, reads naturally as part of a name or phrase, and tends to stick in people's heads.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>If you want something more professional, .COM works for personal sites too, particularly if you plan to grow the site into a consultancy or freelance business over time. The key factor is whether the domain will stay personal or evolve.\u003c/p>\n","innerContent":["\n\u003cp>If you want something more professional, .COM works for personal sites too, particularly if you plan to grow the site into a consultancy or freelance business over time. The key factor is whether the domain will stay personal or evolve.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Running a business is a different consideration entirely.\u003c/p>\n","innerContent":["\n\u003cp>Running a business is a different consideration entirely.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"What is the best TLD for business?","parent":"fd08585c-cd0e-408b-b018-0cd1f776d136","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"what-is-the-best-tld-for-business\">What is the best TLD for business?\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"what-is-the-best-tld-for-business\">What is the best TLD for business?\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>For most businesses, .COM remains the strongest choice where available. It carries the broadest recognition and the fewest trust barriers, particularly with audiences who are less familiar with newer extensions.\u003c/p>\n","innerContent":["\n\u003cp>For most businesses, .COM remains the strongest choice where available. It carries the broadest recognition and the fewest trust barriers, particularly with audiences who are less familiar with newer extensions.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>If your preferred .COM is taken, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.co\" target=\"_blank\" rel=\"noreferrer noopener\">.CO\u003c/a> is a strong alternative with proven business credibility. For industry-specific positioning, .SHOP works for retail, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.store\" target=\"_blank\" rel=\"noreferrer noopener\">.STORE\u003c/a> for ecommerce, and \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.pro\" target=\"_blank\" rel=\"noreferrer noopener\">.PRO\u003c/a> for professional services. Best domain registrars for innovative TLDs include Namecheap and Spaceship, both of which cover all of these and more. If you have a name in mind, it's worth \u003ca href=\"https://www.namecheap.com/domains/domain-name-search/\" target=\"_blank\" rel=\"noreferrer noopener\">searching it across all available TLDs\u003c/a> before you settle.\u003c/p>\n","innerContent":["\n\u003cp>If your preferred .COM is taken, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.co\" target=\"_blank\" rel=\"noreferrer noopener\">.CO\u003c/a> is a strong alternative with proven business credibility. For industry-specific positioning, .SHOP works for retail, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.store\" target=\"_blank\" rel=\"noreferrer noopener\">.STORE\u003c/a> for ecommerce, and \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.pro\" target=\"_blank\" rel=\"noreferrer noopener\">.PRO\u003c/a> for professional services. Best domain registrars for innovative TLDs include Namecheap and Spaceship, both of which cover all of these and more. If you have a name in mind, it's worth \u003ca href=\"https://www.namecheap.com/domains/domain-name-search/\" target=\"_blank\" rel=\"noreferrer noopener\">searching it across all available TLDs\u003c/a> before you settle.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"What is the best TLD for personal email?","parent":"fd08585c-cd0e-408b-b018-0cd1f776d136","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"what-is-the-best-tld-for-personal-email\">What is the best TLD for personal email?\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"what-is-the-best-tld-for-personal-email\">What is the best TLD for personal email?\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>For personal email, .COM is the safest choice because some older mail systems and spam filters are more suspicious of unfamiliar extensions. If your email is your primary professional address, prioritize deliverability over creativity.\u003c/p>\n","innerContent":["\n\u003cp>For personal email, .COM is the safest choice because some older mail systems and spam filters are more suspicious of unfamiliar extensions. If your email is your primary professional address, prioritize deliverability over creativity.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Got something to sell? That changes things.\u003c/p>\n","innerContent":["\n\u003cp>Got something to sell? That changes things.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"What is the best TLD for ecommerce?","parent":"fd08585c-cd0e-408b-b018-0cd1f776d136","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"what-is-the-best-tld-for-ecommerce\">What is the best TLD for ecommerce?\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"what-is-the-best-tld-for-ecommerce\">What is the best TLD for ecommerce?\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Purpose-built for ecommerce, .SHOP and .STORE make a site's function immediately clear. Both ranked in the top ten most registered TLDs last year according to Namecheap's Domain Insights Report, which tells you shoppers are already used to seeing them.\u003c/p>\n","innerContent":["\n\u003cp>Purpose-built for ecommerce, .SHOP and .STORE make a site's function immediately clear. Both ranked in the top ten most registered TLDs last year according to Namecheap's Domain Insights Report, which tells you shoppers are already used to seeing them.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>For high-ticket purchases where trust is everything, .COM remains the safest bet. If you're selling internationally and the .COM is unavailable, .SHOP is the strongest ecommerce alternative among the best new TLDs available today.\u003c/p>\n","innerContent":["\n\u003cp>For high-ticket purchases where trust is everything, .COM remains the safest bet. If you're selling internationally and the .COM is unavailable, .SHOP is the strongest ecommerce alternative among the best new TLDs available today.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"What is the best TLD for startups?","parent":"fd08585c-cd0e-408b-b018-0cd1f776d136","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"what-is-the-best-tld-for-startups\">What is the best TLD for startups?\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"what-is-the-best-tld-for-startups\">What is the best TLD for startups?\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Tech startups have largely settled on \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.io\" target=\"_blank\" rel=\"noreferrer noopener\">.IO\u003c/a> as the default, with a 67% renewal rate last year making it one of the most retained TLDs across any category. Artificial intelligence products gravitated toward \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.ai\" target=\"_blank\" rel=\"noreferrer noopener\">.AI\u003c/a>, which grew 55% year on year, while \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.app\" target=\"_blank\" rel=\"noreferrer noopener\">.APP\u003c/a> grew 129%, driven by the rise of mobile-first products.