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Our goal is to give you practical actions to try out, not theory.","cardImage":{"title":"Article Image – artboard","alt":"","caption":"","description":"","sizes":[{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/11/Article-Image-artboard.svg","width":486,"height":243}]},"categories":[{"slug":"business-tools-tips","title":"Business Tools & Tips","parentSlug":"small-business-management","type":"category"},{"slug":"creating-content","title":"Creating Content","parentSlug":"online-marketing","type":"category"},{"slug":"email-marketing","title":"Email Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"general-marketing","title":"General Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"getting-started-online","title":"Getting Started Online","type":"category"},{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"search-engine-marketing","title":"Search Engine Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"small-business-management","title":"Small Business Management","type":"category"},{"slug":"social-media","title":"Social Media","parentSlug":"online-marketing","type":"category"},{"slug":"getting-started","title":"Starting a Business","parentSlug":"getting-started-online","type":"category"}],"type":"guide"},{"title":"EEAT: learn about quality content to boost your long term SEO success","slug":"eeat-seo-content-promotion","publicationMonth":"September 2024","postInfo":{"readTime":13},"excerpt":"Find out how to let Google know your site deserves to sail to the top of search results, so you can get found online. 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Modern SEO is all about trustworthy content.","cardImage":{"title":"2024_GURU_EEAT_Article Image – artboard","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/09/2024_GURU_EEAT_Article-Image-artboard.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/09/2024_GURU_EEAT_Article-Image-artboard.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/09/2024_GURU_EEAT_Article-Image-artboard.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/09/2024_GURU_EEAT_Article-Image-artboard.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/09/2024_GURU_EEAT_Article-Image-artboard.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/09/2024_GURU_EEAT_Article-Image-artboard.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2024/09/D1SJJqez-2024_GURU_EEAT_Article-Image-artboard.svg","width":1,"height":1}]},"categories":[{"slug":"online-marketing","title":"Online Marketing","type":"category"},{"slug":"search-engine-marketing","title":"Search Engine Marketing","parentSlug":"online-marketing","type":"category"},{"slug":"small-business-management","title":"Small Business Management","type":"category"}],"type":"guide"},{"title":"Business lifecycle stages: know-how and tools to help you succeed","slug":"small-business-lifecycle","publicationMonth":"September 2024","postInfo":{"readTime":18},"excerpt":"This practical guide explains the business stages of development experienced by numerous small business owners we surveyed. 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This guide explains what PPC is, and why it deserves to be a budget priority. Discover plain-speak, pro tips for successful ad campaigns. Also find out how to make ads management easier then ever before. 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Find out about the all-in-one tool that gives you everything you’ll need to make your local business shine online.","cardImage":{"title":"Article Image – artboard","alt":"","caption":"","description":"","sizes":[{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/11/Article-Image-artboard.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/11/Article-Image-artboard.svg","width":1,"height":1},{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/11/Article-Image-artboard.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/11/Article-Image-artboard.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/11/Article-Image-artboard.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/11/Article-Image-artboard.svg","width":1024,"height":1024},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2023/11/Article-Image-artboard.svg","width":1,"height":1}]},"categories":[{"slug":"business-tools-tips","title":"Business Tools & Tips","parentSlug":"small-business-management","type":"category"},{"slug":"small-business-management","title":"Small Business Management","type":"category"}],"type":"guide"},{"title":"AI Know-How for Small Business Marketing","slug":"ai-small-business","publicationMonth":"August 2023","postInfo":{"readTime":14},"excerpt":"There’s confusion around AI (Artificial Intelligence), among tech savvy and tech challenged people alike. 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Hedgehog typing on a keyboard over a purple background
Melissa F., a Guru Guides content creator

Melissa Fletcher

Senior copywriter and content strategist, specializing in building brand trust with authentic messaging and excellent customer experience. Focused on helping SMBs grow, with insights and tools that simplify the learning curve.

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Article type.guide
How to make your brand memorable, even on a tiny budget
Brand Voice & Messaging, Choosing a Domain, General Branding, General Marketing, Getting Started Online, Online Marketing, Small Business Management, Web Design & Branding
This guide breaks down the most important small business branding tips that make sure you stand out, without a huge budget, so you can level the playing field with bigger competitors. Also discover low cost AI tools which will make things easier, and free up your time
December 2025
Read time.12 mins
Article type.guide
How small businesses can use AI to boost brand visibility
Business Tools & Tips, General Marketing, Online Marketing, Small Business Management
This guide walks you through how to use AI effectively to shine out online, build credibility, and measure the performance that matters — with limited time and budget. Also find the best AI tool recommendations for small businesses, a Quick Wins Checklist, and how to balance the AI/human workload so your marketing doesn’t become machine-generic.
