Create compelling content
Content is key to making money in affiliate marketing. Generating regular content around your chosen topic gives you the best chance of generating sales. The more product reviews, excerpts of visitor feedback, and other pieces of useful information you can publish on your blog or website, the greater the chance you have of attracting visitors.
Search engines to answer newer queries and there are always new queries for the newest products so I'd recommend publishing new pages to your website as often as possible or updating the content that you do have.
Generally speaking, the more high quality that you publish, the more likely you are to generate significant sales, which is why, although it’s not necessary, It's always recommended marketing something that interests you.
Ensure you provide plenty of information about each product. The goal is to make a potential consumer feel knowledgeable enough to make a purchase after reading your content. For this reason, it's essential you become a master of your niche and understand it inside-out.
Deliver content with actual value
We spoke about doing your research into your chosen niche. This is invaluable. We can’t overestimate how invaluable this will be. The real secret to making a name for your new brand is pumping out as much helpful information into that marketplace as possible. Internet shoppers are often looking for helpful advice to guide their purchases, and chances are, they’ve already scratched the surface, you need to finalize that decision.
Even if you are brand new to your product niche, learn as much helpful information as possible and share that with your own personal flair. There are many successful affiliate sites you might not have noticed were profiting from offering real-world value, such as MoneySavingExpert for example.
The audience comes back for more because the best content like this offers real world, practical advice. Check out the site Moneysupermarket, usually you’ll notice there are no advertisements. All revenue is generated from affiliate links. Considering that these links are performance-based, this is a testament to the fact that this model works. These links are generating conversions.
Apart from selecting the right product to be an affiliate of, as a marketer you need to have the right set of words while promoting your product. Don’t confuse your content with creating a sales pitch. It’s transparent to internet readers. Following this style, things don’t work out well.
There are multiple ways to go about content creation, from products reviews and how-to posts. Another way to organically reach the right audience is to create an engaging blog that addresses news, updates, and fixes about the industry where your product fits. Customers looking for industry-specific news are more likely to stumble upon your website and hence catch a look at your products as well.
Choose your medium
Since the aim is to make some money, we’re going to focus on free traffic generation for now. Until you have some cash to play with, content is your king. Once you find your feet, and start making money, you can think about spending money on things such as Pay Per Click advertising, which we’ll come to later in this article.
Webmasters are affiliates who run a website and publish content such as information, news, reviews, how-tos or some other area of interest.
Many content marketers run a blog for their business because, in addition to being a helpful affiliate marketing strategy, it’s also great for search engine optimization.
The ability to organically include affiliate links is a great path to many benefits. Given how important reviews are for consumers, this can be a very effective method. For affiliate marketing purposes, the author of the review will write about a product and then drop a link to where it can be purchased, or feature a product on their social media/blogging platform.
Affiliate marketing on prominent coupon sites such as Groupon and RetailMeNot have proven to be highly successful. People love a bargain, and savvy shoppers there are often discounts available when shopping online. The best thing about this type of content is that instead of relying on your content and brand influence to push for conversions, you can rely on your readers love of a bargain. These shoppers perform searches to seek out these discounts. There are a lot of coupon style websites dedicated to promoting affiliate products to capitalize on this search traffic.
Emails are a great way to keep in touch with your reader base. Even sending out a newsletter once a month is a solid promotional tool. Newsletters typically include embedding a link to the latest blog or website content, offering freebies or promoting new or special products.
Market for your medium
When deciding on which medium to use to promote your affiliate, harness your strengths! For example, if you’re not comfortable being on camera, then don’t rely on Youtube as your primary method of promotion. If you have a way with words, then find a written form of communication that suits you. Think about starting a blog or finding forums to contribute to.
