Starting a business is expensive. Startup and admin costs build up fast, especially when it comes to the tools you need to keep things up and running. Often, digital subscriptions account for a sizable chunk of these costs, and keeping track of these subscriptions can be a job in itself.
That’s why Google Workspace can be a lifesaver for businesses of all sizes, but especially those just getting off the ground. Keep reading to find out what Google Workspace is used for and why your small business team needs it.
Google Workspace is a suite of cloud-based productivity and communication tools by Google. It includes business email, video meetings, document creation, spreadsheets, and slide presentations, helping teams collaborate, share feedback, and work together from anywhere.
Many small businesses find Google Workspace a useful way to access essential office tools without having to invest in expensive IT infrastructure. Because everything is stored in the cloud, you don’t have to worry about backups. Sharing documents like proposals or invoices with clients is also easy, with many options integrated right into the browser and mobile apps.
Google Workspace keeps teams connected through video meetings, shared docs, and Google Chat, without the chaos of endless email threads. And when your team grows, it’s easy to add a new user and get them up and running in minutes.
Now let’s answer a key question: what does Google Workspace include?
Google Workspace’s core apps provide many of the functions small businesses need to keep things up and running. Here’s an overview of the main offering and what they’re used for:
Another feature of Google Workspace is Gemini AI. Some subscriptions include access to the Gemini app and NotebookLM, a research tool that lets you upload documents and ask questions about them. If you get the Business Standard plan or higher, it’s also integrated into all of the core apps. Some ways it can be used to enhance workflow include:
Learn more about how Gemini can help streamline tasks.
Google Workspace isn’t the only digital suite of its kind. Other popular options include Microsoft 365 and Zoho Workspace. Check out the table below to discover how they compare.
| Google Workspace | Microsoft 365 | Zoho Workplace | |
| Domain bundling | Manage domain and email in one place at Namecheap | Domain purchased separately | Domain purchased separately |
| Support | 24/7 live chat and email support via Namecheap | Standard Microsoft support | Standard Zoho support |
| Core apps | Gmail, Docs, Sheets, Slides, Meet, Drive, Chat, Calendar | Outlook, Word, Excel, PowerPoint, Teams | Zoho Mail, Writer, Sheet, Show, Meeting |
| AI assistant | Gemini. Limited on Starter, full access from Standard | Copilot. Paid add-on | Zia. Included but advanced features require higher-tier Zoho apps |
| Compliance | GDPR, HIPAA, ISO 27001 | GDPR, HIPAA, ISO 27001 | GDPR, HIPAA, ISO 27001 |
| Best for | Small businesses that want domain and productivity tools in one place | Teams already using Microsoft Office | Budget-first teams or existing Zoho CRM users |
Here are some key steps to take when migrating over to or setting up on Google Workspace for a small business:
Check here for more in-depth guidance.
Namecheap offers two Google Workspace plans to suit your needs:
For $9.88/mo, you get custom, secure business email, advanced admin control, 100 participant video calls, and 30 GB cloud storage.
For $18.88/mo, you get custom, secure business email, AI assistance across apps, advanced admin control, 150 participant video calls and recording, and 2 TB cloud storage.
If you're already a Namecheap customer, adding Google Workspace brings your domain, email, and productivity apps together in one place, so you can spend less time managing your setup and more time growing your business. It makes billing much more convenient, and both plans give you access to 24/7 customer support.
The key to getting your small business off the ground is making everything as seamless as possible. And what better way than having a range of communication and productivity apps at your fingertips? Set it up on Namecheap and have everything you need to run your business right in one place.
Google Workspace provides all kinds of tools small businesses need to communicate and collaborate in one place, including business email, video meetings, document creation, spreadsheets, file storage, and team messaging.
Google Workspace is cloud-based, meaning everything runs in your browser with no software to install. You sign up, connect your domain, and your whole team can access their email, files, and apps from any device, anywhere.
Generally, yes. It removes the need for expensive IT infrastructure, keeps everything backed up automatically, and gives your team professional tools without the high price tag.
It depends on your team and situation. Google Workspace is generally more accessible for teams just starting out. For teams already dependent on Microsoft tools and services, 365 might be the more favorable option.
Google’s Gemini AI is included with all Google Workspace plans, but the extent of its functionality depends on the plan. Business Starter includes AI assistance in Gmail, while Business Standard includes it across all core apps, such as Docs, Sheets, Slides, Meet, and Drive.
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