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Melissa Fletcher

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Article type.guide
Most future-proof small business ideas you can start today 
Getting Started Online, Small Business Management, Starting a Business
Find out which skills are going the way of the dinosaur because of AI. More importantly, discover the most future-proof business ideas you can try out.Also explore the Top Two most in-demand industries. This guide gives you the best business choices for long term success.
December 2024
Read time.33 mins
Article type.guide
Need-to-know marketing strategies for small business startups
Business Tools & Tips, Creating Content, Email Marketing, General Marketing, Getting Started Online, Online Marketing, Search Engine Marketing, Small Business Management, Social Media, Starting a Business
Find out about all the marketing strategies that put startups in the spotlight, so you can attract customers and grow. We’ll explore the top tips so can dive right in, along with some stats which prove these strategies work. Our goal is to give you practical actions to try out, not theory.
November 2024
Read time.37 mins
Article type.guide
EEAT: learn about quality content to boost your long term SEO success
Online Marketing, Search Engine Marketing, Small Business Management
Find out how to let Google know your site deserves to sail to the top of search results, so you can get found online. This guide will walk you through the know-how to make your website super EEAT-friendly. Modern SEO is all about trustworthy content.
September 2024
Read time.13 mins
Article type.guide
Business lifecycle stages: know-how and tools to help you succeed
Getting Started Online, Online Marketing, Small Business Management
This practical guide explains the business stages of development experienced by numerous small business owners we surveyed. Find guides and helpful tools to boost your results. Also take the Business Life Cycle Quiz to get useful recommendations tailored to your individual phase of growth.
September 2024
Read time.18 mins
Article type.guide
Ultimate Beginners Guide to Metrics for Social Media Success
Small Business Management, Social Media
This guide will give you everything you need to understand about social media performance data. We’ll put metrics into context, and show you how they can effectively guide your business decisions for social media success.
December 2023
Read time.15 mins
Article type.guide
Essential Guide to Paid Ads for Small Businesses
Business Tools & Tips, Online Marketing, Small Business Management
Are paid ads for small businesses worth the spend? This guide explains what PPC is, and why it deserves to be a budget priority. Discover plain-speak, pro tips for successful ad campaigns. Also find out how to make ads management easier then ever before.
December 2023
Read time.10 mins
Article type.guide
How to Boost Your Local Business
Business Tools & Tips, Small Business Management
This article will give you the insights and simplified solutions that make sure people know you’re THE place to choose in their area. Find out about the all-in-one tool that gives you everything you’ll need to make your local business shine online.
November 2023
Read time.10 mins
Article type.guide
AI Know-How for Small Business Marketing
Creating Content
There’s confusion around AI (Artificial Intelligence), among tech savvy and tech challenged people alike. This article will clear things up by explaining how small business owners, even with zero tech skills, can use AI to attract and engage with more customers.
August 2023
Read time.14 mins
Article type.guide
Differences Between an LLC & CORP for Small Businesses
Getting Started Online, Starting a Business
Know the differences between an Limited Liability Company (LLC) or Corporation (CORP) for small businesses.
April 2022
Read time.8 mins
Article type.guide
Steps to start an LLC or corporation
Getting Started Online, Starting a Business
Particular steps of how to start Limited Liability Company (LLC) and Corporation (CORP or C-Corp).
April 2022
Read time.12 mins
Article type.guide
What is Reputation Management and why is it so important?
General Marketing, Online Marketing
Handling reviews & maintaining a positive online profile.
November 2021
Read time.8 mins
Article type.guide
Reputation Management — how to write review replies like a pro
General Marketing, Online Marketing
Everything you need to write review replies like an experienced PR pro.
November 2021
Read time.11 mins
Article type.guide
How to Find Your Social Media Audience and Build Loyalty
Online Marketing, Social Media
It’s essential to have a clear understanding of your social media target audience so you can create promotions and engaging posts.
July 2021
Read time.8 mins
Article type.guide
Social media content ideas 101
101 Series, Creating Content, Online Marketing, Social Media
What type of content should you post? Discover the most winning social media content ideas that you can use again and again.
July 2021
Read time.9 mins
Article type.guide
Easy Way to Create a Social Media Content Calendar
Creating Content, Online Marketing, Social Media
A social media content calendar is even more important for startups and small businesses now than ever. Here’s why.
July 2021
Read time.9 mins
Article type.guide
Need-to-Know social media management tips
Online Marketing, Social Media
A good Social Media Management tool will even let you search keywords to identify people that would be interested in your products or services, and flag user feedback so you never miss an opportunity to build a brand relationship.
July 2021
Read time.9 mins
Article type.guide
How to create great social media content
Creating Content, Online Marketing, Social Media
To know how to create great content on social media, you first have to understand what type of content inspires people to engage and share.
July 2021
Read time.9 mins

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