Understand your marketing tactics to know what type of affiliate links to use depends on your medium and who you want to reach.
|Medium ||Target audience |
|Website content ||Website visitors |
|Social media ||Social followers |
|Email ||Email list subscribers |
Conversion hitting content styles
We mentioned that making a successful living from affiliate marketing takes work. Regardless of the niche you’ve gone with, you’ll find that the most successful affiliates build a brand. Building a brand means people will trust you. They see you as an authority in your niche and as the "go-to" person for information on a given topic. To be that person you need to start publishing some interesting and useful content that helps your readers make smart purchasing decisions while helping you make money from your marketing efforts. Let’s explore the most successful strategies for creating affiliate marketing content.
Affiliate marketers can use how-to guides offer simple and clear instructions showing readers how products work and how to perform specific tasks. These are often used by digital marketers because they provide clear value to their readers, and elevate you in their minds as an authority on your chosen niche. What’s more, these are often long form in nature - going into detail to cover complex topics can improve your pagerank in search engine results pages (SERPS).
You could take a couple of different approaches when it comes to using how-to articles for affiliate marketing. One method is writing articles that describe how to get the most out of a product or make use of certain features. Or, you could use more general how-to articles to point readers toward affiliate products.
A good example of this is Penny Hoarder’s article How to Build a Home Gym for $100. Given the name of their site, their audience is frugal. They have answered the question of how they can stay in shape while saving the cost of a gym membership. This niche topic also gives plenty of opportunities to link out to product ages of relevant items readers interested in losing weight can buy.
Now it’s time to develop some instructionals for your products, here are some tips on what should feature in your how-to guide.
When creating your how to guide, first check out the content included in similar how-to guides.
Make a list of what’s good
Make a note of what’s missing.
Combine the lists to create your ultimate guide.
How to structure your guide
People respond best to small chunks of information. They’re just easier to digest. Divide your instructions into chapters or steps. You might want to include a contents table to show your readers what’s included and where they can find each subtopic.
When constructing your how-to guide, focus on your readers’ needs. Anticipate their questions and concerns and include the answers in your guide.
Reviewing products is a classic affiliate marketing technique. Simply write your opinion on a product or service based on your personal experience. Since you’re already going to be spending a lot of your time promoting products, reviews are a natural addition to affiliate marketing website. Again, when well researched, they offer value to your readers who are at the stage of choosing between similar products, while offering the opportunity to include tracking links to the products in a more natural setting. A particularly good example of affiliate review work is NerdWallet. Delivering practical advice on products and services in the financial industry. The difference between a good and a not so good review affiliate is respectability: those which deliver high-quality content
Given the popularity of products reviews, you need to differentiate yourself from your competitors to stand out. If that means writing in more detail, including a better rating system, whatever it takes. When you begin creating your own product reviews, keep the following in mind:
Offer in-depth content. Keep your readers trust by offering them honest information about what makes a product or service useful. The idea here is to be helpful by being thorough over outright promotional.
Use a simple and instantly understandable rating system.
Where possible, try out the product you are reviewing.
Don’t be afraid to write a negative review as Ana Hoffman did with her review of Empower Network. It’s unlikely that a negative review will help generate sales directly, but, it sure will build trust. The next time you review a product, your readers will have more faith in your verdict.
Product or price comparisons
Affiliate marketing is all about answering the question your target customers are most likely to have when they are deciding which products to buy. Think about your last online purchase. Unless you knew exactly which item you wanted, it’s likely you tried to figure out the difference between to similar (competing) products to determine the best product for you. This type of search query ‘vs’ can be answered with a product comparison article. The objective here isn’t to push for a sale, just like reviews, your focus is on providing every detail your visitors could possibly want, and anything your competitors have left out.
The most popular examples of comparison shopping include Shopzilla have a well designed front page featuring popular searches, hottest sellers, new products and a handy search filter by brand, price and cost of shipping. PriceGrabber who offer a range of products including how-to videos, deals of the day, and seasonal gift guides.