\u003c/p>\n","innerContent":["\n\u003cp>Tech startups have largely settled on \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.io\" target=\"_blank\" rel=\"noreferrer noopener\">.IO\u003c/a> as the default, with a 67% renewal rate last year making it one of the most retained TLDs across any category. Artificial intelligence products gravitated toward \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.ai\" target=\"_blank\" rel=\"noreferrer noopener\">.AI\u003c/a>, which grew 55% year on year, while \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.app\" target=\"_blank\" rel=\"noreferrer noopener\">.APP\u003c/a> grew 129%, driven by the rise of mobile-first products.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>For developer tools, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.dev\" target=\"_blank\" rel=\"noreferrer noopener\">.DEV\u003c/a> is a strong option with a 70% renewal rate last year, the third highest of any TLD. For startups that want to signal technical credibility without locking into a specific niche, .IO is the top-tier choice.\u003c/p>\n","innerContent":["\n\u003cp>For developer tools, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.dev\" target=\"_blank\" rel=\"noreferrer noopener\">.DEV\u003c/a> is a strong option with a 70% renewal rate last year, the third highest of any TLD. For startups that want to signal technical credibility without locking into a specific niche, .IO is the top-tier choice.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Once you know your use case, the next step is matching it to the right extension.\u003c/p>\n","innerContent":["\n\u003cp>Once you know your use case, the next step is matching it to the right extension.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"How to narrow it down","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"how-to-narrow-it-down\">How to narrow it down\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"how-to-narrow-it-down\">How to narrow it down\u003c/h2>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"1. Factor in your site's purpose","parent":"276edae2-62e0-4f74-b8e5-8c62112e8ce8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-factor-in-your-sites-purpose\">1. Factor in your site's purpose\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-1-factor-in-your-sites-purpose\">1. Factor in your site's purpose\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The right TLD communicates what your site does before a visitor reads a single word. Choose one that confirms rather than confuses.\u003c/p>\n","innerContent":["\n\u003cp>The right TLD communicates what your site does before a visitor reads a single word. Choose one that confirms rather than confuses.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Start here. Find your fit:\u003c/p>\n","innerContent":["\n\u003cp>Start here. Find your fit:\u003c/p>\n"]},{"blockName":"nc-hc/table","attrs":{"body":[{"cells":[{"content":"Nonprofit or charitable organization","tag":"td"},{"content":".ORG is what people expect, and that expectation works in your favor.","tag":"td"}]},{"cells":[{"content":"Commercial business","tag":"td"},{"content":".COM for broadest reach, with .CO or .BIZ as solid fallbacks.","tag":"td"}]},{"cells":[{"content":"Ecommerce store","tag":"td"},{"content":".SHOP or .STORE both communicate purpose clearly and are now well recognized by shoppers.","tag":"td"}]},{"cells":[{"content":"Tech product or SaaS","tag":"td"},{"content":".IO for general tech, .APP for mobile-first products, .DEV if your audience is developers.","tag":"td"}]},{"cells":[{"content":"Personal blog or journal","tag":"td"},{"content":".ME or .BLOG both work. The first feels personal; \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.blog\" target=\"_blank\" rel=\"noreferrer noopener\">.BLOG\u003c/a> is more content-focused.","tag":"td"}]},{"cells":[{"content":"Creative industry","tag":"td"},{"content":"\u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.film\" target=\"_blank\" rel=\"noreferrer noopener\">.FILM\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.studio\" target=\"_blank\" rel=\"noreferrer noopener\">.STUDIO\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.design\" target=\"_blank\" rel=\"noreferrer noopener\">.DESIGN\u003c/a> all carry category meaning and work well for portfolio and agency sites.","tag":"td"}]},{"cells":[{"content":"Restaurant or venue","tag":"td"},{"content":"\u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.bar\" target=\"_blank\" rel=\"noreferrer noopener\">.BAR\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.cafe\" target=\"_blank\" rel=\"noreferrer noopener\">.CAFE\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.pub\" target=\"_blank\" rel=\"noreferrer noopener\">.PUB\u003c/a> are descriptive and locally memorable.","tag":"td"}]},{"cells":[{"content":"Travel or hospitality","tag":"td"},{"content":"\u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.travel\" target=\"_blank\" rel=\"noreferrer noopener\">.TRAVEL\u003c/a> is well-established in the sector.","tag":"td"}]},{"cells":[{"content":"Professional services","tag":"td"},{"content":".PRO works across consulting, legal, medical, and trades. It signals credibility without locking you into a niche.","tag":"td"}]}]},"innerBlocks":[],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-table gb-table--responsive\">\u003ctable class=\"gb-table\">\u003ctbody>\u003ctr>\u003ctd>Nonprofit or charitable organization\u003c/td>\u003ctd>.ORG is what people expect, and that expectation works in your favor.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Commercial business\u003c/td>\u003ctd>.COM for broadest reach, with .CO or .BIZ as solid fallbacks.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Ecommerce store\u003c/td>\u003ctd>.SHOP or .STORE both communicate purpose clearly and are now well recognized by shoppers.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Tech product or SaaS\u003c/td>\u003ctd>.IO for general tech, .APP for mobile-first products, .DEV if your audience is developers.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Personal blog or journal\u003c/td>\u003ctd>.ME or .BLOG both work. The first feels personal; \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.blog\" target=\"_blank\" rel=\"noreferrer noopener\">.BLOG\u003c/a> is more content-focused.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Creative industry\u003c/td>\u003ctd>\u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.film\" target=\"_blank\" rel=\"noreferrer noopener\">.FILM\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.studio\" target=\"_blank\" rel=\"noreferrer noopener\">.STUDIO\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.design\" target=\"_blank\" rel=\"noreferrer noopener\">.DESIGN\u003c/a> all carry category meaning and work well for portfolio and agency sites.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Restaurant or venue\u003c/td>\u003ctd>\u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.bar\" target=\"_blank\" rel=\"noreferrer noopener\">.BAR\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.cafe\" target=\"_blank\" rel=\"noreferrer noopener\">.CAFE\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.pub\" target=\"_blank\" rel=\"noreferrer noopener\">.PUB\u003c/a> are descriptive and locally memorable.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Travel or hospitality\u003c/td>\u003ctd>\u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.travel\" target=\"_blank\" rel=\"noreferrer noopener\">.TRAVEL\u003c/a> is well-established in the sector.