Jared Ponchot, Creative Director at Lullabot
“Ask questions about why you’re doing your project and how you expect your organization to benefit from it (e.g. increased revenue, improved customer satisfaction, etc.). Once you’ve done this, you can more effectively evaluate the strengths of potential designers/vendors to see if they match the needs of your project in order to meet your goals. For example, if your primary driver is aesthetic improvement, don’t be afraid to be honest about that and weigh heavily the look of the portfolio of the designers/vendors you’re considering.
“If your primary driver is more user/business focused, make sure to consider UX Designers and firms that may be less flashy brands, but show great results in their portfolio. Case studies are another way of effectively evaluating how designers/vendors think about their work and whether the solutions they employ are of an appropriate scale and reflect a penchant for strategy.”