Price comparison sites like Junglee, CompareRaja, PriceDekho offer solutions to the luxury of choice we have shopping online. They show consumers the best deals from different product sellers. One of our favorite example of product comparison content comes via CarsDirect, who zoned in on comparing car prices.
Comparison sites should write in a way that’s more educational than salesy. People would rather not feel persuaded which is why this writer has made it clear they are recommending the product. This information included will be valuable to anyone trying to decide between competing products and they won’t have to go elsewhere for any additional information. As such, this type of page builds trust in the quality and intent behind the content. Readers are more likely to click on links in these types of pages, and with a bit of luck, make a purchase, better still they may depend on this publisher for product comparisons in the future. For a more detailed guide to creating your own comparative site, check out FATbit technologies post about launching a successful comparison website.
With regards to layout, this comparison post on Aweber, MailChimp, and GetResponse handles it well. Readers can clearly see the different email services and easily understand how they compare.
Best of Post
Best of pages are simply summary posts. These summaries can be collections of all the most successful articles published from the blog, at the blogs anniversary, etc. You can also help readers understand what is out there. They can redirect your present traffic back to forgotten articles, and they create a lot of SEO value for your site.
These posts may also bring back tips and tricks that might not be relevant to some of the readers at that time but is truly useful right now. Every industry has related tools and services that can help their readers. Creating a best tools or services post will guide them on where their money is best spent.
Video tutorials are similar to how-to guides, however, they add more value to the learning process as they have a more interactive approach. Additionally, videos guides are popular and can help your blog reach a larger audience. Text is an obvious format, however, people generally prefer consuming content in video form rather than reading an entire article. Can you afford to not take part and miss out on this audience? If you’re a natural in front of the camera, then consider informational videos to talk about your chosen products.
Videos can be particularly useful if the affiliate products you are promoting are complicated to use. That could be a complicated game or a piece of software with new features to get to grips with. You’ll find that many products would benefit from a tutorial that offers visitors a visual walkthrough of how it looks or how to perform a certain action. These are far more helpful for some people than trying to understand the same information in words.
Consider something such as software usage. A video that demonstrates where to click on their screen is extremely helpful. Similarly, workout equipment complemented by a video showing how to it properly will help those watching use it safely. For some inspiration on how a good video tutorial can play out, check out Envato Tuts short videos showing their readers how to navigate multiple tasks in Microsoft PowerPoint.
To get started with making videos you need a camera and a microphone then you must decide on a platform to broadcast on; YouTube for example. To make the best videos possible follow these three tips to get you off to a good start:
The same rules apply for a how to-guide, as with creating a video; get to know your audience’s needs beforehand, it’s not enough to show your visitor how to do something. Instead, make sure you know the types of stumbling blocks your readers encounter and be sure to address those specifically.
Mix it up a bit and where possible; provide an opportunity for viewers to interact where possible. You might host live video tutorials via a webinar, for example. Many platforms – including YouTube, Instagram, and Facebook allow you to engage with your viewers as you demonstrate.
It can be tricky to Include an affiliate marketing link on a video broadcasting platform. Making informational videos combined with text content is a great way to promote products. You could host videos on your own site, or embed them into a related blog post. You could even compliment the video with a written version of the how/to guide to optimize for your keywords and boost your pages SEO.
You might create a video explaining how to use a product and embed this within content detailing its specs. Or, your video might explain the benefits of a product you are helping to promote. You could embed this video in a post that provides similar information, then visitors have the best of both worlds.
If you’ve not done it before, creating videos can be daunting. Given the number of platforms offering straightforward video functionality, even the most technologically-challenged can create video guides and get them posted without a problem.
An email newsletter is a piece of content sent every day, week, or month to your subscribers. You need a decent amount of well-targeted readers to make the most out of email marketing. We’ll cover how to go about that later in the article, but first. Let’s look at how to go about promoting products via email.