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Professional services\u003c/td>\u003ctd>.PRO works across consulting, legal, medical, and trades. It signals credibility without locking you into a niche.\u003c/td>\u003c/tr>\u003c/tbody>\u003c/table>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-table gb-table--responsive\">\u003ctable class=\"gb-table\">\u003ctbody>\u003ctr>\u003ctd>Nonprofit or charitable organization\u003c/td>\u003ctd>.ORG is what people expect, and that expectation works in your favor.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Commercial business\u003c/td>\u003ctd>.COM for broadest reach, with .CO or .BIZ as solid fallbacks.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Ecommerce store\u003c/td>\u003ctd>.SHOP or .STORE both communicate purpose clearly and are now well recognized by shoppers.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Tech product or SaaS\u003c/td>\u003ctd>.IO for general tech, .APP for mobile-first products, .DEV if your audience is developers.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Personal blog or journal\u003c/td>\u003ctd>.ME or .BLOG both work. The first feels personal; \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.blog\" target=\"_blank\" rel=\"noreferrer noopener\">.BLOG\u003c/a> is more content-focused.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Creative industry\u003c/td>\u003ctd>\u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.film\" target=\"_blank\" rel=\"noreferrer noopener\">.FILM\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.studio\" target=\"_blank\" rel=\"noreferrer noopener\">.STUDIO\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.design\" target=\"_blank\" rel=\"noreferrer noopener\">.DESIGN\u003c/a> all carry category meaning and work well for portfolio and agency sites.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Restaurant or venue\u003c/td>\u003ctd>\u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.bar\" target=\"_blank\" rel=\"noreferrer noopener\">.BAR\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.cafe\" target=\"_blank\" rel=\"noreferrer noopener\">.CAFE\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.pub\" target=\"_blank\" rel=\"noreferrer noopener\">.PUB\u003c/a> are descriptive and locally memorable.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Travel or hospitality\u003c/td>\u003ctd>\u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.travel\" target=\"_blank\" rel=\"noreferrer noopener\">.TRAVEL\u003c/a> is well-established in the sector.\u003c/td>\u003c/tr>\u003ctr>\u003ctd>Professional services\u003c/td>\u003ctd>.PRO works across consulting, legal, medical, and trades. It signals credibility without locking you into a niche.\u003c/td>\u003c/tr>\u003c/tbody>\u003c/table>\u003c/div>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>One thing worth noting: if you advertise mostly offline, on television, radio, or print, your audience will type .COM by instinct. In those cases, .COM is worth the extra effort to secure, even if it means adjusting the domain name itself.\u003c/p>\n","innerContent":["\n\u003cp>One thing worth noting: if you advertise mostly offline, on television, radio, or print, your audience will type .COM by instinct. In those cases, .COM is worth the extra effort to secure, even if it means adjusting the domain name itself.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"How the main TLD types compare","parent":"276edae2-62e0-4f74-b8e5-8c62112e8ce8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"how-the-main-tld-types-compare\">How the main TLD types compare\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"how-the-main-tld-types-compare\">How the main TLD types compare\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":18617,"sizeSlug":"full","linkDestination":"none","title":"How-the-main-TLD-types-compare","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/How-the-main-TLD-types-compare.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/How-the-main-TLD-types-compare.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/How-the-main-TLD-types-compare.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/How-the-main-TLD-types-compare.svg","width":1024,"height":1024},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/How-the-main-TLD-types-compare.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/How-the-main-TLD-types-compare.svg","width":1,"height":1},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/How-the-main-TLD-types-compare.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/How-the-main-TLD-types-compare.svg\" alt=\"How the main TLD types compare\" class=\"wp-image-18617\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/07/How-the-main-TLD-types-compare.svg\" alt=\"How the main TLD types compare\" class=\"wp-image-18617\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"2. Consider new gTLDs","parent":"276edae2-62e0-4f74-b8e5-8c62112e8ce8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-consider-new-gtlds\">2. Consider new gTLDs\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-2-consider-new-gtlds\">2. Consider new gTLDs\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003c/p>\n","innerContent":["\n\u003cp>\u003c/p>\n"]},{"blockName":"nc-hc/media-object","attrs":{"image":{"id":6837,"title":"GURU_numbers-01","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-01.png","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-01.png","width":200,"height":200},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-01.png","width":200,"height":200},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-01.png","width":200,"height":200},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-01.png","width":200,"height":200},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-01.png","width":200,"height":200},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-01.png","width":200,"height":200}],"caption":""},"mediaObjectType":"inline"},"innerBlocks":[{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The availability argument for new gTLDs is straightforward. Most desirable .COM domains are taken, but the name you actually want is often sitting unclaimed on a more fitting extension. A new TLD gives you access to it, often at a lower price, with more creative combinations available.\u003c/p>\n","innerContent":["\n\u003cp>The availability argument for new gTLDs is straightforward. Most desirable .COM domains are taken, but the name you actually want is often sitting unclaimed on a more fitting extension. A new TLD gives you access to it, often at a lower price, with more creative combinations available.