There are so many options out for connecting with incredible design talent. Where you find an artist will depend on what you want to be done and the relationship you plan to have with your freelance staff.
Scope out creative blogs and relevant media outlets
Following blogs isn’t simply a nice way to pass the time, they can reflect changes in your industry, and hold the key to finding freelancers that fit your niche. If your business specializes in tourism, get onto the best travel and culture review blogs. If you’re a personal trainer, familiarise yourself with fitness websites.
Check out media related to your business niche, and pay attention to the artists you like. Once you find someone who sparks your interest, look up their contact details, or social media handles and ask whether they are available for new freelance work. You can often find the names of the artists involved under an image, or in a footer link. Yelp reviews and Google reviews are also great sources for potential artists, in your area.
While doorstop-sized print directories aren’t popular these days, there are plenty to hit up online. AIGA, the Professional Association for Design provides a directory of AIGA members listed by name, location, and area of practice. Find every type of freelance artist here. How Design provides a similar list, separating listing from design firms to illustrators, and more. WorkBook connects businesses with the contacts they need, at no cost. Search for everything from photographers, illustrators, retouchers, pretty much anything you can think of to make your project come to life.
Nowadays, most artists use social media to get exposure and clients. Using social media channels is another handy way of finding suitable freelancers. Those that are most important to artists and designers include Facebook, LinkedIn, Twitter, and Instagram.
Don’t forget that social media works both ways. If you don’t have social media account for your business, set them up. These platforms are ideal networking grounds for personal and professional purposes. Use them to promote your business and to announce your requirement.
While Facebook has many active professional groups, it’s also full of scammers and spammers. LinkedIn, on the other hand, has much better professional matching, allowing registered members to establish networks of people they know and trust professionally. You can also build professional relationships and peruse artists online portfolios. You’ll have a complete overview of their career and works to date without asking a single question. To attract professionals through LinkedIn, post an advertisement with a link to your website so that they can apply directly. Use the chat function to talk directly with artists that show interest in your post.
When you’re browsing social media for an artist, don’t forget Pinterest. This site uses mainly visuals making it the perfect place for freelance designers to flock to. If you’re interested in working with a designer from this platform, you have two options. Messages can only be sent to someone who is following you. The best way to attract the attention of a designer is to create a Pinterest account for your business. Use your account to express interest by following a designer. They can contact you since someone can only send messages through Pinterest if you are following them. Otherwise, find a mention of their website or social media as a means of contact.
If you don’t know of a group, share a “help wanted” ad on your newsfeed - chances are that someone in your network will know someone fit for the job. People on social media networks are generous in sharing content, and this can work in your favor.
Job boards are a great place to find artists. Posting an ad means you save the legwork of looking around. Artists will offer their services based on your job brief. The best places for posting freelance artist jobs ads are:
As one of the top job sites in the world, Indeed is a great option for posting your job ad. You can post an ad for free, with the option of sponsoring a post starting from $5 to boost its results placement.
Posting an ad on LinkedIn will really boost the chance of your ad getting seen by the right people. Billing is on a pay-per-click basis. You set an average daily budget and get charged for how many views the job ad receives.
Freelance Marketplaces/ Portfolio sites
The internet is brimming with sites dedicated to talented freelancers. The best things about these sites is that they are designed to protect both clients and the freelancers they represent. It’s commonplace for these sites to charge the project fee up front. They usually charge up front, then hold the money, and transfer the balance to the artists once the project is complete. This practice is in place to protect both parties. Designers won’t have to chase down payments,, and clients have some guarantees that payment is only made once they are happy with the final design.
Is a platform which relates freelancers and employers. It has its own system of verifying payments and work of freelancers. It’s perfect a perfect place to find a good digital artist.
Is a great spot for browsing potential hire’s profiles or to posting a job ad to sit back and receive specific responses for your project.
Presents design portfolios. Portfolio sites like this are a great way to connect with artists who won’t work on freelance marketplaces. With these sites, you’ll have to reach out to the designers. Since these aren’t working platforms, if you see an artist you’d like to work with, you need to negotiate a working relationship without any systems in place to help with that. You also won’t benefit from the financial protections offered by many freelance marketplaces.
Lets you can check designers’ best works and find a person, whose style and techniques suit your tasks the best. It is a really popular way of finding and hiring artists online.
If you’re determined to hire the best of the best and there’s no room to compromise on quality, hiring through an agency is the best route to go down. Indeed, costs are higher with an agency, but the quality is higher than hiring an ad hoc freelancer and you won’t need to micromanage or constantly harass someone for designs. Agencies oversee projects a project is well communicated and delivered in a timely manner.
If you have the cash flow necessary to hire an agency, then, by all means, go for it. Indeed the price of an agency is steeper than your average designer, however, there are benefits to paying a bit more. For example, a startup or business wouldn’t hire an agency for a simple logo design. Agencies are called upon to help with branding. The brand discovery process helps a business solidify their identity, values, mission and vision, everything considered to create a complete brand.
To hire an artist through an agency, head to Google and search for the type of artist you need + “design agency”. My search for “graphic design agency” brought up over 1 billion results. Don’t let this number put you off. Narrow the results by focusing on businesses in your area. Local agencies are best to work with most of the time because they'll know not just the region, but the competition.
Fortunately, Google’s SERPs lists local businesses above the organic listings. Reading Google reviews is the key to finding the best design agencies in your locale. Alternatively, head to the Design Directory, for a comprehensive guide to design firms and creative agencies in your region.
By word of mouth
Sometimes, it’s easier to place your trust in a personal recommendation than a killer resume/ portfolio or Linkedin profile. Begin by asking your inner circle if they can recommend anyone. Colleagues or friends might know just the right person for your business. There’s also the option of seeking out local independent freelancers. See if there's a meetup group for designers in your community. Sites like meetup.com can hook you up with events in your area. Alternatively, look at what’s working in your area. Perhaps you’ve driven past a logo that’s caught your eye. Ask local businesses who did their artwork and take it from there.