White logo design ideas

Choose a classic look for your branding with a white logo design. Get ideas for creating your own simple logo that uses white to symbolize purity, simplicity, or serenity.

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Feeling inspired? Let’s create the perfect logo

Reasons to choose a white logo for your brand

Many marketing teams don’t consider white as an option when they design a logo, thinking it might be too plain or boring. But actually, when white is placed against a colored background, it can pop just as much as other tones. As an added benefit, it also saves on printing costs.

Using white as your primary logo color can also add meaning and significance to your brand identity. For example, white looks pure, tidy, and orderly, making it a great logo color for cleaning companies or sanitation products.

White also creates the feeling of a clean slate. It’s ideal for customizable or bespoke products and services since it enables customers to envision what they would be able to create.

This color can produce a calming effect as well. If your target audience seeks a peaceful, serene state of mind, like at a yoga studio or spa, white can represent that in your logo branding.

Look for logo inspiration to discover how white is often paired with another color to enhance certain qualities. For example, black and white logos have a stylish, minimalist appearance, while blue and white logos appear very relaxing and tranquil.

Characteristics of white logos

Simplicity

Your white logo will be working with minimal space, so be sure to design a logo that is simple and memorable. You want to design a white logo that conveys your brand’s personality easily, yet effectively.

Colors

Different colors can spark different emotions within a person, and can mean different things in different cultures. Be sure to understand your audience and the emotions you hope to channel through your brand identity.

Relevance

Choose fonts, colors, and symbols that are relevant to the audience you’re trying to reach. Selecting the right combination of these elements in your white logo design will help you to better connect with your market.

Timeless

The best white logos stay memorable and relevant for years. When using our online logo maker, use fonts, basic colors, and symbols that are simple and don’t have unnecessary design elements.

Create your white logo

It’s easy, free, and takes less than 5 minutes

1. Choose your design

Select a variety of fonts, icons, and colors that you feel will best represent your brand.

2. Put our AI to work

Sit back, relax, and let our tech come up with unique logo designs according to your selections.

3. Download your free logo

Browse the different logos created just for you, and download them directly to your computer.

Check out these logo ideas to help spark your imagination

Discover Visual

Logo Maker is part of Visual — a suite of creative design tools, exclusive to Namecheap.

Visual is a simple and affordable collection of creative tools that helps small businesses, entrepreneurs, and freelancers bring their brands to life. Visual makes it easy for anyone of any skill level, to design all the essential elements of their brand. From creating a logo for your business, to building a basic website, and designing business cards, Visual can help bring awareness to any brand. Check out our other Visual tools, Site Maker, Card Maker, Stencil, and Business Name Generator.