\u003c/p>\n"]}],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-media-object gb-media gb-media--inline-xl-up\">\u003cdiv class=\"gb-lazyimage gb-media__object gb-lazyimage--loaded\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-01.png\"/>\u003c/div>\u003cdiv class=\"gb-media__content\">\u003cdiv class=\"gb-media__text-holder\">\u003c/div>\u003c/div>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-media-object gb-media gb-media--inline-xl-up\">\u003cdiv class=\"gb-lazyimage gb-media__object gb-lazyimage--loaded\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-01.png\"/>\u003c/div>\u003cdiv class=\"gb-media__content\">\u003cdiv class=\"gb-media__text-holder\">",null,"\u003c/div>\u003c/div>\u003c/div>\n"]},{"blockName":"nc-hc/media-object","attrs":{"image":{"id":6836,"title":"GURU_numbers-02","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-02.png","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-02.png","width":200,"height":200},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-02.png","width":200,"height":200},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-02.png","width":200,"height":200},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-02.png","width":200,"height":200},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-02.png","width":200,"height":200},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-02.png","width":200,"height":200}],"caption":""},"mediaObjectType":"inline"},"innerBlocks":[{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Brand protection is just as good a reason. If you run an established business on .COM, registering the new gTLD equivalent and pointing it to your main site means competitors can't take it. It also gives you a cleaner, more direct address for campaigns or product lines.\u003c/p>\n","innerContent":["\n\u003cp>Brand protection is just as good a reason. If you run an established business on .COM, registering the new gTLD equivalent and pointing it to your main site means competitors can't take it. It also gives you a cleaner, more direct address for campaigns or product lines.\u003c/p>\n"]}],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-media-object gb-media gb-media--inline-xl-up\">\u003cdiv class=\"gb-lazyimage gb-media__object gb-lazyimage--loaded\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-02.png\"/>\u003c/div>\u003cdiv class=\"gb-media__content\">\u003cdiv class=\"gb-media__text-holder\">\u003c/div>\u003c/div>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-media-object gb-media gb-media--inline-xl-up\">\u003cdiv class=\"gb-lazyimage gb-media__object gb-lazyimage--loaded\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/GURU_numbers-02.png\"/>\u003c/div>\u003cdiv class=\"gb-media__content\">\u003cdiv class=\"gb-media__text-holder\">",null,"\u003c/div>\u003c/div>\u003c/div>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Renewal data from last year tells you which new TLDs people actually stick with. Best domain providers for creative TLDs, including Namecheap and Spaceship, carry the full range. The numbers make a compelling case: .DEV at 70%, .IO at 67%, and .APP at 60% are not trial extensions. People who register them keep them, and that's the most honest signal of real-world value going.\u003c/p>\n","innerContent":["\n\u003cp>Renewal data from last year tells you which new TLDs people actually stick with. Best domain providers for creative TLDs, including Namecheap and Spaceship, carry the full range. The numbers make a compelling case: .DEV at 70%, .IO at 67%, and .APP at 60% are not trial extensions. People who register them keep them, and that's the most honest signal of real-world value going.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"3. Use a Country Code Domain Hack","parent":"276edae2-62e0-4f74-b8e5-8c62112e8ce8","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-use-a-country-code-domain-hack\">3. Use a Country Code Domain Hack\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"n-3-use-a-country-code-domain-hack\">3. Use a Country Code Domain Hack\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":6821,"sizeSlug":"large","linkDestination":"none","title":"2022_GURU_How to Choose the Right TLD - Use a country code domain hack","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Use-a-country-code-domain-hack.svg","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Use-a-country-code-domain-hack.svg","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Use-a-country-code-domain-hack.svg","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Use-a-country-code-domain-hack.svg","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Use-a-country-code-domain-hack.svg","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Use-a-country-code-domain-hack.svg","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Use-a-country-code-domain-hack.svg","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Use-a-country-code-domain-hack.svg\" alt=\"Use a Country Code Domain Hack\" class=\"wp-image-6821\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Use-a-country-code-domain-hack.svg\" alt=\"Use a Country Code Domain Hack\" class=\"wp-image-6821\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>If you want a shorter or more creative URL, country-code TLDs offer options that generic extensions do not. Some have developed strong associations outside their home countries.\u003c/p>\n","innerContent":["\n\u003cp>If you want a shorter or more creative URL, country-code TLDs offer options that generic extensions do not. Some have developed strong associations outside their home countries.\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003ca href=\"https://www.namecheap.com/domains/registration/cctld/ai/\" target=\"_blank\" rel=\"noreferrer noopener\">.AI\u003c/a> is for Anguilla in the Caribbean. Now .ai domain names are also used by exciting organizations working in AI.\u003c/li>\n","innerContent":["\n\u003cli>\u003ca href=\"https://www.namecheap.com/domains/registration/cctld/ai/\" target=\"_blank\" rel=\"noreferrer noopener\">.AI\u003c/a> is for Anguilla in the Caribbean. Now .ai domain names are also used by exciting organizations working in AI.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.tv\" target=\"_blank\" rel=\"noreferrer noopener\">.TV\u003c/a> is the ccTLD for Tuvalu but is widely used in the television and streaming industry.\u003c/li>\n","innerContent":["\n\u003cli>\u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.tv\" target=\"_blank\" rel=\"noreferrer noopener\">.TV\u003c/a> is the ccTLD for Tuvalu but is widely used in the television and streaming industry.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003ca href=\"https://www.namecheap.com/domains/registration/cctld/co/\" target=\"_blank\" rel=\"noreferrer noopener\">.CO\u003c/a> is Colombia's ccTLD and one of the most widely used alternatives to .COM. Twitter's URL shortener runs on \u003cem>t.co\u003c/em>, and it ranked as the second most registered ccTLD through Namecheap last year with over 112,000 registrations.\u003c/li>\n","innerContent":["\n\u003cli>\u003ca href=\"https://www.namecheap.com/domains/registration/cctld/co/\" target=\"_blank\" rel=\"noreferrer noopener\">.CO\u003c/a> is Colombia's ccTLD and one of the most widely used alternatives to .COM. Twitter's URL shortener runs on \u003cem>t.co\u003c/em>, and it ranked as the second most registered ccTLD through Namecheap last year with over 112,000 registrations.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/heading","attrs":{"label":"Location changes everything","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"location-changes-everything\">Location changes everything\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"location-changes-everything\">Location changes everything\u003c/h2>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Where your audience lives, your TLD should follow","parent":"102381fc-9ecc-4dee-a243-929c78fec875","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"where-your-audience-lives-your-tld-should-follow\">Where your audience lives, your TLD should follow\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"where-your-audience-lives-your-tld-should-follow\">Where your audience lives, your TLD should follow\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Where your audience is based often shapes the TLD decision more than anything else. Google uses country-code TLDs as a direct geographic signal for local search ranking, and for sectors like finance, law, or healthcare, a familiar national extension carries more trust weight too.