Melissa Fletcher

This guide will give you everything you need to understand about social media performance data. We’ll put metrics into context, and show you how they can effectively guide your business decisions for social media success.

Are paid ads for small businesses worth the spend? This guide explains what PPC is, and why it deserves to be a budget priority. Discover plain-speak, pro tips for successful ad campaigns. Also find out how to make ads management easier then ever before.

This article will give you the insights and simplified solutions that make sure people know you’re THE place to choose in their area. Find out about the all-in-one tool that gives you everything you’ll need to make your local business shine online.

There’s confusion around AI (Artificial Intelligence), among tech savvy and tech challenged people alike. This article will clear things up by explaining how small business owners, even with zero tech skills, can use AI to attract and engage with more customers.

Know the differences between an Limited Liability Company (LLC) or Corporation (CORP) for small businesses.

Particular steps of how to start Limited Liability Company (LLC) and Corporation (CORP or C-Corp).

Handling reviews & maintaining a positive online profile.

Everything you need to write review replies like an experienced PR pro.

It’s essential to have a clear understanding of your social media target audience so you can create promotions and engaging posts.

What type of content should you post? Discover the most winning social media content ideas that you can use again and again.

A social media content calendar is even more important for startups and small businesses now than ever. Here’s why.

A good Social Media Management tool will even let you search keywords to identify people that would be interested in your products or services, and flag user feedback so you never miss an opportunity to build a brand relationship.

To know how to create great content on social media, you first have to understand what type of content inspires people to engage and share.