October 2025
Read time.15 mins
Article type.guide
How to reach the right customers: Audience segmentation for small businesses
Business Tools & Tips, General Marketing, Online Marketing, Small Business Management
Struggling to stand out? Learn how small businesses can use audience segmentation to interest different types of customers to boost your profits without wasting marketing budget. Explore the types of audience segmentation, real-world case studies, expert tips,and fixes for common mistakes.
September 2025
Read time.12 mins
Article type.guide
Brand identity basics: How to create a look, feel, and voice that stands out
Brand Voice & Messaging, General Branding, Small Business Management, Web Design & Branding
This guide shows you how to build a brand identity step by step, with practical tips, real-world examples, and quick wins. Also use our short Brand Identity Health Check to find out what shape you’re in, and to keep refining.
September 2025
Read time.12 mins
Article type.guide
How to measure online performance for small business success
Business Tools & Tips, Getting Started Online, Online Marketing, Small Business Management, Starting a Business
This guide walks you through all the need-to-know for getting on track with measuring your online performance. We’ll cut through the complexity and jargon, so you can master the ins and outs of data analytics for your small business, without the usual overwhelm.
August 2025
Read time.49 mins
Article type.guide
How to measure email marketing to grow your small business
Email Marketing, Online Marketing, Small Business Management
Email marketing has a very high return on investment, as it continues to be one of the best ways to build brand awareness and customer loyalty. But success depends on setting clear goals for each email, there’s much more to it than promoting your product or service. This guide spotlights only the need-to-know, for busy small businesses.
July 2025
Read time.26 mins
Article type.guide
Boost results: How to do marketing performance testing 
Email Marketing, General Marketing, Online Marketing, Search Engine Marketing, Small Business Management, Social Media, Uncategorized
This small business guide explains the riskiest breakpoints for marketing performance. Find out how to test them with How To steps, and expert tips to cut through the learning curve. Make sure you never miss an opportunity to gain a new customer.
July 2025
Read time.57 mins
Article type.guide
Three pillars of a successful startup: Mindset, Part 1
Getting Started Online, Small Business Management
Discover the Three Pillars of a successful startup. This first pillar covers the mindset needed to overcome the typical challenges of a new business. Don’t miss part 2 for the logistics and financial planning, plus Part 3 for the marketing steps that will earn you lots of customers. Also find affordable growth tools that can do most of the heavy lifting for you.
June 2025
Read time.15 mins
Article type.guide
Three pillars of a successful startup: Logistics and financing, Part 2
Getting Started Online, Small Business Management
Discover the Three Pillars of a successful startup. This second pillar covers the logistics and financial planning for sustainable growth. Don’t miss Part 1 for the mindset needed to overcome the typical challenges of a new business, plus Part 3 for the marketing steps that will earn you lots of customers. Also find affordable growth tools that can do most of the heavy lifting for you.
June 2025
Read time.19 mins
Article type.guide
Three pillars of a successful startup: Marketing steps, Part 3
Getting Started Online, Small Business Management
Discover the Three Pillars of a successful startup. This third pillar covers the the marketing steps that will earn you lots of customers. Don’t miss Part 1 for the mindset needed to overcome the typical challenges of a new business, plus Part 2 for the logistics and financial planning. Also find affordable growth tools that can do most of the heavy lifting for you.
June 2025
Read time.22 mins
Article type.guide
What to A/B test? Ultimate guide for small businesses 
Business Tools & Tips, General Marketing, Online Marketing, Small Business Management
This guide explains the most important areas to A/B test in your marketing content, so you don’t have to spend time figuring it out. Also find pro tips for faster results. Discover guaranteed ways to boost your revenue, without spending more.
April 2025
Read time.33 mins
Article type.guide
How to use A/B testing as a small business superpower
Business Tools & Tips, General Marketing, Online Marketing, Small Business Management
This guide makes A/B testing straightforward for busy small businesses. Find guidance from experts, free tools, and common mistakes to avoid. Get on track with proven data, so you can make the changes that are guaranteed to boost your bottom line. No more guesswork.
