Choose a classic look for your branding with a white logo design. Get ideas for creating your own simple logo that uses white to symbolize purity, simplicity, or serenity.
Many marketing teams don’t consider white as an option when they design a logo, thinking it might be too plain or boring. But actually, when white is placed against a colored background, it can pop just as much as other tones. As an added benefit, it also saves on printing costs.
Using white as your primary logo color can also add meaning and significance to your brand identity. For example, white looks pure, tidy, and orderly, making it a great logo color for cleaning companies or sanitation products.
White also creates the feeling of a clean slate. It’s ideal for customizable or bespoke products and services since it enables customers to envision what they would be able to create.
This color can produce a calming effect as well. If your target audience seeks a peaceful, serene state of mind, like at a yoga studio or spa, white can represent that in your logo branding.
Look for logo inspiration to discover how white is often paired with another color to enhance certain qualities. For example, black and white logos have a stylish, minimalist appearance, while blue and white logos appear very relaxing and tranquil.
Check out these logo ideas to help spark your imagination
Logo Maker is part of Visual — a suite of creative design tools, exclusive to Namecheap.
Visual is a simple and affordable collection of creative tools that helps small businesses, entrepreneurs, and freelancers bring their brands to life. Visual makes it easy for anyone of any skill level, to design all the essential elements of their brand. From creating a logo for your business, to building a basic website, and designing business cards, Visual can help bring awareness to any brand. Check out our other Visual tools, Site Maker, Card Maker, Stencil, and Business Name Generator.