Strategies for finding long-tail keywords
As mentioned previously, long-tail keywords are the key to succeeding with a niche website. Let’s cover the best strategies for finding long tail keywords that work for any niche.
Search engines - ‘searches related to’
Type anything in on Google and you’ll find the “Searches related to” section at the bottom of the page. Do this for articles and keywords and you’ll find a list of alternate search queries related to your original phrase. While these are handy, the ones to watch out for are any that include complimentary words and phrases that are not already on your list.
Forums and boards
Think about where your target audience hangs out online. Seek out their forums and discussion rooms, If you don’t know any, simply append the words “forum," “board” or “discussions” to some of your top keywords. Forums are organized into sections, and each of these is like a niche topic. Read these conversations, and see what subjects are being discussed.
The results will include forums as well as questions and answer sites like Quora and Yahoo! Answers. Before you start browsing the conversations, check that the forum is active and has recent activity. The categories themselves are usually excellent seed keywords that you can research using the Google Keyword Planner.
In a coffee forum, for example, click on a category and check out some of the thread topics. Clicking on things such as “Equipment” and ”Espresso Discussions” will give you heaps of useful insights.
In a few clicks, I found four keywords that people interested in coffee are using to search. This is exactly the type of material we need to help understand the niche.
Quora is an extremely popular crowdsourced Q&A site. You need a Quora account to use the site, but the service is free. Once you are registered and logged in, type in a broad keyword in the search bar. For example, Organic Dog Food.
Like forums, Quora will show you the most popular questions on that topic. Some of the questions will be high-volume keywords, while others might help you brainstorm new keyword ideas in your niche.
For example, the phrase “where can I get reliable organic dog food” is probably too long to be a popular keyword, but interest in the general topic is likely to be strong. This is where Quora shines: giving you laterally related keyword and topic ideas that you may not have thought of on your own.
Soovle is a great free tool for mining Long Tail Keywords. Suggestions include results from all over the web, including Wikipedia, Ask.com, Amazon, Google Suggest, and many more.
Soovle is straightforward To use this tool, enter a keyword into the search field. Try and keep it broad for the best results. For example, you are a blogger researching an article on ‘mid-century design’. Enter this keyword phrase for a neat list of results including keyword ‘ideas’ from websites your competition may have overlooked.
Answer The Public
Use Answer The Public to uncover question-focused keywords. The tool is recommended for digging into a broader scale of low volume questions people tend to ask about your topic. To get started, head to the site and type your keyword into the search field, then hit “Get Questions”. The free version of this service is great, and premium upgrades are available.
The results above are based on the keyword ‘car roof rack’. If your plans are making blog posts or video content, these are the types of keywords that can drive some really useful content.
Google Webmaster Tools
Google Trends is a gem among keyword research tools. This Google-powered website analyzes the popularity of top Google search queries, over time. Search for specific keywords, phrases, and subjects and see how they have been searched for in Google, historically.
Let’s say we have a huge budget for a Google Ads campaign. Wouldn’t it be better to know what’s what with the keyword? Has public interest piqued or is it growing? The tool is intuitive, just enter the keyword you’re researching into the search field. Your results will show “interest over time”- This is based on search volume and news headlines over a span of up to five years.
Many know that Google’s ‘glasses’ weren’t a huge success. Search volume trailed off almost as soon as the product landed. Checking Google Trends for this term clearly illustrates this. The image below shows that interest in the keyword “Google glass” picked up suddenly and quickly now tapered off:
Let’s look at trends for the more current keyword “wearable tech”.
Since popularity has consistently grown over time, this could be a good set of words to target.
For extra points, scroll down the page to “Related Queries”. The keywords here are potentially lucrative, and you won’t find these in the regular GKP.
As the name suggests, Google Correlate shows you keywords that tend to connect with one another. In the example below, I checked the keyword “fitness tracker.” We can assess that people querying this keyword also search for these:
Once you’ve opened Google Correlate, enter your keyword and click Search Correlations. This will give you a list of closely associated keywords. The number beside each keyword is the level of correlation. Hit Show More for a long list of correlated terms. I would recommend using these as seed keywords in other tools like ScrapeBox or Ubersuggest etc. ‘Exclude terms containing fitness tracker’ is another option worth checking out to be certain you haven’t overlooked any useful terms.
You’ll have no shortage of long tail keywords after tapping into these strategies. Next, we’re going to select the best ones to use to drive your SEO strategy. How you might ask? An often forgotten process in selecting keywords sizing up each keyword’s commercial intent. Incoming…