11 things to check on your website right now

So, you have a website! You’ve gone through the process of web design, content creation, and now you’re looking at the published version online.

At this point, you might be wondering: how well is it working? Was it developed with your users in mind? Maybe you’re not getting the traffic you expected. How do you know how your site is doing without running some checks?

Performing a website health check is one of the simplest and most cost-effective steps you can take to find out if your website is doing what it’s supposed to do, and if not, take steps towards remedying that. Spending a few minutes to give your site a “physical” is a good investment in any website owners’ time.

With this page, we’ll take you through ten things — symptoms to watch out for and actions you can take — that can keep your web presence healthy.

Is a check up really necessary?

Running a successful website needn't be stressful, but it’s unrealistic not to expect to do some housekeeping to make sure everything is ticking over nicely. With this ten step health check, you can ensure that your site:

  • Represents your business, personal brand, or blog theme

  • Maximizes on the opportunity to turn visitors into customer or subscribers

  • Gives you a healthy ROI on your time and marketing investment

  • Captures the intended audience for your content, products or services

  • Meets your customers’ overall expectations

Final remarks

In a perfect world, your website would tick along nicely without you having to maintain it. In reality, it won’t. It’s also not realistic to tell you that you can pick a few of the key elements above and you’d have a great website. The reality is, you won’t.

The ten are pointers above are pretty comprehensive. See them as a total package type of thing, and work on all of them. Indeed implementing a few of them is better than none but if the goal here is to check over your website so it’s easy to find and people want to come back, then taking a holistic approach is the best way to make that happen. It’s a really important part of your routine when running a successful website and given the number of free and easily accessible tools to help you on your mission. There’s never been a better time to make sure that your website is doing great.

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