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As a digital technology copywriter, I'm passionate about communicating how vital the information industry is and how stuff works. If it's complicated I believe it can also be engaging. With 10 years of copywriting in B2B and B2C marketing, technology is rocking my world.
Simply put, it is an automatic standard text beneath every email you send. The people who receive your emails see your signature if you have one. Thus it is a valuable point of attention which many people and businesses do not seem to take advantage of. If you are not utilizing signature marketing, you are missing business opportunities.