\u003c/p>\n","innerContent":["\n\u003cp>Where your audience is based often shapes the TLD decision more than anything else. Google uses country-code TLDs as a direct geographic signal for local search ranking, and for sectors like finance, law, or healthcare, a familiar national extension carries more trust weight too.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>If you're targeting a single country, use that country's ccTLD. Canadian customers expect \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.ca\" target=\"_blank\" rel=\"noreferrer noopener\">.CA\u003c/a>. A UK-focused site belongs on \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">.CO.UK\u003c/a> or \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.uk\" target=\"_blank\" rel=\"noreferrer noopener\">.UK\u003c/a>. Both ranked in the top five ccTLDs by renewal rate last year, at 74% and 66%. Once businesses commit to a local extension, they tend to keep it.\u003c/p>\n","innerContent":["\n\u003cp>If you're targeting a single country, use that country's ccTLD. Canadian customers expect \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.ca\" target=\"_blank\" rel=\"noreferrer noopener\">.CA\u003c/a>. A UK-focused site belongs on \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">.CO.UK\u003c/a> or \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.uk\" target=\"_blank\" rel=\"noreferrer noopener\">.UK\u003c/a>. Both ranked in the top five ccTLDs by renewal rate last year, at 74% and 66%. Once businesses commit to a local extension, they tend to keep it.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Some ccTLDs have residency or registration requirements, so confirm eligibility before registering.\u003c/p>\n","innerContent":["\n\u003cp>Some ccTLDs have residency or registration requirements, so confirm eligibility before registering.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>If you are targeting multiple countries or operating globally, .COM, .NET, or a well-established new gTLD is the better choice. A ccTLD will limit your perceived relevance to that one market.\u003c/p>\n","innerContent":["\n\u003cp>If you are targeting multiple countries or operating globally, .COM, .NET, or a well-established new gTLD is the better choice. A ccTLD will limit your perceived relevance to that one market.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Go Hyper-Local","parent":"102381fc-9ecc-4dee-a243-929c78fec875","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"go-hyper-local\">Go Hyper-Local\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"go-hyper-local\">Go Hyper-Local\u003c/h3>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":6822,"sizeSlug":"large","linkDestination":"none","title":"2022_GURU_How to Choose the Right TLD - Go hyper local","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Go-hyper-local.svg","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Go-hyper-local.svg","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Go-hyper-local.svg","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Go-hyper-local.svg","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Go-hyper-local.svg","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Go-hyper-local.svg","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Go-hyper-local.svg","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Go-hyper-local.svg\" alt=\"Go Hyper-Local to choose right TLD\" class=\"wp-image-6822\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Go-hyper-local.svg\" alt=\"Go Hyper-Local to choose right TLD\" class=\"wp-image-6822\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>City-level TLDs are available and growing. Extensions like \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.london\" target=\"_blank\" rel=\"noreferrer noopener\">.LONDON\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.berlin\" target=\"_blank\" rel=\"noreferrer noopener\">.BERLIN\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.paris\" target=\"_blank\" rel=\"noreferrer noopener\">.PARIS\u003c/a>, and \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.nyc\" target=\"_blank\" rel=\"noreferrer noopener\">.NYC\u003c/a> carry strong local identity signals. For a neighborhood business with no ambitions beyond its city, these offer both availability and specificity that generic TLDs cannot.\u003c/p>\n","innerContent":["\n\u003cp>City-level TLDs are available and growing. Extensions like \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.london\" target=\"_blank\" rel=\"noreferrer noopener\">.LONDON\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.berlin\" target=\"_blank\" rel=\"noreferrer noopener\">.BERLIN\u003c/a>, \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.paris\" target=\"_blank\" rel=\"noreferrer noopener\">.PARIS\u003c/a>, and \u003ca href=\"https://www.namecheap.com/domains/registration/results/?domain=.nyc\" target=\"_blank\" rel=\"noreferrer noopener\">.NYC\u003c/a> carry strong local identity signals. For a neighborhood business with no ambitions beyond its city, these offer both availability and specificity that generic TLDs cannot.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"SEO and your TLD choice","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"seo-and-your-tld-choice\">SEO and your TLD choice\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"seo-and-your-tld-choice\">SEO and your TLD choice\u003c/h2>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":6823,"sizeSlug":"large","linkDestination":"none","title":"2022_GURU_How to Choose the Right TLD - Factor in SEO","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Factor-in-SEO.svg","width":150,"height":101},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Factor-in-SEO.svg","width":300,"height":203},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Factor-in-SEO.svg","width":669,"height":452},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Factor-in-SEO.svg","width":669,"height":452},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Factor-in-SEO.svg","width":669,"height":452},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Factor-in-SEO.svg","width":669,"height":452},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Factor-in-SEO.svg","width":669,"height":452}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Factor-in-SEO.svg\" alt=\"Factor in SEO for choosing the best TLD\" class=\"wp-image-6823\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2022/05/2022_GURU_How-to-Choose-the-Right-TLD-Factor-in-SEO.svg\" alt=\"Factor in SEO for choosing the best TLD\" class=\"wp-image-6823\"/>\u003c/figure>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>There is a persistent misconception that .COM has a built-in SEO advantage. It does not. In Google's eyes, all top-level TLDs are treated equally. A .SHOP domain with strong content, good backlinks, and proper technical setup will outrank a .COM site with weak SEO.