White logo design ideas

Many marketing teams don’t consider white as an option when they design a logo, thinking it might be too plain or boring. But actually, when white is placed against a colored background, it can pop just as much as other tones. As an added benefit, it also saves on printing costs.

Using white as your primary logo color can also add meaning and significance to your brand identity. For example, white looks pure, tidy, and orderly, making it a great logo color for cleaning companies or sanitation products.

White also creates the feeling of a clean slate. It’s ideal for customizable or bespoke products and services since it enables customers to envision what they would be able to create.

This color can produce a calming effect as well. If your target audience seeks a peaceful, serene state of mind, like at a yoga studio or spa, white can represent that in your logo branding.

Look for logo inspiration to discover how white is often paired with another color to enhance certain qualities. For example, black and white logos have a stylish, minimalist appearance, while blue and white logos appear very relaxing and tranquil.