Browsing the web, you’ll have noticed various call to actions to sign up for a brands newsletter. Digital marketers have long encouraged their readers to subscribe to their lists. Email lists let you contact previous site visitors, outside of them being on your website. This is what makes them so effective, they expand your reach. The flexible structure of emails allows plenty of room to get creative.
Keep these tips in mind when it comes to your email list:
Include bold calls to actions with every message
Share your latest social media posts and blog posts
Review and optimize your email templates and content regularly
Unless you’ve written a long-form guide or eBook substantially more than 4,000 words, you might not be familiar with the benefits and simply think it’s a ton of work. If you have, then no doubt you’ve decided whether this style of content is worth the effort. There are loads of reasons to write more. Ultimately, written longer copy will get you more of what you want: visibility (links and social shares) further proof of your industry expertise and more material for altruistic engagement and community building with your target audience.
Still not convinced? Image for a moment that you are the one consuming the content, not marketing it. Let’s say for instance you are about to launch your own business. You’re concerned about breaking even, making your mortgage payments and so on. A quick online search and hey presto, you find the definitive guide to starting a business, and, it helps you.
You trust the people who write this helpful advice, and as such, when it comes to getting something for your business, such as website hosting, or a project management tool, for example, you know where to go. That’s the point. Also, you get SEO points for this type of content: long-form content ranks better, with a preference for more keywords offering an opportunity for greater visibility in search engines. As you can imagine, there are hundreds of thousands of results for all search terms; it is the depth of the content that allows this guide to rank high.
Now we’re back to being a marketer, let’s focus on how you are going to do it. DreamGrow has gone into detail about how to get this content off the ground. For a step in the right direction, here are some steps to follow:
Define Your Goals
First, we need to figure out what you’re looking to achieve. It’s not a case of making longer content for because this article says it’s a good idea. Decide the end goal. This will define how you execute the project. Whether you want to connect with your readers, get leads, build brand awareness, or maybe something else?
Who are you writing for?
Why are you writing it?
Gated vs. Ungated
Gated content is where people have to hand over some information such as their email address to view your content. Ungated content is available for anyone to access freely. The choice is up to you which one fits your goals. Some affiliates depend on gated resources for lead generation so this can be a useful tool in your arsenal. Most content marketers agree that ungated content works out best in the long. Having something that’s open and shareable and building up a readership might be more gratuitous than getting a few email addresses for example.
Choose Your Topic
If you’re struggling to think of a topic, chances are, you’ve not defined your goals properly. Be sure that you have a real reason to write long-form content. Stick to the goal-before-topic rule to avoid going wrong. You’re looking to encourage the outcome you’re looking for. Think about the sorts of topics that will reach your audience and make them respond.
Let’s start by looking at the competition. Where are their gaps? If you can beat it, this is a good place to start. By now you should have an understanding of your target audience. This is the time to think about what makes them tick. Use anything you have to build a picture. Look into keywords and search queries to see what people are looking for, and any existing analytics you have. If you’ve written a well performing blog article, is there room to expand on that topic?
The saying goes that people eat with their eyes, well, people are also quite picky about how their content is presented. Standout guides aren’t just well considered and expertly written. They are designed expertly. Designs aren’t just there to dress up an article, they are practical. Everything from content flow to sign-up forms and social sharing buttons are considered when content is intentionally designed with a bit of thought. Hiring a web designer will get the best quality results, at a price. You don’t need to hire a web designer to turn your guide into something special.
Make sure you incorporate the following:
Include newsletter sign-up buttons on your blog or website to make it easier for readers to conveniently hear more from you.
Include links to related content within your newsletter.
Make actions like reading more content, signing up for a newsletter, or sharing a post on social media intuitive and easy. Ideally, you will have buttons to share on Facebook, LinkedIn, Twitter, etc. on every page.
Follow these five tips, and your long form content will be in good shape. Next up, we need to make this hard work worth your while by creating a promotional strategy, which we’ll come to later in the article.