\u003c/p>\n","innerContent":["\n\u003cp>There is a persistent misconception that .COM has a built-in SEO advantage. It does not. In Google's eyes, all top-level TLDs are treated equally. A .SHOP domain with strong content, good backlinks, and proper technical setup will outrank a .COM site with weak SEO.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>What does affect SEO is spam association. Some extensions have been used heavily for phishing, link farms, and low-quality content, and search engines notice. A new site on a flagged TLD can take longer to build ranking trust for no fault of its own.\u003c/p>\n","innerContent":["\n\u003cp>What does affect SEO is spam association. Some extensions have been used heavily for phishing, link farms, and low-quality content, and search engines notice. A new site on a flagged TLD can take longer to build ranking trust for no fault of its own.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"level":3,"label":"Watch out for spam","parent":"71ce7230-c8b0-457a-8bd0-c2e68c0145d4","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch3 class=\"wp-block-heading\" id=\"watch-out-for-spam\">Watch out for spam\u003c/h3>\n","innerContent":["\n\u003ch3 class=\"wp-block-heading\" id=\"watch-out-for-spam\">Watch out for spam\u003c/h3>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Before you register, check whether your chosen TLD appears on email blocklists. A quick search for the extension alongside \"spam TLD\" or \"blocked TLD\" will surface any known issues. Starting with a flagged extension means fighting an uphill battle before your first visitor arrives.\u003c/p>\n","innerContent":["\n\u003cp>Before you register, check whether your chosen TLD appears on email blocklists. A quick search for the extension alongside \"spam TLD\" or \"blocked TLD\" will surface any known issues. Starting with a flagged extension means fighting an uphill battle before your first visitor arrives.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Once you've landed on the right extension, the Namecheap \u003ca href=\"https://www.namecheap.com/domains/domain-name-search/\" target=\"_blank\" rel=\"noreferrer noopener\">domain name search\u003c/a> lets you check availability across hundreds of TLDs at once and confirm your choice before you commit.\u003c/p>\n","innerContent":["\n\u003cp>Once you've landed on the right extension, the Namecheap \u003ca href=\"https://www.namecheap.com/domains/domain-name-search/\" target=\"_blank\" rel=\"noreferrer noopener\">domain name search\u003c/a> lets you check availability across hundreds of TLDs at once and confirm your choice before you commit.\u003c/p>\n"]},{"blockName":"core/heading","attrs":{"label":"Does TLD matter?","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"does-tld-matter\">Does TLD matter?\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"does-tld-matter\">Does TLD matter?\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Yes, it matters. But probably not in the way most people worry about.\u003c/p>\n","innerContent":["\n\u003cp>Yes, it matters. But probably not in the way most people worry about.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The right TLD reinforces your brand and tells visitors something true about you before they've read a word. No TLD substitutes for good content or sound SEO practice, but a well-chosen .STORE that people trust will always outperform a .COM with nothing behind it.\u003c/p>\n","innerContent":["\n\u003cp>The right TLD reinforces your brand and tells visitors something true about you before they've read a word. No TLD substitutes for good content or sound SEO practice, but a well-chosen .STORE that people trust will always outperform a .COM with nothing behind it.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Once you know what you're building and who you're building it for, the right TLD usually becomes obvious. If you've made it this far, you already have what you need to choose well.\u003c/p>\n","innerContent":["\n\u003cp>Once you know what you're building and who you're building it for, the right TLD usually becomes obvious. If you've made it this far, you already have what you need to choose well.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Now the fun part: your domain is out there, and it's probably more available than you think. Ready to find yours? \u003ca href=\"https://www.namecheap.com/domains/domain-name-search/\" target=\"_blank\" rel=\"noreferrer noopener\">Search your perfect domain.\u003c/a>\u003c/p>\n","innerContent":["\n\u003cp>Now the fun part: your domain is out there, and it's probably more available than you think. Ready to find yours? \u003ca href=\"https://www.namecheap.com/domains/domain-name-search/\" target=\"_blank\" rel=\"noreferrer noopener\">Search your perfect domain.\u003c/a>\u003c/p>\n"]}],"stickyMenu":[{"label":"The Short Version","labelEdited":"The Short Version","level":2,"anchor":"the-short-version"},{"label":"What is a TLD and why does it matter?","labelEdited":"What is a TLD and why does it matter?","level":2,"anchor":"what-is-a-tld-and-why-does-it-matter"},{"label":"Brand authority and the .COM question","labelEdited":"Brand authority and the .COM question","level":2,"anchor":"brand-authority-and-the-com-question","children":[{"label":"When your .COM isn't available","labelEdited":"When your .COM isn't available","level":3,"anchor":"when-your-com-isnt-available"}]},{"label":"The right TLD depends on what you're building","labelEdited":"The right TLD depends on what you're building","level":2,"anchor":"the-right-tld-depends-on-what-youre-building","children":[{"label":"What is the best TLD for personal website?","labelEdited":"What is the best TLD for personal website?","level":3,"anchor":"what-is-the-best-tld-for-personal-website"},{"label":"What is the best TLD for business?","labelEdited":"What is the best TLD for business?","level":3,"anchor":"what-is-the-best-tld-for-business"},{"label":"What is the best TLD for personal email?","labelEdited":"What is the best TLD for personal email?","level":3,"anchor":"what-is-the-best-tld-for-personal-email"},{"label":"What is the best TLD for ecommerce?","labelEdited":"What is the best TLD for ecommerce?","level":3,"anchor":"what-is-the-best-tld-for-ecommerce"},{"label":"What is the best TLD for startups?","labelEdited":"What is the best TLD for startups?","level":3,"anchor":"what-is-the-best-tld-for-startups"}]},{"label":"How to narrow it down","labelEdited":"How to narrow it down","level":2,"anchor":"how-to-narrow-it-down","children":[{"label":"1. 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Use a Country Code Domain Hack","level":3,"anchor":"n-3-use-a-country-code-domain-hack"}]},{"label":"Location changes everything","labelEdited":"Location changes everything","level":2,"anchor":"location-changes-everything","children":[{"label":"Where your audience lives, your TLD should follow","labelEdited":"Where your audience lives, your TLD should follow","level":3,"anchor":"where-your-audience-lives-your-tld-should-follow"},{"label":"Go Hyper-Local","labelEdited":"Go Hyper-Local","level":3,"anchor":"go-hyper-local"}]},{"label":"SEO and your TLD choice","labelEdited":"SEO and your TLD choice","level":2,"anchor":"seo-and-your-tld-choice","children":[{"label":"Watch out for spam","labelEdited":"Watch out for spam","level":3,"anchor":"watch-out-for-spam"}]},{"label":"Does TLD matter?","labelEdited":"Does TLD matter?","level":2,"anchor":"does-tld-matter"}]},"status":200,"statusText":"OK"}}