April 2025
Read time.19 mins
Article type.guide
Make sure your website gets found: SEO need-to-know 
Online Marketing, Search Engine Marketing, Small Business Management
This guide is designed to help small businesses with a new website quickly get to grips with SEO. We’ll break down content optimization steps, explore pro tips and mistakes to avoid, as well as clarify the myths that SEO agencies may use to keep you paying high fees.
January 2025
Read time.27 mins
Article type.guide
Create a successful website – Simplified tips for small businesses
Building a Website, Business Tools & Tips, Choosing a Domain, Choosing Your Hosting, Creating Content, Search Engine Marketing, Security & Privacy, Small Business Management, Starting a Business
This guide maps out the Nine Steps to create a website that makes your business stand out for all the right reasons. We’ve concentrated on giving you the Top Tips and Top Mistakes for each step, so you can take the right actions with no time waste.
December 2024
Read time.28 mins
Article type.guide
Most future-proof small business ideas you can start today 
Getting Started Online, Small Business Management, Starting a Business
Find out which skills are going the way of the dinosaur because of AI. More importantly, discover the most future-proof business ideas you can try out.Also explore the Top Two most in-demand industries. This guide gives you the best business choices for long term success.
December 2024
Read time.34 mins
Article type.guide
Need-to-know marketing strategies for small business startups
Business Tools & Tips, Creating Content, Email Marketing, General Marketing, Getting Started Online, Online Marketing, Search Engine Marketing, Small Business Management, Social Media, Starting a Business
Find out about all the marketing strategies that put startups in the spotlight, so you can attract customers and grow. We’ll explore the top tips so can dive right in, along with some stats which prove these strategies work. Our goal is to give you practical actions to try out, not theory.
November 2024
Read time.38 mins
Article type.guide
EEAT: learn about quality content to boost your long term SEO success
Online Marketing, Search Engine Marketing, Small Business Management
Find out how to let Google know your site deserves to sail to the top of search results, so you can get found online. This guide will walk you through the know-how to make your website super EEAT-friendly. Modern SEO is all about trustworthy content.
September 2024
Read time.13 mins
Article type.guide
Business lifecycle stages: know-how and tools to help you succeed
Getting Started Online, Online Marketing, Small Business Management
This practical guide explains the business stages of development experienced by numerous small business owners we surveyed. Find guides and helpful tools to boost your results. Also take the Business Life Cycle Quiz to get useful recommendations tailored to your individual phase of growth.
September 2024
Read time.18 mins
Article type.guide
Ultimate Beginners Guide to Metrics for Social Media Success
Small Business Management, Social Media
This guide will give you everything you need to understand about social media performance data. We’ll put metrics into context, and show you how they can effectively guide your business decisions for social media success.
December 2023
Read time.15 mins
Article type.guide
Essential Guide to Paid Ads for Small Businesses
Business Tools & Tips, Online Marketing, Small Business Management
Are paid ads for small businesses worth the spend? This guide explains what PPC is, and why it deserves to be a budget priority. Discover plain-speak, pro tips for successful ad campaigns. Also find out how to make ads management easier then ever before.
December 2023
Read time.10 mins
Article type.guide
How to Boost Your Local Business
Business Tools & Tips, Small Business Management
This article will give you the insights and simplified solutions that make sure people know you’re THE place to choose in their area. Find out about the all-in-one tool that gives you everything you’ll need to make your local business shine online.
November 2023
Read time.10 mins
Article type.guide
AI Know-How for Small Business Marketing
Creating Content
There’s confusion around AI (Artificial Intelligence), among tech savvy and tech challenged people alike. This article will clear things up by explaining how small business owners, even with zero tech skills, can use AI to attract and engage with more customers.
August 2023
Read time.14 mins
Article type.guide
Differences Between an LLC & CORP for Small Businesses
Getting Started Online, Starting a Business
Know the differences between an Limited Liability Company (LLC) or Corporation (CORP) for small businesses.
April 2022
Read time.8 mins
Article type.guide
Steps to start an LLC or corporation
Getting Started Online, Starting a Business
Particular steps of how to start Limited Liability Company (LLC) and Corporation (CORP or C-Corp).
April 2022
Read time.12 mins

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