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Affiliates → Writing successful affiliate product reviews
Product reviews are an important part of the research online buyers use to decide whether or not they will buy something. If you plan to become a successful affiliate marketer you need to develop a solid approach to reviewing products and services. The five points below will get you started on the right track.
Use the product
Be detailed
Use screenshots or images
Be honest - pros and cons
Read other consumer reviews and make note of any pluses and minuses they mention
The most important part of any review is to actually use the product. The difference between a successful product review and one posted merely to have one on your site is the details and depth of your review. Be thorough, outlining all ways the product can be used.
The more detailed your review, the more readers will appreciate your insights and accredit your opinions with more authority. Think about how you do your own research when buying things online. When writing reviews, less is most certainly not more.
The use of images and screenshots are important elements in successful reviews. Studies show that people engage with and prefer content with visual support. By combining well-written text with reinforcing imagery makes for reviews that will bring visitors back.
As much as you may want to promote the product to get conversions, you need to provide honest insights. Using Pros and Cons is a popular method, and it forces you to include any downside to the item you are reviewing.
While you do not want to copy others work, reading other consumer reviews can show you areas you may have overlooked in your first use of a product. As mentioned above the pluses and minuses of a product are what readers look for. Think of restaurant reviews - when you are searching for a new place to get a meal reading the highs and low points about the food etc. help you decide. Looking at others comments allows you to see a product from different viewpoints and provide a more detail review.
These steps will help you create successful product reviews and get your audience returning to your site and converting to sales.
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