How to choose the best TLD

Connor H. | June 06, 2022
10 mins

The Short Version

Every website has one. Most people barely think about it. But your domain extension is read before your headline, before your logo, before a single word of your copy lands. Getting it right is easier than you think, and this guide will show you how:

  • Non-.COM domains now account for nearly 58% of all new registrations, according to The DNIB Quarterly Report Q1 2026. The internet moved on from .COM as the only option a long time ago.
  • Match your TLD to your purpose: .ORG for nonprofits, .SHOP or .STORE for ecommerce, .IO or .DEV for tech products, .ME for personal brands.
  • If your audience is local, use the ccTLD for their country. A Canadian audience expects .CA; a UK audience trusts .CO.UK. Local TLDs also help with local search visibility.
  • Avoid TLDs that appear on email blocklists. Some extensions carry spam associations that search engines notice.
  • When your preferred .COM is taken, a good alternative isn't settling. It can be more specific, more memorable, and easier to find.

What is a TLD and why does it matter?

A TLD, or top-level domain, is the suffix at the end of a web address. The TLD for namecheap.com is .COM. The most recognized TLDs are .COM, .NET, and .ORG, but there are hundreds more available today.

Your TLD choice affects more than the end of your URL. It shapes how visitors perceive your brand, how search engines categorize your site, and whether your preferred domain name is even available to you.

This guide walks you through the most common types, what last year's data tells us about where things are heading in 2026, and the specific factors that should drive your decision.

Brand authority and the .COM question

With more than 4.6 million registrations through Namecheap alone last year, .COM remains the most registered TLD by a significant margin. Familiarity builds trust, and most people still associate .COM with established, credible businesses.

That said, non-.COM registrations now account for nearly 60% of all new domains registered in 2025, up from 61.3% in 2024, and that gap keeps narrowing. The .COM vs other TLD story has already shifted.

The trust question comes down to your audience. For finance, law, or healthcare, .COM or a recognized national extension carries more weight. For tech, creative work, or niche communities, a well-chosen alternative can actually communicate more than .COM does.

When your .COM isn't available

Most of the best .COM domains are already gone. Rather than compromising on your name, find a TLD that does the work instead. A business that owns swissdesignerwatches.com might register swissdesigner.watches and end up with something sharper than what they started with.

According to last year's data, .SHOP, .SITE, .XYZ, and .ONLINE all ranked in the top ten most registered TLDs globally. These are not fringe extensions. They are among the most popular TLD domains in active use, and the name you want is more likely available on one of them than you'd expect.

The right TLD depends on what you're building

What is the best TLD for personal website?

For a personal website, .ME is the most direct choice. It puts you front and center, reads naturally as part of a name or phrase, and tends to stick in people's heads.

If you want something more professional, .COM works for personal sites too, particularly if you plan to grow the site into a consultancy or freelance business over time. The key factor is whether the domain will stay personal or evolve.

Running a business is a different consideration entirely.

What is the best TLD for business?

For most businesses, .COM remains the strongest choice where available. It carries the broadest recognition and the fewest trust barriers, particularly with audiences who are less familiar with newer extensions.

If your preferred .COM is taken, .CO is a strong alternative with proven business credibility. For industry-specific positioning, .SHOP works for retail, .STORE for ecommerce, and .PRO for professional services. Best domain registrars for innovative TLDs include Namecheap and Spaceship, both of which cover all of these and more. If you have a name in mind, it's worth searching it across all available TLDs before you settle.

What is the best TLD for personal email?

For personal email, .COM is the safest choice because some older mail systems and spam filters are more suspicious of unfamiliar extensions. If your email is your primary professional address, prioritize deliverability over creativity.

Got something to sell? That changes things.

What is the best TLD for ecommerce?

Purpose-built for ecommerce, .SHOP and .STORE make a site's function immediately clear. Both ranked in the top ten most registered TLDs last year according to Namecheap's Domain Insights Report, which tells you shoppers are already used to seeing them.

For high-ticket purchases where trust is everything, .COM remains the safest bet. If you're selling internationally and the .COM is unavailable, .SHOP is the strongest ecommerce alternative among the best new TLDs available today.

What is the best TLD for startups?

Tech startups have largely settled on .IO as the default, with a 67% renewal rate last year making it one of the most retained TLDs across any category. Artificial intelligence products gravitated toward .AI, which grew 55% year on year, while .APP grew 129%, driven by the rise of mobile-first products.

For developer tools, .DEV is a strong option with a 70% renewal rate last year, the third highest of any TLD. For startups that want to signal technical credibility without locking into a specific niche, .IO is the top-tier choice.

Once you know your use case, the next step is matching it to the right extension.

How to narrow it down

1. Factor in your site's purpose

The right TLD communicates what your site does before a visitor reads a single word. Choose one that confirms rather than confuses.

