Choosing the Right Hosting For Affiliate Marketing

Your choice of hosting is an important step on your way to affiliate marketing success. Beyond just the price, there are a number of factors to consider when making your selection of the right hosting for you.

  • Guaranteed Uptimes

  • Performance Numbers

  • Backup and Recovery

  • Support Quality

  • Scalability

Guaranteed Uptimes

You can’t sell or promote if your affiliate marketing site is down. Beyond that, people rarely return to a site they find down when looking to make a sale or read your reviews or grab your coupons. This seriously impacts your brand, so you need to look for a hosting company with a solid reputation for having quality uptime. It does not matter if the company offers a free month or reimbursed monthly payment, down is down.

As far as the numbers go you should be looking at a minimum of 99.99% uptime. The table below shows how much time your site could potentially down with the various percentage offers made.

Uptime Weekly Offline Monthly Offline Yearly Offline
99% 1.68 hours 7.2 hours 3.65 days
99.9% 10.08 minutes 43.2 minutes 8.76 hours
99.99% 1.008 minutes 4.32 minutes 52.56 minutes

Performance Numbers

Page load speed is another critical element in selecting a host for your affiliate marketing business. Most website visitors will click away - especially if they come through a search result - if your website takes more than a couple of seconds to load.

While it is hard to find detailed stats for shared hosting options, you should be looking at things like solid-state hard drives for storage and a decent amount of RAM for quicker page request processing.

You can also check for hosting that offers content delivery networks (CDN) and caching tools. These features can help speed delivery.

Backup and Recovery

Hacking and malware are two major issues for any affiliate website owner. Good hosts will provide backups and security to fight DDoS, viruses and malware attacks.

You should make backing up your website a very regular practice. Good hosting will have the backup and recovery built in where you can set how often you get your website copied.

Support Quality

Unless you have your own in-house webmaster or tech department, the hosting you buy should include a solid support team. Managed hosting is one way of including that, but even self-serve shared hosting can be used if the company has a quality support system.

You may be able to use an email and ticketing system with a good FAQ and Resource platform. But chat and phone support are always worth looking for.


When you first start out doing affiliate marketing it is not likely you will be inundated with traffic and have huge amounts of content. So initially you could use a low-priced shared hosting option. But as you grow and do increase those numbers you will need to upgrade, so scalability is something to consider when looking for your hosting.

Why have to change hosts and move your content and deal with site migration headaches when you can find a hosting company that will allow you to upgrade as your needs increase.

Other elements in the selection process are the type of hosting available. The three major types are shared hosting, virtual private server (VPS), and dedicated servers. Pricing for the lower option shared hosting vary but again you should be looking at the criteria above - Namecheap has EasyWP which is a Wordpress hosting option for example that runs just under $2.50 a month for the first year.

You will also want to know how easy or hard it is to initially set up your hosting. Managed hosting can take care of a lot of that but you will also need to design the site. The ability to use a content management system (CMS) like Wordpress, Drupal or Joomla should be considered.

When you start your affiliate marketing efforts you should map out how you plan on doing your affiliate marketing and use that information in selecting your hosting. Most marketers use informational content to generate sales, so at the start hosting may not need any major hosting. If you start to build other sites to market different products and services then the need for more robust hosting will become an option. When you first start out, it is generally smart to go for a simple, less expensive plan. Namecheap offers as one such solution, hosting a pre-installed and managed Wordpress site ready to be customized by you.

Namecheap offers a great affiliate program for people to sell hosting, domains, SSL certificates and other products. The Namecheap hosting packages are competitively priced with some of the best deals for entry-level and dedicated servers in the industry which helps affiliate sales.

Become a Namecheap Affiliate

If you have visitors who buy domains, need hosting or require an SSL certificate, then the Namecheap program will be a great source of added revenue.

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