Red logo design ideas

Red is a strong, vibrant primary color that’s often used in branding. In addition to being quite eye-catching, red can also be used to evoke certain emotions in consumers.

For example, red is one of the most commonly used logo colors for food brands. That’s because it’s thought to stimulate the appetite. Contrast that with blue logos, which are thought to suppress the appetite, and you can see why red is so popular with food companies.

The ability to encourage hunger seems to transfer to thirst as well. Think of one of the most famous logos: Coca Cola. This text-based, bright red logo has long been used for the top-selling soft drink brand in countries all over the world.

Besides hunger and thirst, red is linked with other logo ideas you might want to convey. This color is often used to symbolize a passionate and bold brand spirit. That makes it a great fit for innovators like Netflix and Tesla.

Because red is associated with the heart and vital signs, it’s also closely linked with health. You’ll often see this logo color used for professional services or companies within the healthcare industry, like hospitals, clinics, and pharmacies.