Publishing company logo design ideas

To come up with the perfect publishing logo, it’s important to think about practical concerns as well as the values and interests of your audience. 

Professional publisher logos should be, first and foremost, simple. That’s because they’re often displayed on the spine of a book, leaving little room for detailed designs or lots of text. Therefore, it’s a good idea to use an icon as the central design element in your logo.

Your logo icon can certainly be related to writing and reading, such as a pencil or a book. The Scholastic Corporation is a good example of this style. However, other options can be just as intriguing as long as they connect to your brand. For example, the book publisher Penguin Books has used an iconic penguin logo for decades.

Think about what type of books your readers are looking for when considering various design elements. Publishing companies often have an educated customer base that values tradition and professionalism, so a classic serif font could be an apt choice. If your company publishes young adult books, on the other hand, a more modern and playful sans serif font might be a better fit.