Start here. Find your fit:

Nonprofit or charitable organization.ORG is what people expect, and that expectation works in your favor.
Commercial business.COM for broadest reach, with .CO or .BIZ as solid fallbacks.
Ecommerce store.SHOP or .STORE both communicate purpose clearly and are now well recognized by shoppers.
Tech product or SaaS.IO for general tech, .APP for mobile-first products, .DEV if your audience is developers.
Personal blog or journal.ME or .BLOG both work. The first feels personal; .BLOG is more content-focused.
Creative industry.FILM, .STUDIO, .DESIGN all carry category meaning and work well for portfolio and agency sites.
Restaurant or venue.BAR, .CAFE, .PUB are descriptive and locally memorable.
Travel or hospitality.TRAVEL is well-established in the sector.
Professional services.PRO works across consulting, legal, medical, and trades. It signals credibility without locking you into a niche.

One thing worth noting: if you advertise mostly offline, on television, radio, or print, your audience will type .COM by instinct. In those cases, .COM is worth the extra effort to secure, even if it means adjusting the domain name itself.

How the main TLD types compare

2. Consider new gTLDs

The availability argument for new gTLDs is straightforward. Most desirable .COM domains are taken, but the name you actually want is often sitting unclaimed on a more fitting extension. A new TLD gives you access to it, often at a lower price, with more creative combinations available.

Brand protection is just as good a reason. If you run an established business on .COM, registering the new gTLD equivalent and pointing it to your main site means competitors can't take it. It also gives you a cleaner, more direct address for campaigns or product lines.

Renewal data from last year tells you which new TLDs people actually stick with. Best domain providers for creative TLDs, including Namecheap and Spaceship, carry the full range. The numbers make a compelling case: .DEV at 70%, .IO at 67%, and .APP at 60% are not trial extensions. People who register them keep them, and that's the most honest signal of real-world value going.

3. Use a Country Code Domain Hack

If you want a shorter or more creative URL, country-code TLDs offer options that generic extensions do not. Some have developed strong associations outside their home countries.

  • .AI is for Anguilla in the Caribbean. Now .ai domain names are also used by exciting organizations working in AI.
  • .TV is the ccTLD for Tuvalu but is widely used in the television and streaming industry.
  • .CO is Colombia's ccTLD and one of the most widely used alternatives to .COM. Twitter's URL shortener runs on t.co, and it ranked as the second most registered ccTLD through Namecheap last year with over 112,000 registrations.

Location changes everything

Where your audience lives, your TLD should follow

Where your audience is based often shapes the TLD decision more than anything else. Google uses country-code TLDs as a direct geographic signal for local search ranking, and for sectors like finance, law, or healthcare, a familiar national extension carries more trust weight too.

If you're targeting a single country, use that country's ccTLD. Canadian customers expect .CA. A UK-focused site belongs on .CO.UK or .UK. Both ranked in the top five ccTLDs by renewal rate last year, at 74% and 66%. Once businesses commit to a local extension, they tend to keep it.

Some ccTLDs have residency or registration requirements, so confirm eligibility before registering.

If you are targeting multiple countries or operating globally, .COM, .NET, or a well-established new gTLD is the better choice. A ccTLD will limit your perceived relevance to that one market.

Go Hyper-Local

City-level TLDs are available and growing. Extensions like .LONDON, .BERLIN, .PARIS, and .NYC carry strong local identity signals. For a neighborhood business with no ambitions beyond its city, these offer both availability and specificity that generic TLDs cannot.

SEO and your TLD choice

There is a persistent misconception that .COM has a built-in SEO advantage. It does not. In Google's eyes, all top-level TLDs are treated equally. A .SHOP domain with strong content, good backlinks, and proper technical setup will outrank a .COM site with weak SEO.

What does affect SEO is spam association. Some extensions have been used heavily for phishing, link farms, and low-quality content, and search engines notice. A new site on a flagged TLD can take longer to build ranking trust for no fault of its own.

Watch out for spam

Before you register, check whether your chosen TLD appears on email blocklists. A quick search for the extension alongside "spam TLD" or "blocked TLD" will surface any known issues. Starting with a flagged extension means fighting an uphill battle before your first visitor arrives.

Once you've landed on the right extension, the Namecheap domain name search lets you check availability across hundreds of TLDs at once and confirm your choice before you commit.

Does TLD matter?

Yes, it matters. But probably not in the way most people worry about.

The right TLD reinforces your brand and tells visitors something true about you before they've read a word. No TLD substitutes for good content or sound SEO practice, but a well-chosen .STORE that people trust will always outperform a .COM with nothing behind it.

Once you know what you're building and who you're building it for, the right TLD usually becomes obvious. If you've made it this far, you already have what you need to choose well.

Now the fun part: your domain is out there, and it's probably more available than you think. Ready to find yours? Search your perfect domain.

Frequently asked questions

No TLD has a direct SEO advantage. Google treats all top-level TLDs equally. The only SEO-relevant factor is spam association: some extensions have been used heavily for low-quality sites and can slow down early ranking trust.

For developers, .DEV is purpose-built and has become the go-to for developer tools, documentation sites, and open source projects, with a 70% renewal rate last year to back it up. For broader tech work, .IO is the stronger all-rounder, with strong credibility and a 67% renewal rate in the same period.

For a personal portfolio, .ME is the most natural fit. For technical or design portfolios, .IO signals industry fluency. If you expect the site to grow into a freelance business, .COM gives you more room without rebranding.

The TLD for military organizations is .MIL, a sponsored extension restricted to the US Department of Defense. It is not available for public registration.

Anguilla's country-code TLD, .AI has been widely adopted by AI companies for obvious reasons. AWS uses .AWS, a separate branded TLD owned by Amazon. The two are unrelated.

Biography

Picture of Connor H.

Connor H.

Connor is a writer and musician from Nottingham in the UK. Having worked in both writing sectors and music spaces, Connor landed at Namecheap as a Domains Copywriter in 2022. Along his journey, he’s delivered for clients such as NME Networks, Virtuoso, and Kormax. While he’s away from the written word, he’s trying to come up with ideas that ‘definitely won’t fail this time’ with his business partner Harry.

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